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PICTOGRAMS
Graphic Design Project 4.
Pictogram design for a
signage system in a hospital.

Project by: Swadha Jaiswal
Project guide: Prof Mahendra Patel
P

Pictogram, Why is it important?
its a visual language developed for people with limited or no ability to speak, read and
write.

You can understand and make yourself understood
You can ask questions and get replies
You gain support for your thoughts and memory
You can formulate feelings and wishes
You can communicate!
Stage 1
Design Brief
Project title: Designing a set of pictograms for the signage system.
Client: A hospital

Problem Statement: To make way finding in a hospital easy.

Problem Description: Picture yourself in a hospital in a foreign country. Where you dont speak their-
language. You dont know the culture. You are, in effect, lost.
Despite the language you speak or where you’re from, first aid is first aid, food is food, washroom is wash-
room and ambulance is ambulance. Without this symbolic language you would be confused and never
find your way.
Pictograms may be the purest form of visual communication.
Design statement: To transcend the boundary of language and culture to convey a concept quickly
and effectively. By making a set of simple pictograms to communicate easily.

Opportunity: To study the existing pictograms in a signage system in a hospital and develop new
ones.
Pictograms that can be used in any hospital National or international.
To make wayfinding easy.

Resources: Internet, photography, visit to a local hospital.
Stage 2
Design task & time plan


                                   Week1                      Week2

                                Project selection       Information collection
                              Design & project brief    Content development
                               Design statement




                                   Week3                      Week4
                              Concept exploration      Testing, refining, detailing
                                  & selection                 Prototyping
To make a set of pictograms
   for a signage system        Design exploration
                                & development
                                                            Design proposal
                                                             & conclusion
      of in a hospital
Information Collection
1) Photographs of existing signages & pictograms in a local hospital
Information Collection
Content Development
After the collection of photographs i concluded,

A hospital signage system can be categorised into :
1. Directional symbols
2. Administrative pictograms
3. General pictograms
4. Medical department specific pictograms

The list i came up with finally contained the following-
Symbol for man/woman, arrows, washroom for men & women, enquiry, keep silence, no
smoking, canteen, drinking water, telephone, stair case, lift, ambulance, entry./exit, parking,
departments & services like paediatrics, x-ray, first aid, dermatology, cardiology, respiratory,
urology, gastrology, gynae, opeation theatre, emergency etc.
Survey

         Survey of patients, doctors and a person from administration in a hospital.
 This survey was conducted to reach close to the understanding of every kind of person
that may be present in a hospital.

The reason of the survey was to visually study their mind set regarding all the depart-
ments and services of a hospital.

The doctors/patients/administarion were asked to speak up the first word/product or
visual that came to their mind after reading each of the service on the list.

Conclusion:
As an end result it became easy for me to create the pictograms as i had the list of the first
visual that came to my users mind.
Survey
Concept exploration
Selection
Design Exploration & selection

Orthopaedics   Earlier                             Refined




X-ray
Cardiology




             or   or
Respiratory




              or
Refinement of the basic character




               *
* Chosen one
Exploration of enclosure and type
          (Indian family)




         (Universal family)
Exploration to select the family & set
                                 Indian family (positive)


        General   Respiratory      Cardiology     Dermatology   Orthopaedics   Lift



set-1




set-2




set-3
Indian family (negative)


        General   Respiratory        Cardiology    Dermatology   Orthopaedics   Lift



set-1




set-2




set-3
Universal family (positive)

        General   Respiratory      Cardiology     Dermatology   Orthopaedics   Lift




set-1




set-2




set-3
Universal family (negative)


        General   Respiratory          Cardiology     Dermatology   Orthopaedics   Lift




set-1




set-2




set-3
Finalisng 3 sets for testing
        washroom   Respiratory         Cardiology   Dermatology   Orthopaedics   Lift




set-1




set-2




set-3
Stage 3
Testing
Refinement after testing
before   after




                                                1




                                     




                                            
                          1


         




                                     




                                            
                              
          
After refinement




                   1




                   1
Applying fancy border to the Indian family




                                                                1




*                                                               1




    * Chosen one
Finalising two families




                          1




                          1
Journey
Design Detailing
The pictogram family i created is divided into four sub categories-

1) General pictograms
2) Directional
3) Hospital related general
4) Medical departments

The pictograms are covered by an enclosure
    its dimension - 1:1
    color plallete used in the application




source- www.adobe.kuler.com
Directional




                              Exit                Entry




       Left                Right            Straight down           Downstairs




Diagonally left up   Diagonaly right up   Diagonaly left down   Diagonaly right down
General pictograms (Indian Family)


                              ?

Waiting room        Enquiry         Registration desk      Queue



      1




     Lift            Disabled      Gents washroom       Ladies washroom




Cafeteria         Drinking water      Telephone           No smoking
Hospital related general pictograms




Blood donation              Lab          Emergency     Operation theartre




  General ward         Special ward      Ambulance        Dispensary




     First aid            Injection       Trash bin
Medical departments




  Urology     Respiratory    Cardiology   Gynaecology



                                                   W
                                                  OFP
                                                 HJINM
                                                 QSYLZXKA




Dermatology   Orthopaedic     X-ray       Opthamology




 Gastrology
Neurology    Psychiatry      ENT        Physiotherapy




  Genetics   Dentistry    Paediatrics      HIV
Pictogram in functional signage




Dentistry
Pictogram in multi-functional signage




Urology




Cafeteria
Final design (Indian folder design- front)


                                                           General medical
                                                             pictograms

  Urology      Respiratory   Cardiology




                                                                                                             Hospital
Dermatology    Cardiology       X-ray                                                                             Indian
                                                                                                             pictogram design
                                                           Physiotherapy           Paediatrics




                                                                                                             for signage system
  Urology     Opthamology    Gynaecology       First-aid               Injection                 Trash bin




 Neurology     Psychiatry       ENT        Operation-theatre         Ambulance                   Pharmacy




 Genetics      Dentistry        HIV         Blood Donation            Laboratory             Emergency




       Medical deparment
          pictograms                                                                                         Project by: Swadha Jaiswal
                                                           General ward            Special ward
Folder back


                                                                                                                                     Pictogram in functional
     Directional pictograms                                                                                                      & multi-functional signage system

                                                                                Ladies washroom   Gents washroom    Staircase




                                                                                          ?
                                                                                                                       1




                     Left                         Right                             Enquiry         Registration    Elavator




   Downstairs                Diagonaly right up             Straight down           Queue          Waiting room    Handicapped




                                                                                       P
                                                          Diagonaly left down       Parking         Telephone       Cafeteria
Diagonally left up          Diagonaly right down




                     Exit                         Entry                          Drinking water    Keep silence    No smoking




                                                                                        General pictograms
Protoyping
Indian final folder print
Universal pictogram family




  Right      Left          Straight down    Downstairs    Diagonaly right up Diagonaly right down


                                                                   ?

  Exit       Entry       Gents washroom Ladies washroom       Enquiry      Registration desk




Cafeteria   Disabled     Drinking water     Trash bin      Waiting room         Queue

                                                                                   1


               P
Telephone   Parking          Stairs        Special ward     Emergency             Lift
Universal pictogram family




Respiratory     Cardiology        Dermatology   Orthopaedic       Urology             X-ray




Gastrology      Neurology          Psychiatry       ENT           Genetics         No smoking




Gynaecology        HIV             Dentistry        Lab         Ambulance            First aid


                                                                       W
                                                                      OFP
                                                                      HJINM
                                                                     QSYLZXKA




 Injection    Blood donation      Paediatrics   Physiotherapy   Opthamology     Operation theartre
Universal pictogram in functional signage




Genetics
Universal pictogram in multi-functional signage




Cafeteria




Lab
Final design (Universal folder design- front)




  Paediatrics     Gynaecology       HIV



Medical deparment                                                   General medical
                                                                                                    PICTO
                                                                                                    GRAM
pictograms                                                          pictograms
                                Physiotherapy     Special ward



                                                                                                    DESIGN
  Respiratory     Cardiology    Dermatology        Laboratory       Ambulance         Injection
                                                                                                      For
                                                                                                    Signage
                                                                                                    System
  Gastrology        Urology         X-ray       Operation-theatre     First-aid    Blood Donation
                                                                                                      in a
                                                                                                    hospital
 Orthopaedic         ENT         Neurology         Emergency        General ward     Pharmacy


         W
        OFP
       HJINM
       QSYLZXKA




 Opthamology       Dentistry      Genetics
                                                                                                    Project by:
                                                                                                    Swadha Jaiswal
Folder back


                                                                                      ?                                          Pictogram in functional
                                                                                                                                 & multi-functional signage system

                                                                                Enquiry         Registration      Trash bin




Directional                                                                General
pictograms                                                                 pictograms
                                                          Downstairs
                                                                                                                  Telephone

                                                                                                                      1




       Left                     Right                    Straight down
                                                                             Gents washroom   Ladies washroom      Elavator




Diagonaly right up          Diagonally left up       Diagonaly left down        Cafeteria      Handicapped       Keep silence




                                                                              Waiting room        Queue         Drinking water
                     Exit                        Entry




                                                                                   P
                                                                                Parking          Staircase       No smoking
Universal final folder print
Thank you.

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Pictograms for a hospital signage system.

  • 1. PICTOGRAMS Graphic Design Project 4. Pictogram design for a signage system in a hospital. Project by: Swadha Jaiswal Project guide: Prof Mahendra Patel
  • 2. P Pictogram, Why is it important? its a visual language developed for people with limited or no ability to speak, read and write. You can understand and make yourself understood You can ask questions and get replies You gain support for your thoughts and memory You can formulate feelings and wishes You can communicate!
  • 4. Design Brief Project title: Designing a set of pictograms for the signage system. Client: A hospital Problem Statement: To make way finding in a hospital easy. Problem Description: Picture yourself in a hospital in a foreign country. Where you dont speak their- language. You dont know the culture. You are, in effect, lost. Despite the language you speak or where you’re from, first aid is first aid, food is food, washroom is wash- room and ambulance is ambulance. Without this symbolic language you would be confused and never find your way. Pictograms may be the purest form of visual communication.
  • 5. Design statement: To transcend the boundary of language and culture to convey a concept quickly and effectively. By making a set of simple pictograms to communicate easily. Opportunity: To study the existing pictograms in a signage system in a hospital and develop new ones. Pictograms that can be used in any hospital National or international. To make wayfinding easy. Resources: Internet, photography, visit to a local hospital.
  • 7. Design task & time plan Week1 Week2 Project selection Information collection Design & project brief Content development Design statement Week3 Week4 Concept exploration Testing, refining, detailing & selection Prototyping To make a set of pictograms for a signage system Design exploration & development Design proposal & conclusion of in a hospital
  • 8. Information Collection 1) Photographs of existing signages & pictograms in a local hospital
  • 10. Content Development After the collection of photographs i concluded, A hospital signage system can be categorised into : 1. Directional symbols 2. Administrative pictograms 3. General pictograms 4. Medical department specific pictograms The list i came up with finally contained the following- Symbol for man/woman, arrows, washroom for men & women, enquiry, keep silence, no smoking, canteen, drinking water, telephone, stair case, lift, ambulance, entry./exit, parking, departments & services like paediatrics, x-ray, first aid, dermatology, cardiology, respiratory, urology, gastrology, gynae, opeation theatre, emergency etc.
  • 11. Survey Survey of patients, doctors and a person from administration in a hospital. This survey was conducted to reach close to the understanding of every kind of person that may be present in a hospital. The reason of the survey was to visually study their mind set regarding all the depart- ments and services of a hospital. The doctors/patients/administarion were asked to speak up the first word/product or visual that came to their mind after reading each of the service on the list. Conclusion: As an end result it became easy for me to create the pictograms as i had the list of the first visual that came to my users mind.
  • 15. Design Exploration & selection Orthopaedics Earlier Refined X-ray
  • 16. Cardiology or or
  • 18. Refinement of the basic character * * Chosen one
  • 19. Exploration of enclosure and type (Indian family) (Universal family)
  • 20. Exploration to select the family & set Indian family (positive) General Respiratory Cardiology Dermatology Orthopaedics Lift set-1 set-2 set-3
  • 21. Indian family (negative) General Respiratory Cardiology Dermatology Orthopaedics Lift set-1 set-2 set-3
  • 22. Universal family (positive) General Respiratory Cardiology Dermatology Orthopaedics Lift set-1 set-2 set-3
  • 23. Universal family (negative) General Respiratory Cardiology Dermatology Orthopaedics Lift set-1 set-2 set-3
  • 24. Finalisng 3 sets for testing washroom Respiratory Cardiology Dermatology Orthopaedics Lift set-1 set-2 set-3
  • 27. Refinement after testing before after 1   1     
  • 29. Applying fancy border to the Indian family 1 * 1 * Chosen one
  • 32. Design Detailing The pictogram family i created is divided into four sub categories- 1) General pictograms 2) Directional 3) Hospital related general 4) Medical departments The pictograms are covered by an enclosure its dimension - 1:1 color plallete used in the application source- www.adobe.kuler.com
  • 33. Directional Exit Entry Left Right Straight down Downstairs Diagonally left up Diagonaly right up Diagonaly left down Diagonaly right down
  • 34. General pictograms (Indian Family) ? Waiting room Enquiry Registration desk Queue 1 Lift Disabled Gents washroom Ladies washroom Cafeteria Drinking water Telephone No smoking
  • 35. Hospital related general pictograms Blood donation Lab Emergency Operation theartre General ward Special ward Ambulance Dispensary First aid Injection Trash bin
  • 36. Medical departments Urology Respiratory Cardiology Gynaecology W OFP HJINM QSYLZXKA Dermatology Orthopaedic X-ray Opthamology Gastrology
  • 37. Neurology Psychiatry ENT Physiotherapy Genetics Dentistry Paediatrics HIV
  • 38. Pictogram in functional signage Dentistry
  • 39. Pictogram in multi-functional signage Urology Cafeteria
  • 40. Final design (Indian folder design- front) General medical pictograms Urology Respiratory Cardiology Hospital Dermatology Cardiology X-ray Indian pictogram design Physiotherapy Paediatrics for signage system Urology Opthamology Gynaecology First-aid Injection Trash bin Neurology Psychiatry ENT Operation-theatre Ambulance Pharmacy Genetics Dentistry HIV Blood Donation Laboratory Emergency Medical deparment pictograms Project by: Swadha Jaiswal General ward Special ward
  • 41. Folder back Pictogram in functional Directional pictograms & multi-functional signage system Ladies washroom Gents washroom Staircase ? 1 Left Right Enquiry Registration Elavator Downstairs Diagonaly right up Straight down Queue Waiting room Handicapped P Diagonaly left down Parking Telephone Cafeteria Diagonally left up Diagonaly right down Exit Entry Drinking water Keep silence No smoking General pictograms
  • 44. Universal pictogram family Right Left Straight down Downstairs Diagonaly right up Diagonaly right down ? Exit Entry Gents washroom Ladies washroom Enquiry Registration desk Cafeteria Disabled Drinking water Trash bin Waiting room Queue 1 P Telephone Parking Stairs Special ward Emergency Lift
  • 45. Universal pictogram family Respiratory Cardiology Dermatology Orthopaedic Urology X-ray Gastrology Neurology Psychiatry ENT Genetics No smoking Gynaecology HIV Dentistry Lab Ambulance First aid W OFP HJINM QSYLZXKA Injection Blood donation Paediatrics Physiotherapy Opthamology Operation theartre
  • 46. Universal pictogram in functional signage Genetics
  • 47. Universal pictogram in multi-functional signage Cafeteria Lab
  • 48. Final design (Universal folder design- front) Paediatrics Gynaecology HIV Medical deparment General medical PICTO GRAM pictograms pictograms Physiotherapy Special ward DESIGN Respiratory Cardiology Dermatology Laboratory Ambulance Injection For Signage System Gastrology Urology X-ray Operation-theatre First-aid Blood Donation in a hospital Orthopaedic ENT Neurology Emergency General ward Pharmacy W OFP HJINM QSYLZXKA Opthamology Dentistry Genetics Project by: Swadha Jaiswal
  • 49. Folder back ? Pictogram in functional & multi-functional signage system Enquiry Registration Trash bin Directional General pictograms pictograms Downstairs Telephone 1 Left Right Straight down Gents washroom Ladies washroom Elavator Diagonaly right up Diagonally left up Diagonaly left down Cafeteria Handicapped Keep silence Waiting room Queue Drinking water Exit Entry P Parking Staircase No smoking