Presentation Slides from Web Media class January 18th, 2011

1. Social Media Best Practices:
Getting Started
Susan Murphy
Email: sue@jestercreative.com
Company: www.jestercreative.com
Blog: www.suzemuse.com
Twitter: @suzemuse
Facebook: www.facebook.com/suzemuse
LinkedIN: www.linkedin.com/in/suzemuse

2. √
By the end of todayʼs lecture you will:

3. √
By the end of todayʼs lecture you will:
Understand the importance of creating great content.

4. √
By the end of todayʼs lecture you will:
Understand the importance of creating great content.
Feel more comfortable with social media tools.

5. √
By the end of todayʼs lecture you will:
Understand the importance of creating great content.
Feel more comfortable with social media tools.
Be able to find an audience online and interact with them more
effectively.

6. √
By the end of todayʼs lecture you will:
Understand the importance of creating great content.
Feel more comfortable with social media tools.
Be able to find an audience online and interact with them more
effectively.
Feel less fearful about engaging with others online.

7. ?
Agenda

8. ?
Agenda
• Whatʼs this social media stuff about, anyway?

9. ?
Agenda
• Whatʼs this social media stuff about, anyway?
• The best place to start with an online presence

10. ?
Agenda
• Whatʼs this social media stuff about, anyway?
• The best place to start with an online presence
• How Facebook and Twitter can be useful for any type of
business or individual in any type of industry

11. ?
Agenda
• Whatʼs this social media stuff about, anyway?
• The best place to start with an online presence
• How Facebook and Twitter can be useful for any type of
business or individual in any type of industry
• 6 steps to get an online presence off the ground

12. ?
Agenda
• Whatʼs this social media stuff about, anyway?
• The best place to start with an online presence
• How Facebook and Twitter can be useful for any type of
business or individual in any type of industry
• 6 steps to get an online presence off the ground
• Common fears and misconceptions about social media

13. ?
Agenda
• Whatʼs this social media stuff about, anyway?
• The best place to start with an online presence
• How Facebook and Twitter can be useful for any type of
business or individual in any type of industry
• 6 steps to get an online presence off the ground
• Common fears and misconceptions about social media
• Social media in less than an hour a day

14. The Social Media Revolution
Years to reach 50 million users:

15. The Social Media Revolution
Years to reach 50 million users:
Radio: 38 years

16. The Social Media Revolution
Years to reach 50 million users:
Radio: 38 years
TV: 13 years

17. The Social Media Revolution
Years to reach 50 million users:
Radio: 38 years
TV: 13 years
The Internet: 4 years

18. The Social Media Revolution
Years to reach 50 million users:
Radio: 38 years
TV: 13 years
The Internet: 4 years
iPods: 3 years

19. The Social Media Revolution
Years to reach 50 million users:
Radio: 38 years
TV: 13 years
The Internet: 4 years
iPods: 3 years
Facebook: less than 1 year

20. The Social Media Revolution
Years to reach 50 million users:
Radio: 38 years
TV: 13 years
The Internet: 4 years
iPods: 3 years
Facebook: less than 1 year
Facebook now has more than
half a BILLION active users

21. The Social Media Revolution
Over 200,000,000 blogs
77% of active Internet
users read blogs
Twitter has over
150,000,000 users

22. The Social Media Revolution
25% of search results for the
worldʼs top 20 brands are to
user-generated content.

23. The Social Media Revolution
25% of search results for the
worldʼs top 20 brands are to
user-generated content.
People care more about how
their social graph ranks
products and services than
how Google ranks them.

24. People are ONLINE.
They are talking about
BUSINESS.

25. Who is Roger Smith?

26. Who is Roger Smith?

32. In-person experience
had to measure up

33. In-person experience
had to measure up
Spacious rooms

34. In-person experience
had to measure up
Spacious rooms
Low Prices

35. In-person experience
had to measure up
Spacious rooms
Low Prices
Great Service

36. In-person experience
had to measure up
Spacious rooms
Low Prices
Great Service
Special deals for Twitter
followers

37. In-person experience
had to measure up
Spacious rooms
Low Prices
Great Service
Special deals for Twitter
followers
THE best bacon

38. In-person experience
had to measure up
Spacious rooms
Low Prices
Great Service
Special deals for Twitter
followers
THE best bacon
The WOM network works

39. "I listen and try to
contribute where it
matters most - I never
sell. It's about people
and stories."
- Brian Simpson, Director of Social
Hospitality, Roger Smith Hotel

41. Social media = personal connections

42. Social media = personal connections
Social media = awareness

43. Social media = personal connections
Social media = awareness
Social media = more business

44. If you want to compete with the
big guys, you canʼt wait for
business to come to you.
Social media is an opportunity you to make
personal connections with others.
Word of mouth = World of mouth

47. Your web site is a
reflection of
YOU.

48. www = Information Linked Together

55. Your Website
Home Base

56. Your Website
Home Base
Your Neighbourhood

57. Your Website
Your content lives here
Home Base
Your Neighbourhood

58. Your Website
Your content lives here
You need to give people a
reason to go to your site
Home Base
Your Neighbourhood

59. Your Website
Your content lives here
You need to give people a
reason to go to your site
Home Base
How do we do that?

60. How do we build our home base?

61. How do we build our home base?
Itʼs all about CONTENT.

62. How do we build our home base?
Itʼs all about CONTENT.
Blogging
Video
Webinars

63. Why should people/companies
have blogs?

64. Why should people/companies
have blogs?
• To build awareness of brand

65. Why should people/companies
have blogs?
• To build awareness of brand
• To boost search engine rankings

66. Why should people/companies
have blogs?
• To build awareness of brand
• To boost search engine rankings
• To improve customer relations

67. Why should people/companies
have blogs?
• To build awareness of brand
• To boost search engine rankings
• To improve customer relations
• To show knowledge & earn credibility

68. Why should people/companies
have blogs?
• To build awareness of brand
• To boost search engine rankings
• To improve customer relations
• To show knowledge & earn credibility
• To get new clients/make sales

72. Results:

73. Results:
• Branded mentions of Fiskars have risen 600% per
week since the program began.

74. Results:
• Branded mentions of Fiskars have risen 600% per
week since the program began.
• There are more than 5000+ members of the
Fiskateers community.

75. Results:
• Branded mentions of Fiskars have risen 600% per
week since the program began.
• There are more than 5000+ members of the
Fiskateers community.
• Each community member is a "brand ambassador"
who spreads the message to other crafters.

76. Results:
• Branded mentions of Fiskars have risen 600% per
week since the program began.
• There are more than 5000+ members of the
Fiskateers community.
• Each community member is a "brand ambassador"
who spreads the message to other crafters.
• The program successfully de-commoditized Fiskars
and made crafters value their products beyond price.

77. Easy ways to include
video in a web site

78. Show a product
in action

79. Share expertise through
educational videos, a newscast
or interviews with team
members.

80. Search Engines love Video!

81. Promote a special event, new
product release, or special offer

82. Customer Testimonials

83. Have a
community post
their own videos

84. Create a video podcast that
people can subscribe to.

85. Stand out from
competitors. Be the
first in your
community
to try video!

89. Results:

90. Results:
• Through the podcast, Gary grew Wine Library from $4
million to $50 million business in 18 months.

91. Results:
• Through the podcast, Gary grew Wine Library from $4
million to $50 million business in 18 months.
• He’s done over 900 episodes, the show gets 100,000
viewers per day.

92. Results:
• Through the podcast, Gary grew Wine Library from $4
million to $50 million business in 18 months.
• He’s done over 900 episodes, the show gets 100,000
viewers per day.
• Gary is a bestselling author of business books and
has his own show on Sirus Satellite Radio called Wine
and Web

93. Whatʼs a
Webinar?

94. Whatʼs a
Webinar?

95. Whatʼs a
Webinar?
• It's more than just promoting a product

96. Whatʼs a
Webinar?
• It's more than just promoting a product
• Share knowledge, bring in industry experts, educate your
customers

97. Whatʼs a
Webinar?
• It's more than just promoting a product
• Share knowledge, bring in industry experts, educate your
customers
• Value-add "insider" knowledge for existing customers

98. Whatʼs a
Webinar?
• It's more than just promoting a product
• Share knowledge, bring in industry experts, educate your
customers
• Value-add "insider" knowledge for existing customers
• A way to interact with customers

99. Whatʼs a
Webinar?
• It's more than just promoting a product
• Share knowledge, bring in industry experts, educate your
customers
• Value-add "insider" knowledge for existing customers
• A way to interact with customers
• Can be "free" or "premium" content

100. Whatʼs a
Webinar?
• It's more than just promoting a product
• Share knowledge, bring in industry experts, educate your
customers
• Value-add "insider" knowledge for existing customers
• A way to interact with customers
• Can be "free" or "premium" content
• Content can be made "on-demand" and linked on a site

101. Whatʼs a
Webinar?
• It's more than just promoting a product
• Share knowledge, bring in industry experts, educate your
customers
• Value-add "insider" knowledge for existing customers
• A way to interact with customers
• Can be "free" or "premium" content
• Content can be made "on-demand" and linked on a site
• A variety of tools available

103. $4,000 per session

105. • Training and customer demos

106. • Training and customer demos
• Involve decision makers regardless of geographic location

107. • Training and customer demos
• Involve decision makers regardless of geographic location
• Webinars are recorded and can be shared any time

108. • Training and customer demos
• Involve decision makers regardless of geographic location
• Webinars are recorded and can be shared any time
• BusinessFitness reports cost savings of $100,000 and
significantly reduced sales cycles

110. Your Home Base

111. Your Home Base
Give people a
reason to drop by

112. Your Home Base
Give people a
reason to drop by
They will come back if you provide
relevant, updated content that is
interesting to the community.

113. Your Neighbourhoods

114. Twitter is your coffee shop

115. @littlerandy

117. Silly !

120. Randy uses ONLY
Twitter to market
his business.

121. @littlerandy
Results:

122. @littlerandy
Results:
• Gained several new clients, grew his business, and
survived last year’s downturn.

123. @littlerandy
Results:
• Gained several new clients, grew his business, and
survived last year’s downturn.
Randy’s Twitter Advice:

124. @littlerandy
Results:
• Gained several new clients, grew his business, and
survived last year’s downturn.
Randy’s Twitter Advice:
• Devote your time to making meaningful connections,
not marketing.

125. @littlerandy
Results:
• Gained several new clients, grew his business, and
survived last year’s downturn.
Randy’s Twitter Advice:
• Devote your time to making meaningful connections,
not marketing.
• Try to meet as many people as you can in person -
offline meetings trump online meetings every time.

126. @littlerandy
Results:
• Gained several new clients, grew his business, and
survived last year’s downturn.
Randy’s Twitter Advice:
• Devote your time to making meaningful connections,
not marketing.
• Try to meet as many people as you can in person -
offline meetings trump online meetings every time.
• Find networking and social events to go to (Tweetups)
to further expand your online network in the offline
world.

127. Twitter is your coffee shop

128. Twitter is your coffee shop
• Twitter is a worldwide, 24/7 conversation.

129. Twitter is your coffee shop
• Twitter is a worldwide, 24/7 conversation.
• Itʼs a meeting place.

130. Twitter is your coffee shop
• Twitter is a worldwide, 24/7 conversation.
• Itʼs a meeting place.
• You can listen in, learn something new, and share
what you know.

131. Twitter is your coffee shop
• Twitter is a worldwide, 24/7 conversation.
• Itʼs a meeting place.
• You can listen in, learn something new, and share
what you know.
• Itʼs not a broadcast channel. The loud people get
weeded out.

132. Twitter is your coffee shop
• Twitter is a worldwide, 24/7 conversation.
• Itʼs a meeting place.
• You can listen in, learn something new, and share
what you know.
• Itʼs not a broadcast channel. The loud people get
weeded out.
• Itʼs a way to get to know people before you invite
them to your home base.

133. Facebook is your
community centre

134. Danny Brown
Social Sensei

135. The Challenge

136. The Challenge
• 12 months, different charity each month

137. The Challenge
• 12 months, different charity each month
• 1200 people @ $10 per month

138. The Challenge
• 12 months, different charity each month
• 1200 people @ $10 per month
• Done entirely through social networks

144. Results

145. Results
• Over 4,000 supporters worldwide

146. Results
• Over 4,000 supporters worldwide
• Twitter marathon, live streaming concerts

147. Results
• Over 4,000 supporters worldwide
• Twitter marathon, live streaming concerts
• In 2009, 12for12k raised over $100,000 that
was shared with 9 different charities

148. Results
• Over 4,000 supporters worldwide
• Twitter marathon, live streaming concerts
• In 2009, 12for12k raised over $100,000 that
was shared with 9 different charities
• Awareness of each of the charities grew as
a result of the campaign

149. Facebook is your community centre

150. Facebook is your community centre
• Facebook can be the central hub of your community.
where people can find and share information about
your business.

151. Facebook is your community centre
• Facebook can be the central hub of your community.
where people can find and share information about
your business.
• Like a community centre bulletin board. Tell your
story and provide calls to action.

152. Facebook is your community centre
• Facebook can be the central hub of your community.
where people can find and share information about
your business.
• Like a community centre bulletin board. Tell your
story and provide calls to action.
• Your community can share their stories too.

153. Facebook is your community centre
• Facebook can be the central hub of your community.
where people can find and share information about
your business.
• Like a community centre bulletin board. Tell your
story and provide calls to action.
• Your community can share their stories too.
• It links people back to your home base.

154. Facebook is your community centre
• Facebook can be the central hub of your community.
where people can find and share information about
your business.
• Like a community centre bulletin board. Tell your
story and provide calls to action.
• Your community can share their stories too.
• It links people back to your home base.
• Itʼs opt-in.

155. Re-Cap

156. Re-Cap
• Social media can be used successfully for
all types of businesses - B2C, B2B, and
across industries and sectors.

157. Re-Cap
• Social media can be used successfully for
all types of businesses - B2C, B2B, and
across industries and sectors.
• Social media is about leveraging
technology to create new connections with
customers.

158. Re-Cap
• Social media can be used successfully for
all types of businesses - B2C, B2B, and
across industries and sectors.
• Social media is about leveraging
technology to create new connections with
customers.
• Social media is less about the sales pitch,
and more about the conversation.

159. Bringing it All Together:
How to develop a social media
strategy that works for your business

160. The New Kid

166. Get your house in order
FIRST

167. Step 1: Clean up your Home Base

168. Step 1: Clean up your Home Base
• Set specific and measurable goals

169. Step 1: Clean up your Home Base
• Set specific and measurable goals
• Give your blog a home or revisit your blog

170. Step 1: Clean up your Home Base
• Set specific and measurable goals
• Give your blog a home or revisit your blog
• Consider where video, webinars, or other fresh
content could be added

171. Step 1: Clean up your Home Base
• Set specific and measurable goals
• Give your blog a home or revisit your blog
• Consider where video, webinars, or other fresh
content could be added
• Create your profiles on social networks (as
placeholders)

172. Step 1: Clean up your Home Base
Suggested Toolkit

173. Step 1: Clean up your Home Base
Suggested Toolkit
• Blogging tool: Wordpress.com or .org

174. Step 1: Clean up your Home Base
Suggested Toolkit
• Blogging tool: Wordpress.com or .org
• Webinar tools - DimDim or GoToMeeting

175. Step 1: Clean up your Home Base
Suggested Toolkit
• Blogging tool: Wordpress.com or .org
• Webinar tools - DimDim or GoToMeeting
• Video Tools - FlipCam, YouTube

176. Step 1: Clean up your Home Base
Suggested Toolkit
• Blogging tool: Wordpress.com or .org
• Webinar tools - DimDim or GoToMeeting
• Video Tools - FlipCam, YouTube
• Twitter, Facebook, LinkedIN

177. Step 2: Go out Exploring

178. Step 2: Go out Exploring
• Check out the neighbourhood

179. Step 2: Go out Exploring
• Check out the neighbourhood
• Set up listening posts

180. Step 2: Go out Exploring
• Check out the neighbourhood
• Set up listening posts
• Find your customers, and listen to what they
are talking about

181. Step 2: Go out Exploring
• Check out the neighbourhood
• Set up listening posts
• Find your customers, and listen to what they
are talking about
• Share this info with your colleagues

182. Step 2: Go out Exploring
• Check out the neighbourhood
• Set up listening posts
• Find your customers, and listen to what they
are talking about
• Share this info with your colleagues
• Collaborate/brainstorm on content ideas

183. Step 2: Go out Exploring
Suggested Toolkit

184. Step 2: Go out Exploring
Suggested Toolkit
• Twitter Search (use #hashtags), Twitter Chats
to find conversations

185. Step 2: Go out Exploring
Suggested Toolkit
• Twitter Search (use #hashtags), Twitter Chats
to find conversations
• Search Facebook Groups to find communities
with shared interests

186. Step 2: Go out Exploring
Suggested Toolkit
• Twitter Search (use #hashtags), Twitter Chats
to find conversations
• Search Facebook Groups to find communities
with shared interests
• Use Google Alerts, Google Reader to have
information delivered to you.

187. Step 3: Build A Team

188. Step 3: Build A Team
• Define the roles of your team up front.
Who will contribute to the blog? Monitor
comments? Manage Facebook, Twitter, and
photos? Create videos?

189. Step 3: Build A Team
• Define the roles of your team up front.
Who will contribute to the blog? Monitor
comments? Manage Facebook, Twitter, and
photos? Create videos?
• Build an editorial calendar, and set deadlines,
and deliverables.

190. Step 3: Build A Team
• Define the roles of your team up front.
Who will contribute to the blog? Monitor
comments? Manage Facebook, Twitter, and
photos? Create videos?
• Build an editorial calendar, and set deadlines,
and deliverables.
• Decide what content will be posted when. Make
sure itʼs manageable and ties back to your goals.

191. Step 3: Build Your Team
Suggested Toolkit

192. Step 3: Build Your Team
Suggested Toolkit
• Google Docs for collaboration

193. Step 3: Build Your Team
Suggested Toolkit
• Google Docs for collaboration
• DropBox for file sharing

194. Step 3: Build Your Team
Suggested Toolkit
• Google Docs for collaboration
• DropBox for file sharing
• Google Calendar for editorial calendar

195. Step 4: Just hit Publish

196. Step 4: Just hit Publish
• Work on your content first - start to build blog
posts, videos, content for webinars.

197. Step 4: Just hit Publish
• Work on your content first - start to build blog
posts, videos, content for webinars.
• Get some stuff “in the can”.

198. Step 4: Just hit Publish
Suggested Toolkit

199. Step 4: Just hit Publish
Suggested Toolkit
• Google Docs for team collaboration, Evernote
for “anywhere” ideas

200. Step 4: Just hit Publish
Suggested Toolkit
• Google Docs for team collaboration, Evernote
for “anywhere” ideas
• Invest in an audio recorder or FlipCam

201. Step 4: Just hit Publish
Suggested Toolkit
• Google Docs for team collaboration, Evernote
for “anywhere” ideas
• Invest in an audio recorder or FlipCam
• Create spaces - YouTube Channel, Wordpress
Blog, Flickr Page

202. Step 5: Engage!

203. Step 5: Engage!
• Create your neighbourhoods.

204. Step 5: Engage!
• Create your neighbourhoods.
• Facebook is a great place to start. Create your
fan page, load up links, photos, videos, start
discussions.

205. Step 5: Engage!
• Create your neighbourhoods.
• Facebook is a great place to start. Create your
fan page, load up links, photos, videos, start
discussions.
• Invite people to “Like” your page. Link your
Facebook page off your web site/blog

206. Step 5: Engage!
• Create your neighbourhoods.
• Facebook is a great place to start. Create your
fan page, load up links, photos, videos, start
discussions.
• Invite people to “Like” your page. Link your
Facebook page off your web site/blog
• Donʼt just post links to your own stuff. Posts
links to things you find in your Google Reader
that are interesting.

207. Step 5: Engage!

208. Step 5: Engage!
• Post links on Twitter to things you find
interesting. Re-Tweet othersʼ interesting content.

209. Step 5: Engage!
• Post links on Twitter to things you find
interesting. Re-Tweet othersʼ interesting content.
• Participate in Twitter Chats. Share your
knowledge.

210. Step 5: Engage!
• Post links on Twitter to things you find
interesting. Re-Tweet othersʼ interesting content.
• Participate in Twitter Chats. Share your
knowledge.
• Following other people is like a handshake. Say
hello!

211. Step 5: Engage!
• Post links on Twitter to things you find
interesting. Re-Tweet othersʼ interesting content.
• Participate in Twitter Chats. Share your
knowledge.
• Following other people is like a handshake. Say
hello!
• Build a YouTube channel and post your videos.
Point people to that content too.

212. Step 5: Engage!

213. Step 5: Engage!
• Beef up your profile on LinkedIN, and link your
blog feed to your profile.

214. Step 5: Engage!
• Beef up your profile on LinkedIN, and link your
blog feed to your profile.
• Post photos to your Flickr page of events and
interesting things that happen in your day.

215. Step 6: Manage and Maintain

216. Step 6: Manage and Maintain
• Donʼt stop now! If you disappear for days youʼll
lose momentum.

217. Step 6: Manage and Maintain
• Donʼt stop now! If you disappear for days youʼll
lose momentum.
• Find some time every day to interact - make it a
habit, like checking your email or voicemail.

218. Yah, BUT....

219. Top 5 reasons why businesses
are afraid of social media

220. Top 5 reasons why businesses
are afraid of social media

221. Top 5 reasons why businesses
are afraid of social media
We don't have time for social media.

222. Top 5 reasons why businesses
are afraid of social media
We don't have time for social media.
Social media is a waste of time and resources.

223. Top 5 reasons why businesses
are afraid of social media
We don't have time for social media.
Social media is a waste of time and resources.
"Haters" will damage our brand.

224. Top 5 reasons why businesses
are afraid of social media
We don't have time for social media.
Social media is a waste of time and resources.
"Haters" will damage our brand.
If our employees are allowed to Tweet, they might give
away company secrets.

225. Top 5 reasons why businesses
are afraid of social media
We don't have time for social media.
Social media is a waste of time and resources.
"Haters" will damage our brand.
If our employees are allowed to Tweet, they might give
away company secrets.
It's impossible to track ROI.

226. We donʼt have time for social media.

227. We donʼt have time for social media.
Make it a team effort.

228. We donʼt have time for social media.
Make it a team effort.
Make it a habit.

229. We donʼt have time for social media.
Make it a team effort.
Make it a habit.
Make it part of your marketing plan.

230. We donʼt have time for social media.
Make it a team effort.
Make it a habit.
Make it part of your marketing plan.
Make it a priority.

231. Social media is a waste of time and resources

232. Social media is a waste of time and resources
Itʼs one of the fastest ways
to build brand recognition

233. Social media is a waste of time and resources
Itʼs one of the fastest ways
to build brand recognition
Itʼs not just “playing”, but it is fun!

234. Social media is a waste of time and resources
Itʼs one of the fastest ways
to build brand recognition
Itʼs not just “playing”, but it is fun!
80% of my companyʼs new business in the past 2
years has from social media channels.

235. Social media is a waste of time and resources
Itʼs one of the fastest ways
to build brand recognition
Itʼs not just “playing”, but it is fun!
80% of my companyʼs new business in the past 2
years has from social media channels.
My company would not have survived the
downturn if not for social media.

236. “Haters” will damage my brand.

237. “Haters” will damage my brand.
If youʼre already listening, youʼll be able to hear
immediately if there is an issue.

238. “Haters” will damage my brand.
If youʼre already listening, youʼll be able to hear
immediately if there is an issue.
You can address problems directly,
quickly, and personally.

239. If our employees are allowed to Tweet, they
might give away company secrets.

240. If our employees are allowed to Tweet, they
might give away company secrets.
Set up guidelines for your staff about what they
can and canʼt say online about the company.

241. If our employees are allowed to Tweet, they
might give away company secrets.
Set up guidelines for your staff about what they
can and canʼt say online about the company.
Your employees are the human face
of your company. Encourage their
personalities to shine through.

242. Itʼs impossible to track ROI.

243. Itʼs impossible to track ROI.
Social media tools are very trackable.

244. Itʼs impossible to track ROI.
Social media tools are very trackable.
Analytics are available across most platforms.

245. Itʼs impossible to track ROI.
Social media tools are very trackable.
Analytics are available across most platforms.
Tools like Radian6 help with
monitoring and tracking ROI.

246. Itʼs impossible to track ROI.
Social media tools are very trackable.
Analytics are available across most platforms.
Tools like Radian6 help with
monitoring and tracking ROI.
If you focus on your goals up front, youʼll know
when youʼve been successful.

247. Social Media in Less than 1 Hour a Day

248. Social Media in Less than 1 Hour a Day
• Google Reader: 10 minutes with your morning
coffee

249. Social Media in Less than 1 Hour a Day
• Google Reader: 10 minutes with your morning
coffee
• Neighbourhood Check-In: 10 minutes morning,
lunch and end of day (Hootsuite helps!)

250. Social Media in Less than 1 Hour a Day
• Google Reader: 10 minutes with your morning
coffee
• Neighbourhood Check-In: 10 minutes morning,
lunch and end of day (Hootsuite helps!)
• Community Search: 10 minutes a week to seek
out new people and build your network

251. Social Media in Less than 1 Hour a Day
• Google Reader: 10 minutes with your morning
coffee
• Neighbourhood Check-In: 10 minutes morning,
lunch and end of day (Hootsuite helps!)
• Community Search: 10 minutes a week to seek
out new people and build your network
• Spread it around: Share the tasks with your
team.

254. Some final words of wisdom

255. Some final words of wisdom
• In the old days, it was mass all about mass media

256. Some final words of wisdom
• In the old days, it was mass all about mass media
• You don't have to control the message, you are part of the
conversation

257. Some final words of wisdom
• In the old days, it was mass all about mass media
• You don't have to control the message, you are part of the
conversation
• Customers are your best source of information. Understand
what they really want, desire, dream about

258. Some final words of wisdom
• In the old days, it was mass all about mass media
• You don't have to control the message, you are part of the
conversation
• Customers are your best source of information. Understand
what they really want, desire, dream about
• Create an experience that matches their dreams

259. Some final words of wisdom
• In the old days, it was mass all about mass media
• You don't have to control the message, you are part of the
conversation
• Customers are your best source of information. Understand
what they really want, desire, dream about
• Create an experience that matches their dreams
•Transparency builds trust

260. Some final words of wisdom
• In the old days, it was mass all about mass media
• You don't have to control the message, you are part of the
conversation
• Customers are your best source of information. Understand
what they really want, desire, dream about
• Create an experience that matches their dreams
•Transparency builds trust
• Encouraging your staff to interact with people creates a human
company.

261. Content is King.

262. Content is King.

263. Content is King.
Conversation is King.

264. Conversation is King.
Are you ready to start?