Social networking03012010
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Presenting the basics of Social Networking and how it can be used to build your business.
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Social networking03012010
- 1. SOCIAL NETWORKING 101 The Very Basics of Marketing on the Internet
- 3. What’s the difference between Social Networking sites and a “regular” Web site?
- 4. Do I need to have a Web site, a blog and join Social Networking sites?
- 5. How do I create an effective yet safe profile?
- 6. How many sites should I join?
- 12. Forums and later Blogs allowed limited two-way communication
- 15. Personal and/or Business Profile
- 16. “Friends”
- 19. You can connect with customers and prospects
- 20. Allows you to demonstrate your expertise
- 21. People are increasingly searching for goods and services using Social Media
- 23. More than 95% of people under 30 are using Social Networking
- 24. The fastest growing demographic of Social Networking users is between 30 and 50 years of age
- 26. Regular Web sites allow you to maintain a virtual storefront or office
- 28. Creating Your Profile What you need to know to create a profile the will help the right people find you.
- 29. Your Profile Photograph Bad Photos Good Photos
- 31. Focus on business information
- 32. In general, keep it professional
- 34. Be descriptive when writing about your business
- 35. If possible, insert links to your Web site(s) and blog(s)
- 36. Create one profile per site
- 39. Vendors
- 40. Customers
- 42. Prospects
- 44. "Like" people and Pages
- 45. Post on your page
- 46. Post on other people's Pages
- 47. Attend events
- 48. Put "Badges" on your Web page(s) and blog(s)
- 50. If you don’t know the person, investigate
- 51. You can always “un-friend” someone later
- 52. Look at your friends’ friends
- 55. Violating TOS can alienate you from community members
- 56. Violating TOS can get you banned for life
- 59. If you feel the need to criticize, make it constructive
- 61. Look for opportunities to comment on other people’s postings
- 62. Add value if you comments on someone else’s posting
- 63. It’s OK to make references to other postings (preferably yours) or even seminars or products as long as it makes sense
- 67. Ideal for job seekers
- 68. Excellent resource for sales people
- 69. Embodies the Six Degrees of Separation
- 70. Lets members ask questions in open forums
- 72. Lets people find nearby businesses Lets the “check in” when they come in Lets them tell their friends where they are Lets you offer coupons and discounts to visitors who check in Lets you compile statistics
- 73. Lets people write reviews of your business No real control over what people post You can invite friends to join and post May or may not work for your business
- 75. Lets you group your friends by category
- 76. Allows you to send messages to multiple friends or groups of friends
- 80. Allows members to set up events, promote them on the site, and even collects the admission for you
- 81. Encourages members to post articles and host events
- 82. Encourages members to rate articles and events
- 83. Encourages members to refer other members
- 85. HootSuite
- 86. Google Results