2. About kellogs Kellogg started with only 44 employees in Battle Creek, Michigan, in 1906. Founder, W.K. Kellogg, had a strong commitment to nutrition, health and quality. Kellogg has historically been a leader in industry, innovation and marketing. With 2009 sales of nearly $13 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods.
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4. Values Kellogg Company’s values, K Values™, shape their culture and guide the way they run their business. In 2005, the company instituted the W.K. Kellogg Values Award, which is given annually to one individual and one team of employees who best exhibit the K Values in their work.
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6. 1900s: In 1906, W.K. Kellogg entered the cereal business, as American eating habits began shifting from heavy, fat-laden breakfasts to lighter, more grain-based meals. To help consumers distinguish Kellogg's Corn Flakes® cereal from the products of the 42 other cereal companies in Battle Creek, Michigan, W.K. put his signature on each package, saying that these Corn Flakes are the "The Original." History
7. With the advent of pasteurization of milk, the ready-to-eat cereal business expanded. To keep up with a growing market, Kellogg Company developed new product, packaging and marketing innovations to fit consumer needs. In 1914, Kellogg Company created Waxtite® wrappers, a new concept in packaging technology. W.K. Kellogg believed that if people tried a good product, they would keep buying it. After having success in the U.S. market, Kellogg opened its first foreign cereal facility in 1914 in Canada. 1910s
8. Kellogg continued to expand into new markets, exporting cereal to England in the early 1920s and later building a plant in Sydney, Australia. Kellogg also established one of the first home economics departments in the food industry in 1923, the same year that Kellogg's® Pep™ wheat flakes was introduced. The famous Kellogg's® Rice Krispies® began talking to consumers in 1927. 1920s
9. In 1930, Mr. Kellogg founded the W.K. Kellogg Foundation.. Kellogg expansion continued with a new plant in Manchester, England. Kellogg's® Pep™, became the first cereal fortified with vitamins through the "spray" method. 1930s
10. As a result of the company's many efforts during WWII, Kellogg was awarded the Army-Navy "E" flag for excellence Kellogg's® Rice Krispies® Marshmallow Treats ® recipe, first advertised in 1940, became a popular food for mailing to service people abroad Kellogg launched new whole-grain product lines likeKellogg's Raisin Bran® in 1942 and opened the company's second U.S. plant in Nebraska. 1940s
11. Throughout the 1950s the company introduced some of today's most beloved cereals including: Kellogg's® Corn Pops®, Kellogg's Frosted Flakes®, Kellogg's® Honey Smacks™, Kellogg's® Cocoa Krispies™ andKellogg's® Special K®, which was the first high-protein breakfast cereal ever offered to consumers. 1950s
12. For Kellogg Company, the 1960s were marked by a wide range of new product introductions. There were five new cereals: Kellogg's Froot Loops®, Kellogg's Apple Jacks®, Kellogg's Frosted Mini-Wheats®, Kellogg's Bran Buds® andKellogg's Product 19®, as well as Kellogg's Pop-Tarts® toaster pastries andKellogg's® Croutettes™ croutons. Kellogg also enjoyed extensive global expansion, opening facilities in South America, Canada, Scandinavia, Europe and Asia. 1960s
13. The company published its nutrition policy, outlining its fortification practices and commitments to nutrition, responsible advertising and consumer education. Kellogg became the first cereal company to voluntarily list the amount of sugar in its cereals on the side panel of its packages. 1970s
14. New cereal products of the 1980s including Kellogg's® Squares™ line,Kellogg's® Crispix® and Kellogg's® Just Right® The company built advanced-technology cereal plants in Battle Creek and London, Ontario. In 1986, Kellogg Company's new headquarters opened in downtown Battle Creek 1980s
15. Kellogg remained the global cereal leader and opened its first plants in India, China, Thailand and Latvia. Kellogg's® Pop-Tarts® toaster pastries became the company's top-selling product. In the 1990s, as consumers purchased "On the Go" foods like never before, convenience foods grew as a percentage of Kellogg's sales. Kellogg's® Rice Krispies Treats® squares and Kellogg's® Nutri-Grain® bars won broad consumer acceptance. 1990s
16. Kellogg has generated strong upward momentum – sales of its cereal products, expanding its convenience foods business and pursuing profitable growth. Kellogg also has benefited from the acquisition of health foods leader Kashi Company, the multi-country success of products such as Kellogg's® Special K® Red Berries cereal. In 2006, Kellogg Company celebrated its 100th Anniversary. 2000s
17. Kellogs products: New In Stores Pop-Tarts Frosted Wild GrapePop-Tarts Popsters Strawberry BlastSpecial K Fruit Crisps StrawberryClever Kids Lett Family Favorites AustinCarr'sCheez-ItEggoFamous AmosFroot LoopsFrosted FlakesKeebler EL FudgeKeebler Town HouseMorningstar FarmsMurray Sugar FreeNutri-GrainRice KrispiesSpecial K
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22. Kellogg Around the World One of Kellogg Company’s greatest competitive advantages is their global infrastructure. Their founder, W.K. Kellogg, started the company more than 100 years ago and quickly expanded into new geographies. The early adoption of this growth plan has provided them with a global business today. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries around the world.
