12. A) I am not going for a portfolio talk
B) I am not going for a "how to" talk
C) You guys probably are a lot smarter than I am
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14. Explore → Ideate → Create → Publish
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15. Talk - Action = Shit
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16. INTENT & IMPACT
Have a clear understanding
why you do what you do.
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17. 01
Set your aim
Informing people
→
Increase knowledge
Convincing people
→
Shape opinions
Nudge people
→
Change behavior
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19. Sarah Slobin
„ Something new, relevant, different,
informative and even entertaining
is a good place to start.
“
19
20. Scheiter, Wiebe, & Holsanova
Decorative
→Enlivening Text
Representational
→Making information more concrete
Organisational
→Bringing coherence to data
Interpretative
→Enhancing understanding of data
Transformative
→Recode information into more
concrete and memorable form,
organizing it through relations, and
providing systemic means of retrieval
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22. Aristoteles
„ In an ideal society opinions are the
end result of informed discussions,
readings, & listenings.
“
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23. Whenever we are confronted with external stimuli we first
resort to what we feel or what we believe and later to
what we think.
stimuli limbic system neocortex reaction
The cognitive process is a combination of
emotion & reason.
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26. Behavior Model
According to B. J. Fogg is people's behavior a result of the
convergence of three elements:
Motivation, Ability, & Trigger
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27. Gamification
Using game mechanics in non-gaming contexts to
improve user engangement or even change user behavior.
You know, stuff like rewards, leaderboards, competitions.
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31. 02
Tell a story
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32. Donald Norman
„ Stories are important cognitive
events, for they encapsulate, into “
one compact package,
information, knowledge, context,
& emotion.
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33. Edward Segel & Jeffrey Heer
Narrative Visualization: Telling Stories with Data
Martini Glass Structure
Interactive Slideshow
Drill-Down Story
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45. He convinced Whitehead that the Broad Street pump was
the source of the local infections. Whitehead then joined
with Snow in tracking the contamination to a faulty
cesspool and the outbreak’s index case
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47. She convinced military authorities, Parliament and Queen
Victoria to carry out her reforms. Her insistence on good
sanitation, fresh air and public health saved thousands of
lives, both for soldiers and civilians, on battlefields and in
hospitals.
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49. • Over 106,000 tons of carbon were offset in the year
following the film's release, which is equivalent to
225 million car miles.
• 4200+ tons of carbon were offset just by people
swtiching to compact fluorescent light bulbs.
• Over 15 climate change bills have been introduced in
Congress, with the historic Markey-Waxman Bill
passing the House in June, 2009.
• Over 2600 people have been trained to give The
Climate Project presentation and 4 million people on
all seven continents have heard the presentation.
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50. 05
Plan
Plan the actions that you want people to
take after engaging with your work.
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57. Recap
1. Set your aim
2. Tell a story
3. Make it personal
4. Don‘t be evil
5. Plan for actions
6. Observe your impact
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59. THANKS!
If you have any answers, please get in touch.
Email benjamin@interactivethings.com
Twitter @wiederkehr
Phone +41 76 533 33 72
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