Kelly Hungerford from Paper.li talks about getting the most out of Paper.li.

1. Swiss Academia and the Social Media Landscape
Swiss Higher Ed Goes Social
Session III
Content strategy with paper.li
May 16, 2012

3. Internet profoundly changed the way we interact
Video source: socialnomics
http://youtu.be/3SuNx0UrnEo

4. Be a publisher
500k topic based newspapers
10k articles processed per minute
15 million articles featured daily
7 languages semantically analyzed

5. Paper.li co-founders
Iskander Pols
@ipols
Edouard Lambelet
@edouard.lambelet

6. Be a publisher
Paper.li enables anyone to
become a publisher of their own
niche news site by easily curating
online content into compelling
and meaningful online
newspapers
LeWeb winner (2010)
Top 5 “upcoming social media service”
by Mashable (2011)
Red Herring , Europe Top 100 (2012)
Top 800 global website by Alexa

7. Shift in strategy
Source: Eightfold Logic

8. Content Marketing

9. Content Marketing

11. How can paper.li help you?
• Monitor and listen
• Identify influencers
• Distribute fresh news in a timely manner
• Promote across channels
• Break the ice… and connect

12. How will you benefit?
• Attract like minded people who are already looking for
information on your subject
• Build relationships with fellow bloggers and curators
• Create a meaningful bond with your community
• Discover your subject or industry eco-system, stay abreast of
latest trends
• Serve your audience’s needs and your goals
• Build loyalty by saving people from hunting for relevant content
• Reinforce authority by establish yourself as a subject matter
expert

13. Case Studies
http://community.paper.li

14. Penn State University
Video source: Kate Morgan
http://youtu.be/GcWvBkGgFaU

15. Penn State University
Kate Morgan
• Director of University Relations and adjunct instructor at
Penn State University
Goal
• Introduce students to social media by using Twitter and
paper.li in the classroom
• Increase social media awareness amongst faculty and
colleagues

16. Penn State University
Outcome:
1. Kate succeeded in integrating social media in two freshman
classes with the “Class Matters Daily” and “Weekly Vibe”
2. Kate’s peers coined her work “The Morgan Method”; it became
the campus vernacular for saying “ curating tweets with
Paper.li”
3. The project created interest and awareness in the classroom,
on the campus, nationally and internationally
4. Kate and Kevin were invited to speak at the annual Penn State
Teaching Symposium… and there are talks of national
conferences in the near future

17. StartUp Canada

18. StartUp Canada
Victoria Lennox
• Entrepreneur and co-founder of StartUp Canada
Goal
• Put Canadian entrepreneurs on the world map
• Uses paper.li to
• Extend StartUp Canada’s presence across networks
• Strengthen StartUp Canada’s reputation as the leaders in
leadership, start-up and entrepreneurship
• Build, grow and engage the community during the 6 month tour
• Deliver fresh, relevant, start-up and entrepreneurship news daily to
their readers

19. StartUP Canada

20. Agents of Change
Video source: Flyte Media
http://youtu.be/0PbYbQswqXg

21. Agents of Change
Rich Brooks
• President of Flyte New Media, Expert blogger, Online
Marketing specialist
Goal
• Create awareness around the Agents of Change event
• Learn more about the audience interested in his event
• Deliver meaningful topic based content

22. Before you get started…
 Research your audience
 Identify keywords and influencers
 Auto-tweet when your paper is in top form
 Spend 5 minutes a day grooming your paper
 Use the editor’s note as a call to action
 Engage with your community

23. Thank You
Kelly Hungerford
@kdhungerford
http://community.paper.li