The document discusses idea management tools that can democratize business by leveraging Web 2.0 technologies. These tools allow for internal and external idea generation from employees and customers. The tools simplify the process compared to older "top-down" approaches. Companies must consider how to integrate the tools, provide incentives for users, and have a process for reviewing top ideas and implementing them. Questions are also raised about how organizations could benefit from these types of tools and what changes may be needed to adopt them.