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ABC’s	of	Starting	Your	Own	
Business
Enterprise	Center	Workshop
September	13,	2016
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential
Agenda
• Introductions
• Exercises
• Acronyms
• Big	7
• Myths
• It’s	Your	Life
• Closing	Thoughts
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 1
5	Frogs	Are	Sitting	on	Lily	Pads
4	Decide	to	Jump	Off
How	Many	are	left?
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 3
According	to	Bloomberg,	8 out	
of 10 entrepreneurs	who	start	
businesses	fail	within	the	first	18	
months.	
Sep	12,	2013
Acronyms	– Business	Types
• B2B	– Business	to	Business
• B2C	– Business	to	Consumer
• B2B2B	– Business	to	Business	to	Business
• B2B2C	– Business	to	Business	to	Consumer
• C2C	– Consumer	to	Consumer
• B2G	– Business	to	Government
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 4
The	Big	7
• Know	Yourself
• Understand	Your	Buyer
• Keep	Getting	Up!
• Value	Your	Time
• Network,	Network,	Network
• Get	a	Mentor/Coach/Advisor
• Write	A	Plan
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 5
Know	Yourself
• Who	Are	You?
• What	Are	Your	Strengths?
• What	Are	Your	Weaknesses?
• Why	Are	You	Starting	A	Business?
• What	Is	Your	Definition	of	Success?
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 6
Getting	to	Know	You
• www.myersbriggs.org
• www.thediscpersonalitytest.com
• www.kolbe.com
• www.gallupstrengthscenter.com
• www.crystalknows.com
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 7
Myers	Briggs
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 8
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 9
The	Big	7
• Know	Yourself
• Understand	Your	Buyer
• Keep	Getting	Up!
• Value	Your	Time
• Network,	Network,	Network
• Get	a	Mentor/Coach/Advisor
• Write	A	Plan
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 10
Understand	Your	Buyer
• What	Are	You	Selling?
• What	Makes	It	Unique?
• Who	Will	I	Be	Selling	To?
• Why	Should	People	Buy	From	Me?
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 11
The	Basics
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 12
• Build	Trust
• Pick	Up	The	Phone
• Meet	Face-to-Face
• Engage	With	Your	Target	Market
• Tell	Your	Story
Seller BuyerTrust
Focus
• Primary	Market	Only
• Do	The	Research
• Speak	To	Your	Target	Buyers!
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 13
The	Big	7
• Know	Yourself
• Understand	Your	Buyer
• Keep	Getting	Up!
• Value	Your	Time
• Network,	Network,	Network
• Get	a	Mentor/Coach/Advisor
• Write	A	Plan
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 14
The	Big	7
• Know	Yourself
• Understand	Your	Buyer
• Keep	Getting	Up!
• Value	Your	Time
• Network,	Network,	Network
• Get	a	Mentor/Coach/Advisor
• Write	A	Plan
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 15
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 16
The	Basics
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 17
• What	Do	You	Want	To	Accomplish	in	1	Month,	3	
Months,	6	Months?
• What	Do	You	Need	To	Learn?
• What	Must	Happen	For	You	To	Accomplish	Your	Goals?
• Are	Your	Actions	Aligned?
Goals AlignmentPriorities
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 18
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 19
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 20
Focus
• Build	A	High	Level	Business	Plan
• Validate	The	Plan	And	Make	It	Better
• ABL	– Always	Be	Learning
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 21
Myths	
• You	Have	To	Know	What	You	Are	Doing
• You	Need	A	Complete	Business	Plan
• You	Have	To	Start	At	The	Right	Time
• You	Need	A	Lot	Of	Money
• You	Have	To	Hire	Staff
• You	Have	To	Work	24/7
• You	Have	To	Do	It	All	
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 22
It’s	Your	Life	
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 23
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 24
Closing	Thoughts
• Know	Yourself
• Understand	Your	Buyer
• Keep	Getting	Up!
• Value	Your	Time
• Network,	Network,	Network
• Get	a	Mentor/Coach/Advisor
• Write	A	Plan
• ABL	– Always	Be	Learning!
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 25
You	Are	On	An	
Awesome	Journey	
Enjoy	It!
Thank	You
Stephen	Webster
Wellfleet	Enterprises,	Inc.
stephen@wellfleetenterprises.com
978.290.1955
9/6/16 Wellfleet Enterprises, Inc. 2016 – Confidential 27

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