Snapshot of some of AOB Brand Development work.

1. DESIGN FOLIO
brand development

2. Spirit of Empowerment - Global Women’s Conference
Representing the aspirations of modern Arab women,
the event logo features a woman with the world in her hands.
Purple hues were chosen because of the feminine yet bold
feelings they invoke.
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3. Spirit of Empowerment - Global Women’s Conference
From a simple event identity, the brand later developed into
a dramatic campaign of monochromatic images of
proud young women. The banner line “celebrate.women.”
was used to encourage a united attraction to the cause.
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5. Class One Doha - World Powerboat Championship 2007
The Qatar Grand Prix
A striking brand was designed to represent the thrill of
powerboat racing. The bold palette of red, black and white
created a stunning look and feel on the Doha corniche and
on print campaigns.
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6. Class One Doha - World Powerboat Championship 2007
The Qatar Grand Prix
The tagline “ 100% Adrenaline” best summarized the feel
of the sport, indicating excitement, danger, challenge
and incredible speed.
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8. QSTP TECHtalks : The 2007 Conference
Strategies for Tomorrow’s Technology Business
Print and publicity collateral designed based on
branding guidelines of Qatar Science & Technology Park.
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9. QSTP TECHtalks : The 2007 Conference
Strategies for Tomorrow’s Technology Business
Print and publicity collateral designed based on
branding guidelines of Qatar Science & Technology Park.
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10. QSTP TECHtalks : The 2008 Conference
Partnership Strategies for Corporate R&D
Print and publicity collateral designed based on
branding guidelines of Qatar Science & Technology Park.
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11. QSTP TECHtalks : The 2007 Conference
Partnership Strategies for Corporate R&D
Print and publicity collateral designed based on
branding guidelines of Qatar Science & Technology Park.
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12. QATAR HAPPENING MAGAZINE
After 7 successful years in the Qatari market, the popular
Qatar Happening Events Guide was reintroduced
as a full sized events publication in 2009. A year long
rebranding exercise fused successful elements from the
original pocket-sized guide with energetic, fun and vibrant
designs on its current 20cm x 26.5cm format.
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13. QH ONLINE
Thirst-quenching, fresh, bubbly and tangy describes
the look of the online component of Qatar Happening
magazine. Much like a cooling glass of lemonade on a hot
summer day, QH ONLINE satisfies its readers thirst for exciting
happenings in town.
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14. QH ONLINE
Derived from the original Qatar Happening logo, the
lime green QH ONLINE symbol stands out against a solid black
background creating a glow-in-the-dark illusion, signifying the
website’s objective of guiding and helping its readers.
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16. AL MOURJAN RESTAURANT
doha corniche souq waqif winner of qatar’s Formerly the Balhambar Restaurant, Al Mourjan Restaurant
best restaurant award on the Doha Corniche revives an old favourite with its
more contemporary look and ambience. Branding is
designed simple and elegant, and the feel is emphasised
through photography and imagery.
en par with the wor ld's best restaurants
winner of qatar's best restaurant award
qatar today restau rant awards 2009
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17. MYKONOS
Opened in 2009 at the InterContinental Doha, Mykonos is
a Mediterranean restaurant located by the five-star hotel’s
Bay Club area. Derived from the blue skies and waters of
the Mediterranean, the logo appears as a square box in
blue gradient with the Mykonos logotype running across it,
in a drifting, floaty motion. This evokes a softness that reflects
the mood and atmosphere of the restaurant. The logotype,
rendered in freehand swirls and curved lines, represents a fun,
free-spirited and spontaneous quality that is reminiscent of a
holiday escape to the Mediterranean.
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18. LAVA
InterContinental Doha launched on of Doha’s newest night
spots in 2009. Lava was envisioned to provide a suave,
sensual and sublime experience for beverage connoisseurs.
Inspired by the interior design of the lounge club, the logo
consists of a curved V symbol rotated in various positions to
form the word LAVA.
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19. WHERE CREATIVE MINDS MEET
tel. +974 491 0565
fax. +974 491 0570
p.o. box 7848, doha, qatar
info@theartofbiz.biz