Amidst the scramble to get good content, boost SEO, and other time-honored marketing efforts, most of the marketers underestimate the importance of ensuring top-notch UX in driving sales. Here are a few tips on improving your e-commerce sales through enhancement of UX. Reach us at: services@suyati.com

2. Amidst the scramble to get good
content, boost SEO, and other time-
honored marketing efforts, most of
the marketers underestimate the
importance of ensuring top-notch UX
in driving sales.
Why UX?

3. • UX is a key factor which responsible for boosting the
conversion rate and sales of a company.
• SEO, which plays a big role in attracting unique visitors
to the digital asset, is itself influenced by UX.
• A good UX boosts SEO, bringing in more visitors.
The role of UX

4. • As a business you need to pay heed
to the following UX considerations,
to increase the chances of
conversion, and enhance sales
• Check out the top seven
considerations in the following
slides

5. Understand what target customers want
“Power shoppers” generally seek a
technically and strategically sound user
experience, whereas “recreational
shoppers,” who prefer to hang around
seek an alluring experience.

6. Take care of the basics
• Regardless of the type of experience
users prefer, it pays to take care of the
basics
• A perfect layout; high quality images
without any glitches is a must

7. Make things easy
• A complex design may look attractive,
but can be difficult to navigate, and
may turn away users.
• Make sure the user experience is lucid
and seamless.

8. Provide Options
• Never assume what visitors would prefer
• Let visitors take such decision themselves
• Provide visitors with exciting options

9. Automation is inevitable
• As a rule, the more automated
the ordering process, the
smoother it is
• It may also improve accuracy and
make back-office processing
more efficient

10. Cache is the key
The solution to customer ease is
to cache all information in form fields,
and save the progression until check
out, so that customers do not have to
repeat the process all over again

11. Pay heed to time-tested conventions
• Empirical evidence suggests that an “add to cart”
option increases the conversion rate, rather than
a direct “buy now” option.
• Likewise, the absence of a “save for later” option
in the shopping cart runs the risk of losing the
entire sale altogether.

12. For Web Development and E-Commerce solutions

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15. Suyati provides marketing technology and integration services for companies
that wish to combine the best of breed solutions and create a unified approach
to customer acquisition. This unified digital marketing approach requires system
integration between various CMS and CRM platforms, and a slew of eCommerce,
Marketing Automation, Social Media Listening, email and social marketing, and
customer service systems. Our specialized knowledge in Salesforce, open source
and .Net based systems enables us to build effective custom integrated solutions
for our clients.