17. Building a successful web services organization Technology Infrastructure Metadata Modeling Content Management Life Cycle & Style Guide Information Architecture Search Optimization User Experience Design Visual Design Metrics Analytics Vendor Relationship
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22. Discussion: Academic dignity? User created content will challenge the editorial control of the library and the academic institution. Are we prepared?
Notas do Editor
We are after a superb user experience for the university library website. User experience is the feelings and emotions people go through when they interact with products and services that we create. User experience applies to software interface, library space, workflow processes, etc. There are two parts to our goal: A good experience: Users can accomplish their tasks easily, intuitively, and quickly. A delightful experience: New services that users did not expect to have and found useful. Design for delight should be the ultimate goal for many service and product providers.
Ease and confidence are at the heart of
Uniqueness of the research library environment: Audience: Faculty and staff, graduate students, undergraduate students, community users Purpose: Scholarly information seeking, authoritative, citation Context: Ethical issues - Freedom of speech, freedom to read, user privacy vs. some web 2.0 features, aesthetics/academic dignity. Some mindset shifts: Experiment small and often: A lot of small pilots and experiments closely monitored by feedback mechanism (instead of large comprehensive multi-year projects) Breaking down the silos: Small cross functional teams work well See users are part of the team User participated design process Mentoring/on-the-job training opportunities for students
Is the organization ready for frequent experimentation and continuous feedback loop and development? Culturally, are we ready to experiment small and often instead of rolling out the army?
Social marketing campaign: YouTube video contest, LinkedIn, Facebook, Twitter Library website as a collaborative platform Leveraging user content: user tagging, user discussion/annotation, Ask the Community