2. SCALING
TECHNIQUE
NON
COMPARATIVE
COMPARATIVE
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3. NON
COMPARATIVE
SCALE
CONTINOUS RATING
ITEMIZED SCALE
SCALE
SEMANTIC STAPEL
LIKED SCALE DIFFERENTIA
L SCALE SCALE 3
4. INTRODUCTION:
Jan Stapel developed it and it is presented
vertically with an adjective in the middle and five
data points above and five data points below.
It is a slight modification of semantic differential
scale.
It is a unipolar rating scale with 10 categories
numbered from –5 to + 5, without a neutral point
(zero). Ratings may range from + 3 to -3, or + 5 to -
5, very accurate to very inaccurate.
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5. The data obtained by using a staple scale can be
analyzed in the same way as semantic differential
data.
It is used when it becomes difficult to find bipolar
adjectives that match the investigative question.
One of the types of attitude measurement scales
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6. For e.g., the respondents may be asked to rate their job
using staple scales as follows:
+3 +3 +3
+2 +2 +2
+1 +1 +1
Challenging suits my skill satisfactory
-3 -3 -3
-2 -2 -2
-1 -1 -1
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7. PROCESS:
The higher the positive score the better the
adjective describes the object. The larger the plus
number you choose. The more accurately you think
the number describes your choice.
The less accurate the description, the larger the
negative number chosen. If select a minus
number, you think your choice is not describe
accurately.
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8. ADVANTAGES
Easy to construct
The Stapel scale is markedly easier to
administer, especially over the telephone.
DISADVANTAGES
Confusing and difficult to apply
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