How real estate professionals can harness social media to create an online community to connect with their clients.

1. How to Track Your
Social Networking
Efforts For More
Business
Scott Lake - ceo swix inc.
scott@swixhq.com
@scottica

2. Introduction
• Research into the real estate
space
• Process of social marketing
• Light introduction to swix
• Tracking success in social
marketing
• Effective tools

3. Research
Home buyers that use the internet preview
an average of 6.65 homes before buying,
while the traditional buyer previews 21.7**
*California Association of Realtors http://bit.ly/9R0ntb

4. Research
• 50% of homebuyers are active on social
media sites*
• 79% of homebuyers aged 18-24 are active
on social media sites*
• This demographic is only getting older
• Last year, 84 % of realtors used social
*2009 National Association of Realtors Profile of Home Buyers and Sellers

5. Think of your
social community
as a sales channel

6. Social Marketing
1.Build your community by providing them
value
2.Market to your community with offers they
want
3.Track your success and do more of what

7. 1
Build your
community by
providing them
value

8. Build community
Facebook Youtube
Blogs Twitter
Linkedin Flickr

9. Build community
Facebook
• 78% of realtors use
Facebook
• Easy to connect with lots of
potential buyers and sellers
• Leverage Facebook’s feature
set to showcase your
business
• Don’t be shy, but be
transparent

10. Build community
Youtube
• Video is a great way to
showcase new properties
• Position yourself as a
thought leader in your
space
• Easily embedded video
for blogs and websites

11. Build community
Twitter
• Use this for breaking
news
• Share new listings or
open houses with your
community as soon as
they are listed
• Lets people know that
you are working hard for
them
• Engage with other
potential partners

12. Build community
Linkedin
• 58% of realtors use
Linkedin
• Great way to connect
with other real estate
professionals
• Great way to stay on top
of client’s employment
situation
• Built in introductions
mechanism for potential
clients
• Shows professional
credibility

13. Build community
Blogs
• Position yourself as an
insider
• Position yourself as a
thought leader
• Allows people to get
to know you in
advance
• Be authentic

14. Build community
How do you track your
social community across
several platforms?

15. We track over 25 social media properties

16. All stats appear on a unified dashboard

17. We are like Google Analytics for social media

18. 2
Market to your
community with
offers they want

19. Social Marketing
What’s an offer?
• Downloadable market
report
• Inside track on new
listings
• Mortgage discounts
• Renovations specials

20. Social Marketing
What’s the goal of your offer?
• New clients
• Warm leads
• Better
connections
• Email addresses

21. Social Marketing
How do you do it?
• It’s a landing page
• It presents your
offer
• It collects
information
• It’s a branding tool

22. Social Marketing
• Social media allows you to quickly promote
your offer across several different audiences
• Social media amplifies your offers as it gets
passed on
• This amplification allows to connect with new
clients

23. 3
Track your
success and do
more of what
works

24. Track your success
• Promote your offers through social media
• Goal is to track the success of each offer in
each social platform
• Test and experiment with different offer

25. Track your success
• Create goals for your
offers
• Clicks
• Conversions
• Revenue
• ROI

27. Compare the success rates of different offers

28. Your toolset

29. • Aggregates mentions of any word in social
media into a single stream of information
• Tracks and measures what people are saying
about you in real-time
• Depicts the sentiment, passion and reach of
any keyword

30. • Updates multiple networks in one step
• Allows you to schedule your updates
• Manages multiple contributors to you social
platforms

31. • Helps you understand the influence and
audience reach of people who are discussing
your brand
• Lets you to see what topics are 'buzzing' in
your space
• Lets you keep track of who’s saying positive
or negative things about your brand

32. • Allows you to manage several Twitter
accounts through the same password
• You can assign updates to your colleagues
for follow up
• Or view your team's responses and see which
updates still need to be responded to

33. thanks
Scott Lake - ceo swix inc.
scott@swixhq.com
@scottica