Presentation to 2 central London collaborative pods and Wedlake Bell on 3 December 2012 on basics of using social media to help get the collaborative message across.

1. Using Social Media
to grow your
collaborative practice
By Suzy Ashworth, Our PSL
3 December 2012
OUR PSL LTD – KNOWLEDGE UNDERSTOOD

2. OUR PSL LTD – KNOWLEDGE UNDERSTOOD

3. Three starter platforms
www.linkedin.com
www.facebook.com
www.twitter.com
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4. • 160 million members and constantly growing
• Professional network showcasing your experience,
qualifications and references
• If you have a page, it comes up on the first page of
Google when people search your name
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5. What you can do with
• Show people what you’re about
– Your profile – how collaborative are you?
– Making connections
– Showcasing recommendations
• Get introductions, find people
– Contacts’ contacts
– Search
• Find out information
– Profiles, groups, updates, news
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6. What you can do with
• Keep in touch with contacts
– Post updates
– Receive ‘network update’ emails
• Discuss and exchange information
– Groups and Answers
– Apps
• Showcase your firm
– Firm page links to all profiles and firm website
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7. • 955 million active users
• Public or private profile
• Works on the basis of being “friends” and
“liking” content
• Allows you to share and comment on what
other people post
• Business use growing
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8. • Information network with up to half a
billion users
• 140 characters including links and
mentions
• Loads new tweets every 30 seconds
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9. What you can do with
• Watch and learn
• Follow
• Tweet
• Retweet
• Mention
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10. What you can do with
• Hashtags
• Lists
• Direct messages
• Favourites
• Links and pictures
• Trending topics
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11. Other social networks are available
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12. Social media management tools
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13. Ideas for improving DR engagement
• Follow collaborative people on Twitter –
work as a community to discuss issues
• Tell your facebook friends about what
you’re doing and why
• Start a local campaign – connect with your
local community on social media
• Get involved with LinkedIn divorce groups
to promote alternatives to court
• Comment on newspaper articles
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14. RULES
• Be careful
• Be congruent
• Be kind
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15. Suzy Ashworth – Our PSL Ltd
01223 813828 or 07717 875597
www.ourpsl.co.uk suzy@ourpsl.co.uk
@SuzyOurPSL
© 2012 OUR PSL LTD – KNOWLEDGE UNDERSTOOD