Magaly Chocano was one of the featured speakers for this outstanding event put on by the Austin Ad Fed. She discusses the impact and the importance of mobile apps in business and the growth for the future.

1. W E B MOBILE SOCIAL
Analyze Build Cultivate
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2. W E B MOBILE SOCIAL
LONG LIVE MOBILE - DEATH OF THE DESKTOP
Magaly Chocano | magaly@swebdevelopment.com | 210-617-7260
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3. By 2013, mobile phones will overtake PC’s as
the most common web access device
WORLDWIDE.

4. There are 5x as many cellphones in the world
as there are PC’s.

5. There are 271 MILLION
mobile subscribers
in the U.S. alone

6. 7 BILLION people
on the planet.
4 BILLION of them
use a mobile
phone

7. 1.1 billion
are
smartphone
users

8. 81% of smartphone
users have done
product research via
smartphone and
50% have made a purchase
with one.

9. 70%of mobile searches lead to action
within one hour
(70% of online searches
result in action in one
month)

10. 91% OF ADULTS
have their mobile
phone within arm’s
reach 24/7 .

11. In 2012, 24% of all
online shopping on
“black Friday” in the US
was done via mobiles
(up from 6% two years
ago)

12. (70% of online searches result
in action in one month)
but we have
LEARNED
TWO things...

13. (70% of online searches result
in action in one month)
technology is
moving
very quickly...

14. (70% of online searches result
in action in one month)
And ...It is not necessary to
change. Survival is not
mandatory.
-W. Edwads Deming

15. (70% of online searches result
in action in one month)
Do you have a mobile
strategy?

16. Why Should You Consider An
✓CONVENIENCE: promote up-to-date
content; push content from existing sources all through
a centralized channel; providing immediate access to
useful information. Connect with on-the-go
consumers.
✓ACCESS: connect to customers wherever they
are; allow users to engage with your brand at the
touch of a button 24/7.
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17. Why Should You Consider An
✓BRAND LOYALTY: remain relevant and
visible to your audience; empower loyal customers or
supporters with a tool to spread the word about your
business or organization
✓THE “WOW” FACTOR: distribute a
tool that will get people talking; outperform
expectations to win over new brand evangelists--
position your brand at the cutting edge of mobile
technology and innovation.
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18. What Makes For A Successful
App?
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19. Our approach is collaborative, our touch is personal, and our work is
results driven.
Trust us to help you build something great!
Analyze
Build
Strategy - Creativity
Planning -
Web*Mobile*Social
Design, UX, UI
SEO Development
Conversation
Amplification
, Applause
Analytics,
Influence
Behavior
Cultivate
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20. What Should You Consider In An
Success
Smart
User
Interface
Functionality
Originality
Longevity
Entertainment
Value
Maximize
Phone
Features
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21. 21
People using a smart device don’t think
of themselves as “computer users”
therefore you can’t use the same
conventions you’d use in developing
desktop software.

22. 22
Do you need a native app or a
mobile optimized website?

23. 23
Native Apps Web Apps
Function Offline Don’t
Push Notifications Don’t
Full access to phone’s
hardware
Doesn’t
Full access to multiple social
features
Doesn’t

24. What should you consider?
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25. (70% of online searches result
in action in one month)
Step1:
Define the Client’s Needs
What is your client expecting from the app? (Usage,
Results, Sales, Benefits to the Brand)
What will their audience expect from the app?
(Functionalities, Interaction, Communication)
What information will their audience want and/or need to
access on the go? (Photos, Videos)

26. (70% of online searches result
in action in one month)
Step2:
What is its purpose?
What is the differentiating factor?
How does the app play with the overall strategy?
What other marketing elements will be supporting the
app?

27. (70% of online searches result
in action in one month)
Step 3:
Promoting the App and Measuring Success
What plan do you have in place to promote the app?
(Traditional, Social, PR)
How is your client going to rate the success of the app?
(Downloads, Usage, Sales)
What tools will you use to track its success?
If it is successful, is there a phase 2 of the app?

28. The Process
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29. Our Digital Process
ANALYSIS
Designers, developers and project managers will consult with the client, face-
to-face, in order to bring the vision to fruition. Our meticulous planning
process prevents delays and surprises during later phases.
DESIGN
Our talented designers will work with the client to create a user interface and
design that is intuitive, beautiful, and consistent with the organization’s brand.
DEVELOPMENT
Our team of developers will implement the plans and designs of prior phases
into well-constructed websites, web apps and native apps using efficient and
well-documented coding methods.
TESTING
Our team of developers and quality assurance testers will thoroughly test and
debug prior to delivery. This testing phase includes access to the platform we
are delivering on for test prior to launch.
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5
LAUNCH
Our project manager will walk the client through Apple and Android submission,
social media account setup, and/or website launch processes. We will prepare
materials like hi-res screenshots, videos, and promotional graphics to tout the
launch of the project, and work with you to promote the project through all
available channels. At this point we also release the source code and design files29

30. Sample Work
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31. Ford iOS and Android Apps
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32. Al Jazeera iOS App
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33. Al Jazeera iPad App
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34. CPS
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iOS and Android App

35. Let’s work together!
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Magaly Chocano | magaly@swebdevelopment.com | 210-617-7260