This document summarizes the key learnings from various business school courses and contrasts them with the realities of those fields. It discusses how business communication focuses on etiquettes and the 7Cs but the reality is that success requires effective communication even in difficult situations. It notes that while accounting courses teach processes like journals and ledgers, investing billions requires deeper skills. Marketing is portrayed as focusing on the 4Ps but truly understanding customers and developing products quickly is more important. The document suggests operations is taught as optimization under constraints but the reality involves flexible problem-solving. It closes by announcing the return of a business competition called THE ICON and encouraging recruitment for the next season.

1. Placements over!!!!!
Its time to unlearn the
outdated and learn what
actually matters

2. Biz Comm
What you were taught
Its all about etiquettes and 7Cs
Reality:
Everything is fair in love and war…….Especially
War of words!!

3. Financial Accounting
What you learnt
Make a journal
Make a Ledger
Balance your assets and
liabilities
Reality
Investing $2 billion requires much more than that!!

4. Marketing
What you learnt
Marketing is all
about the 4Ps
Reality
Understanding the customer requirements and
developing and selling the product
And all this……….within a few hours!!

5. Operations
What you learnt
You can optimize
given the constraints
Reality
Its about choosing between a bicycle or a car to
make sure that paranthas reach their destination
in time.

6. OB
What you learnt
In organizations, people unite for a common
cause
Reality
Nothing unites people
more than an
imminent slaughter

7. HR
What you learnt
Power struggle is common between equals
Reality
Pitching for your
rival is the new norm

8. THE ICON IS BACK!!!!!!!!

9. Testimonials

10. Ankur Sawhney - XLRI ‘09
Every round was different and something I have not seen before in any
other B-school. So that an element of surprise is actually true. Here,
literally there is no way to know what's gonna happen and that element of
suspense is the best part.

11. Swapna Gupta
I think the best part about the whole event is the team which is been
placed, great team with lots of innovative ideas. The best event was "On
the Job" at CCD and CP where we were supposed to convince people to
buy our product.

12. Shantanu Parmar (IIM L, Winner-
ICON ‘08)
I wont use much words because I feel words don’t fully express your true
Emotions. It was a wonderful emotional experience for me and i liked the
round where you had Psychiatrist and Army Personnel judging candidates
on their own parameters. It was a unique experience for me.

13. THEICON 2.0

14. TEAM ICON 3.0
Recruitment beginning Soon!!!
I love the name of Honour more than I fear Death