STORY2023 is a transmedia storytelling competition organized by swissnex San Francisco for students in Swiss higher education. The competition challenges participants to create a transmedia story set in the future year of 2023 using a minimum of three storytelling platforms. Winners will receive prizes including a trip to San Francisco for the first place team. The goal of the competition is to encourage transmedia storytelling among Swiss students and create a transmedia community between Switzerland and the US.

2. Trans…what?
Transmedia enables a
story to go beyond the
pages of a book or the
screen of a TV. Simply
put, transmedia is the
technique of creating a
story experience that is
told using multiple
platforms and formats like
games, audio, video, and
social media. Each
platform tells a standalone
narrative but all stay true
to the core story world.
Look at how transmedia could create a
story world around the famous TV show,
Heidi.

3. What is STORY2023?
…a competition
STORY2023 is a transmedia storytelling competition for students of
Swiss higher education institutions. Participants are asked to create a
transmedia story around the theme of the future—2023.
…a celebration
To celebrate its 10th anniversary, swissnex San Francisco wants to
invite the future generations to look ahead and get inspired about
what’s coming next.

4. Why STORY2023?
What’s the future of content creation and storytelling?
Transmedia is one answer.
STORY2023 aims to:
- Encourage transmedia storytelling among the future generations in
Switzerland
- Create a Swiss-American transmedia community
- Enhance visibility as pioneers in this field for all the initiative’s
stakeholders.

5. Why is it different?
It is interdisciplinary
Transmedia brings together a wide range of expertise.
It is educational
STORY2023 is much more than just a competition, it’s also a resource
for knowledge and a platform for discussions.
It is inspiring
What’s to be expected for 2023? What will be the stories of tomorrow
and how will they be told?

6. Who are the participants?
Requirements
Participants must be students
of a Swiss University or
University of Applied
Sciences.
Graduates from 2013 can
participate too.
Participants can compete as
individuals or teams up to 3
people.
Potential profiles
The competition is
interdisciplinary and
educational, it is open to all
students that have a story to
share about the future,
already-transmedia-experts
as well as first-timers.
Students with interest in new
technologies, content
creation, media production,
storytelling, and
communication are more
likely to take the challenge.

7. Schedule
Total duration of the project
Date: November 2012 - November 2013
Competition begins*
Date: June 1, 2013
Competition ends
Date: August 31, 2013
Jury deliberation
Dates: September 2-15, 2013
Announcement of prizewinners
Dates: Thursday September 19, 2013
* Participants can start thinking
about the project before June
1st. However, full information
will be available on the website
from that day on. They can join
anytime during the competition
as long as they submit their
transmedia story before the
August 31st deadline.

8. Rules
 Any text/audio in the story must be in English
 The story should show a unique vision of the future with the year
2023 as a key milestone
 The story must use a minimum of three platforms, though
contestants are welcome to employ more. Possible platforms
include, but are not limited to, text, comics, graphic stories, motion
comics, images, mobile apps, games, audio, video, ARG
(Augmented Reality Game), posters, flyers, social media, and email
 The story has to be submitted in a digital form (link).
The rules are subject to change until June 1st.

9. Jury
Projects will be judged on precise content and form criteria (made
public June 1st) by a Swiss-American jury.
Confirmed jury members
• Christian Ströhle, MXLAB, CH
• Michel Vust, Pro Helvetia, CH
• Sascha Weisshaupt, Swisscom, CH
• Maya Zuckerman, Transmedia SF, US

10. Prizes
#1
5-night trip to San Francisco + tailor-made program with targeted
professionals + showcased at significant events in SF and CH +
displayed through swissnex media channels
#2
Gift (to be defined) + Showcased at significant events in SF and CH +
displayed through swissnex media channels
#3
Showcased at significant events in SF and CH

11. Prizes
Trip
The 5-night stay in San
Francisco includes:
 Flight
 Hotel
 Transportation
 Targeted meetings
 Significant events (if any)
To be scheduled in October
or November 2013.
Potential showcases
CODEX, future of the book,
October 22-27, 2013 – San
Francisco
Transmedia SF meetup,
October 26, 2013 – San
Francisco
Film and Innovation
festivals/events – Switzerland
Partner events – Switzerland
and San Francisco

12. About swissnexSF
swissnex San Francisco is a platform for the exchange of knowledge
and ideas part of a network of outposts, with locations in Bangalore,
Boston, Shanghai, and Singapore. This public-private venture and
initiative of Switzerland’s State Secretariat for Education, Research,
and Innovation (SERI), is managed as an annex of the Consulate
General of Switzerland in San Francisco.
Our global perspective and local expertise allow us to anticipate and
nurture fruitful collaborations and align the best academics,
researchers, entrepreneurs, artists, and thought leaders so that
relationships can flourish. Working under several mandates, we also
help build the presence of Swiss innovators on the world stage. We
believe that unexpected outcomes can lead to the brightest
achievements, and we encourage the cross-pollination of ideas.

13. Get involved
Help us promote the competition among the students of your school
and join the STORY2023 community.
How?
• Display posters and flyers (available second week of May)
• Share and engage on social media
• Email the students or add it to your newsletter
• Add a short story in the school’s newspaper
• Create stories around participating students.
We are happy to provide text in German, French, or Italian if needed.

14. @STORY2023
Facebook/story2023
www.story2023.com
Connect
Melanie Picard
melanie@swissnexsf.org
Andrea Muller
andrea@swissnexsf.org