Introduction to Orkut Social Network - SWOT Analysis and Reasons for Decline
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Entry and exit of ORKUT
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Introduction to Orkut Social Network - SWOT Analysis and Reasons for Decline
- 1. ORKUT Presented by:- SYED FAISAL NIRMIT LIMBACHIA
- 2. INTRODUCTION TO ORKUT Orkut is named after its creator. Google employee ORKUT BUYUKKOKTEN. He is a Turkish software engineer.
- 3. HISTORY It was launched on 22nd January 2004. At the end of July 2004 it had 10,00,000 users. Till September 2005 it had 20,00,000 members.
- 4. Sources of Awareness 76% 5% 14% 5% FRIENDS T.V. INTERNET OTHERS
- 5. Time spent on ORKUT by it’s users 19% 38% 38% 5% 6 MONTHS 1 YEAR 2 YEARS > 2 YEARS
- 6. Purpose of using ORKUT 86% 7% 7% 0% FRIENDS BUSINESS TIME-PASS OTHERS
- 7. Media vehicles used for marketing 45% 16% 26% 13% Broadcasting Internet Newspaper & Print media Hoardings
- 8. Factors restricting the companies from marketing their products through ORKUT 50% 2% 28% 20% Lack of security Lack of awareness Lack of credibility Reluctance on the part of users
- 9. SWOT Analysis Strengths o Integrated with offerings made by Google, thus increased reach o Early market entry enabled increased customer base o Can function as a platform to share videos and photo o Available in over 48 languages with localized options Weakness o Unable to withstand competition by not innovating o Unable to attract professional user accounts o Prone to hacking and fake accounts o Facebook took Orkut by storm leading to change in customer loyalties
- 10. SWOT Analysis Opportunities o They can operate in the untagged market such as China, which has no access to social networking sites. o Orkut can also earn from movie subscriptions because majority of people watch movies online and it can take benefit from it. o It can be used as a market place i.e. people can sell and purchase products via Facebook Threats o Competitors present in market especially Facebook o New upcoming social networking websites o Fake accounts and hacking instances
- 12. Why people left ORKUT and migrate to Facebook? Privacy Search Design Tags in photos Promotion Virtual Gifts Launch timing Entertainment
- 13. WHAT THE EXPERTS OR PEOPLE SAY??
- 14. Continued……. No like application No tag application Follow Blog Privacy options
- 15. Missed Opportunities of ORKUT Increase more application capability. Multimedia sharing. Enhance the privacy and security of the profiles created by the end users. Publicity. Implementing few regional languages depending on the geographical market like Hindi for Indian users Innovation