SlideShare uma empresa Scribd logo
1 de 18
http://www.imediaconnection.com/images/content/shutterstock_49339171.jpg




How to apply Agile in Marketing
Christoph Kruppa
Agile Vietnam, September 2012
Marketing Management




             http://static3.depositphotos.com/1008855/246/i/450/dep_2464165-Marketing-Strategy-Word-
             Cloud.jpg
Recent Developments




     http://www.majordojo.com/assets_c/2011/07/google%20plus%20growth%2020mil-thumb-640xauto-3553.png
Recent Developments
Challenges in Marketing today

A 2011 IBM study of more than 1,700 CMOs revealed that
most of them feel underprepared to manage the impact
of key changes in the social media landscape.
                  http://www.edelmandigital.com/2012/09/07/cmo%E2%80%99s-biggest-challenge-social-media-roi/




            http://www.business-spotlight.de/files/business/leadimages/iStock_000003496286Small.jpg
Challenges in Marketing today
A solution?
                              http://assets.lifehack.org/wp-
                              content/files/2011/12/done.jpg




Jim Ewel, agilemarketing.net:
Get More Done. Adapt to Change. See
Measurable Results.
Agile Marketing



          Responding to change over following a plan

         Testing and data over opinions and conventions

      Numerous small experiments over a few large bets

     Engagement and transparency over official posturing

     Getting out of the building over formal market research
Agile Marketing
Marketing in swiss IT bridge
Backlog & Activities
Iteration
Planning
Execution & Daily StandUps
Key Performance Indicators
Retrospective




                http://blog.7geese.com/wp-content/uploads/2011/07/motivation.jpg
Challenges

•   Visible targets in organisation
•   Retrospectives with clear action
•   Definition and Splitting of Roles
•   The big picture




               http://www.cbc.ca/news/pointofview/iStock_multitask.jpg
Benefits

• Get more done!                                 • Transparency
• Adapt to changes                               • Self organised team
• Result driven




      http://michaelvoelker.files.wordpress.com/2012/01/4371882781_a26b66b576_b.jpg?w=580&h=385
Chris Kruppa
chris@agilevietnam.org

Mais conteúdo relacionado

Destaque

The Challenging Transition of Traditional Roles on the Journey to Scrum
The Challenging Transition of Traditional Roles on the Journey to ScrumThe Challenging Transition of Traditional Roles on the Journey to Scrum
The Challenging Transition of Traditional Roles on the Journey to Scrum
swiss IT bridge
 
Nota de prensa exposición "Miradas de Ciudad"
Nota de prensa exposición "Miradas de Ciudad"Nota de prensa exposición "Miradas de Ciudad"
Nota de prensa exposición "Miradas de Ciudad"
fax2003
 
Dossier de prensa miradas de ciudad
Dossier de prensa miradas de ciudadDossier de prensa miradas de ciudad
Dossier de prensa miradas de ciudad
fax2003
 
Fb Nnew Pps
Fb Nnew PpsFb Nnew Pps
Fb Nnew Pps
Dear CD
 

Destaque (20)

The Evolution of Offshoring
The Evolution of OffshoringThe Evolution of Offshoring
The Evolution of Offshoring
 
Augmented Reality
Augmented RealityAugmented Reality
Augmented Reality
 
Offshoring von Softwareprojekten
Offshoring von SoftwareprojektenOffshoring von Softwareprojekten
Offshoring von Softwareprojekten
 
The Challenging Transition of Traditional Roles on the Journey to Scrum
The Challenging Transition of Traditional Roles on the Journey to ScrumThe Challenging Transition of Traditional Roles on the Journey to Scrum
The Challenging Transition of Traditional Roles on the Journey to Scrum
 
Mobile Project Overview
Mobile Project OverviewMobile Project Overview
Mobile Project Overview
 
Mf Group Rev03
Mf Group Rev03Mf Group Rev03
Mf Group Rev03
 
Nota de prensa exposición "Miradas de Ciudad"
Nota de prensa exposición "Miradas de Ciudad"Nota de prensa exposición "Miradas de Ciudad"
Nota de prensa exposición "Miradas de Ciudad"
 
Dossier de prensa miradas de ciudad
Dossier de prensa miradas de ciudadDossier de prensa miradas de ciudad
Dossier de prensa miradas de ciudad
 
SIB Microblogging with Yammer
SIB Microblogging with YammerSIB Microblogging with Yammer
SIB Microblogging with Yammer
 
Matlab
MatlabMatlab
Matlab
 
Logical vectors
Logical vectorsLogical vectors
Logical vectors
 
Michaelpritchard
MichaelpritchardMichaelpritchard
Michaelpritchard
 
Tech tut
Tech tutTech tut
Tech tut
 
Michaelpritchard
MichaelpritchardMichaelpritchard
Michaelpritchard
 
VPN
VPNVPN
VPN
 
Matlab
MatlabMatlab
Matlab
 
Wc Magazine
Wc MagazineWc Magazine
Wc Magazine
 
Fb Nnew Pps
Fb Nnew PpsFb Nnew Pps
Fb Nnew Pps
 
Wc Holiday Magazine
Wc Holiday MagazineWc Holiday Magazine
Wc Holiday Magazine
 
Lec2
Lec2Lec2
Lec2
 

Semelhante a How to apply Agile in Marketing

Stock Market Analysis and Commentary for WE July 7 2023.pptx
Stock Market Analysis and Commentary for WE July 7 2023.pptxStock Market Analysis and Commentary for WE July 7 2023.pptx
Stock Market Analysis and Commentary for WE July 7 2023.pptx
paul young cpa, cga
 
Stock Market Analysis and Commentary for WE July 21 2023.pptx
Stock Market Analysis and Commentary for WE July 21 2023.pptxStock Market Analysis and Commentary for WE July 21 2023.pptx
Stock Market Analysis and Commentary for WE July 21 2023.pptx
paul young cpa, cga
 
Stock Market Analysis and Commentary for WE August 25 2023.pptx
Stock Market Analysis and Commentary for WE August 25 2023.pptxStock Market Analysis and Commentary for WE August 25 2023.pptx
Stock Market Analysis and Commentary for WE August 25 2023.pptx
paul young cpa, cga
 
Stock Market Analysis and Commentary for WE August 11 2023.pptx
Stock Market Analysis and Commentary for WE August 11 2023.pptxStock Market Analysis and Commentary for WE August 11 2023.pptx
Stock Market Analysis and Commentary for WE August 11 2023.pptx
paul young cpa, cga
 
Stock Market Analysis and Commentary for WE August 4 2023.pptx
Stock Market Analysis and Commentary for WE August 4 2023.pptxStock Market Analysis and Commentary for WE August 4 2023.pptx
Stock Market Analysis and Commentary for WE August 4 2023.pptx
paul young cpa, cga
 
Stock Market Analysis and Commentary for WE July 28 2023.pptx
Stock Market Analysis and Commentary for WE July 28 2023.pptxStock Market Analysis and Commentary for WE July 28 2023.pptx
Stock Market Analysis and Commentary for WE July 28 2023.pptx
paul young cpa, cga
 
Stock Market Analysis and Commentary for WE August 18 2023.pptx
Stock Market Analysis and Commentary for WE August 18 2023.pptxStock Market Analysis and Commentary for WE August 18 2023.pptx
Stock Market Analysis and Commentary for WE August 18 2023.pptx
paul young cpa, cga
 
Stock Market Analysis and Commentary for WE July 14 2023.pptx
Stock Market Analysis and Commentary for WE July 14 2023.pptxStock Market Analysis and Commentary for WE July 14 2023.pptx
Stock Market Analysis and Commentary for WE July 14 2023.pptx
paul young cpa, cga
 
Best of Web Analytics Guide
Best of Web Analytics GuideBest of Web Analytics Guide
Best of Web Analytics Guide
Shipra Malik
 
MIS IT -architecture-presentation
MIS IT -architecture-presentationMIS IT -architecture-presentation
MIS IT -architecture-presentation
Chris Groves
 

Semelhante a How to apply Agile in Marketing (20)

Biz plan
Biz planBiz plan
Biz plan
 
Emerging Marketing Trends-22
Emerging Marketing Trends-22Emerging Marketing Trends-22
Emerging Marketing Trends-22
 
Stock Market Analysis and Commentary for WE July 7 2023.pptx
Stock Market Analysis and Commentary for WE July 7 2023.pptxStock Market Analysis and Commentary for WE July 7 2023.pptx
Stock Market Analysis and Commentary for WE July 7 2023.pptx
 
Business agility imperatives smarter solutions-transformation-icty 2011-1
Business agility imperatives smarter solutions-transformation-icty 2011-1Business agility imperatives smarter solutions-transformation-icty 2011-1
Business agility imperatives smarter solutions-transformation-icty 2011-1
 
Stock Market Analysis and Commentary for WE July 21 2023.pptx
Stock Market Analysis and Commentary for WE July 21 2023.pptxStock Market Analysis and Commentary for WE July 21 2023.pptx
Stock Market Analysis and Commentary for WE July 21 2023.pptx
 
Stock Market Analysis and Commentary for WE August 25 2023.pptx
Stock Market Analysis and Commentary for WE August 25 2023.pptxStock Market Analysis and Commentary for WE August 25 2023.pptx
Stock Market Analysis and Commentary for WE August 25 2023.pptx
 
Stock Market Analysis and Commentary for WE September 2, 2023.pptx
Stock Market Analysis and Commentary for WE September 2, 2023.pptxStock Market Analysis and Commentary for WE September 2, 2023.pptx
Stock Market Analysis and Commentary for WE September 2, 2023.pptx
 
Stock Market Analysis and Commentary for WE August 11 2023.pptx
Stock Market Analysis and Commentary for WE August 11 2023.pptxStock Market Analysis and Commentary for WE August 11 2023.pptx
Stock Market Analysis and Commentary for WE August 11 2023.pptx
 
Stock Market Analysis and Commentary for WE August 4 2023.pptx
Stock Market Analysis and Commentary for WE August 4 2023.pptxStock Market Analysis and Commentary for WE August 4 2023.pptx
Stock Market Analysis and Commentary for WE August 4 2023.pptx
 
Stock Market Analysis and Commentary for WE July 28 2023.pptx
Stock Market Analysis and Commentary for WE July 28 2023.pptxStock Market Analysis and Commentary for WE July 28 2023.pptx
Stock Market Analysis and Commentary for WE July 28 2023.pptx
 
Stock Market Analysis and Commentary for WE August 18 2023.pptx
Stock Market Analysis and Commentary for WE August 18 2023.pptxStock Market Analysis and Commentary for WE August 18 2023.pptx
Stock Market Analysis and Commentary for WE August 18 2023.pptx
 
Becoming an Agile Marketing Team: The beginner's guide to managing creative ...
Becoming an Agile Marketing Team:  The beginner's guide to managing creative ...Becoming an Agile Marketing Team:  The beginner's guide to managing creative ...
Becoming an Agile Marketing Team: The beginner's guide to managing creative ...
 
Building a 360 Degree View of Your Customers on BICS
Building a 360 Degree View of Your Customers on BICSBuilding a 360 Degree View of Your Customers on BICS
Building a 360 Degree View of Your Customers on BICS
 
Stock Market Analysis and Commentary for WE July 14 2023.pptx
Stock Market Analysis and Commentary for WE July 14 2023.pptxStock Market Analysis and Commentary for WE July 14 2023.pptx
Stock Market Analysis and Commentary for WE July 14 2023.pptx
 
An Anatomy of a Digital Audit (Digital Marketing Audit)
An Anatomy of a Digital Audit (Digital Marketing Audit)An Anatomy of a Digital Audit (Digital Marketing Audit)
An Anatomy of a Digital Audit (Digital Marketing Audit)
 
Best of Web Analytics Guide
Best of Web Analytics GuideBest of Web Analytics Guide
Best of Web Analytics Guide
 
Components of a comprehensive demand generation strategy
Components of a comprehensive demand generation strategyComponents of a comprehensive demand generation strategy
Components of a comprehensive demand generation strategy
 
How to Reach Peak Performance With the Product Management Organizational Heal...
How to Reach Peak Performance With the Product Management Organizational Heal...How to Reach Peak Performance With the Product Management Organizational Heal...
How to Reach Peak Performance With the Product Management Organizational Heal...
 
MIS IT -architecture-presentation
MIS IT -architecture-presentationMIS IT -architecture-presentation
MIS IT -architecture-presentation
 
Faster Ways To Data Insights
Faster Ways To Data InsightsFaster Ways To Data Insights
Faster Ways To Data Insights
 

Mais de swiss IT bridge

Kooperationsmodelle im Software-Offshoring
Kooperationsmodelle im Software-OffshoringKooperationsmodelle im Software-Offshoring
Kooperationsmodelle im Software-Offshoring
swiss IT bridge
 
Effective technical presentation
Effective technical presentationEffective technical presentation
Effective technical presentation
swiss IT bridge
 
An approach to implement model classes in zend
An approach to implement model classes in zendAn approach to implement model classes in zend
An approach to implement model classes in zend
swiss IT bridge
 

Mais de swiss IT bridge (10)

Kooperationsmodelle im Software-Offshoring
Kooperationsmodelle im Software-OffshoringKooperationsmodelle im Software-Offshoring
Kooperationsmodelle im Software-Offshoring
 
Client Satisfaction as engine of the continuous improvement
Client Satisfaction as engine of the continuous improvementClient Satisfaction as engine of the continuous improvement
Client Satisfaction as engine of the continuous improvement
 
Kundenzufriedenheit als Motor des kontinuierlichen Verbesserungsprozesses
Kundenzufriedenheit als Motor des kontinuierlichen VerbesserungsprozessesKundenzufriedenheit als Motor des kontinuierlichen Verbesserungsprozesses
Kundenzufriedenheit als Motor des kontinuierlichen Verbesserungsprozesses
 
Soft factors - Prerequisites of Scrum
Soft factors - Prerequisites of ScrumSoft factors - Prerequisites of Scrum
Soft factors - Prerequisites of Scrum
 
Introduction into GIT
Introduction into GITIntroduction into GIT
Introduction into GIT
 
Effective technical presentation
Effective technical presentationEffective technical presentation
Effective technical presentation
 
An approach to implement model classes in zend
An approach to implement model classes in zendAn approach to implement model classes in zend
An approach to implement model classes in zend
 
SIB Green IT Policy
SIB Green IT PolicySIB Green IT Policy
SIB Green IT Policy
 
BarCamp in Saigon
BarCamp in SaigonBarCamp in Saigon
BarCamp in Saigon
 
Software-Entwicklung im interkulturellen Kontext
Software-Entwicklung im interkulturellen KontextSoftware-Entwicklung im interkulturellen Kontext
Software-Entwicklung im interkulturellen Kontext
 

Último

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Sheetaleventcompany
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
lizamodels9
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 

Último (20)

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...
 
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...
 
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...Ensure the security of your HCL environment by applying the Zero Trust princi...
Ensure the security of your HCL environment by applying the Zero Trust princi...
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 

How to apply Agile in Marketing

Notas do Editor

  1. what would you like to discuss
  2. what would you like to discuss
  3. what would you like to discuss
  4. what would you like to discuss
  5. what would you like to discuss
  6. what would you like to discuss
  7. what would you like to discuss
  8. what would you like to discuss
  9. what would you like to discuss
  10. what would you like to discuss
  11. what would you like to discuss
  12. what would you like to discuss
  13. what would you like to discuss
  14. what would you like to discuss
  15. what would you like to discuss
  16. what would you like to discuss
  17. what would you like to discuss