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Laundry Locker operations plan
Business Overview
 LL is a dry-cleaning and laundry
business located in the Bay Area
 Founded in 2005 by Arik Levy
 Environmentally Friendly
GreenEarth™ Technology
 Over 800 locations around Bay
Area
 Differentiator = Locker
Technology and Software
Challenges to Growth
1) Struggles to convert new customers to long-term users
 Lack of customer connection
in Kiosks
 24/7 service, but not 24/7
support
 About 1000 signups a month,
but no increase in sales
Challenges to Growth
2) Retention efforts are hindered by a lack of systems
 FAQ’s are sparse
 No CRM system to handle
customer complaints
 No aggregation of customer
queries
 Customer service at full
capacity and not scalable
a. Develop Self-Service Terminal
b. Dynamic FAQ page
c. Web form to collect vital issue information
d. Case Management System
Overview Of Recommendations
 Increases ease of use
 Provides on-the-spot live
help
 Assists first-time customers
 24/7 support for a 24/7
business
 Low implementation and
scalability costs
In-Kiosk Self-Service Terminal
Recommendations
Dynamic FAQ Page
Recommendations
Web Form Inquiry Tool
Recommendations
Auto
populates
data
form
Auto
populates
data
form
Customer
submits
web
inquiry
Customer
submits
web
inquiry
Case Management System
Recommendations
Breakeven Analysis
Sustainability
Values
Employees
Green
Cleaning
Technology
Continued
Growth
Conclusion
 Access to quality
data is vital
 Be flexible and
client focused
 Don’t be afraid
of being assertive

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Ll pres v5

Notas do Editor

  1. Speak towards how a new customer or current customer falls into these recommendation. Customer lifetime flow
  2. -Based on award winning design used by FreshBooks -Reduces phone calls -Increases website searchability
  3. Case management system Track customer service claims Scalable platform Automating Notifications
  4. Due to privacy issues, can’t share numbers It’s based on lifetime revenue per customer and number of addtl customers needed to be retained to cover cost of implmentation
  5. Key learning -good access to quality data early is key -Be client focused and have the ability to pivot when needed -Not being afraid to be assertive – go out and ask for it