The 50 Yard Lounge is the premier hospitality destination during Super Bowl week and the only place where guests will be able to taste food from the best restaurants and Celebrity Chefs in NYC, meet active and retired football legends and listen to iconic NYC live music, all in a premium environment just steps away from Madison Square Garden, Penn Station and Super Bowl Blvd. Tickets are all inclusive of food, beverage and events and allow guests in and out privileges from morning to night. Confirmed Talent & Chefs - Include Hall of Famer Cris Carter, Legendary Quarterbacks Joe Thiesmann and Doug Flutie and 3X super bowl champion, Matt Light, along with Iron Chef Marc Forgione, Chef Michael White, Chef Johnny Iuzzini, Word Class Butcher Pat Lafreida and 40+ of the best restaurants and Chefs in NYC

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2. Contents
I.
OVERVIEW
II.
GUEST EXPERIENCE
III. LOCATION
IV.
VENUE PHOTOS & RENDERING
V.
PROGRAMMING
VI.
SAMPLE SCHEDULE
VII. CONFIRMED TALENT
VIII. MEDIA PARTNERS
IX.
PARTNERSHIP OPPORTUNITIES
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3. The 50 Yard Lounge is…
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The premier 2014 Super Bowl VIP hospitality destination
in NYC - fusing the football, culinary, music and
corporate communities like never before.
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Programmed to feel like a Wine & Food Festival collided
with a traditional Super Bowl Hospitality space
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An exclusive ticketed event, providing access to 1,500 –
2,000 VIP guests each day (all inclusive at premium
ticket price )
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Home to the NY Jets Super Bowl hospitality venue, the
“Jets House” during the week
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A hotbed for local, regional and national media and a
popular destination for NFL Players, Celebrity Chefs,
Entertainment personalities and VIP’s alike
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A fully customizable canvas for brands to generate
awareness, entertain VIP clients and capitalize on the
biggest week in NYC History
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A true embodiment of NYC, featuring NYC Chefs (food),
NYC music and highlighting the characteristics which
make this City one of the best in the world
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4. Guest Experience
As VIP guests come out of the cold and enter the heated walkway, they will be met by a hostess offering to take their coat,
give them a hand warmer, a hot beverage or a perfectly concocted cocktail to warm their soul. As the guests exhale, express a
sigh of relief and release their tension, it will signal they have entered a place of relaxation, entertainment and fun, as they
prepare to experience all that is The 50 Yard Lounge.
Guests can choose to relax in one of the many lounge areas, each featuring a specific theme and brand experience. They
might want to stick their feet in the sand in the 70 degree beach area, mosey their way to the stage to see the demonstration
by a NYC celebrity Chef or kick back and watch the thousands of NYC people walking by from the 2nd floor lounge roof deck.
Later in the afternoon, they can experience live music from a NYC local band, take part in a wine and beer tasting or share
some time with a NFL legend, while enjoying a cocktail from the best Mixoligist in NYC.
With a prime location, food from the best Chefs NYC has to offer, athlete and celebrity sightings and a multitude of
entertainment options, The 50 Yard Lounge will have something for everyone. Destined to become one of the premier spots
for VIP, celebrities, athletes and media, the lounge those seeking the ultimate hangout during Super Bowl week.
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5. Location
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Directly adjacent to the Madison Square Garden, the
venue complex stretches between 33rd & 34th
Streets and 8th Ave, less than two avenues from
Super Bowl Blvd.
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Situated above Penn Station and on one of the
busiest corners Manhattan, with foot traffic of more
than 400,000 people daily
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Over 15,000 ft2 of indoor and outdoor space
inclusive of three full restaurants and an open-air
plaza. All roof decks and open air spaces will be
tented and heated
− Local: 3500 ft2 classic American bar, 3 floors with
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roof deck & covered patio
Lucy's: 2500 ft2 Mexican cantina-style bar, 2 floors
with roof deck & covered patio
Caffe Lugo: 5000 ft2 Italian bistro; anchor
restaurant of 1 Penn Plaza tower
Local Beer Garden: 6000 ft2 outdoor space
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Tent
Area
Tent
Area
25 draft beer lines, 6 full service bars, 3 full service
commercial kitchens and outdoor grill
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Tent
Area
Total capacity of 1,500 – 2000
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6. Location
Madison Square Garden / Penn Station
Subway - N,R,Q,1,2,3,A,C,E
LI Railroad
NJ Transit
Port Authority 7 blocks
Beer Garden
Stage
Lugo Cafe
Path Station – 2 avenues
Super Bowl Blvd– 2 avenues
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7. Venue Photos – Beer Garden
Looking South from Lucy’s Deck
Looking North from Local Roof Deck
General Area
General Area
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8. Venue Renderings
Beer Garden
Stage
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9. Venue Renderings
Local Roof Deck
Lucy’s Cantina
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10. Venue Photos – Local West
Front Entrance
Main Dining Room
Main Dining Room
Lounge
Roof Access
Roof Deck
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11. Venue Photos – Lucy’s Cantina Royale
Front Entrance
Roof Deck
Main Dining Room
Main Dining Room
Roof Deck
Patio View from Beer Garden
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12. Jets House at 50 Yard Lounge
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Jets House will be a premiere destination for the extended Jets community during the week of Super
Bowl XLVIII. It will provide access and value for those New Yorkers who will be on the outside of Super
Bowl looking in.
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High energy, exclusive, electrifying atmosphere, reflective of the NYC vibe, bright & open layout,
overlooking the streets of the city
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A “Home Base” for Jets partners, season ticket holders and fans during Super Bowl week
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Will consist of former and current Jets players, NFL legends, Flight Crew, celebrity Jets fans, radio & TV
remotes, Jets web shows, interactive gaming, sponsor activations, live music, celebrity chefs
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Will also serve as a valuable source for entertaining Jets clients and new prospects.
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Promotion to begin December 1 and run through Super Bowl
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13. Venue Photos – Lugo Café Jets House
Main Dining Room
Outside of Beer Garden and Plaza
Bar Area
Front Lounge and Bar
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14. Programming
Our curated programming throughout the week will use culinary, football
and entertainment to elevate the traditional Super Bowl hospitality
experience and showcase the passion, personality and diversity of NYC.
With a variety of options each day, The 50 Yard Lounge programming may
include:
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NFL Player chalk talk, meet and greets and autograph sessions
Culinary demonstrations by NYC Celebrity Chefs
Super Bowl themed brunches Thurs– Sun with NFL Legends/Celebrity
Chefs
Food & Wine Experiences with Celebrity Culinary personalities
− Beer, Wine and Spirit tastings
− Best burger competition with demo to make the perfect burger
− Best NYC pizza competition with demo to make perfect pizza
− Street food tastings
− Mixology classes
Live Music from local NYC bands and DJs
Winter Beach – sand, cocktails and heat lamps set to Sunny & Warm.
Massage lounge
Technology zones (with charging stations)
Evening parties with celebrity hosts and live music
Private spaces for exclusive VIP dinners or private events with athletes
and celebrity chefs
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15. Music Programing – 50YL Music Series
Focused on highlighting the NYC Music scene, 50YL Music Series will feature a variety of live music
performances that embody the essence and soul of NYC music. Taking place each day/night, 50YL Music
Series will include everything from street performers to Harlem Jazz to a rock band from the Village to the DJ
who spins in NYC Clubs and everything in between. The purpose of the 50YL Music Series it not to wow
guests with a big name act, but rather wow them with the music, the vibe, the experience and truly give
them a feeling for what makes the NYC music scene so special.
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16. Sample Schedule
Wednesday
Friday
Italian / French
Cuisine
Thursday
Ethnic
1st Q
830am noon
• NYC Best Bagel competition
• Ultimate French Breakfast with
Celeb Chef
•Sampling of Latin and Asian
Breakfast Classics
2nd Q
Noon - 4
• Best of NJ Lunch with Chef
Demo and Player
appearance
•Soup-er Bowl
•Almond event w/ Mike & Mike
•Makin’ Pasta with Celeb Chef and
NFL Athlete
• Raman, Dim Sum and Bahn Mi’s;
NYCs best Asian Lunches
• Rollin Sushi Chef Demo and
Athlete event
• Saki Tasting
3rd Q
4p – 9p
•Media event
•I Love NY, Food
•Chef Demo
• Italian Wines and Tailgating; demo
with NYC Sommelier
• Whose Nana reigns supreme;
Competition with Celeb Chefs /
Athletes and their grandma, to see
who’s Italian dinner is best (610pm)
• NYC Street Food Competition
judged by Celebrity, Athlete and
Chef (6-10pm)
• Don’t Eat the Worm; Tequila &
Mescal Tasting
• Athlete appearances
4th Q
9p - close
• The 50YL Live Music series
Begins
• Late night snacks
• 50YL Music Series
• Late Night Pizza; Slices from NYC
Top pizza joints
• French/Italian Spirit tastings
• 50YL Music Series
• Late Night Taco’s
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17. Sample Schedule (cont.)
Saturday
Sunday
Cuisine
New American
Tailgate
1st Q
830am - noon
• Ultimate American Breakfast with Celebrity Chef
• Chef/Player Demo
• Ultimate Bloody and Mimosa event
2nd Q
Noon - 4
• Ultimate NYC Sandwich comp; judged by Celeb,
Athletes and Chef
• Mixology demo
• 50YL music Series
1st Half
• Steaks, Bloodies and Eggs; breakfast with Chef
and Players.
• Player chalk talk
• SB City Cook-off (1-2 Chefs from the Cities of
the teams competing in game)
• Chalk Talk with retired players from teams
playing in game
3rd Q
4p – 9p
• American Classics with a Spin; 6-8 of NYC’s best
chefs serving up their American Classics with a
spin
• 50YL Music Series
• American Bourbons tastings
• NY Sweets
4th Q
9p - close
• 50YL Music Series
• Classic Cocktail Demo
• Burger Bowl – sampling of NYCs best burgers
(10pm - 2am)
2nd Half
• Ultimate Tailgate Food (8-10 Chefs featuring
their best Tailgate flare)
• Chalk Talk with NFL Personalities during
halftime.
End of Game – The 50 Yard Lounge closes @
Midnight
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18. Confirmed Talent
Michael White
Joe Thiesman
Johnny Iuzzini
Mike Golic
Marc Forgione
Bill Telepan
Mike Greenberg
Cris Carter
Alex Guarnaschelli
Matt Light
Pat LaFrieda
Doug Flutie
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19. Media Partners – The Daily Meal
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$250,000 digital ad buy
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Fastest growing culinary content site – 8.5+ million unique visitors a month
– Female/Male ratio: 63%/37%
– Median age: 48
– Median HHI: $72,000
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Editorial team lead by 8x James Beard award winner Colman Andrews
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Unparalleled Content Integration – Editorial programs created to align with advertiser’s message
with most appropriate content
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Creating “The Ultimate Super Bowl Guide” landing page – covering all things Super Bowl
– Original and expertly curated editorial content,
– Custom videos with talent in both the sports and culinary worlds
– One-of-a-kind slideshows
– Social Media Integration
– Exclusive interviews with Celebrity Chefs and NFL players
– Onsite promotional units to drive engagement
For mock-up purposes only. Title subject to change.
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20. Media Partners – USA Today Sports
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$250,000 ad buy over digital and print
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62MM fans over a broad portfolio of assets (thebiglead, FTW, ect.)
– Newspaper – 15MM daily readers
– Desktop, Mobile & Tablet – 38MM monthly unique visitors
– Local Broadcast – 16MM weekly households
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Reaching a engaged audience comprised of:
– 60% under the age of 34
– M 18-34, HHI $75,000+, 128 index
– 2.5x more avg. time spent and number of pages viewed per visit than on competitors sites
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Tailored proposals designed to align with brand objectives and strategically evoke ROI
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Social – Focused on amplifying shareable sports experiences
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Local – multi-media assets across 100+ markets & local insiders
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Mobile –Leading in creating 2nd screen experiences
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21. Partnership Opportunities
Hand in hand with our brand partners, we will create an integrated offering to help meet and exceed their objectives leading into
and through the Super Bowl. In concert with our aggressive PR strategy and delivery of an unforgettable on-site experience, The
50 Yard Lounge will secure Culinary and Sports media partners to amplify our efforts and guarantee exposure surrounding the big
game.
Additionally, for those partners looking to extend their reach and impact, we will curate a series of sports & culinary focused
initiatives throughout the NFL season and playoffs. While our partner needs will vary, a customized partnership could include, but
not be limited to, the following:
• Naming rights to The 50 Yard Lounge (The BRAND 50 Yard
Lounge)
• Private meet & greets with Chefs, Athletes and Celebrity
guests during the week of events
• Entitlement rights to designated areas with the opportunity to
build out full brand experience for guests.
− 8 distinct and separate areas, including both tented roof
decks, the beer garden, performance stage, lounge and
main dining rooms
− Outward facing signage to capture attention of foot traffic
on street (300,000 – 400,000 daily)
• Opportunity to assist in the curation of programming
• Inclusion in all Media, PR, Marketing and promotional efforts
• Social media integration and activation
• Ability to capture video and pictures of events to use for
promotional and PR purposes
• Product exclusivity throughout venue
• Product sampling and giveaways
• Exclusive dinners, meet & greets and special events with
NFL Personalities and Celebrity Chefs
• Hospitality passes for VIPs and promotional use
• Product/Brand Inclusion in Invite Gift Bags
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22. THANK YOU
For more information:
Lonny Sweet
617.905.5711
lsweet@theconnectgrp.com