1. Social Media Analytics
I implemented the first Social Media Analytics program for the client’s software marketing group. The goal
was to provide the client with insights into the performance of their social media marketing efforts as well
as an understanding around the conversational ecosystem.
CHALLENGES
 Help client establish a social media analytics program to measure their existing social media
efforts
 Gain insights into their developer and designer segments
 Monitor the conversation ecosystem around their software platform
 Identify the online influencers and determine the most effective way to work with them
SOLUTIONS
 Worked with client to create initial key performance indicators (KPIs) and parameters for program
 Helped to identify and implement a social media analytics tool and to train key client stakeholders
on how to effectively use it
RESULTS
 My client is successfully running, monitoring and administrating the social media analytics
program
 Valuable insights from the monitoring are being integrated into their marketing planning