Twitter 101 - Using Twitter to promote your events
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This document provides guidance on using Twitter to promote events. It recommends integrating Twitter into event marketing by adding Twitter information to announcements and reminders. It suggests content and engagement tactics like generating buzz before an event by getting speakers and partners involved, sharing related news and photos, and giving away tickets. During the event, it recommends providing live updates, responding to tweets, visualizing tweets, and engaging participants. After the event, it suggests continuing the conversation, sending thanks, sharing photos with #FF, and creating a timeline with Storify.
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Twitter 101 - Using Twitter to promote your events
- 1. Twitter 101: How and when to use tweets to promote an event Florencia Prada Initiative of the State Secretariat for Education and Research SER Annex of the Consulate General. Swiss Knowledge Network with outposts in Boston, San Francisco, Shanghai and Singapore #cfnps
- 4. BUT…
- 9. Content & engagement tactics for your event Generate buzz
- 25. THANK YOU!
Notas do Editor
- Informal & spontaneous: easier to start a relationship/conversation with influencers and others you don’t know personally News that don’t merit a news story or press release are perfect for Twitter Tons of great applications to track your new followers (Crowdbooster), those who stop following you (Quitter), how influential you are (Klout), etc.
- Twitter should not be your marketing strategy. It should complement your event mailings, promotions etc.
- Integrate twitter into all of your communication vehicles: If you send an email announcement, you can easily integrate Twitter into it. Any of you using Vertical Response? VR allows you to add social media buttons to all of your newsletters and even add a hashtag automatically when people tweet your newsletter. Also remind participants that they are welcome use twitter and share their thoughts.
- Integrate twitter into all of your communication vehicles: If you send an email announcement, you can easily integrate Twitter into it. Any of you using Vertical Response? VR allows you to add social media buttons to all of your newsletters and even add a hashtag automatically when people tweet your newsletter. Also remind participants that they are welcome use twitter and share their thoughts.
- Integrate twitter into all of your communication vehicles: If you send an email announcement, you can easily integrate Twitter into it. Any of you using Vertical Response? VR allows you to add social media buttons to all of your newsletters and even add a hashtag automatically when people tweet your newsletter. Also remind participants that they are welcome use twitter and share their thoughts.