Designing a successful Franchise football league in India

2. PITCH
Dear Governing Committee members,
Hope you are doing well!
We are pleased to inform that after a lot of deliberations we have chosen the HUL as the brand ambassador of IFL.
HUL’s brands and the sport football are similar in the way that both touch the lives of millions everyday;
HUL is one of the pioneers in Indian consumer goods market . It’s has received numerous accolades and was recently
awarded as the most respected company in India. The company’s distribution covers 2 million retail outlets across India
and its products are available in over 6.4 million outlets in the country. This distribution channel and the companies
brand equity (Has topped the Brand equity’s most trusted brands in 2013) can promote IFL to the corners of the
country. The international presence of parent company of HUL can offer IFL an excellent platform for building on the
international popularity of this exiting event,
IFL is positioned to attract youngsters throughout the country as football is keenly followed in India. HUL can benefit by
expanding its brand presence among the future generations and increase its sustainability. HUL has an excellent
opportunity to develop a strong Sport /fitness friendly image for its products like Axe, Lifebuoy and many others
Therefore I sincerely urge you to consider our recommendation.
Thanks and Regards,
Swagat Mishra
Head, Marketing
IFL
Pitch
Franchise
Format
Teams
Stages
Branding

3. Women
Team
Men
Team
Under
17
Franchise
FRANCHISE
MODEL
Pitch
Franchise
Format
Teams
Stages
Branding
Rules
• Each
team
is
assigned
a
foreign
mentor
• Each
team
should
can
have
maximum
5
foreign
players.
• 2
of
the
foreign
players
should
be
below
21.
•
ALer
parMes
are
strictly
banned.

4. FORMAT
Team
A
Team
B
Youth
Women
Men
Youth
Women
Men
V
VS
Rules
• 5
Points
are
given
for
each
win
• 1
points
for
draw
• 0
points
for
deaL
• 2
points
for
Me
• Winners
can
get
maximum
15
points
• In
case
of
draw
franchise
scoring
max
goals
in
all
formats
will
be
winner.
Pitch
Franchise
Format
Teams
Stages
Branding

5. Kolkota
Strikers
Kochi
Winners
Pune
spartans
Goa
challengers
Sikkim
Warriors
Bangalore
Mgers
Ahmedabad
Fighters
Delhi
AAP
TEAMS
Pitch
Franchise
Format
Teams
Stages
Branding

6.
Final
Between
the
winners
of
semifinalists
in
all
three
categories.
Franchises
will
play
one
home
and
one
away
match
among
themselves
in
men,
women
and
youth
categories
The
winner
of
each
group
will
compete
among
themselves
in
all
the
three
categories
Compulsory
Camps
will
be
held
in
camps
across
India
to
iden@fy
under
18
football
talent.
STAGES
Camps
Round
Robin
Sem-­‐Final
Final
Pitch
Franchise
Format
Teams
Stages
Branding

7. BRANDING
Above
the
line-­‐
§ SMS
MarkeMng
in
rural
areas.
§ Travel
magazines
like
Travel
and
liesure,
Tourism
India.
§ PromoMon-­‐
Free
Mckets
or
discount
coupouns
on
buying
sponsors
Mckets.
§ CompeMtons
in
theme
parks
–
Introducing
model
football
grounds.
§ Coaching
sessions
with
footballing
legends
assosiated
with
league
for
taleneted
players.
Below
the
line-­‐
§ Promote
the
leagues
in
sports
bars
like
Extremes,Underdoggs.
§ PromoMons
in
schools,
colleges
and
local
gymkhans.
§ Van
markeMng
by
visiMng
football
fields
during
play
Mme
(4-­‐6).
§ PromoMons
in
youth
TV
shows
like
Roadies,
Splitsvilla.
§ PR
publicity
–
By
appoinMng
a
cricket,
Bollywood
brand
ambassador.
§ Print
ads
in
magazines
like
sportstar.
Pitch
Franchise
Format
Teams
Stages
Branding

8. BRANDING
Channels(TradiMonal)-­‐
• TV
• Bill
boards
• Posters
• Radio
• Newspapers
• Magazines
(Digital)
• Facebook
• Twi_er
• Email
• Search
Engine
OpMmizMon
• Mobile(Apple,
Android)
Tag
line
“Lets
Play”
• Tagline
showcases
the
vision
of
the
league
that
is
to
encourage
people
to
play
football.
• IFL
wants
to
nurtute
the
talent
in
football
and
encourage
players
from
all
classes
to
acMvely
parMcipate
in
the
game.
• IFL
by
its
format
encouraged
male
.
Female
and
young
football
players.
Pitch
Franchise
Format
Teams
Stages
Branding