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Strategy to Execution in These Trying Times Barbara Nelson at SVPMA Monthly Event May 2010

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Pragmatic Marketing Barbara Nelson, Pragmatic Marketing, Inc. © 1993-2010 Pragmatic Marketing, Inc. Page 1
Pragmatic Marketing l have a vision. Our product is for everybody, anywhere, anytime. © 1993-2010 Pragmatic Marketing, Inc. Page 2
Pragmatic Marketing Why is it taking so long? lt doesn’t look that hard to me! © 1993-2010 Pragmatic Marketing, Inc. Page 3
Pragmatic Marketing 1. Are you familiar with the company's strategy? 2. Do you know what you need to do in your position to move the company forward? Vision Product Release Tasks © 1993-2010 Pragmatic Marketing, Inc. Page 4
Pragmatic Marketing Jeff Bezos, Amazon © 1993-2010 Pragmatic Marketing, Inc. Page 5
Pragmatic Marketing ls there a gap? Strategy Execution Or worse? Executives © 1993-2010 Pragmatic Marketing, Inc. Page 6
Pragmatic Marketing Strategy Execution Product Management © 1993-2010 Pragmatic Marketing, Inc. Page 7
Pragmatic Marketing © 1993-2010 Pragmatic Marketing, Inc. Page 8
Pragmatic Marketing © 1993-2010 Pragmatic Marketing, Inc. Page 9
Pragmatic Marketing © 1993-2010 Pragmatic Marketing, Inc. Page 10
Pragmatic Marketing Vision Product Release Tasks Vision Product Release Tasks Distinctive Product Persona Positioning Competence Roadmap Problems © 1993-2010 Pragmatic Marketing, Inc. Page 11
Pragmatic Marketing What did we say we were going to do last time? What did we do? What’s next? What are the barriers? © 1993-2010 Pragmatic Marketing, Inc. Page 12
Pragmatic Marketing Market Problems Market Problems © 1993-2010 Pragmatic Marketing, Inc. Page 13
Pragmatic Marketing YOU, strategic product manager Strategy Execution Peter Drucker © 1993-2010 Pragmatic Marketing, Inc. Page 14
Pragmatic Marketing bnelson@pragmaticmarketing.com linkedin.com/barbaragnelson twitter.com/barbaragnelson © 1993-2010 Pragmatic Marketing, Inc. Page 15

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Strategy to execution

  • 1. Pragmatic Marketing Barbara Nelson, Pragmatic Marketing, Inc. © 1993-2010 Pragmatic Marketing, Inc. Page 1
  • 2. Pragmatic Marketing l have a vision. Our product is for everybody, anywhere, anytime. © 1993-2010 Pragmatic Marketing, Inc. Page 2
  • 3. Pragmatic Marketing Why is it taking so long? lt doesn’t look that hard to me! © 1993-2010 Pragmatic Marketing, Inc. Page 3
  • 4. Pragmatic Marketing 1. Are you familiar with the company's strategy? 2. Do you know what you need to do in your position to move the company forward? Vision Product Release Tasks © 1993-2010 Pragmatic Marketing, Inc. Page 4
  • 5. Pragmatic Marketing Jeff Bezos, Amazon © 1993-2010 Pragmatic Marketing, Inc. Page 5
  • 6. Pragmatic Marketing ls there a gap? Strategy Execution Or worse? Executives © 1993-2010 Pragmatic Marketing, Inc. Page 6
  • 7. Pragmatic Marketing Strategy Execution Product Management © 1993-2010 Pragmatic Marketing, Inc. Page 7
  • 8. Pragmatic Marketing © 1993-2010 Pragmatic Marketing, Inc. Page 8
  • 9. Pragmatic Marketing © 1993-2010 Pragmatic Marketing, Inc. Page 9
  • 10. Pragmatic Marketing © 1993-2010 Pragmatic Marketing, Inc. Page 10
  • 11. Pragmatic Marketing Vision Product Release Tasks Vision Product Release Tasks Distinctive Product Persona Positioning Competence Roadmap Problems © 1993-2010 Pragmatic Marketing, Inc. Page 11
  • 12. Pragmatic Marketing What did we say we were going to do last time? What did we do? What’s next? What are the barriers? © 1993-2010 Pragmatic Marketing, Inc. Page 12
  • 13. Pragmatic Marketing Market Problems Market Problems © 1993-2010 Pragmatic Marketing, Inc. Page 13
  • 14. Pragmatic Marketing YOU, strategic product manager Strategy Execution Peter Drucker © 1993-2010 Pragmatic Marketing, Inc. Page 14
  • 15. Pragmatic Marketing bnelson@pragmaticmarketing.com linkedin.com/barbaragnelson twitter.com/barbaragnelson © 1993-2010 Pragmatic Marketing, Inc. Page 15