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Quick Start Guide
April 2013
Your first visit to My Dashboard
Once you’ve created your Swipp Plus account and logged in at http://plus.swipp.com, you’ll see your
dashboard. It will be blank until you track a topic.




                                                                                                      2
Tracking your first topic
Your dashboard is the central location to track all the Swipp topics about your brand or industry. Type
the name of the topic you want to track and click the plus sign to add it to your dashboard.



                                Type a topic into the       Press the plus sign
                                “Track a topic” box         to add that topic to
                                                            your dashboard




                     bacon




            bacon                                               +3       +5               310




                                   The topic and its
                                   associated Swipp
                                   information will appear in
                                   your dashboard




                                                                                                          3
Creating a widget
Hovering over a topic and clicking “create widget” in the control panel will take you to the screen where
you can create a widget for inclusion in your blog or web site.




                                                                                            Select horizontal or
                                                                                            vertical orientation
                                                                                            for the widget

                                                                                            Upload a square
                                                                                            photo to use as a
                                                                                            thumbnail image

                                                                                            Click “create widget”

                                                                                            Copy the widget code
                                                                                            to the clipboard, then
                                                                                            paste it into your site




                                                                                                                4
Previewing a widget
                      Click the swipp button to preview your widget




                                                                      5
A very active dashboard




            Clicking any topic name
            in this column will bring
            up a detailed data
            viewer for that topic
                                        6
Analyzing topics in the Data Viewer
       Each topic in your dashboard can be analyzed in the data viewer, giving you insight into what the world
       thinks about that specific topic. You can explore topic information by region, gender, demographic and
       time dimensions, as well as see verbatim information from comments.




    Select region, time-                                                                           Global Swipp
      frame or gender -                                                                            statistics
       click “results” to
           refresh page



        Zoomable map
                                                                                                   Swipp stream with
                                                                                                   verbatim comments



     Swipp volume and
average score over time



                                                                                                   Number of swipps by
                                                                                                   swipp value

      Swipp average by
               gender




                                                                                                                       7
Deleting topics from the Dashboard
Deleting a topic will remove the topic from your dashboard. Note that topics live forever in the Swipp
ecosystem, this delete action only removes it from your dashboard. The swipps and global swipp data
are not deleted.




                              If you want to delete a topic from
                              the control panel, click the trash
                              can that pops up when you hover
                              over a topic row.




                                                                                                         8
Widgets in the Wordpress sidebar
Putting a widget in the sidebar of a Wordpress blog is very straightforward. From your Wordpress
admin page, go to Appearance > Widgets, and place a Text widget in your sidebar. Then, paste the
widget code into the body of that Text widget and click “Save.”




                                                                                                   9
Putting widgets into Wordpress posts
Putting a widget in a Wordpress post is straightforward, with one catch...you need to be in “Text”
mode for this to work. While editing your post in “Text” mode, paste the widget code directly into
the body of your post and hit “Save.”




                                                                                             NOTE: Wordpress
                                                                                             automatically strips
                                                                                             any widget code
                                                                                             from a post if you
                                                                                             switch from “Text” to
                                                                                             “Visual” mode.

                                                                                             This is a Wordpress
                                                                                             “feature,” and not a
                                                                                             Swipp constraint.




                                                                                                                     10
Putting widgets in the Blogger sidebar
        Putting a widget in your Blogger sidebar requires adding an HTML/JavaScript gadget to your sidebar
        in the Layout editor, and then pasting the widget code into the “content” area of the gadget.




                                                                                                     After placing the
                                                                                                     gadget in your
                                                                                                     sidebar, edit the
                                                                                                     gadget and paste
                                                                                                     the widget code
Click “Layout”
                                                                                                     into content area




Choose HTML
gadget




                                                                                                                     11
Putting widgets in Blogger posts
Putting a widget in a Blogger post is crazy-simple. Just paste the widget code into the body of your
post in “HTML” mode and save the post.




                                                                                                       12
Other websites and platforms
Widgets can be placed into nearly any type of website, from blogging platforms to content
management systems to hand-crafted sites. If you come up with any great examples of innovative
places you’ve integrated widgets, we’d love to hear about them! Email us at business@swipp.com.




                                                                                                  13
A few Swipp Plus use cases
Swipp is a distributed platform. If you’ve used the Swipp website at swipp.com or used the Swipp iPhone
app, you’ve touched on two “end-user” entry points into the Swipp universe.

We believe social intelligence will be everywhere. Swipp Plus provides additional types of on-ramps into
this collective stream. For example, Swipp Widgets can be embedded into nearly any kind of website:
blogs, commerce sites and even maps.




                                                                                                           14
Swipp is a trademark of Swipp Inc. The Swipp UI, Data Structure, Platform and System are Patent Pending, No. 61/724,229
All other registered trademarks or trademarks are property of their respective owners.

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Swipp Plus Quick Start Guide

  • 2. Your first visit to My Dashboard Once you’ve created your Swipp Plus account and logged in at http://plus.swipp.com, you’ll see your dashboard. It will be blank until you track a topic. 2
  • 3. Tracking your first topic Your dashboard is the central location to track all the Swipp topics about your brand or industry. Type the name of the topic you want to track and click the plus sign to add it to your dashboard. Type a topic into the Press the plus sign “Track a topic” box to add that topic to your dashboard bacon bacon +3 +5 310 The topic and its associated Swipp information will appear in your dashboard 3
  • 4. Creating a widget Hovering over a topic and clicking “create widget” in the control panel will take you to the screen where you can create a widget for inclusion in your blog or web site. Select horizontal or vertical orientation for the widget Upload a square photo to use as a thumbnail image Click “create widget” Copy the widget code to the clipboard, then paste it into your site 4
  • 5. Previewing a widget Click the swipp button to preview your widget 5
  • 6. A very active dashboard Clicking any topic name in this column will bring up a detailed data viewer for that topic 6
  • 7. Analyzing topics in the Data Viewer Each topic in your dashboard can be analyzed in the data viewer, giving you insight into what the world thinks about that specific topic. You can explore topic information by region, gender, demographic and time dimensions, as well as see verbatim information from comments. Select region, time- Global Swipp frame or gender - statistics click “results” to refresh page Zoomable map Swipp stream with verbatim comments Swipp volume and average score over time Number of swipps by swipp value Swipp average by gender 7
  • 8. Deleting topics from the Dashboard Deleting a topic will remove the topic from your dashboard. Note that topics live forever in the Swipp ecosystem, this delete action only removes it from your dashboard. The swipps and global swipp data are not deleted. If you want to delete a topic from the control panel, click the trash can that pops up when you hover over a topic row. 8
  • 9. Widgets in the Wordpress sidebar Putting a widget in the sidebar of a Wordpress blog is very straightforward. From your Wordpress admin page, go to Appearance > Widgets, and place a Text widget in your sidebar. Then, paste the widget code into the body of that Text widget and click “Save.” 9
  • 10. Putting widgets into Wordpress posts Putting a widget in a Wordpress post is straightforward, with one catch...you need to be in “Text” mode for this to work. While editing your post in “Text” mode, paste the widget code directly into the body of your post and hit “Save.” NOTE: Wordpress automatically strips any widget code from a post if you switch from “Text” to “Visual” mode. This is a Wordpress “feature,” and not a Swipp constraint. 10
  • 11. Putting widgets in the Blogger sidebar Putting a widget in your Blogger sidebar requires adding an HTML/JavaScript gadget to your sidebar in the Layout editor, and then pasting the widget code into the “content” area of the gadget. After placing the gadget in your sidebar, edit the gadget and paste the widget code Click “Layout” into content area Choose HTML gadget 11
  • 12. Putting widgets in Blogger posts Putting a widget in a Blogger post is crazy-simple. Just paste the widget code into the body of your post in “HTML” mode and save the post. 12
  • 13. Other websites and platforms Widgets can be placed into nearly any type of website, from blogging platforms to content management systems to hand-crafted sites. If you come up with any great examples of innovative places you’ve integrated widgets, we’d love to hear about them! Email us at business@swipp.com. 13
  • 14. A few Swipp Plus use cases Swipp is a distributed platform. If you’ve used the Swipp website at swipp.com or used the Swipp iPhone app, you’ve touched on two “end-user” entry points into the Swipp universe. We believe social intelligence will be everywhere. Swipp Plus provides additional types of on-ramps into this collective stream. For example, Swipp Widgets can be embedded into nearly any kind of website: blogs, commerce sites and even maps. 14
  • 15. Swipp is a trademark of Swipp Inc. The Swipp UI, Data Structure, Platform and System are Patent Pending, No. 61/724,229 All other registered trademarks or trademarks are property of their respective owners.