51. 2010 End Consumer Research
Understanding Consumer Preferences in Energy
Efficiency
2010: Key Findings
Countries Surveyed
1. Consumer Paradox - There is a significant
contradiction between consumer perceptions and
Australia Netherlands their actual knowledge of energy efficiency.
Brazil Singapore 2. Trusted Advisor - Consumers' first instinct is to
contact utility/electricity providers for energy-
Canada South Africa efficiency activities, however, providers still need to
build trust and credibility.
China South Korea
Denmark Spain 3. Emerging Barriers - While price remains a key
factor to adoption, the extent of the utility/electricity
France Sweden providers’ control over energy use has emerged as
a potential barrier.
Germany United Kingdom
Italy United States 4. Channel Diversification - Channels and contact
points for utility/electricity providers to
Japan communicate with consumers are diverse.
5. Complexity of Consumer Preferences - Adoption
To access last year’s research, please access of electricity management programs is influenced
Understanding Consumer Preferences in Energy by fragmented and nontraditional consumer
preferences.
Efficiency here.