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A wedding project with David Tutera
A Fine Jewellery Boutique
       Since 1973
#02-37 Mandarin Gallery 333A Orchard Road, Singapore 238897
Recognising the spirit                                                                 Best of Singapore
                                                                                                   Volume 3

of excellence                                                                         International Group Publisher
                                                                                                Sven Boermeester

The Best of Singapore series of books are a showcase to                                           Publishers
the world of the very highest standards that have earned                                             Amit Sen
the city state its remarkable reputation.                                                      T. Shanmugaratnam

Given its cosmopolitan mix of cultures, confluence of                                          Managing Editor
international events and convergence of businesses,                                           K Dorai Raja (Alden)
Singapore today is a global city that has come a long
way from its humble origins as a fishing village. Its rapid                                Editorial Contributors
                                                                                          Lawrence Tan      Eleanor Yap
development in less than half a century from a third world                                Andrea Lee        Jimmy Yap
country with no natural resources to one of the most
advanced first world nations helps give meaning to the                                       Editorial Enquiries:
term ‘Asian miracle’.                                                                     editor@mapletreemedia.com

The book highlights the commercial enterprises and                                        Advertising Enquiries:
organisations that are committed to excellence in the major                               sales@mapletreemedia.com
sectors of Singapore’s economy and society – business,
                                                                                            Special Thanks To:
dining, design, education, healthcare, hospitality, lifestyles,                         Singapore Tourism Board (STB)
luxury living, shopping and others.                                                         Sentosa Leisure Group
                                                                                                 ION Orchard
Given Singapore’s continuous state of development,                                               Clarke Quay
each year, Best of Singapore provides an update on the                                   Tien Wah Press (Pte) Limited
transformational efforts that are shaping the nation.                                      Xpress Print (Pte) Limited
                                                                                         Cover Image Courtesy of STB
The following pages aim to do justice to the island’s
neverending quest to improve the quality of life of its                                         Published by
denizens.                                                                                   Mapletree Media Pte Ltd
                                                                                            #03-05 Red Dot Building
We would like to thank our clients and partners in this                                        28 Maxwell Road
project – all of whom exemplify the spirit of excellence.                                      Singapore 069120
                                                                                               Tel +65 96276717
(Page 250 includes the full list of these brand names.)
                                                                                              Fax : +65 6372 9458
We also thank the various organisations – the Singapore
                                                                                           www.mapletreemedia.com
Tourism Board, Sentosa Leisure Group, ION Orchard and
Clarke Quay whose support has been invaluable in helping                        In conjunction with Global Village Partnerships
us put together this book.                                                                    www.gvpedia.com

The best affirmations of the quality of life in Singapore                                 ISBN No.: 978-981-08-4360-1
come from the various individuals around the world who
have chosen to call this country their home. Interspersed                                         Printed By
across the pages of this book are some of their heartfelt                                 Tien Wah Press (Pte) Limited
                                                                                               4 Pandan Crescent
sentiments.
                                                                                               Singapore 128475
Shopping Paradise, Food Paradise, Healthcare Hub,                                              Tel: +65 67718892

Garden City, Education Hub, Financial Hub – Singapore
                                                                                Every effort has been made to ensure the accuracy of
is many things to many people, all of which reinforce its                    the information in Best of Singapore Vol.3. Neither Best of
iconic status.                                                               Singapore nor Mapletree Media Pte Ltd nor Global Village
                                                                                 Partnerships take any responsibility for any errors or
                                                                              omissions. Mapletree Media reserves the right to use the
K. Dorai Raja (Alden)                                                              personalised books for its marketing programs.
                                                                                                 All rights are reserved
Managing Editor                                                                No part of this publication shall be reproduced, copies,
Best of Singapore                                                              transmitted, adapted or modified in any form or by any
                                                                             means. This publication shall not be stored in whole or in
                                                                                       part in any form in any retrieval system.
Best of Singapore is also available in an e-book format at www.gvpedia.com                                              8   Best of Singapore

                                                                                  Copyright Mapletree Media Pte Ltd (2009)
Chapter 1                         17   Chapter 2                      27




                INTRODUCTION                       ICONIC SINGAPORE




Chapter 3                         37   Chapter 4                      49




                SINGAPORE INC.                        FINE DINING




Chapter 5                         67   Chapter 6                      89




            HOTELS AND HOSPITALITY                    SHOPPING




Chapter 7                        111   Chapter 8                    125




                  NIGHTLIFE                            SENTOSA
Chapter 9                       137   Chapter 10                     151




                SPAS & BEAUTY                           HEALTHCARE



Chapter 11                      169   Chapter 12                     187




                  EDUCATION                           DESIGN & INTERIOR



Chapter 13                      201   Chapter 14                     211




                  PROPERTY                            LUXURY LIFESTYLE



Chapter 15                      223   Chapter 16                     231




               HOLIDAY GETAWAYS                            EVENTS



Chapter 17                      239




             FUTURE DEVELOPMENTS              ESSENTIAL GUIDE TO SINGAPORE
BEST OF THE WORLD
Welcome to the world’s premier platform for showcasing and                     Growth and Opportunity
networking governments, leading companies and entrepreneurs
in business, tourism and lifestyle. Through our Best of publishing             Exchanging knowledge, skills and economies of scale in media
series and gvpedia.com we showcase an ever expanding Atlas
of Success and Sustainability across multiple continents and                   With regional head offices in 5 continents, the organisation is currently
industries.                                                                    involved in more than 30 territories where the ‘Best of’ series is
                                                                               published. GVP has a 5-year growth plan to develop a further 150
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Brand Image                                                                    office, and through partnerships with companies and individuals that
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Branding a Nation, a City and its People

GVP brands and builds the image of the world’s most exciting                   Corporate Social Responsibility
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and its people by the rest of the world. This then promotes the region         There is no success without ethics and sustainability
in terms of its investment opportunities, key industries, innovations,
people, culture, tourism potential and international objectives.               The best of world business, travel and lifestyle within the Global Village
                                                                               is dependent on more than monetary profit. There is no success
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Product - The Books                                                            Social Responsibility (CSR). GVP’s exclusive client base is selected
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Celebrate your success                                                         dedicated chapters covering CSR, sustainability, green innovation and
                                                                               giving back to the community.
The ‘Best of…’ publishing series produces annual maxi format book
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detail success stories of people and companies making positive
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The books showcase entrepreneurial spirit; establishing powerful
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bridging cultures. The result is the ultimate interactive corporate gift and
P.R. marketing tool for governments, companies, hotels and business
people providing leading products and services for their region.




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Success is a Choice!

    Johannesburg                   London                    Santiago        Singapore         Sydney    Washington DC
Bird of Paradise Jewels Vase
                                                                                 Crystal and mosaic of silver and precious stones,
                                                                                 height 45 cm – 17’ 5/7’’, oeuvre signed by Daum,
                                                                                                         limited edition, 50 pieces.



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A walk in the Garden of Eden: crystal birds of paradise in flight, wearing masks of solid silver set with diamonds
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peonies and cherry blossoms that hold in their centres cultured pearls, sapphires, amethysts, topazes, citrines
and more…

For Daum, art has always been the ultimate luxury.                                                                www.daum.fr


                             To receive a brochure by mail, please contact us.
                                          DAUM BOUTIQUES
               SINGAPORE: Paragon #01-27 Tel: +65 6100 2312 Email: ART@daum.com.sg
 HONG KONG: The Galleria G02 No.9 Queen’s Road Central Tel: +852 2111 2124 Email: boutique@daumhk.com.hk
Chapter 1

Introduction
PHOTO COURTESY OF SINGAPORE TOURISM BOARD


                                                                INTRODUCTION
                                                                               Chapter 1




18
Best of Singapore
Singapore is a modern and cosmopolitan city, with a stable and responsive
    government, safe and secure environment, and an efficient infrastructure that
                                attracts foreigners to work, study, live and play.




Best of Singapore   19
INTRODUCTION
PHOTO COURTESY OF SINGAPORE TOURISM BOARD




                                            Singapore’s success has no parallel. What other nation of less than 700
                                            square kilometers of land space, with no natural resources, has gone
                                            from a forfeited land of migrants, to a global centre and showcase for
                                            excellence – all in a mere 30 years?
                                            If there is one nation that epitomises                  During the trip to Temasek, the ship ran        Dutch prevented the British from extending
                                            excellence in all that it does, it has to be       into a great storm and began to take in water.       their economic hegemony by either prohibiting
                                            a small diamond-shaped island called               The men threw all the heavy things overboard         them from operating at Dutch ports or
                                            Singapore, just north of the equator.              to lighten the ship, but to no avail. The only       charging high taxes. What the British needed
                                                 In a single generation, Singapore has         heavy thing left on the ship was the prince’s        was a new port along the Straits of Malacca.
                                            gone from third world to first world. According     crown. The prince decided to part with it as             Raffles landed in Singapore on 29 January
                                            to the International Monetary Fund, in 2008,       well. Almost magically, once the prince threw        1819. The island’s geographical position, at
                                            Singapore’s per capita gross domestic              his heavy crown overboard, the storm abated          the southernmost tip of the China-India trade
                                            product, at purchasing power parity, was the       and the ship reached Temasek safely.                 route, made it perfect for British designs.
                                            fourth highest in the world. This success is a          Sang Nila Utama landed at the mouth of          There was a small Malay fishing village at the
                                            testimony to the hard work and perseverance        the present-day Singapore River and ventured         island at that time, numbering about a few
                                            of our immigrant forefathers who helped write      into the forest to hunt. Suddenly, he saw an         hundred inhabitants.
                                            the Singapore Story.                               animal he had never seen before. It was a                The island was then ruled by the Sultan of
                                                                                               big, strong and majestic predator. It sped off       Johor, Tengku Rahman, who was controlled by
                                            THE SINGAPORE STORY                                quickly and disappeared into the jungle.             the Dutch. However, Tengku Rahman’s position
                                                                                                    The prince’s chief minister told him that the   with the Dutch was tenuous. Raffles offered
                                            In the jungle, the lion stands at the top of the   animal was a lion. Thus was the island’s name        Tengku Rahman British recognition as the
                                            food chain. Singapore’s name literally means       born. Sang Nila Utama ruled Singapura for 48         rightful ruler of Johor and a yearly payment,
                                            “lion city” (singa=lion; pura=city) in Sanskrit.   years and is believed to have been buried at         in return for allowing the British to establish a
                                            Perhaps when the 13th century Indonesian           Fort Canning Hill in Singapore.                      trading post in Singapore. A formal treaty to
                                            prince, Sang Ni La Utama, stumbled upon the                                                             this effect was signed on 6 February 1819,
                                            island and christened it “Singapura” he had a      BRITISH SINGAPORE                                    and British Singapore was thereby born. A
                                            prophetic premonition of the potential for it to                                                        subsequent treaty handed over the entire
                                            be a great city among cities.                      Modern Singapore owes its existence to               island to the British East India Company.
                                                 The legend goes like this: During a hunting   Sir Stamford Raffles, a British statesman                 In 1867, Singapore was made a British
                                            trip to one of the Indonesian islands, Sang Nila   who played a role in the expansion of the            colony. For one-and-a-half centuries after
                                            Utama spotted a deer and started chasing it.       British Empire in South East Asia. (During           its establishment, Singapore thrived,
                                            The deer led him to a very large rock. When        the Napoleonic Wars, he helped conquer the           thanks to bustling trade and a continued
                                            he reached the top of this rock, he saw across     island of Java from the Dutch and French             influx of workers from China, Malaysia,
                                            the sea another island with a sandy beach. His     forces.)                                             India and Europe.
                                            minister told him that the island was Temasek.          At that time, the Dutch were controlling            Singapore’s geographical position has
                                            The prince decided to visit the island.            the trade route between China and India. The         played a crucial role in its history. Singapore
                                                                                                                                                                                    20   Best of Singapore
Best of Singapore
21
                    PHOTO COURTESY OF SINGAPORE TOURISM BOARD   PHOTO COURTESY OF SINGAPORE TOURISM BOARD
INTRODUCTION
PHOTO COURTESY OF SINGAPORE TOURISM BOARD




                                            People are a
                                            resource that
                                            has been key to
                                            Singapore’s success.
                                            Today, Singapore
                                            continues to
                                            welcome immigrants.
                                                                   22   Best of Singapore
IMAGE COURTESY OF SINGAPORE TOURISM BOARD
Modern Singapore owes its existence to the British statesman
Sir Stamford Raffles.
owes its current success to the growth and       credited as the chief architect of the Singapore   intended to make a transient living here before
success of its port – the busiest in the world   we know today.                                     returning home with their ‘new found’ wealth.
today. It is shielded from tsunamis and               In 1963, Singapore declared                   But eventually, they chose to stay and build
monsoons, and is situated somewhere around       independence, and joined the Federation            a nation – Singapore. And this nation has
the centre of South-East Asia. Its position      of Malaysia. This union was however short-         grown leaps and bounds with its numerous
as a hub for the China-India trade route has     lived. Due to political differences, Singapore     achievements.
been supplanted by a grander role – as           separated from Malaysia in 1965 and became
a hub between the Eastern and Western            a sovereign nation.                                TOP AIRPORT
worlds. Major multinational corporations              Since then, the country has tackled one
have established their Asian headquarters in     issue after another, from unemployment,            Changi Airport has been named the best in
Singapore.                                       housing, lack of natural resources, land           the world almost 300 times since opening in
                                                 scarcity to defence. Each of these problems        1981. In one particular year, it was named the
POST-WAR SINGAPORE                               was dealt with, in a pragmatic, “never-say-die”    best airport in the world a total of 23 times
                                                 attitude. The result is a standard of living and   by various ranking entities. It quite simply
World War II played a defining influence in        achievement that is the admiration of many         is a benchmark for efficiency and service
Singapore’s history. The Japanese Army           countries in the world.                            excellence, having been consistently named
invaded Malaya in 1942 and swept all the way          The Singapore of today is a hub               the best in a range of categories such as
down to Singapore. The British, their forces     for finance, research & development,                customs clearance time, security, services,
concentrated in Europe, were defeated in         manufacturing, shipping, education,                retail, dining facilities and many others.
Singapore. During the Japanese occupation,       technology, healthcare and a range of other             World-class innovative systems are also in
there was widespread murder in Singapore,        industrial and economic activities. It is aptly    place at the Changi Airport. The Immigration &
mostly of the Chinese population.                termed a gateway to the East and a model           Checkpoints Authority’s Enhanced Immigration
    The war illustrated to Singaporeans the      modern city.                                       Automated Clearance System (eIACS) is the
need to retain control of their own destinies.        Singapore is amongst the world’s most         first biometric system in the world for secure
Elections followed, in which two individuals     globalised nations. Among the international        immigration clearance at the checkpoints. The
rose to prominence – David Marshall,             community, it is ranked “Best place to live,       system tackles the challenge of increasing
Singapore’s first Chief Minister, and Lee Kuan    work and play in Asia”. This recognition           visitor traffic volume, without compromising on
Yew, whose People’s Action Party won a           was hard won by generations of citizens            security.
landslide victory in 1959, and who has been      descended from early immigrants who only

Best of Singapore   23
INTRODUCTION



                                                                                                                                         My favorite things
                                                                                                                                   about Singapore are the
                                                                                                                                 wonderful mix of cultures,
                                                                                                                                    the cleanliness and the
                                                                                                                                 lush greenery. After a few
                                                                                                                                      years of staying here,
                                                                                                                                      when our son started
                                                                                                                                       going to play school
                                                                                                                                    and especially after our
                                                                                                                                    daughter was born, we
                                                                                                                                       grew so attached to
                                                                                                                                 Singapore that we knew it
                                                                                                                                was going to be our home.
                                                                                                                                  So although my husband
                                                                                                                                      had several postings
                                                                                                                                       abroad, we decided
                                                                                                                                   Singapore would be our
PHOTO COURTESY OF DAVE LAW




                                                                                                                                       base and our home.

                                                                                                                                                         Shobha Tsering Bhalla
                                                                                                                                                          CEO & Editor-in-Chief
                                                                                                                                                                       India Se
                                                                                                                                                            Citizen since 1994


                             DISTINGUISHED AIRLINE                                MODEL TRANSPORTATION SYSTEM                        WORLD’S MOST PRO-BUSINESS COUNTRY

                             The track record of Singapore’s national             Singapore’s transportation system is a model       Of 181 countries surveyed by the World Bank
                             carrier – Singapore Airlines – is no less stellar.   for modern cities. An intricate but efficient       in 2009, 2008 and 2007, Singapore stood right
                             Since 2000, it has won more than 500 awards          network of buses, trains and taxis serve the       at the very top in terms of the overall ease
                             and has been named the best airlines in the          nation. Other than the occasional morning          of doing business. Whether it is starting a
                             world numerous times. Whether we are talking         and evening traffic jams around the central         business, getting credit, cross-border trading,
                             first class, business or economy, whether it’s        business district and key expressways, traffic      employing workers, or protecting investors,
                             about the service standards of the Singapore         is generally smooth. Singapore is the first city    in each of the categories, Singapore ranked
                             Girl (the airline’s stewardess, who is a world-      in the world to implement an electronic road       within the top 10 in both 2008 and 2009. What
                             renowned icon herself), the quality of its           pricing system – a model that is now being         was once an indistinct fishing village is today
                             onboard products or entertainment features,          studied by other countries and cities.             home to 7,000 multinational companies and a
                             Singapore Airlines scores excellently.                                                                  thriving Small & Medium Enterprise segment.
                                                                                  A BEACON FOR ECONOMIC FREEDOM
                             BUSIEST PORT                                                                                            A HIGHLY DESIRABLE HOME
                                                                                  Since 1995, Singapore has consistently
                             In addition to dominating the air lanes,             been rated the second freest economy in            Singapore is the choice location for many
                             Singapore is also dominant as a port of call.        the world by the Heritage Foundation’s index       foreigners who decide to move. Permanent
                             The port handles 29.9 million TEUs (twenty-          of economic freedom, which rates countries         residency is an attractive proposition given
                             foot equivalent units), making it the world’s        according to 10 economic measurements.             the country’s high employment rate, financial
                             busiest port in 2008. In addition, it is also the    Singapore is a very vocal global advocate of       and political stability, mature infrastructure,
                             world’s top bunkering port, handling more            free trade. The city state has also been highly    high quality of life and a genuine sense of
                             than 30 million tones of bunkers. It is the          active in forging Free Trade Agreements            safety and security that is the envy of the
                             preferred port of call for more than 130,000         with countries and regional groupings. To          world. Singapore welcomes foreigners who
                             vessels. About a million visitors also cruise into   date, it has 14 bilateral and multilateral trade   can identify with its way of life and wish to
                             Singapore every year.                                agreements worldwide.                              contribute positively to its development.
                                                                                                                                                                    24   Best of Singapore
Many of these foreigners decide to take          given to the Malays for their historic legacy      witness this rich cultural and religious heritage
up Permanent Residence and eventually            to the region. The national anthem “Majullah       that Singaporeans have preserved and
Singapore Citizenship, making Singapore          Singapura” is in Malay.                            cherished.
their home.                                                                                             With around 5 million people in just over
                                                 FESTIVALS CELEBRATED                               700 square km of space, Singapore is the
A CULTURAL KALEIDOSCOPE                                                                             third most densely populated nation in the
                                                 The festivals celebrated in Singapore are a        world. About 74.7 percent of Singaporeans
Singapore is not quite the melting pot that      reflection of its demographics and culture.         are Chinese, 13.6 percent Malays, close to 8.9
America has turned out to be. Its people         They ground Singapore in its Asian cultural        percent Indians and other races 2.8 percent.
have maintained their distinct religious,        roots. Public holidays are granted for the major       There is no real majority religion in
cultural and racial identities and yet have      festivals – and these include Chinese New          Singapore. The major religions of the
co-existed in harmony and peace. The             Year, Vesak Day (celebrated by Buddhists),         world, namely, Buddhism, Christianity,
majority of Singaporeans are Chinese, but        the Muslim festivals Hari Raya Puasa and           Hinduism, Islam and Sikhism are significantly
Singapore is also home to sizable Malay and      Hari Raya Haji, the Hindu festival of lights –     represented in Singapore. While the Jewish
Indian communities, all living together with a   Deepavali and Christmas.                           community is small, it is notable that the first
common national identity. Michael Anthony                                                           Chief Minister of the country – David Marshall
Rebaczonok-Padulo, a new Singapore citizen,      A WINDOW TO ASIA                                   – was a Jew.
says: “There has always been a respectfulness                                                           Interestingly, more than 20 percent of the
and graciousness among Singaporeans, along       As Singapore’s forefathers were largely            populace constitutes foreigners. Singapore
with an evolving identity, making us unique as   immigrants from all over the world,                is a firm believer in imported talent. Many
a people.”                                       Singapore is a mix of cultures and religions,      who come to work in Singapore eventually
    The country has four official languages –     woven together by a common respect                 decide to call it home – a testimony to its
English, Mandarin, Malay and Tamil. Malay is     and understanding. One only has to visit           attractiveness as a place to work, live and
the national language – a special recognition    Chinatown, Little India, or Geylang Serai to       raise a family.




                                                                                                                                                        PHOTO COURTESY OF SINGAPORE TOURISM BOARD




Best of Singapore   25
Chapter 2

Iconic Singapore
Chapter 2
  ICONIC SINGAPORE
PHOTO COURTESY OF SINGAPORE TOURISM BOARD




                                            28   Best of Singapore
The Merlion is a symbol erected to welcome visitors to Singapore. There
             are variations of the Merlion in Japan and China as a testimony to the
                                                       city state’s global influence.




Best of Singapore   29
ICONIC SINGAPORE
PHOTO COURTESY OF SINGAPORE TOURISM BOARD




                                            Singapore is one of the world’s top tourism destinations. The number
                                            of tourists to Singapore in some years is more than twice its entire
                                            population.
                                            According to Euromonitor, Singapore ranks as the fourth most visited          Most of Singapore’s tourists hail from the Asia-Pacific – from
                                            city in the world. Country-to-country comparisons probably are not apt        Indonesia, the People’s Republic of China, Australia, India, Malaysia
                                            as the city of Singapore itself is also the country.                          and Japan – in that order. Singapore also receives a significant
                                                 In recent years, there has been considerable competition from            number of tourists from the United Kingdom and the United States.
                                            regional cities and countries and this has only spurred the Singapore              What the Eiffel Tower is for France, the Statue of Liberty is for
                                            Tourism Board (STB)’s resolve to do more to retain the attractiveness         America, the Taj Mahal is for India and the Great Wall for China, in
                                            of this city-state. The government is investing billions – into its hotels,   all honesty, there is no one icon that distinctly represents Singapore.
                                            integrated resorts and other key attractions. The country is also vying       For many years, it was the Merlion, and for years before that, the Sir
                                            and has successfully managed to attract major world events such as            Stamford Raffles statue, and more recently, the Esplanade (more
                                            the Formula 1TM Grand Prix.                                                   popularly known as the durian) and the Singapore Flyer.
                                                 A series of initiatives has also made it easier for visitors coming to
                                            Singapore. For example, the Immigration & Checkpoints Authority’s             SIR STAMFORD RAFFLES STATUE
                                            e-Visitor Programme allows visitors and foreigners to apply for a wide
                                            range of immigration facilities such as an extension of stay, application     The Sir Stamford Raffles Statue was sculpted by Thomas Woolner.
                                            for visa, long-term visit pass or student’s pass, from the comfort and        More than any other monument, the statue is a testimony to the role
                                            ease of their own home. The seamless e-Visitor programme integrates           the British played in Singapore’s history. In fact Singaporeans owe to
                                            the multiple functions, giving visitors a delightful and wholesome            the British many aspects of their lives – the educational system, the
                                            experience on their stay in Singapore.                                        legal system, the metric system and the pre-eminence of the English
                                                 By 2015, the STB aims to increase total tourism receipts to S$30         language for business and communications.
                                            billion, tourist arrivals to 17 million and create an additional 100,000          The statue was originally located in 1887 at the Padang, facing
                                            jobs. The Board hopes to accomplish this through a number of                  the sea. It stands eight feet tall and had the nickname orang besi,
                                            initiatives:                                                                  meaning “iron man”. At the base of the statue is a map depicting
                                                                                                                          the area around the Straits of Malacca, with Raffles having his foot
                                            •   Position Singapore as a leading convention & exhibition city in           over British Malaya. For more than a century, the Padang was a
                                                Asia                                                                      popular venue for soccer, which meant that Raffles, through no fault
                                            •   Develop and realise Singapore’s full potential as a leisure               of his own, was a ‘participant’ in the game, thanks to soccer balls
                                                destination                                                               inadvertently sent in his direction. In view of this, the authorities felt
                                            •   Invest in Singapore’s service sector, with particular focus on            a more respectable location was required, and in 1919, a century
                                                sectors such as education and healthcare.                                 after Raffles founded Singapore, the statue was relocated to Empress
                                                                                                                                                                                    30   Best of Singapore
Best of Singapore
31
                    PHOTO COURTESY OF T S RATNAM
ICONIC SINGAPORE
PHOTO COURTESY OF SINGAPORE TOURISM BOARD




                                            Place, in front of the Victoria Memorial Hall.                                at the mouth of the Singapore River. The opening of the Esplanade
                                                Minister Mentor Lee Kuan Yew once commented that the statue               Bridge in 1997 prompted the search for a new home for the Merlion as
                                            would stand as a “symbol of public acceptance of the legacy of                its distinguished position was now blocked by the bridge. That search
                                            the British and could have a positive effect” in Singapore’s future           ended when the Merlion was re-erected at the Merlion Park, along with
                                            development.                                                                  a smaller replica.
                                                                                                                              Yet another Merlion statue stands majestically in Sentosa. At 37
                                            THE MERLION                                                                   metres tall, it is one of the largest statues in the world. It is interesting
                                                                                                                          to note that there are also variations of the Merlion in Japan and
                                            The Merlion is an imaginary creature with the head of a lion and              China, perhaps as a testimony of the city state’s global influence.
                                            the body of a fish. While the Sir Stamford Raffles statue stands as
                                            a memorial to the contribution of Singapore’s British founder, the            THE ESPLANADE
                                            Merlion, indirectly, is a tribute to Sang Nila Utama, the Indonesian
                                            prince to whom the country owes its name. (According to legend,               The Esplanade was built at a cost of S$600 million and officially
                                            the prince, on his arrival here, saw a creature, which he thought             opened in 2002. Quite casually referred to by Singaporeans as “the
                                            to be a lion and named the island Singapura – ‘’Singa’’ meaning               durian”, the structure, which is adorned with aluminium sunshades,
                                            ‘’lion’’ and ‘’pura’’ meaning ‘’city’’ in Sanskrit.) The Merlion’s fish-tail   was initially criticised by many. However its distinctiveness, and the
                                            signifies Singapore’s early success as a harbour and is a tribute to the       attention it has garnered, whether good or bad, is what lends it its
                                            country’s forefathers who sailed the seas to build their future.              claim to fame and recognition as a bona fide Singapore icon.
                                                 “The Merlion has been erected as a symbol to welcome all visitors            The Esplanade is a choice location for world-class performances.
                                            to Singapore”, an inscription on the statue states. The original Merlion      In addition to state-of-the-art concert and theatre halls, the Esplanade
                                            was designed by Kwan Sai Kheong, the ex-vice-chancellor of the then           also has meeting rooms, an audio-visual library, restaurants, cafes
                                            University of Singapore and former Ambassador to the Philippines.             and a number of retail outlets. It is believed that there are only five
                                            The Merlion was at first located on Elizabeth Walk on the river-bank,          other halls in the world with comparable state-of-the-art acoustics.
                                                                                                                                                                                     32   Best of Singapore
The concert hall has an impressive pipe organ, consisting of around      THE INTEGRATED RESORTS
4,500 pipes and more than 60 stops. It was designed and built by
renowned organ builder Johannes Klais Orgelbau. The Concert Hall         The Marina Bay Sands and Resorts World Sentosa integrated resorts
seats up to 2,000 people.                                                (IRs) opening in 2010 are set to position Singapore as a major
    The Esplanade’s theatre is somewhat modelled after the               entertainment destination.
horseshoe design of the European Opera House. The diverse genres             The Integrated Resorts provide a strong boost to the tourism
of performances are representative of the globalised city that is        sector. In addition to the casinos, the IRs boast a range of facilities
Singapore. The performances range from the traditional modernistic,      such as hotels, restaurants, shopping and convention centres,
to multimedia, Eastern and Western, classical and contemporary.          theatres, museums and theme parks.
                                                                             Marina Bay Sands is developed by Las Vegas Sands Corporation.
THE SINGAPORE FLYER                                                      It boasts 120,000 square metres of meeting and and convention
                                                                         facilities, three spectacular hotel towers with 2,600 rooms and suites
The Singapore Flyer is a ferris wheel, albeit on a much grander          and a one-hectare Sky Park with panoramic views of the bay. Two
scale. At 165 metres tall, (30 metres taller than the United Kingdom’s   theatres, with a seating capacity of 4,000, will provide competition to
famed London Eye), it dwarfs many of Singapore’s skyscrapers. It is      the Esplanade.
more aptly described as a giant observation wheel, with a maximum            Resorts World Sentosa is a major attraction at Sentosa island,
capacity of close to 800 passengers. Each of the capsules is the         which for many years has been inventing and reinventing itself to be
size of a bus and holds up to 28 people. One orbit of the wheel takes    a tourist draw. Resorts World Sentosa is a family-oriented venue, with
about 30 minutes.                                                        the first and only Universal Studios theme park in the region, one of
     Launched in 2008, the Singapore Flyer was designed by Dr            the world’s largest oceanariums and a maritime museum.
Kisho Kurokawa and DP Architects. Costing S$240 million to build,            Singapore’s IRs are set to give the Genting and Macau casinos a
it provides a panoramic view of the Marina Bay, the skyline of           run for their money.
Singapore’s financial district, as well as a glimpse of Malaysia and
Indonesia.




                                                                                                                                                   PHOTO COURTESY OF DAVE LAW




Singapore has all the ingredients for a truly progressive society. There is
safety and security, excellent hygiene and cleanliness, lack of corruption,
and law and order. These are all of a very standard. It is a great island
of opportunities, allowing you to explore your potential and pursue your
dreams.
                                                                                                                      Ashraf Mohamed
                                                                                                 Managing Director and Executive Chef
                                                                                                      Amirah’s Grill Restaurant & Café
                                                                                                                     Citizen since 2004
Best of Singapore   33
ICONIC SINGAPORE




Best of the best in airports
Changi Airport regularly makes it to the very pinnacle of the list of best airports by
travellers and travel magazines because of its perpetual commitment to excellence.
                             In just a month of September, Singapore              with climbing plants and also boasts four
                             Changi Airport already bagged four Best              waterfalls.
                             Airport awards from four well regarded travel
                             magazines. In fact, since it opened in 1981,         More than architecture
                             Changi has received over 300 awards, a               Changi’s attractions are not solely to do with
                             record that demonstrates that Changi Airport         its architecture though. The airport has over
                             is one of the best, if not the best, in the world.   300 shopping and dining establishments
                                  Changi has been getting these awards            throughout its three terminals includes
                             for close to three decades, thanks to a              exclusive retailers like BVLGARI, Prada,
                             dedication to excellence on the part of              Salvatore Ferragamo, Vertu and Mercedes
                             everyone involved.                                   Benz.
                                  Changi consists of three main terminals              Facilities also include a children’s
                             as well as one budget terminal for budget            playground, beauty salons, swimming pools
                             airlines. The pride of Changi is the ultra           and movie theatres. Most unusually, there is
                             modern Terminal Three or T3, which opened            also a Butterfly Garden, which is a world’s
                             in January 2008.                                     first for an airport. Located in the transit mall
                                  T3 can handle 22 million passengers             of T3, this garden features different tropical
                             annually, bringing Changi’s total capacity to        butterfly specimens at different periods of the
                             70 million. T3 has 28 aerobridge gates, eight        year within a seemingly natural environment.
                             of which were built to handle the A380.              Nature lovers can watch the breeding and
                                  The S$1.75 billion building has a floor          feeding of butterflies at close range. They
                             area of 380,000 square metres and is one             even have the opportunity to watch butterflies
                             of the most advanced airports in the world.          leaving their pupae and preparing to take
                             Architecturally, it has two distinguishing           flight.
                             features, one of which is a roof with 919                 The airport also organises regular events
                             skylights to allow the optimum amount of             for travellers. In October 2009, for example,
                             light into the building during the day. T3 also      Changi organised a tribute to the late
                             has a five-story high Green Wall that is 300          Michael Jackson, featuring a world-class
                             metres long. This stunning wall is covered           impersonator.
                                                                                                                 34   Best of Singapore
For the busy business traveller, Changi
has well-equipped business centres
for secretarial services, faxing and
photocopying. In addition, the airport has free
Internet kiosks and free wireless broadband
throughout the terminals.

VIP Treatment Changi also has a terminal
dedicated to Commercially Important People.
The JetQuay luxury terminal provides a
concierge service as well as a limousine
service that will take passengers to and from
the terminal to their aircraft on the tarmac.
The terminal has its own business centre,
meeting rooms and conference room as well
as a bistro, mini gym, spa, private lounges
and nap rooms.
    And at the heart of all this is the ethos of
excellence that Changi is famous for. It is this
ethos that results in swift baggage arrivals
and smiling staff that man Changi’s retail
outlets and immigration counters. It is no
wonder then that for many travellers, Changi
is as much a destination as it is a journey.



Tel: (+65) 6595 6868.
Web: www.changiairport.com
Best of Singapore   35
Chapter 3

Singapore Inc.
SINGAPORE INC.
Chapter 3
SINGAPORE INC.




                 38   Best of Singapore
A mature approach of recruiting the best talent, wherever they may be
            located in the world, coupled with training Singaporeans to be the best,
                      have ensured that the country’s labour force is above the rest.




Best of Singapore   39
SINGAPORE INC.
PHOTO COURTESY OF CHANGI AIRPORT




                                   It takes an entrepreneur just over six working days to get a business
                                   going in Singapore, at low startup costs.
                                   There are many reasons why Singapore is regarded as a choice               include FTAs with the United States, Japan, Korea, Australia, New
                                   location for business. A reliable legal and regulatory environment,        Zealand, India and Jordan. FTAs facilitate special trading relationships
                                   transparency, lack of corruption, world-class infrastructure, political    and concessions with partner countries.
                                   stability and a pro-business government are some reasons. The
                                   Singapore government, along with statutory boards like the Economic        A QUALITY WORKFORCE
                                   Development Board (EDB), Infocomm Development Authority
                                   of Singapore (IDA), Monetary Authority of Singapore (MAS) and              The quality of Singapore’s workforce is another huge plus factor. Much
                                   International Enterprise Singapore (IE Singapore) actively solicit         credit goes to the rigour of Singapore’s English-based education
                                   multinational corporations to set up shop in the country.                  system. The competitive education system, combined with emphasis
                                       In its 2008 World Competitiveness Yearbook, the Swiss-based            on broad-based learning, business-relevant courses, and life skills
                                   Institution for Management Development ranked Singapore as the             have made its workforce one of the most literate in the world,
                                   second most competitive country in the world, after the United States.     adaptable and competitive. The government actively encourages
                                   In addition, the World Economic Forum ranked Singapore as the              and invests in continued education to ensure that its workforce is
                                   most competitive economy in Asia and third most competitive in the         equipped with relevant skills.
                                   world in its 2008-2009 Global Competitiveness report. More than                 Another crucial factor for which the government needs to be
                                   7,000 MNCs and 10,000 Small & Medium Enterprises (SMEs) have               lauded is its pro-expatriate stance. Foreign professionals with relevant
                                   established operations in Singapore, many of them using the country        skills are welcomed with open arms. This approach to recruitment,
                                   as their Asian or South-East-Asian hubs. Indigenous SMEs number            along with a relatively low level of taxation, a high standard of living
                                   around 100,000.                                                            and low crime rates have helped the country attract the best talent.
                                       There is none of the red tape that hampers business in other           In the IMD World Competitiveness Yearbook 2009, Singapore was
                                   countries. A World Bank Report cites: “It takes an entrepreneur just       ranked the 3rd most competitive economy in the world. More than
                                   over six working days to get a new business going in Singapore, with       20 percent of its population and around 30 percent of its workforce
                                   low startup costs. Overall, taking into account other factors, including   comprise foreigners.
                                   business licensing, taxes, credit, legal rights and investor protection,        This mature approach of recruiting the best, wherever they may
                                   Singapore has about the most business-friendly regulation in the           be located in the world, and training Singaporeans themselves to be
                                   world.”                                                                    the best, has helped ensure that the country has a world class labour
                                       Singapore’s corporate tax rate is one of the lowest in Asia. Despite   force with few comparisons – an accolade substantiated by Business
                                   relatively high property prices, the government has strived to reduce      Environment Risk Intelligence (BERI)’s 2009 labour force ranking,
                                   the cost outlay involved in setting up and maintaining a business.         which ranked the country as having the best labour force in the world.
                                   Singapore has double tax agreements with more than 60 countries,                With its rich history of immigration, talents from all over the world
                                   as well as a number of notable Free Trade Agreements (FTAs). These         have contributed in developing Singapore into the vibrant and

                                                                                                                                                                       40   Best of Singapore
cosmopolitan city of today – a hub for commerce, creativity, culture,
education, finance, healthcare, information technology, transportation
and research & development.

KEY ECONOMIC SECTORS

•    Banking and finance comprise more than 10 percent of
     Singapore’s GDP. Many of the world’s largest and well known
     financial brand names have set up operations in Singapore. The
     three big local banks – DBS, OCBC and UOB – are pillars of
     the banking system. Being a major financial hub, a number of
     international/private banks like HSBC, Barclays, Credit Suisse,
     Clariden Leu, Pictet & Cie, ANZ, Maybank and CIMB have also
     established their presence here. Singapore has one of the most
     established capital markets in Asia. After Japan, it has the second
     largest Real Estate Investment Trust market in Asia. In addition,
     its bond market has grown rapidly, and is among the world’s
     five most active foreign exchange trading centres. The country’s
     financial institutions manage more than S$1 trillion in assets.
     Singapore is the only Asian country with an “AAA” rating. In the
     2009 Global Financial Centres Index published by the City of
     London, Singapore was rated no. 3, after London and New York




                                                                           PHOTO COURTESY OF SINGAPORE TOURISM BOARD
     respectively.
         The country has also positioned itself as a premier centre for
     wealth and fund management. With the Asia-Pacific accounting
     for more than 27 percent of high net worth individuals (HNWs),
     Singapore with its stability, strong regulatory environment, well-
     developed banking infrastructures, and well-developed financial
     products and services, is a natural place for HNWs to park their
     wealth.

•    Biomedical: Singapore has demonstrated considerable foresight
     in reaping the opportunities in the biomedical sector. This sector
     contributed S$19 million in biomedical manufacturing output in
     2008, accounting for 7.6 percent of total manufacturing output.
     Leading biomedical companies and world-class research
     institutions have established facilities in Singapore. It has also
     forayed into uncharted areas such as genomics, cell and




                                                                           PHOTO COURTESY OF JET QUAY




Best of Singapore   41
SINGAPORE INC.

    molecular biology, bio-processing,
                                                  PHOTO COURTESY OF FRASERS CENTREPOINT
    bio-informatics, and bio-engineering.
    The industry employs more than 11,000
    individuals. According to the EDB,
    biomedical companies invested in excess
    of US$500 million in Singapore in 2008.
        More than 10 leading pharmaceutical
    and biotechnology companies have
    established regional headquarters in
    Singapore. They include AstraZeneca,
    Bayer, Boehringer-Ingelheim,
    Bristol-Myers Squibb, Genzyme,
    GlaxoSmithKline, Merck, Quintiles,
    Sanofi-Aventis and Schering-Plough.
    The city state is today one of Asia’s
    fastest-growing biotechnology centres,
    presenting strategic partnership
    opportunities with research institutes,
    corporate labs and public hospitals to
    develop new medicines for regional and
    global markets. With a vibrant biomedical
    manufacturing sector, Singapore’s
    capability as an international medical
    hub is strengthened, ensuring healthcare
    providers and patients a constant supply
    of the latest medicines and medical
    products.

•   Tourism: Millions of tourists visit
    Singapore each year. There were 10.1
    million tourists in 2008 – more than twice
    the number of its resident population. The
    government has ambitious plans – under
    the Tourism 2015 blueprint, Singapore
    aims to have 17 million tourists annually,
    contributing S$30 billion. The allure
    of Singapore is apparent – its cultural
    diversity, an English-speaking population,
    options for both high-end and low-cost
    shopping, a buffet of restaurants and
    food courts serving local and international
    dishes, as well as entertainment options
    make this a must visit destination.

•   Electronics is a key pillar of Singapore’s
    economy, contributing S$68 billion and
    employing more than 90,000 people (as
    of 2008). It is an industry that supports
    other industries, such as precision
    component manufacturing, research &
    development and logistics. Many of the
    parts that go into consumer gadgets
    such as mobile phones and computers
    are manufactured in Singapore. The likes
    of major brand names such as Hewlett-
    Packard, Kodak, Toshiba, Dell and EMC
    have all established strategic operations
    in Singapore – either as their regional
    headquarters, R&D facilities, distribution
    or manufacturing centre. Singapore
    is attractive because of its holistic
    value proposition – from research, to
    development, to manufacturing, to supply
    chain management, to distribution.

•   Chemicals: This industry contributed
    almost S$35 billion to manufacturing
    output in 2008, almost 40 percent of total
    manufacturing output. Singapore is a
    world class chemical hub, manufacturing
    a range of petrochemicals, advanced
    materials and specialty chemicals. Well
    known industry players such as 3M,
    Dupont, ExxonMobil, Shell and Sumitomo
    have all established chemical facilities in
                                                                          42   Best of Singapore
the country. As demand for chemicals grows in Asia, Singapore,
                                                                         with its foresight in investing in emerging technologies, is well-
                                                                         poised to ride the surging opportunities.

                                                                     •   Healthcare: The standard of Singapore’s medical practice is
                                                                         on par with the best in the world. In 2006 the country attracted
                                                                         400,000 foreign patients, a number that may well swell to one
                                                                         million by the year 2012, if the government’s target is realised.
                                                                         Many pharmaceutical and medical technology companies
                                                                         have established operations here. Ancillary industries such
                                                                         as biotechnology, as well as the cosmopolitan makeup of its
                                                                         population make this city an excellent test bed for healthcare
                                                                         products.

                                                                     •   Marine: Singapore’s success was founded on maritime trade.
                                                                         Two centuries after Sir Stamford Raffles envisioned its maritime
                                                                         potential, the port of Singapore is still living up to that promise.
                                                                         Singapore is the busiest port in the world and in some years the
                                                                         second busiest. It is also the largest manufacturer of jack-up
                                                                         rigs, with a 70 percent global market share. It also ranks as world
                                                                         no.1 for oil and gas drilling units and offshore support vessels.
                                                                         In addition, it holds a 70 percent global market share for the
                                                                         conversion of Floating Production Storage Offloading (FPSO) units.
                                                                         Finally, it holds 20 percent of the global market share for ship
                                                                         repairs. The marine and offshore industry contributed S$13 billion
                                                                         to Singapore’s GDP in 2007.

                                                                     •   Information Technology: One of the key ingredients for Singapore
                                                                         to be successful as a regional hub for operations or headquarters
                                                                         is its advanced IT infrastructure. The fact that in the 2008 – 2009
                                                                         Global Information Technology Report the World Economic Forum
                                                                         ranked Singapore as the most networked country in Asia (and
                                                                         fourth in the world) explains why major software, hardware and
                                                                         internet companies have been keen to establish their strategic
                                                                         presence here. Government initiatives such as the Intelligent
                                                                         Nation 2015 Master Plan and the National Broadband Network
                                                                         are expected to buttress Singapore’s leadership in this area in the
                                                                         near- to mid-term future.

                                                                     •   Aerospace: Singapore’s dominance in the marine industry is
                                                                         well-matched by its standing as a regional aviation hub. There are
                         PHOTO COURTESY OF SINGAPORE TOURISM BOARD       about 100 aerospace companies in Singapore, offering a range
                                                                         of services – airframe maintenance, engine overhaul, aircraft




                                                                                                                                                PHOTO COURTESY OF SINGAPORE TOURISM BOARD




Best of Singapore   43
SINGAPORE INC.
PHOTO COURTESY OF SINGAPORE TOURISM BOARD




                                                modifications and conversion, aerospace design and manufacture               adopted a somewhat liberal approach to the previously strong
                                                of engine parts. Regionally, the country is no.1 in aerospace               controls it enforced over censorship and broadcasting. Since
                                                maintenance, repair and overhaul (MRO). The Singapore Airshow               broadcasting was privatised, there has been a proliferation in
                                                is the biggest aerospace and defence exhibition in Asia, and                content, mainly through cable, though satellite TV is still banned.
                                                one of the world’s top three. This is a biennial event that in 2008         The media industry now contributes S$18.2 billion to the economy,
                                                attracted 800 exhibitors from 48 countries and around 45,000                and employs more than 50,000 workers. Singapore has also
                                                visitors.                                                                   forayed into digital production – into digital gaming as well as
                                                                                                                            animated TV serials. George Lucas’ Star Wars animated series
                                            •   Education: Singapore’s education system carries tremendous                  “The Clone Wars” was produced in Singapore. There are currently
                                                international credibility. Many leading names in education have set         plans to set up Asia’s first Digital Cinema Hub and Network
                                                up institutions here. There are about 90,000 international students.        Operations Centre in Singapore.
                                                Singapore is a choice location for international students, thanks to
                                                its cosmopolitan make up and outlook, and integration of East with       PROFESSIONAL BODIES
                                                West, without compromising on the distinctiveness of each. There
                                                are a multitude of highly business-relevant courses available. The       Singapore has a highly efficient machinery in place to ensure that it
                                                Ministry of Education actively evolves the curricula to meet the         is a conducive place for work, investment and business tie-ups. This
                                                needs of the economy, as well as emerging industries.                    includes various statutory boards with specific functions to market
                                                                                                                         Singapore to the worldwide investment community. The Singapore
                                            •   Energy: Singapore is one of the world’s top three oil export refining     government is careful that it functions as more of a facilitator, by
                                                centres as well as the No.1 hub in Asia for oil trading and logistics.   putting in place a framework that nurtures business, rather than stifle it
                                                Around 1.3 million barrels of oil a day are refined. In 2007, oil         through overregulation.
                                                refining, trading and logistics contributed 5 percent to Singapore’s           The Economic Development Board (EDB): The EDB describes
                                                gross domestic product. In anticipation of diminishing oil reserves      itself as the “compass for Singapore’s future”. It is the “lead
                                                in the years ahead, the country has also started focusing on             government agency that plans and executes economic strategies
                                                alternative energy sources such as liquefied natural gas, bio-fuels       that enhance Singapore’s position as a global hub for business,
                                                and solar power.                                                         investment and talent.” The EDB’s strategies are three-pronged: 1)
                                                                                                                         Attract investments locally and from foreigners; 2) Grow industry
                                            •   Water: By 2015, Singapore is projecting its water sector to              verticals; and 3) Enhance the business environment. One of the
                                                contribute around S$1.7 billion and employ more than 10,000              achievements of the EDB in 2007 was attracting a record S$16.1
                                                people – more than double the current employment. The                    billion in manufacturing investments – for the first time breaching the
                                                government is further investing to build its R&D and manpower            S$10 billion mark.
                                                to cater to an anticipated increase in focus in this area. The                One of the key initiatives that the EDB has announced recently
                                                government is already a pioneer in several respects – its method         is “Future Singapore”. The initiative includes three business growth
                                                of waste water reclamation is being studied and applied in               themes: urban solutions, lifestyle, and healthcare – three areas in
                                                markets overseas. One Singaporean company in particular –                which Singapore itself faces challenges and by tackling through
                                                Hyflux – has been making the headlines and has been contracted            innovative ideas, the country hopes to present to the world solutions
                                                to build the world’s largest water desalination plant – in Algeria.      for the future.
                                                                                                                              Agency for Science, Technology and Research (A*STAR): An
                                            •   Entertainment: Since the mid-1990s, the government has                   A-star grade is the best that a student can aspire to obtain. When
                                                                                                                                                                                 44   Best of Singapore
it comes to science and technology, Singapore is not prepared to           and progressive financial centre. Its functions include the conduct of
accept or provide anything less than the highest standards. A*STAR         monetary policy, currency issuance, oversight of payment systems,
was created to answer the need for world-class scientific research,         management of the official reserves, and acting as the financial agent
to boost Singapore’s economic competitiveness. While the EDB               of the government. Last but not least, the MAS is charged with the
compares itself to a compass, A*STAR describes itself as a “luminous       function of developing Singapore into an international financial centre.
constellation”, charting the course for Singapore’s science and                SPRING Singapore is the nation’s enterprise development
technology.                                                                agency, tasked to nurture innovative startups, foster a competitive
    Infocomm Development Authority of Singapore (IDA): The                 SME sector, and develop global brands. SPRING Singapore works
IDA’s objective is to attract foreign investment through innovative        with partners to help enterprises in their financing, capabilities and
and state-of-the-art information and communications technology             management development, technology and innovation, and market
development, deployment and usage. The IDA is committed to                 access. As the national standards and accreditation body, SPRING
instituting and facilitating a high level of IT infrastructure and usage   Singapore also develops and promotes internationally-recognised
for not only business but for Singaporeans as a whole. The IDA works       standards and quality assurance to enhance competitiveness and
with government organisations to ensure that almost every sector of        facilitate trade.
Singaporeans’ life and work are enhanced through connectivity. It              International Enterprise (IE) Singapore: IE Singapore’s mission is
effectively functions as the “Chief Information Officer for the Singapore   dual: promoting the overseas growth of Singapore-based enterprises
government.”                                                               and international trade, and promoting Singapore as a base for
    Singapore has one of the world’s most wired and wire-free              foreign enterprises to further expand into the region, in partnership
infrastructures in the world. Many shopping malls as well as major         with Singapore-based companies.
eateries such as McDonald’s and Starbucks have wireless internet               As a champion for international trade, IE Singapore actively
access. Under a 2015 master plan, the IDA plans to build a next            markets the products of Singapore. It works to broaden the Singapore
generation infrastructure of wired broadband and wireless networks.        exporter base and also attract international traders to establish
    The Monetary Authority of Singapore (MAS): Much credit                 operations here. IE Singapore’s Global Trader Programme provides
for Singapore’s current position as a financial hub has to go to the        incentives to attract international traders. IE Singapore’s specific
MAS. The regulation of Singapore’s economy and financial sector             responsibilities are wide ranging – providing consultancy on Free
has been a success, if one based it on the results. The high level of      Trade Agreements to companies, identifying opportunities, providing
transparency and clarity in laws and processes makes Singapore a           intelligence to Singapore companies venturing overseas, forging
highly reliable and trustworthy conduit for financial transactions – in     business alliances, undertaking customer research, and overseeing
banking, insurance, wealth management and treasury services.               tax incentives and grants.
    The MAS is also the central bank of Singapore, charged with the
mission to sustain non-inflationary economic growth and a sound             Can anyone ask for a more pro-business environment?

“All relevant processes and rules, from implementing a legal entity to
obtaining licenses, are very clear and transparent. Singapore has to be one
of the most pro-business countries in the world.”
                                                                                                                             Dino Civitarese
                                                                                                                         Managing Director
                                                                                                                  Asia-Pacific Telecom Italia
                                                                                                                         Citizen since 2009




                                                                                                                                                     PHOTO COURTESY OF SINGAPORE TOURISM BOARD




Best of Singapore   45
Ivor J. Lim Plastic Surgery

Dr Ivor J. Lim is a renowned and decorated plastic surgeon, with the most
immaculate of credentials. A recipient of the pretigious Ian MacGregor
Gold Medal by the British Association of Plastic Surgeons, and the only
Singaporean Plastic Surgeon, to date, to be honoured with the FRCS
(Plastic Surgery) qualification by the Intercollegiate Specialty Boards of
the United Kingdom, Dr Ivor J. Lim’s proven experience and expertise is the
best assurance you can find, for the precise care and fulfillment of your
personal plastic surgical needs.
Chapter 4

Fine Dining
Chapter 4
  FINE DINING
PHOTO COURTESY OF SONG OF INDIA




                                  50   Best of Singapore
The range of delectable food choices available in
                         Singapore give meaning to the term ‘food paradise’.




                                Indian cuisine at its best – The Song of India
Best of Singapore   51
FINE DINING
PHOTO COURTESY OF THE CLIFF




                              From hawker centres to food courts, to fast food, to 24-hour coffee
                              shops, to the finest restaurants and steak houses, Singapore is quite
                              simply a gastronomical heaven.
                              Google “food paradise” and the name “Singapore” is likely to appear       both Western dishes and Chinese specialties and offers a view of the
                              as one of the top three search results. That says a lot about the range   South China Sea. Then there is Braise, which offers diners an open
                              of gourmet choices available here. From hawker centres to food            view of Palawan Beach and the sea. Palm trees lend a truly resort feel
                              courts, to fast food, to 24-hour coffee shops, to the finest restaurants   to this restaurant, which serves European cuisines. Also located at
                              and steak houses, Singapore is quite simply a gastronomical heaven.       Palawan Beach is Silk Road of the Sea, which serves famous seafood
                              In fact, food is a national past time that has been fighting for mind      dishes of the Chinese provinces The Knolls on the other hand serves
                              share with another increasing and counteractive obsession – that of       a mix of both Western and Asian food choices. Besides a view of the
                              watching one’s weight and burning off the calories. It’s a tough choice   sea, The Knolls would be ideal for an intimate evening.
                              when you consider the amount of diversity.                                   If you really want to dine in a romantic setting, then head to the
                                 The cultural diversity of Singapore is more than well-represented in   Jewel Box, located at Mount Faber hill, where you’ll have a choice
                              the culinary choices available. Indian, Chinese, Peranakan, Middle-       of high-end restaurants – the Sapphire, Empress Jade, Black Opal,
                              Eastern, Japanese, Korean, Indonesian, American, French, Brit,            Moonstone and Emerald Lodge. Set in a natural environment of
                              Arab, Russian – you name it, we have it. With close to 20,000 food        trees and foliage, the Jewel Box offers stunning views of the city, the
                              and beverage outlets packed into a space of barely over 700 square        harbour, the nightscape and the sunset. Alternatively, embark on a
                              kilometres, Singapore is one of the most densely ‘food-populated’         cable car at Faber Hill for a two-hour sky dining experience, 90 metres
                              countries in the world.                                                   above the sea. The cable car will take you all the way to Sentosa,
                                                                                                        where you can chill out with a drink at Café del Mar by the beach.
                              DINING WITH A VIEW
                                                                                                        DINING TO IMPRESS
                              The Equinox Complex’s restaurants at Swissotel the Stamford
                              command a breathtaking view of the cityscape. Set 70 floors (230           If you’ve just made a tonne of money in the stock market and feel the
                              metres) above the ground, they provide a panoramic view of the            need to celebrate it by lavishing, head to the Au Jardin Les Amis.
                              skyline, the river, a good part of Singapore, as well as parts of         This luxurious restaurant, renowned for being pricey even among
                              Indonesia and Malaysia. Designed to offer choice, The Equinox             the priciest in Singapore, is located amidst the lush greenery of
                              restaurant provides both authentic Western and Asian cuisines. The        Botanic Gardens. Au Jardin is modeled after the ‘Relais et Chateaux’
                              complex’s other restaurant, Jaan par André, offers a distinctive menu     restaurants found in Europe, and serves contemporary French
                              of French nouvelle cuisine, in a swanky, stylish environment.             cuisines.
                                 There are number of diners in Sentosa island which offer panoramic        Less pricey, but equally impressive is Lawry’s the Prime Rib, located
                              views of the beach and/or sea. Barnacles Restaurant & Bar serves          in the heart of the Orchard Road shopping district. Decorated with
                                                                                                                                                               52   Best of Singapore
Best of Singapore
53
                    PHOTO COURTESY OF EQUINOX RESTAURANT SWISSÔTEL THE STAMFORD
PHOTO COURTESY OF FAIRMONT SINGAPORE
                                                           FINE DINING




54
Best of Singapore
French Impressionist paintings, and rustic, old English style furniture,   the former having a seating capacity of 1,200 diners at any time. No
this restaurant transports you back to a bygone era. Impress your          Signboard, Fisherman’s Village and Red House are other outlets at
date with trivia such as “did you know that this place has the highest     East Coast, all of which are rather well known. If you are somewhere
ceiling for a restaurant in Singapore?” Lawry’s signature dish is          in town and are craving for seafood, head to the Quayside Seafood
Roasted Prime Ribs of Beef, carved and wheeled to diners in silver         Restaurant at Clarke Quay.
carts for them to choose their preferred cuts. Other highlights include       The dining experience in Singapore is not complete without a trip to
the Original Spinning Bowl Salad, Atlantic Lobster Tails, Yorkshire        Little India. Dining at Little India always offers great value for money,
Pudding, and Strawberry English Trifle.                                     and the food is also great. Notable restaurants include Muthu’s Curry
   Morton’s the Steakhouse is well known for its beef steaks,              and Anandha Bhavan. The Indians have always had a weakness for
particularly its signature 24-ounce Porterhouse steak. Morton’s also       desserts and the sweetmeats that you will find here at Little India are
offers a selection of seafood and carefully prepared side dishes such      sinfully indulgent, to say the least.
as Mash Potato, Sautéed Spinach and Grilled Jumbo Asparagus.                  For Indian fine dining, visit the Rang Mahal at the Pan Pacific Hotel
Morton’s has perfected the art of presentation – the servers roll out      or the Vaansh at Stadium Waterfront. Crystal Jade and Tung Lok are
a cart with all the meats, seafood and vegetables and provide a            the renowned Chinese restaurants.
description of each. If you are game for dessert, the Soufflé and Hot
Chocolate Cake are highly recommended.                                     DINING HUBS

DINING WITH CHOICE                                                         There are a number of locations that are today entrenched in
                                                                           Singapore’s culture as major dining hubs. These include ION Orchard,
If you have not made up your mind on what you want to eat, then            Clarke Quay and Holland Village.
the smart thing to do is to head to a place which offers a wide range         ION Orchard is the latest trailblazer in shopping and dining to hit
of choice. The numerous food courts in Singapore serve a diversity         the town. It is one of the largest food hubs in Singapore – 21 per cent
of favourite dishes, and if you don’t mind the crowd, or the less          of its massive floor space is dedicated to a variety of international and
comfortable seating, you will always be able to find something to your      local foods, as well as casual and fine dining.
liking.                                                                       For dining and then partying, head to Clarke Quay, where there
   Suntec City offers a good diversity as well, from fast food to          are some 60 distinctive food and beverage outlets, of a myriad of
traditional Chinese, to Indonesian, to steak houses and cafes.             nationalities. Almost every major type of food – Middle-Eastern,
However, the food court located there, while offering variety, doesn’t     Indian, Italian, Chinese, Japanese, Cuban, Indonesian and local fares
offer the best quality.                                                    – is available at this iconic night spot.
   If you are a big fan of Japanese food, one of your lifetime goals          Almost equally international are the cuisines at Holland Village,
must be to dine at the Inagiku restaurant, one of, if not the premier,     where you can find a wide range of restaurants offering Western,
Japanese restaurant in Singapore. The kaiseki meal is a ravishing          Middle-Eastern, Chinese, Thai, African and South Asian cuisines, as
multi-dimensional treat, encompassing multiple courses of fresh            well as a number of coffee shops. Throw in a hawker centre and the
seasonal ingredients. All the usual Japanese favourites – sushi,           ingredients for your typical Singapore food hub are complete.
sashimi, tempura and teppanyaki dishes – are prepared by a team of            In all honesty, you can get really good food in Singapore just
expert chefs.                                                              around any corner. It really is hard to do justice to the Singapore
   If you want to try the famed Chilli Crab or Black Pepper Crab, head     food experience within the confines of a few pages. However, the
to the seafood restaurants at East Coast. Jumbo Seafood and Long           restaurants and dining locations highlighted in this chapter are among
Beach Seafood Restaurant are the more noteworthy names there, with         the finest and most popular in Singapore.


  The main dining hall




                                                                                                                                                       PHOTO COURTESY OF THE WHITE RABBIT




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Best Of Singapore Vol 3

  • 1.
  • 2.
  • 3.
  • 4. A wedding project with David Tutera
  • 5.
  • 6. A Fine Jewellery Boutique Since 1973
  • 7. #02-37 Mandarin Gallery 333A Orchard Road, Singapore 238897
  • 8. Recognising the spirit Best of Singapore Volume 3 of excellence International Group Publisher Sven Boermeester The Best of Singapore series of books are a showcase to Publishers the world of the very highest standards that have earned Amit Sen the city state its remarkable reputation. T. Shanmugaratnam Given its cosmopolitan mix of cultures, confluence of Managing Editor international events and convergence of businesses, K Dorai Raja (Alden) Singapore today is a global city that has come a long way from its humble origins as a fishing village. Its rapid Editorial Contributors Lawrence Tan Eleanor Yap development in less than half a century from a third world Andrea Lee Jimmy Yap country with no natural resources to one of the most advanced first world nations helps give meaning to the Editorial Enquiries: term ‘Asian miracle’. editor@mapletreemedia.com The book highlights the commercial enterprises and Advertising Enquiries: organisations that are committed to excellence in the major sales@mapletreemedia.com sectors of Singapore’s economy and society – business, Special Thanks To: dining, design, education, healthcare, hospitality, lifestyles, Singapore Tourism Board (STB) luxury living, shopping and others. Sentosa Leisure Group ION Orchard Given Singapore’s continuous state of development, Clarke Quay each year, Best of Singapore provides an update on the Tien Wah Press (Pte) Limited transformational efforts that are shaping the nation. Xpress Print (Pte) Limited Cover Image Courtesy of STB The following pages aim to do justice to the island’s neverending quest to improve the quality of life of its Published by denizens. Mapletree Media Pte Ltd #03-05 Red Dot Building We would like to thank our clients and partners in this 28 Maxwell Road project – all of whom exemplify the spirit of excellence. Singapore 069120 Tel +65 96276717 (Page 250 includes the full list of these brand names.) Fax : +65 6372 9458 We also thank the various organisations – the Singapore www.mapletreemedia.com Tourism Board, Sentosa Leisure Group, ION Orchard and Clarke Quay whose support has been invaluable in helping In conjunction with Global Village Partnerships us put together this book. www.gvpedia.com The best affirmations of the quality of life in Singapore ISBN No.: 978-981-08-4360-1 come from the various individuals around the world who have chosen to call this country their home. Interspersed Printed By across the pages of this book are some of their heartfelt Tien Wah Press (Pte) Limited 4 Pandan Crescent sentiments. Singapore 128475 Shopping Paradise, Food Paradise, Healthcare Hub, Tel: +65 67718892 Garden City, Education Hub, Financial Hub – Singapore Every effort has been made to ensure the accuracy of is many things to many people, all of which reinforce its the information in Best of Singapore Vol.3. Neither Best of iconic status. Singapore nor Mapletree Media Pte Ltd nor Global Village Partnerships take any responsibility for any errors or omissions. Mapletree Media reserves the right to use the K. Dorai Raja (Alden) personalised books for its marketing programs. All rights are reserved Managing Editor No part of this publication shall be reproduced, copies, Best of Singapore transmitted, adapted or modified in any form or by any means. This publication shall not be stored in whole or in part in any form in any retrieval system. Best of Singapore is also available in an e-book format at www.gvpedia.com 8 Best of Singapore Copyright Mapletree Media Pte Ltd (2009)
  • 9.
  • 10. Chapter 1 17 Chapter 2 27 INTRODUCTION ICONIC SINGAPORE Chapter 3 37 Chapter 4 49 SINGAPORE INC. FINE DINING Chapter 5 67 Chapter 6 89 HOTELS AND HOSPITALITY SHOPPING Chapter 7 111 Chapter 8 125 NIGHTLIFE SENTOSA
  • 11.
  • 12. Chapter 9 137 Chapter 10 151 SPAS & BEAUTY HEALTHCARE Chapter 11 169 Chapter 12 187 EDUCATION DESIGN & INTERIOR Chapter 13 201 Chapter 14 211 PROPERTY LUXURY LIFESTYLE Chapter 15 223 Chapter 16 231 HOLIDAY GETAWAYS EVENTS Chapter 17 239 FUTURE DEVELOPMENTS ESSENTIAL GUIDE TO SINGAPORE
  • 13.
  • 14. BEST OF THE WORLD Welcome to the world’s premier platform for showcasing and Growth and Opportunity networking governments, leading companies and entrepreneurs in business, tourism and lifestyle. Through our Best of publishing Exchanging knowledge, skills and economies of scale in media series and gvpedia.com we showcase an ever expanding Atlas of Success and Sustainability across multiple continents and With regional head offices in 5 continents, the organisation is currently industries. involved in more than 30 territories where the ‘Best of’ series is published. GVP has a 5-year growth plan to develop a further 150 economic territories organically, through each continent’s regional head Brand Image office, and through partnerships with companies and individuals that have the expertise to showcase their city, state or country. Branding a Nation, a City and its People GVP brands and builds the image of the world’s most exciting Corporate Social Responsibility economic regions to affect a change in the perception of a nation, a city and its people by the rest of the world. This then promotes the region There is no success without ethics and sustainability in terms of its investment opportunities, key industries, innovations, people, culture, tourism potential and international objectives. The best of world business, travel and lifestyle within the Global Village is dependent on more than monetary profit. There is no success without core values such as sustainability, integrity and Corporate Product - The Books Social Responsibility (CSR). GVP’s exclusive client base is selected by invitation only based on these criteria, with the added focus of Celebrate your success dedicated chapters covering CSR, sustainability, green innovation and giving back to the community. The ‘Best of…’ publishing series produces annual maxi format book publications in over 30 territories, from Bangalore to Belgium. These detail success stories of people and companies making positive inroads into the commercial fibre of both mature and emerging markets. The books showcase entrepreneurial spirit; establishing powerful global networks and the creation of individual brand awareness by bridging cultures. The result is the ultimate interactive corporate gift and P.R. marketing tool for governments, companies, hotels and business people providing leading products and services for their region. REGIONAL HEAD OFFICES Bangalore Brussels Cairo Casablanca Copenhagen Dubai
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  • 16. Bird of Paradise Jewels Vase Crystal and mosaic of silver and precious stones, height 45 cm – 17’ 5/7’’, oeuvre signed by Daum, limited edition, 50 pieces. Paradise Collection: a mosaic of crystal and precious stones. A walk in the Garden of Eden: crystal birds of paradise in flight, wearing masks of solid silver set with diamonds and semi-precious stones; butterflies frozen in deep blue crystal, adorned with pearly abalone cabochons; peonies and cherry blossoms that hold in their centres cultured pearls, sapphires, amethysts, topazes, citrines and more… For Daum, art has always been the ultimate luxury. www.daum.fr To receive a brochure by mail, please contact us. DAUM BOUTIQUES SINGAPORE: Paragon #01-27 Tel: +65 6100 2312 Email: ART@daum.com.sg HONG KONG: The Galleria G02 No.9 Queen’s Road Central Tel: +852 2111 2124 Email: boutique@daumhk.com.hk
  • 18. PHOTO COURTESY OF SINGAPORE TOURISM BOARD INTRODUCTION Chapter 1 18 Best of Singapore
  • 19. Singapore is a modern and cosmopolitan city, with a stable and responsive government, safe and secure environment, and an efficient infrastructure that attracts foreigners to work, study, live and play. Best of Singapore 19
  • 20. INTRODUCTION PHOTO COURTESY OF SINGAPORE TOURISM BOARD Singapore’s success has no parallel. What other nation of less than 700 square kilometers of land space, with no natural resources, has gone from a forfeited land of migrants, to a global centre and showcase for excellence – all in a mere 30 years? If there is one nation that epitomises During the trip to Temasek, the ship ran Dutch prevented the British from extending excellence in all that it does, it has to be into a great storm and began to take in water. their economic hegemony by either prohibiting a small diamond-shaped island called The men threw all the heavy things overboard them from operating at Dutch ports or Singapore, just north of the equator. to lighten the ship, but to no avail. The only charging high taxes. What the British needed In a single generation, Singapore has heavy thing left on the ship was the prince’s was a new port along the Straits of Malacca. gone from third world to first world. According crown. The prince decided to part with it as Raffles landed in Singapore on 29 January to the International Monetary Fund, in 2008, well. Almost magically, once the prince threw 1819. The island’s geographical position, at Singapore’s per capita gross domestic his heavy crown overboard, the storm abated the southernmost tip of the China-India trade product, at purchasing power parity, was the and the ship reached Temasek safely. route, made it perfect for British designs. fourth highest in the world. This success is a Sang Nila Utama landed at the mouth of There was a small Malay fishing village at the testimony to the hard work and perseverance the present-day Singapore River and ventured island at that time, numbering about a few of our immigrant forefathers who helped write into the forest to hunt. Suddenly, he saw an hundred inhabitants. the Singapore Story. animal he had never seen before. It was a The island was then ruled by the Sultan of big, strong and majestic predator. It sped off Johor, Tengku Rahman, who was controlled by THE SINGAPORE STORY quickly and disappeared into the jungle. the Dutch. However, Tengku Rahman’s position The prince’s chief minister told him that the with the Dutch was tenuous. Raffles offered In the jungle, the lion stands at the top of the animal was a lion. Thus was the island’s name Tengku Rahman British recognition as the food chain. Singapore’s name literally means born. Sang Nila Utama ruled Singapura for 48 rightful ruler of Johor and a yearly payment, “lion city” (singa=lion; pura=city) in Sanskrit. years and is believed to have been buried at in return for allowing the British to establish a Perhaps when the 13th century Indonesian Fort Canning Hill in Singapore. trading post in Singapore. A formal treaty to prince, Sang Ni La Utama, stumbled upon the this effect was signed on 6 February 1819, island and christened it “Singapura” he had a BRITISH SINGAPORE and British Singapore was thereby born. A prophetic premonition of the potential for it to subsequent treaty handed over the entire be a great city among cities. Modern Singapore owes its existence to island to the British East India Company. The legend goes like this: During a hunting Sir Stamford Raffles, a British statesman In 1867, Singapore was made a British trip to one of the Indonesian islands, Sang Nila who played a role in the expansion of the colony. For one-and-a-half centuries after Utama spotted a deer and started chasing it. British Empire in South East Asia. (During its establishment, Singapore thrived, The deer led him to a very large rock. When the Napoleonic Wars, he helped conquer the thanks to bustling trade and a continued he reached the top of this rock, he saw across island of Java from the Dutch and French influx of workers from China, Malaysia, the sea another island with a sandy beach. His forces.) India and Europe. minister told him that the island was Temasek. At that time, the Dutch were controlling Singapore’s geographical position has The prince decided to visit the island. the trade route between China and India. The played a crucial role in its history. Singapore 20 Best of Singapore
  • 21. Best of Singapore 21 PHOTO COURTESY OF SINGAPORE TOURISM BOARD PHOTO COURTESY OF SINGAPORE TOURISM BOARD
  • 22. INTRODUCTION PHOTO COURTESY OF SINGAPORE TOURISM BOARD People are a resource that has been key to Singapore’s success. Today, Singapore continues to welcome immigrants. 22 Best of Singapore
  • 23. IMAGE COURTESY OF SINGAPORE TOURISM BOARD Modern Singapore owes its existence to the British statesman Sir Stamford Raffles. owes its current success to the growth and credited as the chief architect of the Singapore intended to make a transient living here before success of its port – the busiest in the world we know today. returning home with their ‘new found’ wealth. today. It is shielded from tsunamis and In 1963, Singapore declared But eventually, they chose to stay and build monsoons, and is situated somewhere around independence, and joined the Federation a nation – Singapore. And this nation has the centre of South-East Asia. Its position of Malaysia. This union was however short- grown leaps and bounds with its numerous as a hub for the China-India trade route has lived. Due to political differences, Singapore achievements. been supplanted by a grander role – as separated from Malaysia in 1965 and became a hub between the Eastern and Western a sovereign nation. TOP AIRPORT worlds. Major multinational corporations Since then, the country has tackled one have established their Asian headquarters in issue after another, from unemployment, Changi Airport has been named the best in Singapore. housing, lack of natural resources, land the world almost 300 times since opening in scarcity to defence. Each of these problems 1981. In one particular year, it was named the POST-WAR SINGAPORE was dealt with, in a pragmatic, “never-say-die” best airport in the world a total of 23 times attitude. The result is a standard of living and by various ranking entities. It quite simply World War II played a defining influence in achievement that is the admiration of many is a benchmark for efficiency and service Singapore’s history. The Japanese Army countries in the world. excellence, having been consistently named invaded Malaya in 1942 and swept all the way The Singapore of today is a hub the best in a range of categories such as down to Singapore. The British, their forces for finance, research & development, customs clearance time, security, services, concentrated in Europe, were defeated in manufacturing, shipping, education, retail, dining facilities and many others. Singapore. During the Japanese occupation, technology, healthcare and a range of other World-class innovative systems are also in there was widespread murder in Singapore, industrial and economic activities. It is aptly place at the Changi Airport. The Immigration & mostly of the Chinese population. termed a gateway to the East and a model Checkpoints Authority’s Enhanced Immigration The war illustrated to Singaporeans the modern city. Automated Clearance System (eIACS) is the need to retain control of their own destinies. Singapore is amongst the world’s most first biometric system in the world for secure Elections followed, in which two individuals globalised nations. Among the international immigration clearance at the checkpoints. The rose to prominence – David Marshall, community, it is ranked “Best place to live, system tackles the challenge of increasing Singapore’s first Chief Minister, and Lee Kuan work and play in Asia”. This recognition visitor traffic volume, without compromising on Yew, whose People’s Action Party won a was hard won by generations of citizens security. landslide victory in 1959, and who has been descended from early immigrants who only Best of Singapore 23
  • 24. INTRODUCTION My favorite things about Singapore are the wonderful mix of cultures, the cleanliness and the lush greenery. After a few years of staying here, when our son started going to play school and especially after our daughter was born, we grew so attached to Singapore that we knew it was going to be our home. So although my husband had several postings abroad, we decided Singapore would be our PHOTO COURTESY OF DAVE LAW base and our home. Shobha Tsering Bhalla CEO & Editor-in-Chief India Se Citizen since 1994 DISTINGUISHED AIRLINE MODEL TRANSPORTATION SYSTEM WORLD’S MOST PRO-BUSINESS COUNTRY The track record of Singapore’s national Singapore’s transportation system is a model Of 181 countries surveyed by the World Bank carrier – Singapore Airlines – is no less stellar. for modern cities. An intricate but efficient in 2009, 2008 and 2007, Singapore stood right Since 2000, it has won more than 500 awards network of buses, trains and taxis serve the at the very top in terms of the overall ease and has been named the best airlines in the nation. Other than the occasional morning of doing business. Whether it is starting a world numerous times. Whether we are talking and evening traffic jams around the central business, getting credit, cross-border trading, first class, business or economy, whether it’s business district and key expressways, traffic employing workers, or protecting investors, about the service standards of the Singapore is generally smooth. Singapore is the first city in each of the categories, Singapore ranked Girl (the airline’s stewardess, who is a world- in the world to implement an electronic road within the top 10 in both 2008 and 2009. What renowned icon herself), the quality of its pricing system – a model that is now being was once an indistinct fishing village is today onboard products or entertainment features, studied by other countries and cities. home to 7,000 multinational companies and a Singapore Airlines scores excellently. thriving Small & Medium Enterprise segment. A BEACON FOR ECONOMIC FREEDOM BUSIEST PORT A HIGHLY DESIRABLE HOME Since 1995, Singapore has consistently In addition to dominating the air lanes, been rated the second freest economy in Singapore is the choice location for many Singapore is also dominant as a port of call. the world by the Heritage Foundation’s index foreigners who decide to move. Permanent The port handles 29.9 million TEUs (twenty- of economic freedom, which rates countries residency is an attractive proposition given foot equivalent units), making it the world’s according to 10 economic measurements. the country’s high employment rate, financial busiest port in 2008. In addition, it is also the Singapore is a very vocal global advocate of and political stability, mature infrastructure, world’s top bunkering port, handling more free trade. The city state has also been highly high quality of life and a genuine sense of than 30 million tones of bunkers. It is the active in forging Free Trade Agreements safety and security that is the envy of the preferred port of call for more than 130,000 with countries and regional groupings. To world. Singapore welcomes foreigners who vessels. About a million visitors also cruise into date, it has 14 bilateral and multilateral trade can identify with its way of life and wish to Singapore every year. agreements worldwide. contribute positively to its development. 24 Best of Singapore
  • 25. Many of these foreigners decide to take given to the Malays for their historic legacy witness this rich cultural and religious heritage up Permanent Residence and eventually to the region. The national anthem “Majullah that Singaporeans have preserved and Singapore Citizenship, making Singapore Singapura” is in Malay. cherished. their home. With around 5 million people in just over FESTIVALS CELEBRATED 700 square km of space, Singapore is the A CULTURAL KALEIDOSCOPE third most densely populated nation in the The festivals celebrated in Singapore are a world. About 74.7 percent of Singaporeans Singapore is not quite the melting pot that reflection of its demographics and culture. are Chinese, 13.6 percent Malays, close to 8.9 America has turned out to be. Its people They ground Singapore in its Asian cultural percent Indians and other races 2.8 percent. have maintained their distinct religious, roots. Public holidays are granted for the major There is no real majority religion in cultural and racial identities and yet have festivals – and these include Chinese New Singapore. The major religions of the co-existed in harmony and peace. The Year, Vesak Day (celebrated by Buddhists), world, namely, Buddhism, Christianity, majority of Singaporeans are Chinese, but the Muslim festivals Hari Raya Puasa and Hinduism, Islam and Sikhism are significantly Singapore is also home to sizable Malay and Hari Raya Haji, the Hindu festival of lights – represented in Singapore. While the Jewish Indian communities, all living together with a Deepavali and Christmas. community is small, it is notable that the first common national identity. Michael Anthony Chief Minister of the country – David Marshall Rebaczonok-Padulo, a new Singapore citizen, A WINDOW TO ASIA – was a Jew. says: “There has always been a respectfulness Interestingly, more than 20 percent of the and graciousness among Singaporeans, along As Singapore’s forefathers were largely populace constitutes foreigners. Singapore with an evolving identity, making us unique as immigrants from all over the world, is a firm believer in imported talent. Many a people.” Singapore is a mix of cultures and religions, who come to work in Singapore eventually The country has four official languages – woven together by a common respect decide to call it home – a testimony to its English, Mandarin, Malay and Tamil. Malay is and understanding. One only has to visit attractiveness as a place to work, live and the national language – a special recognition Chinatown, Little India, or Geylang Serai to raise a family. PHOTO COURTESY OF SINGAPORE TOURISM BOARD Best of Singapore 25
  • 26.
  • 28. Chapter 2 ICONIC SINGAPORE PHOTO COURTESY OF SINGAPORE TOURISM BOARD 28 Best of Singapore
  • 29. The Merlion is a symbol erected to welcome visitors to Singapore. There are variations of the Merlion in Japan and China as a testimony to the city state’s global influence. Best of Singapore 29
  • 30. ICONIC SINGAPORE PHOTO COURTESY OF SINGAPORE TOURISM BOARD Singapore is one of the world’s top tourism destinations. The number of tourists to Singapore in some years is more than twice its entire population. According to Euromonitor, Singapore ranks as the fourth most visited Most of Singapore’s tourists hail from the Asia-Pacific – from city in the world. Country-to-country comparisons probably are not apt Indonesia, the People’s Republic of China, Australia, India, Malaysia as the city of Singapore itself is also the country. and Japan – in that order. Singapore also receives a significant In recent years, there has been considerable competition from number of tourists from the United Kingdom and the United States. regional cities and countries and this has only spurred the Singapore What the Eiffel Tower is for France, the Statue of Liberty is for Tourism Board (STB)’s resolve to do more to retain the attractiveness America, the Taj Mahal is for India and the Great Wall for China, in of this city-state. The government is investing billions – into its hotels, all honesty, there is no one icon that distinctly represents Singapore. integrated resorts and other key attractions. The country is also vying For many years, it was the Merlion, and for years before that, the Sir and has successfully managed to attract major world events such as Stamford Raffles statue, and more recently, the Esplanade (more the Formula 1TM Grand Prix. popularly known as the durian) and the Singapore Flyer. A series of initiatives has also made it easier for visitors coming to Singapore. For example, the Immigration & Checkpoints Authority’s SIR STAMFORD RAFFLES STATUE e-Visitor Programme allows visitors and foreigners to apply for a wide range of immigration facilities such as an extension of stay, application The Sir Stamford Raffles Statue was sculpted by Thomas Woolner. for visa, long-term visit pass or student’s pass, from the comfort and More than any other monument, the statue is a testimony to the role ease of their own home. The seamless e-Visitor programme integrates the British played in Singapore’s history. In fact Singaporeans owe to the multiple functions, giving visitors a delightful and wholesome the British many aspects of their lives – the educational system, the experience on their stay in Singapore. legal system, the metric system and the pre-eminence of the English By 2015, the STB aims to increase total tourism receipts to S$30 language for business and communications. billion, tourist arrivals to 17 million and create an additional 100,000 The statue was originally located in 1887 at the Padang, facing jobs. The Board hopes to accomplish this through a number of the sea. It stands eight feet tall and had the nickname orang besi, initiatives: meaning “iron man”. At the base of the statue is a map depicting the area around the Straits of Malacca, with Raffles having his foot • Position Singapore as a leading convention & exhibition city in over British Malaya. For more than a century, the Padang was a Asia popular venue for soccer, which meant that Raffles, through no fault • Develop and realise Singapore’s full potential as a leisure of his own, was a ‘participant’ in the game, thanks to soccer balls destination inadvertently sent in his direction. In view of this, the authorities felt • Invest in Singapore’s service sector, with particular focus on a more respectable location was required, and in 1919, a century sectors such as education and healthcare. after Raffles founded Singapore, the statue was relocated to Empress 30 Best of Singapore
  • 31. Best of Singapore 31 PHOTO COURTESY OF T S RATNAM
  • 32. ICONIC SINGAPORE PHOTO COURTESY OF SINGAPORE TOURISM BOARD Place, in front of the Victoria Memorial Hall. at the mouth of the Singapore River. The opening of the Esplanade Minister Mentor Lee Kuan Yew once commented that the statue Bridge in 1997 prompted the search for a new home for the Merlion as would stand as a “symbol of public acceptance of the legacy of its distinguished position was now blocked by the bridge. That search the British and could have a positive effect” in Singapore’s future ended when the Merlion was re-erected at the Merlion Park, along with development. a smaller replica. Yet another Merlion statue stands majestically in Sentosa. At 37 THE MERLION metres tall, it is one of the largest statues in the world. It is interesting to note that there are also variations of the Merlion in Japan and The Merlion is an imaginary creature with the head of a lion and China, perhaps as a testimony of the city state’s global influence. the body of a fish. While the Sir Stamford Raffles statue stands as a memorial to the contribution of Singapore’s British founder, the THE ESPLANADE Merlion, indirectly, is a tribute to Sang Nila Utama, the Indonesian prince to whom the country owes its name. (According to legend, The Esplanade was built at a cost of S$600 million and officially the prince, on his arrival here, saw a creature, which he thought opened in 2002. Quite casually referred to by Singaporeans as “the to be a lion and named the island Singapura – ‘’Singa’’ meaning durian”, the structure, which is adorned with aluminium sunshades, ‘’lion’’ and ‘’pura’’ meaning ‘’city’’ in Sanskrit.) The Merlion’s fish-tail was initially criticised by many. However its distinctiveness, and the signifies Singapore’s early success as a harbour and is a tribute to the attention it has garnered, whether good or bad, is what lends it its country’s forefathers who sailed the seas to build their future. claim to fame and recognition as a bona fide Singapore icon. “The Merlion has been erected as a symbol to welcome all visitors The Esplanade is a choice location for world-class performances. to Singapore”, an inscription on the statue states. The original Merlion In addition to state-of-the-art concert and theatre halls, the Esplanade was designed by Kwan Sai Kheong, the ex-vice-chancellor of the then also has meeting rooms, an audio-visual library, restaurants, cafes University of Singapore and former Ambassador to the Philippines. and a number of retail outlets. It is believed that there are only five The Merlion was at first located on Elizabeth Walk on the river-bank, other halls in the world with comparable state-of-the-art acoustics. 32 Best of Singapore
  • 33. The concert hall has an impressive pipe organ, consisting of around THE INTEGRATED RESORTS 4,500 pipes and more than 60 stops. It was designed and built by renowned organ builder Johannes Klais Orgelbau. The Concert Hall The Marina Bay Sands and Resorts World Sentosa integrated resorts seats up to 2,000 people. (IRs) opening in 2010 are set to position Singapore as a major The Esplanade’s theatre is somewhat modelled after the entertainment destination. horseshoe design of the European Opera House. The diverse genres The Integrated Resorts provide a strong boost to the tourism of performances are representative of the globalised city that is sector. In addition to the casinos, the IRs boast a range of facilities Singapore. The performances range from the traditional modernistic, such as hotels, restaurants, shopping and convention centres, to multimedia, Eastern and Western, classical and contemporary. theatres, museums and theme parks. Marina Bay Sands is developed by Las Vegas Sands Corporation. THE SINGAPORE FLYER It boasts 120,000 square metres of meeting and and convention facilities, three spectacular hotel towers with 2,600 rooms and suites The Singapore Flyer is a ferris wheel, albeit on a much grander and a one-hectare Sky Park with panoramic views of the bay. Two scale. At 165 metres tall, (30 metres taller than the United Kingdom’s theatres, with a seating capacity of 4,000, will provide competition to famed London Eye), it dwarfs many of Singapore’s skyscrapers. It is the Esplanade. more aptly described as a giant observation wheel, with a maximum Resorts World Sentosa is a major attraction at Sentosa island, capacity of close to 800 passengers. Each of the capsules is the which for many years has been inventing and reinventing itself to be size of a bus and holds up to 28 people. One orbit of the wheel takes a tourist draw. Resorts World Sentosa is a family-oriented venue, with about 30 minutes. the first and only Universal Studios theme park in the region, one of Launched in 2008, the Singapore Flyer was designed by Dr the world’s largest oceanariums and a maritime museum. Kisho Kurokawa and DP Architects. Costing S$240 million to build, Singapore’s IRs are set to give the Genting and Macau casinos a it provides a panoramic view of the Marina Bay, the skyline of run for their money. Singapore’s financial district, as well as a glimpse of Malaysia and Indonesia. PHOTO COURTESY OF DAVE LAW Singapore has all the ingredients for a truly progressive society. There is safety and security, excellent hygiene and cleanliness, lack of corruption, and law and order. These are all of a very standard. It is a great island of opportunities, allowing you to explore your potential and pursue your dreams. Ashraf Mohamed Managing Director and Executive Chef Amirah’s Grill Restaurant & Café Citizen since 2004 Best of Singapore 33
  • 34. ICONIC SINGAPORE Best of the best in airports Changi Airport regularly makes it to the very pinnacle of the list of best airports by travellers and travel magazines because of its perpetual commitment to excellence. In just a month of September, Singapore with climbing plants and also boasts four Changi Airport already bagged four Best waterfalls. Airport awards from four well regarded travel magazines. In fact, since it opened in 1981, More than architecture Changi has received over 300 awards, a Changi’s attractions are not solely to do with record that demonstrates that Changi Airport its architecture though. The airport has over is one of the best, if not the best, in the world. 300 shopping and dining establishments Changi has been getting these awards throughout its three terminals includes for close to three decades, thanks to a exclusive retailers like BVLGARI, Prada, dedication to excellence on the part of Salvatore Ferragamo, Vertu and Mercedes everyone involved. Benz. Changi consists of three main terminals Facilities also include a children’s as well as one budget terminal for budget playground, beauty salons, swimming pools airlines. The pride of Changi is the ultra and movie theatres. Most unusually, there is modern Terminal Three or T3, which opened also a Butterfly Garden, which is a world’s in January 2008. first for an airport. Located in the transit mall T3 can handle 22 million passengers of T3, this garden features different tropical annually, bringing Changi’s total capacity to butterfly specimens at different periods of the 70 million. T3 has 28 aerobridge gates, eight year within a seemingly natural environment. of which were built to handle the A380. Nature lovers can watch the breeding and The S$1.75 billion building has a floor feeding of butterflies at close range. They area of 380,000 square metres and is one even have the opportunity to watch butterflies of the most advanced airports in the world. leaving their pupae and preparing to take Architecturally, it has two distinguishing flight. features, one of which is a roof with 919 The airport also organises regular events skylights to allow the optimum amount of for travellers. In October 2009, for example, light into the building during the day. T3 also Changi organised a tribute to the late has a five-story high Green Wall that is 300 Michael Jackson, featuring a world-class metres long. This stunning wall is covered impersonator. 34 Best of Singapore
  • 35. For the busy business traveller, Changi has well-equipped business centres for secretarial services, faxing and photocopying. In addition, the airport has free Internet kiosks and free wireless broadband throughout the terminals. VIP Treatment Changi also has a terminal dedicated to Commercially Important People. The JetQuay luxury terminal provides a concierge service as well as a limousine service that will take passengers to and from the terminal to their aircraft on the tarmac. The terminal has its own business centre, meeting rooms and conference room as well as a bistro, mini gym, spa, private lounges and nap rooms. And at the heart of all this is the ethos of excellence that Changi is famous for. It is this ethos that results in swift baggage arrivals and smiling staff that man Changi’s retail outlets and immigration counters. It is no wonder then that for many travellers, Changi is as much a destination as it is a journey. Tel: (+65) 6595 6868. Web: www.changiairport.com Best of Singapore 35
  • 36.
  • 38. SINGAPORE INC. Chapter 3 SINGAPORE INC. 38 Best of Singapore
  • 39. A mature approach of recruiting the best talent, wherever they may be located in the world, coupled with training Singaporeans to be the best, have ensured that the country’s labour force is above the rest. Best of Singapore 39
  • 40. SINGAPORE INC. PHOTO COURTESY OF CHANGI AIRPORT It takes an entrepreneur just over six working days to get a business going in Singapore, at low startup costs. There are many reasons why Singapore is regarded as a choice include FTAs with the United States, Japan, Korea, Australia, New location for business. A reliable legal and regulatory environment, Zealand, India and Jordan. FTAs facilitate special trading relationships transparency, lack of corruption, world-class infrastructure, political and concessions with partner countries. stability and a pro-business government are some reasons. The Singapore government, along with statutory boards like the Economic A QUALITY WORKFORCE Development Board (EDB), Infocomm Development Authority of Singapore (IDA), Monetary Authority of Singapore (MAS) and The quality of Singapore’s workforce is another huge plus factor. Much International Enterprise Singapore (IE Singapore) actively solicit credit goes to the rigour of Singapore’s English-based education multinational corporations to set up shop in the country. system. The competitive education system, combined with emphasis In its 2008 World Competitiveness Yearbook, the Swiss-based on broad-based learning, business-relevant courses, and life skills Institution for Management Development ranked Singapore as the have made its workforce one of the most literate in the world, second most competitive country in the world, after the United States. adaptable and competitive. The government actively encourages In addition, the World Economic Forum ranked Singapore as the and invests in continued education to ensure that its workforce is most competitive economy in Asia and third most competitive in the equipped with relevant skills. world in its 2008-2009 Global Competitiveness report. More than Another crucial factor for which the government needs to be 7,000 MNCs and 10,000 Small & Medium Enterprises (SMEs) have lauded is its pro-expatriate stance. Foreign professionals with relevant established operations in Singapore, many of them using the country skills are welcomed with open arms. This approach to recruitment, as their Asian or South-East-Asian hubs. Indigenous SMEs number along with a relatively low level of taxation, a high standard of living around 100,000. and low crime rates have helped the country attract the best talent. There is none of the red tape that hampers business in other In the IMD World Competitiveness Yearbook 2009, Singapore was countries. A World Bank Report cites: “It takes an entrepreneur just ranked the 3rd most competitive economy in the world. More than over six working days to get a new business going in Singapore, with 20 percent of its population and around 30 percent of its workforce low startup costs. Overall, taking into account other factors, including comprise foreigners. business licensing, taxes, credit, legal rights and investor protection, This mature approach of recruiting the best, wherever they may Singapore has about the most business-friendly regulation in the be located in the world, and training Singaporeans themselves to be world.” the best, has helped ensure that the country has a world class labour Singapore’s corporate tax rate is one of the lowest in Asia. Despite force with few comparisons – an accolade substantiated by Business relatively high property prices, the government has strived to reduce Environment Risk Intelligence (BERI)’s 2009 labour force ranking, the cost outlay involved in setting up and maintaining a business. which ranked the country as having the best labour force in the world. Singapore has double tax agreements with more than 60 countries, With its rich history of immigration, talents from all over the world as well as a number of notable Free Trade Agreements (FTAs). These have contributed in developing Singapore into the vibrant and 40 Best of Singapore
  • 41. cosmopolitan city of today – a hub for commerce, creativity, culture, education, finance, healthcare, information technology, transportation and research & development. KEY ECONOMIC SECTORS • Banking and finance comprise more than 10 percent of Singapore’s GDP. Many of the world’s largest and well known financial brand names have set up operations in Singapore. The three big local banks – DBS, OCBC and UOB – are pillars of the banking system. Being a major financial hub, a number of international/private banks like HSBC, Barclays, Credit Suisse, Clariden Leu, Pictet & Cie, ANZ, Maybank and CIMB have also established their presence here. Singapore has one of the most established capital markets in Asia. After Japan, it has the second largest Real Estate Investment Trust market in Asia. In addition, its bond market has grown rapidly, and is among the world’s five most active foreign exchange trading centres. The country’s financial institutions manage more than S$1 trillion in assets. Singapore is the only Asian country with an “AAA” rating. In the 2009 Global Financial Centres Index published by the City of London, Singapore was rated no. 3, after London and New York PHOTO COURTESY OF SINGAPORE TOURISM BOARD respectively. The country has also positioned itself as a premier centre for wealth and fund management. With the Asia-Pacific accounting for more than 27 percent of high net worth individuals (HNWs), Singapore with its stability, strong regulatory environment, well- developed banking infrastructures, and well-developed financial products and services, is a natural place for HNWs to park their wealth. • Biomedical: Singapore has demonstrated considerable foresight in reaping the opportunities in the biomedical sector. This sector contributed S$19 million in biomedical manufacturing output in 2008, accounting for 7.6 percent of total manufacturing output. Leading biomedical companies and world-class research institutions have established facilities in Singapore. It has also forayed into uncharted areas such as genomics, cell and PHOTO COURTESY OF JET QUAY Best of Singapore 41
  • 42. SINGAPORE INC. molecular biology, bio-processing, PHOTO COURTESY OF FRASERS CENTREPOINT bio-informatics, and bio-engineering. The industry employs more than 11,000 individuals. According to the EDB, biomedical companies invested in excess of US$500 million in Singapore in 2008. More than 10 leading pharmaceutical and biotechnology companies have established regional headquarters in Singapore. They include AstraZeneca, Bayer, Boehringer-Ingelheim, Bristol-Myers Squibb, Genzyme, GlaxoSmithKline, Merck, Quintiles, Sanofi-Aventis and Schering-Plough. The city state is today one of Asia’s fastest-growing biotechnology centres, presenting strategic partnership opportunities with research institutes, corporate labs and public hospitals to develop new medicines for regional and global markets. With a vibrant biomedical manufacturing sector, Singapore’s capability as an international medical hub is strengthened, ensuring healthcare providers and patients a constant supply of the latest medicines and medical products. • Tourism: Millions of tourists visit Singapore each year. There were 10.1 million tourists in 2008 – more than twice the number of its resident population. The government has ambitious plans – under the Tourism 2015 blueprint, Singapore aims to have 17 million tourists annually, contributing S$30 billion. The allure of Singapore is apparent – its cultural diversity, an English-speaking population, options for both high-end and low-cost shopping, a buffet of restaurants and food courts serving local and international dishes, as well as entertainment options make this a must visit destination. • Electronics is a key pillar of Singapore’s economy, contributing S$68 billion and employing more than 90,000 people (as of 2008). It is an industry that supports other industries, such as precision component manufacturing, research & development and logistics. Many of the parts that go into consumer gadgets such as mobile phones and computers are manufactured in Singapore. The likes of major brand names such as Hewlett- Packard, Kodak, Toshiba, Dell and EMC have all established strategic operations in Singapore – either as their regional headquarters, R&D facilities, distribution or manufacturing centre. Singapore is attractive because of its holistic value proposition – from research, to development, to manufacturing, to supply chain management, to distribution. • Chemicals: This industry contributed almost S$35 billion to manufacturing output in 2008, almost 40 percent of total manufacturing output. Singapore is a world class chemical hub, manufacturing a range of petrochemicals, advanced materials and specialty chemicals. Well known industry players such as 3M, Dupont, ExxonMobil, Shell and Sumitomo have all established chemical facilities in 42 Best of Singapore
  • 43. the country. As demand for chemicals grows in Asia, Singapore, with its foresight in investing in emerging technologies, is well- poised to ride the surging opportunities. • Healthcare: The standard of Singapore’s medical practice is on par with the best in the world. In 2006 the country attracted 400,000 foreign patients, a number that may well swell to one million by the year 2012, if the government’s target is realised. Many pharmaceutical and medical technology companies have established operations here. Ancillary industries such as biotechnology, as well as the cosmopolitan makeup of its population make this city an excellent test bed for healthcare products. • Marine: Singapore’s success was founded on maritime trade. Two centuries after Sir Stamford Raffles envisioned its maritime potential, the port of Singapore is still living up to that promise. Singapore is the busiest port in the world and in some years the second busiest. It is also the largest manufacturer of jack-up rigs, with a 70 percent global market share. It also ranks as world no.1 for oil and gas drilling units and offshore support vessels. In addition, it holds a 70 percent global market share for the conversion of Floating Production Storage Offloading (FPSO) units. Finally, it holds 20 percent of the global market share for ship repairs. The marine and offshore industry contributed S$13 billion to Singapore’s GDP in 2007. • Information Technology: One of the key ingredients for Singapore to be successful as a regional hub for operations or headquarters is its advanced IT infrastructure. The fact that in the 2008 – 2009 Global Information Technology Report the World Economic Forum ranked Singapore as the most networked country in Asia (and fourth in the world) explains why major software, hardware and internet companies have been keen to establish their strategic presence here. Government initiatives such as the Intelligent Nation 2015 Master Plan and the National Broadband Network are expected to buttress Singapore’s leadership in this area in the near- to mid-term future. • Aerospace: Singapore’s dominance in the marine industry is well-matched by its standing as a regional aviation hub. There are PHOTO COURTESY OF SINGAPORE TOURISM BOARD about 100 aerospace companies in Singapore, offering a range of services – airframe maintenance, engine overhaul, aircraft PHOTO COURTESY OF SINGAPORE TOURISM BOARD Best of Singapore 43
  • 44. SINGAPORE INC. PHOTO COURTESY OF SINGAPORE TOURISM BOARD modifications and conversion, aerospace design and manufacture adopted a somewhat liberal approach to the previously strong of engine parts. Regionally, the country is no.1 in aerospace controls it enforced over censorship and broadcasting. Since maintenance, repair and overhaul (MRO). The Singapore Airshow broadcasting was privatised, there has been a proliferation in is the biggest aerospace and defence exhibition in Asia, and content, mainly through cable, though satellite TV is still banned. one of the world’s top three. This is a biennial event that in 2008 The media industry now contributes S$18.2 billion to the economy, attracted 800 exhibitors from 48 countries and around 45,000 and employs more than 50,000 workers. Singapore has also visitors. forayed into digital production – into digital gaming as well as animated TV serials. George Lucas’ Star Wars animated series • Education: Singapore’s education system carries tremendous “The Clone Wars” was produced in Singapore. There are currently international credibility. Many leading names in education have set plans to set up Asia’s first Digital Cinema Hub and Network up institutions here. There are about 90,000 international students. Operations Centre in Singapore. Singapore is a choice location for international students, thanks to its cosmopolitan make up and outlook, and integration of East with PROFESSIONAL BODIES West, without compromising on the distinctiveness of each. There are a multitude of highly business-relevant courses available. The Singapore has a highly efficient machinery in place to ensure that it Ministry of Education actively evolves the curricula to meet the is a conducive place for work, investment and business tie-ups. This needs of the economy, as well as emerging industries. includes various statutory boards with specific functions to market Singapore to the worldwide investment community. The Singapore • Energy: Singapore is one of the world’s top three oil export refining government is careful that it functions as more of a facilitator, by centres as well as the No.1 hub in Asia for oil trading and logistics. putting in place a framework that nurtures business, rather than stifle it Around 1.3 million barrels of oil a day are refined. In 2007, oil through overregulation. refining, trading and logistics contributed 5 percent to Singapore’s The Economic Development Board (EDB): The EDB describes gross domestic product. In anticipation of diminishing oil reserves itself as the “compass for Singapore’s future”. It is the “lead in the years ahead, the country has also started focusing on government agency that plans and executes economic strategies alternative energy sources such as liquefied natural gas, bio-fuels that enhance Singapore’s position as a global hub for business, and solar power. investment and talent.” The EDB’s strategies are three-pronged: 1) Attract investments locally and from foreigners; 2) Grow industry • Water: By 2015, Singapore is projecting its water sector to verticals; and 3) Enhance the business environment. One of the contribute around S$1.7 billion and employ more than 10,000 achievements of the EDB in 2007 was attracting a record S$16.1 people – more than double the current employment. The billion in manufacturing investments – for the first time breaching the government is further investing to build its R&D and manpower S$10 billion mark. to cater to an anticipated increase in focus in this area. The One of the key initiatives that the EDB has announced recently government is already a pioneer in several respects – its method is “Future Singapore”. The initiative includes three business growth of waste water reclamation is being studied and applied in themes: urban solutions, lifestyle, and healthcare – three areas in markets overseas. One Singaporean company in particular – which Singapore itself faces challenges and by tackling through Hyflux – has been making the headlines and has been contracted innovative ideas, the country hopes to present to the world solutions to build the world’s largest water desalination plant – in Algeria. for the future. Agency for Science, Technology and Research (A*STAR): An • Entertainment: Since the mid-1990s, the government has A-star grade is the best that a student can aspire to obtain. When 44 Best of Singapore
  • 45. it comes to science and technology, Singapore is not prepared to and progressive financial centre. Its functions include the conduct of accept or provide anything less than the highest standards. A*STAR monetary policy, currency issuance, oversight of payment systems, was created to answer the need for world-class scientific research, management of the official reserves, and acting as the financial agent to boost Singapore’s economic competitiveness. While the EDB of the government. Last but not least, the MAS is charged with the compares itself to a compass, A*STAR describes itself as a “luminous function of developing Singapore into an international financial centre. constellation”, charting the course for Singapore’s science and SPRING Singapore is the nation’s enterprise development technology. agency, tasked to nurture innovative startups, foster a competitive Infocomm Development Authority of Singapore (IDA): The SME sector, and develop global brands. SPRING Singapore works IDA’s objective is to attract foreign investment through innovative with partners to help enterprises in their financing, capabilities and and state-of-the-art information and communications technology management development, technology and innovation, and market development, deployment and usage. The IDA is committed to access. As the national standards and accreditation body, SPRING instituting and facilitating a high level of IT infrastructure and usage Singapore also develops and promotes internationally-recognised for not only business but for Singaporeans as a whole. The IDA works standards and quality assurance to enhance competitiveness and with government organisations to ensure that almost every sector of facilitate trade. Singaporeans’ life and work are enhanced through connectivity. It International Enterprise (IE) Singapore: IE Singapore’s mission is effectively functions as the “Chief Information Officer for the Singapore dual: promoting the overseas growth of Singapore-based enterprises government.” and international trade, and promoting Singapore as a base for Singapore has one of the world’s most wired and wire-free foreign enterprises to further expand into the region, in partnership infrastructures in the world. Many shopping malls as well as major with Singapore-based companies. eateries such as McDonald’s and Starbucks have wireless internet As a champion for international trade, IE Singapore actively access. Under a 2015 master plan, the IDA plans to build a next markets the products of Singapore. It works to broaden the Singapore generation infrastructure of wired broadband and wireless networks. exporter base and also attract international traders to establish The Monetary Authority of Singapore (MAS): Much credit operations here. IE Singapore’s Global Trader Programme provides for Singapore’s current position as a financial hub has to go to the incentives to attract international traders. IE Singapore’s specific MAS. The regulation of Singapore’s economy and financial sector responsibilities are wide ranging – providing consultancy on Free has been a success, if one based it on the results. The high level of Trade Agreements to companies, identifying opportunities, providing transparency and clarity in laws and processes makes Singapore a intelligence to Singapore companies venturing overseas, forging highly reliable and trustworthy conduit for financial transactions – in business alliances, undertaking customer research, and overseeing banking, insurance, wealth management and treasury services. tax incentives and grants. The MAS is also the central bank of Singapore, charged with the mission to sustain non-inflationary economic growth and a sound Can anyone ask for a more pro-business environment? “All relevant processes and rules, from implementing a legal entity to obtaining licenses, are very clear and transparent. Singapore has to be one of the most pro-business countries in the world.” Dino Civitarese Managing Director Asia-Pacific Telecom Italia Citizen since 2009 PHOTO COURTESY OF SINGAPORE TOURISM BOARD Best of Singapore 45
  • 46. Ivor J. Lim Plastic Surgery Dr Ivor J. Lim is a renowned and decorated plastic surgeon, with the most immaculate of credentials. A recipient of the pretigious Ian MacGregor Gold Medal by the British Association of Plastic Surgeons, and the only Singaporean Plastic Surgeon, to date, to be honoured with the FRCS (Plastic Surgery) qualification by the Intercollegiate Specialty Boards of the United Kingdom, Dr Ivor J. Lim’s proven experience and expertise is the best assurance you can find, for the precise care and fulfillment of your personal plastic surgical needs.
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  • 50. Chapter 4 FINE DINING PHOTO COURTESY OF SONG OF INDIA 50 Best of Singapore
  • 51. The range of delectable food choices available in Singapore give meaning to the term ‘food paradise’. Indian cuisine at its best – The Song of India Best of Singapore 51
  • 52. FINE DINING PHOTO COURTESY OF THE CLIFF From hawker centres to food courts, to fast food, to 24-hour coffee shops, to the finest restaurants and steak houses, Singapore is quite simply a gastronomical heaven. Google “food paradise” and the name “Singapore” is likely to appear both Western dishes and Chinese specialties and offers a view of the as one of the top three search results. That says a lot about the range South China Sea. Then there is Braise, which offers diners an open of gourmet choices available here. From hawker centres to food view of Palawan Beach and the sea. Palm trees lend a truly resort feel courts, to fast food, to 24-hour coffee shops, to the finest restaurants to this restaurant, which serves European cuisines. Also located at and steak houses, Singapore is quite simply a gastronomical heaven. Palawan Beach is Silk Road of the Sea, which serves famous seafood In fact, food is a national past time that has been fighting for mind dishes of the Chinese provinces The Knolls on the other hand serves share with another increasing and counteractive obsession – that of a mix of both Western and Asian food choices. Besides a view of the watching one’s weight and burning off the calories. It’s a tough choice sea, The Knolls would be ideal for an intimate evening. when you consider the amount of diversity. If you really want to dine in a romantic setting, then head to the The cultural diversity of Singapore is more than well-represented in Jewel Box, located at Mount Faber hill, where you’ll have a choice the culinary choices available. Indian, Chinese, Peranakan, Middle- of high-end restaurants – the Sapphire, Empress Jade, Black Opal, Eastern, Japanese, Korean, Indonesian, American, French, Brit, Moonstone and Emerald Lodge. Set in a natural environment of Arab, Russian – you name it, we have it. With close to 20,000 food trees and foliage, the Jewel Box offers stunning views of the city, the and beverage outlets packed into a space of barely over 700 square harbour, the nightscape and the sunset. Alternatively, embark on a kilometres, Singapore is one of the most densely ‘food-populated’ cable car at Faber Hill for a two-hour sky dining experience, 90 metres countries in the world. above the sea. The cable car will take you all the way to Sentosa, where you can chill out with a drink at Café del Mar by the beach. DINING WITH A VIEW DINING TO IMPRESS The Equinox Complex’s restaurants at Swissotel the Stamford command a breathtaking view of the cityscape. Set 70 floors (230 If you’ve just made a tonne of money in the stock market and feel the metres) above the ground, they provide a panoramic view of the need to celebrate it by lavishing, head to the Au Jardin Les Amis. skyline, the river, a good part of Singapore, as well as parts of This luxurious restaurant, renowned for being pricey even among Indonesia and Malaysia. Designed to offer choice, The Equinox the priciest in Singapore, is located amidst the lush greenery of restaurant provides both authentic Western and Asian cuisines. The Botanic Gardens. Au Jardin is modeled after the ‘Relais et Chateaux’ complex’s other restaurant, Jaan par André, offers a distinctive menu restaurants found in Europe, and serves contemporary French of French nouvelle cuisine, in a swanky, stylish environment. cuisines. There are number of diners in Sentosa island which offer panoramic Less pricey, but equally impressive is Lawry’s the Prime Rib, located views of the beach and/or sea. Barnacles Restaurant & Bar serves in the heart of the Orchard Road shopping district. Decorated with 52 Best of Singapore
  • 53. Best of Singapore 53 PHOTO COURTESY OF EQUINOX RESTAURANT SWISSÔTEL THE STAMFORD
  • 54. PHOTO COURTESY OF FAIRMONT SINGAPORE FINE DINING 54 Best of Singapore
  • 55. French Impressionist paintings, and rustic, old English style furniture, the former having a seating capacity of 1,200 diners at any time. No this restaurant transports you back to a bygone era. Impress your Signboard, Fisherman’s Village and Red House are other outlets at date with trivia such as “did you know that this place has the highest East Coast, all of which are rather well known. If you are somewhere ceiling for a restaurant in Singapore?” Lawry’s signature dish is in town and are craving for seafood, head to the Quayside Seafood Roasted Prime Ribs of Beef, carved and wheeled to diners in silver Restaurant at Clarke Quay. carts for them to choose their preferred cuts. Other highlights include The dining experience in Singapore is not complete without a trip to the Original Spinning Bowl Salad, Atlantic Lobster Tails, Yorkshire Little India. Dining at Little India always offers great value for money, Pudding, and Strawberry English Trifle. and the food is also great. Notable restaurants include Muthu’s Curry Morton’s the Steakhouse is well known for its beef steaks, and Anandha Bhavan. The Indians have always had a weakness for particularly its signature 24-ounce Porterhouse steak. Morton’s also desserts and the sweetmeats that you will find here at Little India are offers a selection of seafood and carefully prepared side dishes such sinfully indulgent, to say the least. as Mash Potato, Sautéed Spinach and Grilled Jumbo Asparagus. For Indian fine dining, visit the Rang Mahal at the Pan Pacific Hotel Morton’s has perfected the art of presentation – the servers roll out or the Vaansh at Stadium Waterfront. Crystal Jade and Tung Lok are a cart with all the meats, seafood and vegetables and provide a the renowned Chinese restaurants. description of each. If you are game for dessert, the Soufflé and Hot Chocolate Cake are highly recommended. DINING HUBS DINING WITH CHOICE There are a number of locations that are today entrenched in Singapore’s culture as major dining hubs. These include ION Orchard, If you have not made up your mind on what you want to eat, then Clarke Quay and Holland Village. the smart thing to do is to head to a place which offers a wide range ION Orchard is the latest trailblazer in shopping and dining to hit of choice. The numerous food courts in Singapore serve a diversity the town. It is one of the largest food hubs in Singapore – 21 per cent of favourite dishes, and if you don’t mind the crowd, or the less of its massive floor space is dedicated to a variety of international and comfortable seating, you will always be able to find something to your local foods, as well as casual and fine dining. liking. For dining and then partying, head to Clarke Quay, where there Suntec City offers a good diversity as well, from fast food to are some 60 distinctive food and beverage outlets, of a myriad of traditional Chinese, to Indonesian, to steak houses and cafes. nationalities. Almost every major type of food – Middle-Eastern, However, the food court located there, while offering variety, doesn’t Indian, Italian, Chinese, Japanese, Cuban, Indonesian and local fares offer the best quality. – is available at this iconic night spot. If you are a big fan of Japanese food, one of your lifetime goals Almost equally international are the cuisines at Holland Village, must be to dine at the Inagiku restaurant, one of, if not the premier, where you can find a wide range of restaurants offering Western, Japanese restaurant in Singapore. The kaiseki meal is a ravishing Middle-Eastern, Chinese, Thai, African and South Asian cuisines, as multi-dimensional treat, encompassing multiple courses of fresh well as a number of coffee shops. Throw in a hawker centre and the seasonal ingredients. All the usual Japanese favourites – sushi, ingredients for your typical Singapore food hub are complete. sashimi, tempura and teppanyaki dishes – are prepared by a team of In all honesty, you can get really good food in Singapore just expert chefs. around any corner. It really is hard to do justice to the Singapore If you want to try the famed Chilli Crab or Black Pepper Crab, head food experience within the confines of a few pages. However, the to the seafood restaurants at East Coast. Jumbo Seafood and Long restaurants and dining locations highlighted in this chapter are among Beach Seafood Restaurant are the more noteworthy names there, with the finest and most popular in Singapore. The main dining hall PHOTO COURTESY OF THE WHITE RABBIT Best of Singapore 55