3. Social media marketing has made a
change for the better in the eyes of many.
More in the field of social media are
turning to Search Engine Optimization to
improve their marketing efforts and this
appears to be paying off. Social Media
Examiner complies an industry report
every year showing how marketers are
making use of social networking sites and
how this is benefiting them. Only e-mail
marketing comes in ahead of social
media.
4. Businesses need to make use of this
information to better allocate advertising
funds and see a higher return on
investment. Paid search results come in a
dismal sixth on the list of preferred
marketing methods. For this reason, only
38% of social media marketers make use
of paid searches while 65% now say they
use Search Engine Optimization.
5. Search Engine
Optimization Statistics
For those in business to business social
marketing, 67% said they made use of
this technique. This is in contrast to
business to consumer marketers who say
they only use Search Engine Optimization
62% of the time.
6. On thing that people did agree on is that
68$% of those who participated in this
report state that they will be increasing
their efforts in this area. This has
decreased slightly from 71% in 2011, but
is still a formidable number. In fact, 9% of
respondents do not plan to make SEO a
part of their marketing plan going
forward. Only 43% stated that they will
be increasing their use of pay per click
advertising.
7. Facebook remains the top site for social
marketing with 92% of respondents
making use of the social networking site.
Google+ comes in sixth, but the majority
of respondents did say that plan to
increase usage of this site in the future.
What does this mean for your business
and how does Search Engine
Optimization and social media marketing
benefit your business?
8. There are two major benefits of making
use of this marketing technique. First
and foremost, when you increase your
presence on social media networks, you
will find that you increase your overall
exposure. According to 85% of those
who participated in this study, an
increase in exposure has been noticed.
The second major benefit is that traffic
to a site will increase with 69% of
participants stating the social network
sites had a positive impact on traffic.
9. Marketplace intelligence is one thing
that is gained with the use of this
marketing technique. Lead generation
and fan loyalty are two more that should
be considered when determining if this
marketing technique is right for you.
10. One reason why SEO is such an
important aspect of this marketing
technique is that it improves search
engine rankings. For those who have
been making use of social media for one
year or more, almost 59% say they have
seen a rise in their ranking on search
engines. For those who have been using
this strategy for three years or
longer, this number goes up to 75%.
11. More than half of those who spend six
hours or more every week making use
of social media sites for this purpose
state that they have seen
improvements. Business to business
marketers found this to be more
beneficial than business to consumer
marketers. Either way, any improvement
in search engine rankings is beneficial so
you may wish to focus on SEO in the
future to move your company forward.