Social Intelligence will be a part of all consumer and commercial interactions. This presentation looks at the evolution of the Swipp social intelligence platform, shows how social intelligence will be included in industries going forward and provides a checklist of what brands can do to begin tapping into social intelligence today.

1. The Age Of Social Intelligence
February 2013
Swipp is a trademark of Swipp Inc. The Swipp UI, Data Structure, Platform and System are Patent Pending, No. 61/724,229

2. Social Intelligence
will be part of every
consumer and commercial
application, product and service.
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3. S
Social Intelligence Is Accelerating
Swipp
Ease of analysis
Tweet
Review
Post
Article
Book
Ease of creation
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4. S
Social Intelligence Enables “Rateocracy”
“All the necessary
technologies and building
blocks are in position...
‘ratestreams’ will become
as significant as
‘clickstreams’ are today.”
- Robert Moran, Brunswick Group
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5. The problem with old-style social...
“You’re talking a lot, but you’re
not saying anything.”
- David Byrne
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6. Existing social media requires significant
effort to pull insights out of conversations
For example, the Facebook page for
the Nexus 7 tablet (excerpt shown at
right) contains hundreds of
comments, but there is not a
straightforward way to understand
what the market thinks about the
Nexus 7 in a comprehensive manner.
Is the prevailing sentiment positive or
negative? Is it changing over time?
There is no way to know this without
laborious effort.
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7. Social intelligence is different.
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8. Consumers use social
intelligence.
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9. Video at http://www.youtube.com/watch?v=O6fXM6B1O8g
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10. The invisible is now visible and measurable
Social streams of measurable, real-time sentiment and commentary.
Dashboards and
insight into the global
pulse.
Additional
crowdsourced and
reference knowledge
around every topic.
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11. Social Intelligence Grows Forever
Over time, applications get smarter, expanding forever to include a wide variety of
media types and information.
News Links
Photos Videos Maps Commercial
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12. Social Intelligence improves
business.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 12

13. Social Intelligence Improves Business
The future is socially informed. Social Intelligence is adding a new level of
dynamics to all existing industries.
Retail
Integrations in retail sites provide buyers with a more in depth
product understanding and the seller with an increased
understanding of its customers. Retail will increasingly merge
with social as customers seek deeper community input prior to
purchasing.
Entertainment
Direct interaction between the media and the audience, with
immediate feedback and measurement. Reality TV producers
will know what the audience thinks "in the moment.”
Publishing
Content and news sites will incorporate social intelligence as a
+1.1
way to get data-driven input from their customers, delivering
key insights into who is interacting with what, from where and
+3.3
+1.1
when.
Illustrative examples.
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14. Social Intelligence Improves Business
Advertising
Social intelligence will be embedded into engagement activities and
advertising to gauge customer response to specific offers. Data
dashboards provide detailed analytics, providing immediate customer
feedback and specific preference.
Real-Time Media
Real time media, such as the debates or sports, benefit from
creating a second screen a virtual viewing community, as well as
the data to measure their involvement.
Search
Nikon D90
In the future, what we think of as search becomes socially informed.
What people think and what your friends think have always been
important decision criteria, and will be incorporated into existing
search sites, or can serve as a self standing, crowd-informed search
and discover tool.
Illustrative examples.
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15. Social Intelligence Improves Business
Enterprise
Social intelligence will be embedded into organizations and
enterprises, allowing them to gather employee insights
around specific questions and projects.
Financial Markets
Social intelligence in financial sites unlocks the "wisdom of the crowd"
around a particular stock or financial product. The data dashboards
supply analytics, stratified by audience type, location and time, adding
insight to "what the market thinks" in real time and over time.
Illustrative examples.
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 15

16. S
Dashboards Provide Insight
Dashboards give deep insight into the stream. Filtered views allow you to
see specific data by multiple variables.
Aggregate
Swipp Index
Where are swipps
coming from
Swipp stream
Swipps by
swipp
Swipps over “value”
time
Swipps by gender
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17. S
A Deeper View Into The Brand Side
Video at http://www.youtube.com/watch?v=YzTGJIoTADY
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18. Example: Blog Integration
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19. Example: Blog Integration
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20. Example: Website Integration
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21. Example: Website Integration
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22. Example: Social Intelligence Overlay
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23. Example: Social Intelligence Overlay
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24. Integrating Social Intelligence
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25. Social Intelligence Requires An Open
Platform
Social intelligence requires an open, distributed platform. The Swipp
platform was designed from the onset to foster partner integrations and is
open in three ways.
Open Data Open Distributed Open APIs
Data Dashboards Swipp APIs will
Widgets bring
return social data allow for third party
social intelligence to
to the users innovation
any website
(Q3)
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 25

26. Example: Swipper Bowl
The Swipper Bowl app is the first in a series of vertical apps that shows how
the Swipp API can be used to create vertical social intelligence solutions.
Swipp the
Commercials
Swipp the
Teams / Players
Swipp
Related Topics
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27. How To Get Started
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28. Checklist: How To Get Started
1. Get a beachhead (Time Required: 1 minute)
☐ Swipp your company at http://swipp.com
☐ Track your terms (alerts on brand terms)
☐ Get your fellow employees to swipp
2. Get engaged (Time Required: 1 hour)
☐ Ask your customers to swipp your brand
☐ Include Swipp in a post, or a campaign
☐ Include Swipp in your email communications
3. Pull away from the pack (Time Required: 1 day)
☐ Embed Swipp widgets in your web presence with Swipp Plus
☐ Set up your competitive dashboard
☐ Show your advocates some love
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 28

29. About Swipp
Snapshot
Swipp was founded in 2011, and received $3.5MM in funding from
Old Willow Partners in 2012.
Executive Team
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 29

30. Thank you!
Swipp Inc. | 2513 E Charleston Rd, Suite 102, Mountain View, CA 94043 | +1 (650) 933-5555 | business@swipp.com | www.swipp.com
Copyright © 2011-2013 Swipp Inc. All rights reserved. Proprietary and Confidential. Patent Pending. 30