This document discusses SolarCity's history and innovations in the solar industry. It summarizes that SolarCity was founded in 2006 and has since grown to employ hundreds and install solar systems for thousands of customers across California, Arizona, and Oregon. It also describes some of SolarCity's key product innovations like the Soleo platform for system design, financing, installation, and monitoring, the SolarLease financing program, and the Canopy mounting system. The document emphasizes SolarCity's focus on continuous improvement, customer feedback, and empowering employees.
7. The Energy Imperative
100000
United States
10000
GDP Per Capita
1000
Ethiopia
100
100 1000 10000 100000 1000000
Energy Use Per Capita
Sources: World Resources Institute; International Monetary Fund
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8. Increasing Energy Demand
800
700
600
Quadrillion Btu
Renewables
500
Nuclear
400 Coal
Natural Gas
300
Liquids
200
100
0
80
84
88
92
96
00
04
20 8
E
E
E
E
E
0
12
16
20
24
28
19
19
19
19
19
20
20
20
20
20
20
20
Source: EIA
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20. SolarCity At-A-Glance
Quick Facts Innovations
• Founded July 4, 2006 • Community Programs
• 100’s of employees • SolarLease
• States—
3 States—CA, AZ, OR • SolarBid
• 1000’s of customers • SolarGuard
• SolarWorks
• Canopy Mounting System
SolarCity provides solar power system design, financing,
installation and monitoring services
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23. Soleo Platform—Energy Service Management
SolarBid (Provides accurate, traceable customer bids)
• Models energy production (shade, orientation, efficiency)
• Calculates detailed financial return (utility bills & ROI)
• Presents concise graphical summary to customer
SolarWorks (Tracks every job from design to installation)
• Tracks status of every job in progress
• Scheduling of resources and inventory
• Detailed reporting on metrics
SolarGuard (Monitors every system installed)
• Wireless platform enables ease of installation
• Backend system management and customer portal
• Expanded to mobile platforms and demand monitoring
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25. Monitoring Enabled Performance Guarantee
Transparency Key to
Solar as a Service
• Installation Status
• Savings Generated
• Electricity Output
• Environmental Impact
• Mobile Access
• Sharing Functionality
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29. Turn Sunshine into Savings
Provide clean power to homeowners
at a cost less than the utility
$200
• Reduces upfront cost
• Savings from day one $150
• Hedge against rising electricity SOLARLEASE
OLD UTILITY PAYMENT
costs $100
BILL
• SolarCity takes care of
everything for the customer for $50 NEW UTILITY
the life of the system BILL
$0
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