1. SOCIAL MEDIA TOOLS
#acwebmedia

2. REVIEW
How’s your blog doing?
First blog post complete: “Why is social media
important?”
$20 for “Content Rules” books?
#acwebmedia

3. TODAY’S CLASS
Overview of social media tools
Intro to “Content Rules”
The importance of listening
Using Google Tools to Set up Listening Posts
Blog Assignment and Assignment #2 - Listening
Strategy
#acwebmedia

4. THIS WEEK IN
SOCIAL MEDIA
#acwebmedia

5. COMMON SOCIAL
MEDIA TOOLS
Blogging Facebook Twitter
Podcasting Google + Webinars
e-Books LinkedIN YouTube
#acwebmedia

6. BLOGGING
Publishing of audio, video and images
Ability to subscribe (via RSS)
Ability to comment
Common Blogging tools:
Wordpress
Blogger
Tumblr
#acwebmedia

7. FACEBOOK
More than just a space to hang out with your friends
Facebook is used for businesses, organizations, events and
more
How are pages different than profiles?
#acwebmedia

8. TWITTER
Microblogging platform (140 characters or less)
It’s not just about what you had for lunch (unless it is.)
Twitter lingo:
Tweet: a post on Twitter
@reply: how you talk to people on Twitter
RT: Retweet (tweeting a post while giving the original tweeter credit)
#: hashtag - how information is categorized on Twitter #acwebmedia
#acwebmedia

9. PODCASTING
Recorded audio or video content
Free to download
People can subscribe and get updates
Playable on computers, smart phones, iPods, and more
#acwebmedia

10. GOOGLE +
The newest social network (http://plus.google.com)
Similar layout to Facebook, longer form posts
You can “Circle” your friends, so you can post filtered
messages
Google Hangouts - multi-way video chat and meeting
tool
#acwebmedia

11. WEBINARS
Educational content
Online seminars
Popular with business
Common tools include GoTo Meeting, Google Hangouts,
Skype
#acwebmedia

12. E-BOOKS
e-Books are downloadable content (usually in PDF or
ePUB format)
Can be read on a computer screen, smart phone, iPod
Touch, tablet or e-Reader
Popular with business
Content can be free or pay per download
Amazon, Gutenberg Press
#acwebmedia

13. LINKEDIN
Online professional network
Not just for posting your resume
Make professional contacts, research companies
LinkedIN Groups and LinkedIN Answers a valuable
resource for job hunters
#acwebmedia

14. YOUTUBE
Everyone knows YouTube
Create and customize your own channel
Upload and edit your videos
World’s 2nd largest search engine
Why not Vimeo?
#acwebmedia

15. #OVERWHELMED
Social media can be pretty overwhelming
So many tools, so little time
Where’s the best place to start?
#acwebmedia

16. Grow big ears.
#acwebmedia

17. SAY WHAT???
If you want to learn more about social media, you
need to LISTEN.
But what do you listen to? There’s a lot of stuff
online.
#acwebmedia

18. HOW TO BE A GOOD
ONLINE LISTENER
Google has some great tools to make listening easier
Don’t waste time searching for information
Have it delivered to you
#acwebmedia

19. GOOGLE READER
Google Reader is going to change the way you
consume information on the Web
You can find interesting content, subscribe to it and
have it delivered to one place
How does it work? Let’s take a look!
#acwebmedia

20. GOOGLE ALERTS
Get Google working FOR you.
Google Alerts automate Google. You can set up
searches and have any new results delivered to you.
Works via email or with Google Reader
Let’s see how it works.
#acwebmedia

21. WHAT SHOULD YOU
SEARCH FOR?
#acwebmedia

22. WHAT TO SEARCH FOR
Information and news related to web design,
development
Social media news and information
Companies you are interested in working for
Types of jobs/industries you’re interested in
Fun stuff - hobbies, interests
#acwebmedia

23. YOUR TURN
You are going to set up Listening Posts using Google
Reader
www.google.com/reader
Set up an account if you don’t already have one (or
login with your Gmail)
Search for sites to subscribe to, and click “Subscribe”
on anything you’re interested in
Put things in folders to keep it all organized.
#acwebmedia

24. SETTING UP
GOOGLE ALERTS
Go to www.google.com/alerts
Search for topics of interest
Set alerts on anything that produces good results
Have the alerts go to your Google Reader Feed
It takes a while for them to show up!
#acwebmedia

25. REMEMBER...
Your listening post is a living thing
You can add to it, remove things, tweak as you go
Make a habit of visiting it every day (with your
morning coffee)
Listen, connect and LEARN!
#acwebmedia

26. ASSIGNMENT #2 - YOUR
LISTENING STRATEGY
#acwebmedia

27. UNTIL NEXT TIME....
Review videos on Web Media blog: Using Google
Reader and Setting Up Google Alerts
Blog post #2: What is your favourite social media tool
and why?
Start working on Assignment #2: Your Listening
Strategy (due in 2 weeks)
#acwebmedia