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The traditional in-your-face
selling long ago gave way to a
more holistic and subtle form
of marketing, known as content
marketing
The content marketing strategists need
to put on their thinking caps to keep
pace with the current trends or even
think ahead to set newer trends
We take you through the top five content
marketing trends that we think will stand out
amongst the rest for the year 2016!
1. User-generated content
Consumers like to hear from other real people
about the reviews of a product or an experience
The social media is revolutionizing
the concept of publishing articles
in quicker and innovative ways
with Facebook and Google each
coming up with their versions
2. Short is out, long is in
Long-form of content is definitely topping the SEO
charts and the user prefers to have a detailed
explanation rather than an abridged version
A study in 2012revealed that
longer texts on an average
generated more backlinks and
rank better
3. Don’t ditch the research
Research plays a great role in shaping your
content and giving it the superior edge
You need to make a mark by
making the content unique,
informative and useful for your
audience
4. Computer to replace human
We might see robotic algorithms
capable of generating automatic
content being used in more ways
than one in 2016
This could well be a future
model for content writing
5. Appealing and interactive content
A picture or a high-quality visual
representation of your product will
be far more impacting than a long
descriptive text
Innovative, high-quality videos
give companies a chance to
engage better with the
audience
Other Slideshare Decks You Might Like
That’s not all, feel free to share this information
For any queries on Marketing Technology Solutions
Suyati provides marketing technology and integration services for companies
that wish to combine the best of breed solutions and create a unified
approach to customer acquisition. This unified digital marketing approach
requires system integration between various CMS and CRM platforms, and a
slew of eCommerce, Marketing Automation, Social Media Listening, email
and social marketing, and customer service systems. Our specialized
knowledge in Salesforce, open source and .Net based systems enables us to
build effective custom integrated solutions for our clients.

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2016 Content Marketing- What's New?

  • 1.
  • 2. The traditional in-your-face selling long ago gave way to a more holistic and subtle form of marketing, known as content marketing
  • 3. The content marketing strategists need to put on their thinking caps to keep pace with the current trends or even think ahead to set newer trends
  • 4. We take you through the top five content marketing trends that we think will stand out amongst the rest for the year 2016!
  • 5. 1. User-generated content Consumers like to hear from other real people about the reviews of a product or an experience The social media is revolutionizing the concept of publishing articles in quicker and innovative ways with Facebook and Google each coming up with their versions
  • 6. 2. Short is out, long is in Long-form of content is definitely topping the SEO charts and the user prefers to have a detailed explanation rather than an abridged version A study in 2012revealed that longer texts on an average generated more backlinks and rank better
  • 7. 3. Don’t ditch the research Research plays a great role in shaping your content and giving it the superior edge You need to make a mark by making the content unique, informative and useful for your audience
  • 8. 4. Computer to replace human We might see robotic algorithms capable of generating automatic content being used in more ways than one in 2016 This could well be a future model for content writing
  • 9. 5. Appealing and interactive content A picture or a high-quality visual representation of your product will be far more impacting than a long descriptive text Innovative, high-quality videos give companies a chance to engage better with the audience
  • 10. Other Slideshare Decks You Might Like
  • 11. That’s not all, feel free to share this information
  • 12. For any queries on Marketing Technology Solutions
  • 13. Suyati provides marketing technology and integration services for companies that wish to combine the best of breed solutions and create a unified approach to customer acquisition. This unified digital marketing approach requires system integration between various CMS and CRM platforms, and a slew of eCommerce, Marketing Automation, Social Media Listening, email and social marketing, and customer service systems. Our specialized knowledge in Salesforce, open source and .Net based systems enables us to build effective custom integrated solutions for our clients.