SlideShare uma empresa Scribd logo
1 de 25
StrategyConservation
        Lands

      Otago University Symposium Public Conservation Lands 2040
                                    9 November 2011, Dunedin
How to develop strategy?
The Three Sights

• Hindsight
• Insight
• Foresight
Nation Dates: Significant events
                          Sovereignty
                          Settlement
                             Rights, Roles, Representation
                             & Responsibilities

                          Social Reform

                             Identity

                                  Social Justice

                              Economic Reform
NASA Chief Scientist Dennis M. Bushnell

1. Climate change and energy
2. Massive debt (AKA ‘The Great Correction’)
3. Water and food shortages/Environmental
   issues
4. Five simultaneous game-changing tech
   revolutions, tele-everything
5. Luddites/Individual destructive power
6. Robotics/Machine
   intelligence/Employment
7. Humans merging with the machines
What is Future Studies?
                          Scenarios

                                      Possible



                            1 2




                                                 Probable




                            3   4



                                      Possible


  2011          2025        2040
StrategyNZ: Mapping our Future March 2011
Strategy Maps
Strategy Maps
How to develop a strategy for Conservation Land?
Ministry for the Wilderness


Wild River Park
This is a private park. It is
opened to the general public only one weekend a
year. Flora, fauna and non-human landscapes are
strictly protected by the Ministry.
Area: 2000 km2
                                      As at 1 January 2040
Ministry for Economic Development


Coal Range Park
This is a private park. Rights to remove its
contents, whether it be trees or minerals, are
auctioned every two years by the Ministry.
Area:
150 km2
                                   As at 1 January 2040
Ministry for Recreation



Marilyn Fitty Park
This is a public park. It
is open 24/7 and you can make as much noise here
as you like. It is all about
fitness, hobbies, horses, bike tracks & fishing etc.

Area: 450 km2                        As at 1 January 2040
Ministry for Conservation


Happy Hiking Park
This is a public park. It is open 24/7 but you can only
walk, you cannot bring anything with wheels onto this
land. It is for current and future generations.
Area:
800 km2
                                      As at 1 January 2040
The
opportunity to
create an
environmental
platform – the
constitutional
review
2011-2013



                 — Kate Sheppard
FRENCH CONSTITUTION CHARTER FOR THE ENVIRONMENT
                                THE TEN ARTICLES
Art 1 Each person has the right to live in a balanced environment which shows
      due respect for health.
Art 2 Each person has a duty to participate in preserving and enhancing the
      environment.
Art 3 Each person shall, in the conditions provided for by law, foresee and avoid
      the occurrence of any damage which he or she may cause to the
      environment or, failing that, limit the consequences of such damage.
Art 4 Each person shall be required, in the conditions provided for by law, to
      contribute to the making good of any damage he or she may have caused to
      the environment.
Art 5 When the occurrence of any damage, albeit unpredictable in the current
      state of scientific knowledge, may seriously and irreversibly harm the
      environment, public authorities shall, with due respect for the principle
      of precaution and the areas within their jurisdiction, ensure the
      implementation of procedures for risk assessment and the adoption of
      temporary measures commensurate with the risk involved in order to deal
      with the occurrence of such damage.
FRENCH CONSTITUTION CHARTER FOR THE ENVIRONMENT
                                THE TEN ARTICLES
Art 6 Public policies shall promote sustainable development. To this end they
      shall reconcile the protection and enhancement of the environment with
      economic development and social progress.
Art 7 Each person has the right, in the conditions and to the extent provided for
      by law, to have access to any information pertaining to the environment
      in the possession of public bodies and to participate in the public
        decision-making process likely to affect the environment.
Art 8 Education and training with regard to the environment shall contribute to
      the exercising of the rights and duties set out in this Charter.
Art 9 Research and innovation shall contribute to the preservation and
      development of the environment.
Art 10 This Charter shall inspire France’s actions at both a European and an
       international level.
www.empowernz.co.nz

Thank You
Sir Paul Callaghan
 ‘So my take is,
 we simply push on,
 ignore the pessimism,
 and lead by example.
 Then suddenly we find
 ourselves surrounded
 by success and telling
 ourselves that it was
 always meant to be
 this way.’
Talent is Key
 •   Talent likes talent
 •   Talent loves good food and cafes
 •   Talent wants to be the best in the world
 •   Talent enjoys being recognised
 •   Talent thinks and acts globally
 •   Talent hates completing forms
 •   Talent gets frustrated with delays
 •   Talent needs human capital
 •   Talent grows through investment
 •   Talent follows talent
 •   Talent is key
What is Futures Studies?
      What is Strategy?
  What is a Strategy Map?
What is the difference between
management and leadership?
What is the difference between
  a puzzle and a mystery?
What is the difference between
   control and influence?
From previous slide – Strategy Map for Brazil
Innovation theme expanded showing cause and effect
Strategy Map for Brazil
Hindsight              Insight



  97-90 = 7
            7- 3 = 4
                  4-2=2
Insight and Foresight

Today, 3 billion made
$2 or less per day.     40:60




Fifty years
later, the
                        60:40
developed
countries & China
grow old – while
Africa & India
remain young.

Mais conteúdo relacionado

Mais procurados

Second Bounce of the Ball - SANZ UNDESD
Second Bounce of the Ball - SANZ UNDESDSecond Bounce of the Ball - SANZ UNDESD
Second Bounce of the Ball - SANZ UNDESDMcGuinness Institute
 
20211101 9am presented draft future of local govt review presentation
20211101 9am presented draft future of local govt review presentation20211101 9am presented draft future of local govt review presentation
20211101 9am presented draft future of local govt review presentationMcGuinness Institute
 
Long-term Planning : Working towards a sustainable future
Long-term Planning : Working towards a sustainable futureLong-term Planning : Working towards a sustainable future
Long-term Planning : Working towards a sustainable futureMcGuinness Institute
 
The Anthropocene: Global Change and the Earth System
The Anthropocene: Global Change and the Earth SystemThe Anthropocene: Global Change and the Earth System
The Anthropocene: Global Change and the Earth SystemMcGuinness Institute
 
Dennis Bushnell - Mission Aotearoa Presentation
Dennis Bushnell - Mission Aotearoa PresentationDennis Bushnell - Mission Aotearoa Presentation
Dennis Bushnell - Mission Aotearoa PresentationMcGuinness Institute
 
Four Possible Futures for New Zealand - WFS
Four Possible Futures for New Zealand - WFSFour Possible Futures for New Zealand - WFS
Four Possible Futures for New Zealand - WFSMcGuinness Institute
 
TacklingPovertyNZ Gisborne Workshop PowerPoint slides
TacklingPovertyNZ Gisborne Workshop PowerPoint slidesTacklingPovertyNZ Gisborne Workshop PowerPoint slides
TacklingPovertyNZ Gisborne Workshop PowerPoint slidesMcGuinness Institute
 
TacklingPovertyNZ Kaitaia Workshop PowerPoint slides
TacklingPovertyNZ Kaitaia Workshop PowerPoint slidesTacklingPovertyNZ Kaitaia Workshop PowerPoint slides
TacklingPovertyNZ Kaitaia Workshop PowerPoint slidesMcGuinness Institute
 
Foresight activities in New Zealand
Foresight activities in New ZealandForesight activities in New Zealand
Foresight activities in New ZealandMcGuinness Institute
 
TacklingPovertyNZ Kaikohe Workshop PowerPoint slides
TacklingPovertyNZ Kaikohe Workshop PowerPoint slidesTacklingPovertyNZ Kaikohe Workshop PowerPoint slides
TacklingPovertyNZ Kaikohe Workshop PowerPoint slidesMcGuinness Institute
 
Project 2058: Helping Build A Sustainable Future
Project 2058: Helping Build A Sustainable FutureProject 2058: Helping Build A Sustainable Future
Project 2058: Helping Build A Sustainable FutureMcGuinness Institute
 

Mais procurados (20)

Second Bounce of the Ball - SANZ UNDESD
Second Bounce of the Ball - SANZ UNDESDSecond Bounce of the Ball - SANZ UNDESD
Second Bounce of the Ball - SANZ UNDESD
 
Kristin school presentation
Kristin school presentationKristin school presentation
Kristin school presentation
 
20211101 9am presented draft future of local govt review presentation
20211101 9am presented draft future of local govt review presentation20211101 9am presented draft future of local govt review presentation
20211101 9am presented draft future of local govt review presentation
 
Futures Thinking
Futures ThinkingFutures Thinking
Futures Thinking
 
Long-term Planning : Working towards a sustainable future
Long-term Planning : Working towards a sustainable futureLong-term Planning : Working towards a sustainable future
Long-term Planning : Working towards a sustainable future
 
The Anthropocene: Global Change and the Earth System
The Anthropocene: Global Change and the Earth SystemThe Anthropocene: Global Change and the Earth System
The Anthropocene: Global Change and the Earth System
 
Second Bounce of the Ball
Second Bounce of the BallSecond Bounce of the Ball
Second Bounce of the Ball
 
Passion and Pragmatism
Passion and PragmatismPassion and Pragmatism
Passion and Pragmatism
 
Dennis Bushnell - Mission Aotearoa Presentation
Dennis Bushnell - Mission Aotearoa PresentationDennis Bushnell - Mission Aotearoa Presentation
Dennis Bushnell - Mission Aotearoa Presentation
 
As Good As It Gets
As Good As It GetsAs Good As It Gets
As Good As It Gets
 
20190531 final slides
20190531 final slides20190531 final slides
20190531 final slides
 
Four Possible Futures for New Zealand - WFS
Four Possible Futures for New Zealand - WFSFour Possible Futures for New Zealand - WFS
Four Possible Futures for New Zealand - WFS
 
TacklingPovertyNZ Gisborne Workshop PowerPoint slides
TacklingPovertyNZ Gisborne Workshop PowerPoint slidesTacklingPovertyNZ Gisborne Workshop PowerPoint slides
TacklingPovertyNZ Gisborne Workshop PowerPoint slides
 
Presentation julyboston2010towfs
Presentation julyboston2010towfsPresentation julyboston2010towfs
Presentation julyboston2010towfs
 
Weak Signals and Wild Cards
Weak Signals and Wild CardsWeak Signals and Wild Cards
Weak Signals and Wild Cards
 
TacklingPovertyNZ Kaitaia Workshop PowerPoint slides
TacklingPovertyNZ Kaitaia Workshop PowerPoint slidesTacklingPovertyNZ Kaitaia Workshop PowerPoint slides
TacklingPovertyNZ Kaitaia Workshop PowerPoint slides
 
LNZ speech
LNZ speechLNZ speech
LNZ speech
 
Foresight activities in New Zealand
Foresight activities in New ZealandForesight activities in New Zealand
Foresight activities in New Zealand
 
TacklingPovertyNZ Kaikohe Workshop PowerPoint slides
TacklingPovertyNZ Kaikohe Workshop PowerPoint slidesTacklingPovertyNZ Kaikohe Workshop PowerPoint slides
TacklingPovertyNZ Kaikohe Workshop PowerPoint slides
 
Project 2058: Helping Build A Sustainable Future
Project 2058: Helping Build A Sustainable FutureProject 2058: Helping Build A Sustainable Future
Project 2058: Helping Build A Sustainable Future
 

Destaque

20151206 TacklingPovertyNZ Pre-workshop presentation
20151206 TacklingPovertyNZ Pre-workshop presentation20151206 TacklingPovertyNZ Pre-workshop presentation
20151206 TacklingPovertyNZ Pre-workshop presentationMcGuinness Institute
 
Wendy McGuinness One Integrated Report - Local Government Conference, 15 Nove...
Wendy McGuinness One Integrated Report - Local Government Conference, 15 Nove...Wendy McGuinness One Integrated Report - Local Government Conference, 15 Nove...
Wendy McGuinness One Integrated Report - Local Government Conference, 15 Nove...McGuinness Institute
 
August 2014 TalentNZ presentation at Treasury
August 2014 TalentNZ presentation at TreasuryAugust 2014 TalentNZ presentation at Treasury
August 2014 TalentNZ presentation at TreasuryMcGuinness Institute
 
20160426 ForesightNZ Pre-workshop presentation
20160426 ForesightNZ Pre-workshop presentation20160426 ForesightNZ Pre-workshop presentation
20160426 ForesightNZ Pre-workshop presentationMcGuinness Institute
 
CivicsNZ – Civics, Citizenship and Curriculum
CivicsNZ – Civics, Citizenship and CurriculumCivicsNZ – Civics, Citizenship and Curriculum
CivicsNZ – Civics, Citizenship and CurriculumMcGuinness Institute
 
Shaping national intelligence now to solve complex problems in the future
Shaping national intelligence now to solve complex problems in the futureShaping national intelligence now to solve complex problems in the future
Shaping national intelligence now to solve complex problems in the futureMcGuinness Institute
 
McGuinness Institute Presentation: Government Department Strategies Index 2015
McGuinness Institute Presentation: Government Department Strategies Index 2015McGuinness Institute Presentation: Government Department Strategies Index 2015
McGuinness Institute Presentation: Government Department Strategies Index 2015McGuinness Institute
 
20151023 Strategynz - Launch of Report 15: Improving Strategy Stewardship in ...
20151023 Strategynz - Launch of Report 15: Improving Strategy Stewardship in ...20151023 Strategynz - Launch of Report 15: Improving Strategy Stewardship in ...
20151023 Strategynz - Launch of Report 15: Improving Strategy Stewardship in ...McGuinness Institute
 
20160714 StrategyNZ - One-day Workshop - Simon Wakeman Powerpoint(2016)
20160714 StrategyNZ - One-day Workshop - Simon Wakeman Powerpoint(2016) 20160714 StrategyNZ - One-day Workshop - Simon Wakeman Powerpoint(2016)
20160714 StrategyNZ - One-day Workshop - Simon Wakeman Powerpoint(2016) McGuinness Institute
 
Talent Central – It’s all about growing and retaining our talent
Talent Central – It’s all about growing and retaining our talentTalent Central – It’s all about growing and retaining our talent
Talent Central – It’s all about growing and retaining our talentMcGuinness Institute
 
20160714 StrategyNZ one-day workshop - Ian Ball powerpoint
20160714 StrategyNZ one-day workshop - Ian Ball powerpoint20160714 StrategyNZ one-day workshop - Ian Ball powerpoint
20160714 StrategyNZ one-day workshop - Ian Ball powerpointMcGuinness Institute
 
StrategyNZ: Mapping our Future presentation: World Future Society Conference,...
StrategyNZ: Mapping our Future presentation: World Future Society Conference,...StrategyNZ: Mapping our Future presentation: World Future Society Conference,...
StrategyNZ: Mapping our Future presentation: World Future Society Conference,...McGuinness Institute
 
Wendy McGuinness Otago MBA presentation 2011
Wendy McGuinness Otago MBA presentation 2011Wendy McGuinness Otago MBA presentation 2011
Wendy McGuinness Otago MBA presentation 2011McGuinness Institute
 
Thriving New Zealand, Worldly Disaster
Thriving New Zealand, Worldly DisasterThriving New Zealand, Worldly Disaster
Thriving New Zealand, Worldly DisasterMcGuinness Institute
 
20160714 StrategyNZ Workshop 2016 Presentation
20160714 StrategyNZ Workshop 2016 Presentation20160714 StrategyNZ Workshop 2016 Presentation
20160714 StrategyNZ Workshop 2016 PresentationMcGuinness Institute
 

Destaque (18)

Foresight in New Zealand
Foresight in New ZealandForesight in New Zealand
Foresight in New Zealand
 
20151206 TacklingPovertyNZ Pre-workshop presentation
20151206 TacklingPovertyNZ Pre-workshop presentation20151206 TacklingPovertyNZ Pre-workshop presentation
20151206 TacklingPovertyNZ Pre-workshop presentation
 
Wendy McGuinness One Integrated Report - Local Government Conference, 15 Nove...
Wendy McGuinness One Integrated Report - Local Government Conference, 15 Nove...Wendy McGuinness One Integrated Report - Local Government Conference, 15 Nove...
Wendy McGuinness One Integrated Report - Local Government Conference, 15 Nove...
 
August 2014 TalentNZ presentation at Treasury
August 2014 TalentNZ presentation at TreasuryAugust 2014 TalentNZ presentation at Treasury
August 2014 TalentNZ presentation at Treasury
 
20160426 ForesightNZ Pre-workshop presentation
20160426 ForesightNZ Pre-workshop presentation20160426 ForesightNZ Pre-workshop presentation
20160426 ForesightNZ Pre-workshop presentation
 
20160817 9am to 5pm is over
20160817 9am to 5pm is over20160817 9am to 5pm is over
20160817 9am to 5pm is over
 
CivicsNZ – Civics, Citizenship and Curriculum
CivicsNZ – Civics, Citizenship and CurriculumCivicsNZ – Civics, Citizenship and Curriculum
CivicsNZ – Civics, Citizenship and Curriculum
 
Shaping national intelligence now to solve complex problems in the future
Shaping national intelligence now to solve complex problems in the futureShaping national intelligence now to solve complex problems in the future
Shaping national intelligence now to solve complex problems in the future
 
McGuinness Institute Presentation: Government Department Strategies Index 2015
McGuinness Institute Presentation: Government Department Strategies Index 2015McGuinness Institute Presentation: Government Department Strategies Index 2015
McGuinness Institute Presentation: Government Department Strategies Index 2015
 
20151023 Strategynz - Launch of Report 15: Improving Strategy Stewardship in ...
20151023 Strategynz - Launch of Report 15: Improving Strategy Stewardship in ...20151023 Strategynz - Launch of Report 15: Improving Strategy Stewardship in ...
20151023 Strategynz - Launch of Report 15: Improving Strategy Stewardship in ...
 
20160714 StrategyNZ - One-day Workshop - Simon Wakeman Powerpoint(2016)
20160714 StrategyNZ - One-day Workshop - Simon Wakeman Powerpoint(2016) 20160714 StrategyNZ - One-day Workshop - Simon Wakeman Powerpoint(2016)
20160714 StrategyNZ - One-day Workshop - Simon Wakeman Powerpoint(2016)
 
Talent Central – It’s all about growing and retaining our talent
Talent Central – It’s all about growing and retaining our talentTalent Central – It’s all about growing and retaining our talent
Talent Central – It’s all about growing and retaining our talent
 
20160311 SEA Public Discussion
20160311 SEA Public Discussion20160311 SEA Public Discussion
20160311 SEA Public Discussion
 
20160714 StrategyNZ one-day workshop - Ian Ball powerpoint
20160714 StrategyNZ one-day workshop - Ian Ball powerpoint20160714 StrategyNZ one-day workshop - Ian Ball powerpoint
20160714 StrategyNZ one-day workshop - Ian Ball powerpoint
 
StrategyNZ: Mapping our Future presentation: World Future Society Conference,...
StrategyNZ: Mapping our Future presentation: World Future Society Conference,...StrategyNZ: Mapping our Future presentation: World Future Society Conference,...
StrategyNZ: Mapping our Future presentation: World Future Society Conference,...
 
Wendy McGuinness Otago MBA presentation 2011
Wendy McGuinness Otago MBA presentation 2011Wendy McGuinness Otago MBA presentation 2011
Wendy McGuinness Otago MBA presentation 2011
 
Thriving New Zealand, Worldly Disaster
Thriving New Zealand, Worldly DisasterThriving New Zealand, Worldly Disaster
Thriving New Zealand, Worldly Disaster
 
20160714 StrategyNZ Workshop 2016 Presentation
20160714 StrategyNZ Workshop 2016 Presentation20160714 StrategyNZ Workshop 2016 Presentation
20160714 StrategyNZ Workshop 2016 Presentation
 

Semelhante a Strategy: Conservation Lands - 9 November 2011

FoS Session 2
FoS Session 2FoS Session 2
FoS Session 2bfnd
 
FoS Austausch
FoS AustauschFoS Austausch
FoS Austauschbfnd
 
Society, government and environment chapter 3
Society, government and environment chapter 3Society, government and environment chapter 3
Society, government and environment chapter 3Nayan Vaghela
 
2012 landcare conference
2012 landcare conference2012 landcare conference
2012 landcare conferencegreatermary
 
Newsle terre vol-5-issue-may-2015
Newsle terre vol-5-issue-may-2015Newsle terre vol-5-issue-may-2015
Newsle terre vol-5-issue-may-2015TERRE Policy Centre
 
Introduction to Law and natural resources.pptx
Introduction to Law and natural resources.pptxIntroduction to Law and natural resources.pptx
Introduction to Law and natural resources.pptxSusarithaaPrasanna
 
Top Bay Area Climate Change Nonprofits
Top Bay Area Climate Change NonprofitsTop Bay Area Climate Change Nonprofits
Top Bay Area Climate Change NonprofitsPhilanthropedia
 
Millennium Development Goal 7 Target B
Millennium Development Goal 7 Target BMillennium Development Goal 7 Target B
Millennium Development Goal 7 Target BAmalia Giebitz
 
Hazards and safety management
Hazards and safety managementHazards and safety management
Hazards and safety managementParixit Prajapati
 
Sustainability through core engineering branches
Sustainability through core engineering branchesSustainability through core engineering branches
Sustainability through core engineering branchesBeemkumarN
 
Future generations practitioners
Future generations practitionersFuture generations practitioners
Future generations practitionersAndy Middleton
 
Sustainable Uplands Summary Presentation
Sustainable Uplands Summary PresentationSustainable Uplands Summary Presentation
Sustainable Uplands Summary PresentationAberdeen CES
 
Design principles for intelligent research investment
Design principles for intelligent research investmentDesign principles for intelligent research investment
Design principles for intelligent research investmentriel-presents
 
Sustainable development
Sustainable developmentSustainable development
Sustainable developmentAlice Herman
 
Unit 1.pptx
Unit 1.pptxUnit 1.pptx
Unit 1.pptxguess26
 
Role of youth in safeguarding the environment
Role of youth in safeguarding the environmentRole of youth in safeguarding the environment
Role of youth in safeguarding the environmentAnish Mittal
 
Contemporary issues in education
Contemporary issues in educationContemporary issues in education
Contemporary issues in educationDr. Goutam Patra
 

Semelhante a Strategy: Conservation Lands - 9 November 2011 (20)

FoS Session 2
FoS Session 2FoS Session 2
FoS Session 2
 
FoS Austausch
FoS AustauschFoS Austausch
FoS Austausch
 
Society, government and environment chapter 3
Society, government and environment chapter 3Society, government and environment chapter 3
Society, government and environment chapter 3
 
2012 landcare conference
2012 landcare conference2012 landcare conference
2012 landcare conference
 
Newsle terre vol-5-issue-may-2015
Newsle terre vol-5-issue-may-2015Newsle terre vol-5-issue-may-2015
Newsle terre vol-5-issue-may-2015
 
Introduction to Law and natural resources.pptx
Introduction to Law and natural resources.pptxIntroduction to Law and natural resources.pptx
Introduction to Law and natural resources.pptx
 
Top Bay Area Climate Change Nonprofits
Top Bay Area Climate Change NonprofitsTop Bay Area Climate Change Nonprofits
Top Bay Area Climate Change Nonprofits
 
Millennium Development Goal 7 Target B
Millennium Development Goal 7 Target BMillennium Development Goal 7 Target B
Millennium Development Goal 7 Target B
 
CIFOR presentation - Peter Holmgren
CIFOR presentation - Peter HolmgrenCIFOR presentation - Peter Holmgren
CIFOR presentation - Peter Holmgren
 
Hazards and safety management
Hazards and safety managementHazards and safety management
Hazards and safety management
 
Sustainability through core engineering branches
Sustainability through core engineering branchesSustainability through core engineering branches
Sustainability through core engineering branches
 
Evs.pdf
Evs.pdfEvs.pdf
Evs.pdf
 
Future generations practitioners
Future generations practitionersFuture generations practitioners
Future generations practitioners
 
Sustainable Uplands Summary Presentation
Sustainable Uplands Summary PresentationSustainable Uplands Summary Presentation
Sustainable Uplands Summary Presentation
 
Sustainability
SustainabilitySustainability
Sustainability
 
Design principles for intelligent research investment
Design principles for intelligent research investmentDesign principles for intelligent research investment
Design principles for intelligent research investment
 
Sustainable development
Sustainable developmentSustainable development
Sustainable development
 
Unit 1.pptx
Unit 1.pptxUnit 1.pptx
Unit 1.pptx
 
Role of youth in safeguarding the environment
Role of youth in safeguarding the environmentRole of youth in safeguarding the environment
Role of youth in safeguarding the environment
 
Contemporary issues in education
Contemporary issues in educationContemporary issues in education
Contemporary issues in education
 

Mais de McGuinness Institute

Learning lessons from early adopters of Aotearoa New Zealand Climate Standard...
Learning lessons from early adopters of Aotearoa New Zealand Climate Standard...Learning lessons from early adopters of Aotearoa New Zealand Climate Standard...
Learning lessons from early adopters of Aotearoa New Zealand Climate Standard...McGuinness Institute
 
Nation Dates (fifth edition) preview
Nation Dates (fifth edition) previewNation Dates (fifth edition) preview
Nation Dates (fifth edition) previewMcGuinness Institute
 
20231123 Foresight Tools Slideshare.pdf
20231123 Foresight Tools Slideshare.pdf20231123 Foresight Tools Slideshare.pdf
20231123 Foresight Tools Slideshare.pdfMcGuinness Institute
 
Exploring the role of aquaculture in our marine space
Exploring the role of aquaculture in our marine spaceExploring the role of aquaculture in our marine space
Exploring the role of aquaculture in our marine spaceMcGuinness Institute
 
Exploring the role of aquaculture in our marine space
Exploring the role of aquaculture in our marine spaceExploring the role of aquaculture in our marine space
Exploring the role of aquaculture in our marine spaceMcGuinness Institute
 
20230222 440pm BIG slideshow - Read-Only.pdf
20230222 440pm BIG slideshow  -  Read-Only.pdf20230222 440pm BIG slideshow  -  Read-Only.pdf
20230222 440pm BIG slideshow - Read-Only.pdfMcGuinness Institute
 
20221007 3pm McGuinness 3Waters Oral Powerpoint FINAL -plus 5.pdf
20221007 3pm McGuinness 3Waters Oral Powerpoint FINAL -plus 5.pdf20221007 3pm McGuinness 3Waters Oral Powerpoint FINAL -plus 5.pdf
20221007 3pm McGuinness 3Waters Oral Powerpoint FINAL -plus 5.pdfMcGuinness Institute
 
20220929 Futures thinking presentation 4pm.pdf
20220929 Futures thinking presentation 4pm.pdf20220929 Futures thinking presentation 4pm.pdf
20220929 Futures thinking presentation 4pm.pdfMcGuinness Institute
 
20220922 4pm West Coast Land slideshow1.pdf
20220922 4pm West Coast Land slideshow1.pdf20220922 4pm West Coast Land slideshow1.pdf
20220922 4pm West Coast Land slideshow1.pdfMcGuinness Institute
 
20220922 11am West Coast Land slideshow.pdf
20220922 11am West Coast Land slideshow.pdf20220922 11am West Coast Land slideshow.pdf
20220922 11am West Coast Land slideshow.pdfMcGuinness Institute
 
20220908 McGuinness 3Waters Oral Powerpoint FINAL V2.pdf
20220908 McGuinness 3Waters Oral Powerpoint FINAL V2.pdf20220908 McGuinness 3Waters Oral Powerpoint FINAL V2.pdf
20220908 McGuinness 3Waters Oral Powerpoint FINAL V2.pdfMcGuinness Institute
 
20220907 5pm McGuinness 3Waters Oral Powerpoint FINAL.pdf
20220907 5pm McGuinness 3Waters Oral Powerpoint FINAL.pdf20220907 5pm McGuinness 3Waters Oral Powerpoint FINAL.pdf
20220907 5pm McGuinness 3Waters Oral Powerpoint FINAL.pdfMcGuinness Institute
 
20220628 545pm GDS Handbook [FINAL] [print copy to WF].pdf
20220628 545pm GDS Handbook [FINAL]  [print copy to WF].pdf20220628 545pm GDS Handbook [FINAL]  [print copy to WF].pdf
20220628 545pm GDS Handbook [FINAL] [print copy to WF].pdfMcGuinness Institute
 
2021 Government Department Strategies Index Handbook – He Puna Rautaki
2021 Government Department Strategies Index Handbook – He Puna Rautaki2021 Government Department Strategies Index Handbook – He Puna Rautaki
2021 Government Department Strategies Index Handbook – He Puna RautakiMcGuinness Institute
 
20211210 12.55pm akl council governance group (final)
20211210 12.55pm akl council governance group (final)20211210 12.55pm akl council governance group (final)
20211210 12.55pm akl council governance group (final)McGuinness Institute
 
20211122 future local govt presentation [18 nov]
20211122 future local govt presentation [18 nov]20211122 future local govt presentation [18 nov]
20211122 future local govt presentation [18 nov]McGuinness Institute
 
20211029 5pm presented draft future of local govt review presentation
20211029 5pm presented draft future of local govt review presentation20211029 5pm presented draft future of local govt review presentation
20211029 5pm presented draft future of local govt review presentationMcGuinness Institute
 
20211028 singapore presentation (27 oct) read-only
20211028 singapore presentation (27 oct)     read-only20211028 singapore presentation (27 oct)     read-only
20211028 singapore presentation (27 oct) read-onlyMcGuinness Institute
 

Mais de McGuinness Institute (20)

Learning lessons from early adopters of Aotearoa New Zealand Climate Standard...
Learning lessons from early adopters of Aotearoa New Zealand Climate Standard...Learning lessons from early adopters of Aotearoa New Zealand Climate Standard...
Learning lessons from early adopters of Aotearoa New Zealand Climate Standard...
 
Nation Dates (fifth edition) preview
Nation Dates (fifth edition) previewNation Dates (fifth edition) preview
Nation Dates (fifth edition) preview
 
20231123 Foresight Tools Slideshare.pdf
20231123 Foresight Tools Slideshare.pdf20231123 Foresight Tools Slideshare.pdf
20231123 Foresight Tools Slideshare.pdf
 
Exploring the role of aquaculture in our marine space
Exploring the role of aquaculture in our marine spaceExploring the role of aquaculture in our marine space
Exploring the role of aquaculture in our marine space
 
Exploring the role of aquaculture in our marine space
Exploring the role of aquaculture in our marine spaceExploring the role of aquaculture in our marine space
Exploring the role of aquaculture in our marine space
 
20230222 440pm BIG slideshow - Read-Only.pdf
20230222 440pm BIG slideshow  -  Read-Only.pdf20230222 440pm BIG slideshow  -  Read-Only.pdf
20230222 440pm BIG slideshow - Read-Only.pdf
 
20221007 3pm McGuinness 3Waters Oral Powerpoint FINAL -plus 5.pdf
20221007 3pm McGuinness 3Waters Oral Powerpoint FINAL -plus 5.pdf20221007 3pm McGuinness 3Waters Oral Powerpoint FINAL -plus 5.pdf
20221007 3pm McGuinness 3Waters Oral Powerpoint FINAL -plus 5.pdf
 
20220929 Futures thinking presentation 4pm.pdf
20220929 Futures thinking presentation 4pm.pdf20220929 Futures thinking presentation 4pm.pdf
20220929 Futures thinking presentation 4pm.pdf
 
WP 2021:14 Slideshare .pdf
WP 2021:14 Slideshare .pdfWP 2021:14 Slideshare .pdf
WP 2021:14 Slideshare .pdf
 
20220922 4pm West Coast Land slideshow1.pdf
20220922 4pm West Coast Land slideshow1.pdf20220922 4pm West Coast Land slideshow1.pdf
20220922 4pm West Coast Land slideshow1.pdf
 
20220922 11am West Coast Land slideshow.pdf
20220922 11am West Coast Land slideshow.pdf20220922 11am West Coast Land slideshow.pdf
20220922 11am West Coast Land slideshow.pdf
 
20220908 McGuinness 3Waters Oral Powerpoint FINAL V2.pdf
20220908 McGuinness 3Waters Oral Powerpoint FINAL V2.pdf20220908 McGuinness 3Waters Oral Powerpoint FINAL V2.pdf
20220908 McGuinness 3Waters Oral Powerpoint FINAL V2.pdf
 
20220907 5pm McGuinness 3Waters Oral Powerpoint FINAL.pdf
20220907 5pm McGuinness 3Waters Oral Powerpoint FINAL.pdf20220907 5pm McGuinness 3Waters Oral Powerpoint FINAL.pdf
20220907 5pm McGuinness 3Waters Oral Powerpoint FINAL.pdf
 
20220628 545pm GDS Handbook [FINAL] [print copy to WF].pdf
20220628 545pm GDS Handbook [FINAL]  [print copy to WF].pdf20220628 545pm GDS Handbook [FINAL]  [print copy to WF].pdf
20220628 545pm GDS Handbook [FINAL] [print copy to WF].pdf
 
2021 Government Department Strategies Index Handbook – He Puna Rautaki
2021 Government Department Strategies Index Handbook – He Puna Rautaki2021 Government Department Strategies Index Handbook – He Puna Rautaki
2021 Government Department Strategies Index Handbook – He Puna Rautaki
 
20211210 12.55pm akl council governance group (final)
20211210 12.55pm akl council governance group (final)20211210 12.55pm akl council governance group (final)
20211210 12.55pm akl council governance group (final)
 
20211122 future local govt presentation [18 nov]
20211122 future local govt presentation [18 nov]20211122 future local govt presentation [18 nov]
20211122 future local govt presentation [18 nov]
 
20211022 nzks presentation
20211022 nzks presentation20211022 nzks presentation
20211022 nzks presentation
 
20211029 5pm presented draft future of local govt review presentation
20211029 5pm presented draft future of local govt review presentation20211029 5pm presented draft future of local govt review presentation
20211029 5pm presented draft future of local govt review presentation
 
20211028 singapore presentation (27 oct) read-only
20211028 singapore presentation (27 oct)     read-only20211028 singapore presentation (27 oct)     read-only
20211028 singapore presentation (27 oct) read-only
 

Último

Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for BeginnersSabitha Banu
 
ENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomnelietumpap1
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Mark Reed
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxCarlos105
 
Judging the Relevance and worth of ideas part 2.pptx
Judging the Relevance  and worth of ideas part 2.pptxJudging the Relevance  and worth of ideas part 2.pptx
Judging the Relevance and worth of ideas part 2.pptxSherlyMaeNeri
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxthorishapillay1
 
Science 7 Quarter 4 Module 2: Natural Resources.pptx
Science 7 Quarter 4 Module 2: Natural Resources.pptxScience 7 Quarter 4 Module 2: Natural Resources.pptx
Science 7 Quarter 4 Module 2: Natural Resources.pptxMaryGraceBautista27
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPCeline George
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersSabitha Banu
 
Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Jisc
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfTechSoup
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxHumphrey A Beña
 
ACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfSpandanaRallapalli
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYKayeClaireEstoconing
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceSamikshaHamane
 
ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4MiaBumagat1
 
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...Postal Advocate Inc.
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxDr.Ibrahim Hassaan
 

Último (20)

Full Stack Web Development Course for Beginners
Full Stack Web Development Course  for BeginnersFull Stack Web Development Course  for Beginners
Full Stack Web Development Course for Beginners
 
ENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choomENGLISH6-Q4-W3.pptxqurter our high choom
ENGLISH6-Q4-W3.pptxqurter our high choom
 
Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)Influencing policy (training slides from Fast Track Impact)
Influencing policy (training slides from Fast Track Impact)
 
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptxBarangay Council for the Protection of Children (BCPC) Orientation.pptx
Barangay Council for the Protection of Children (BCPC) Orientation.pptx
 
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptxYOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
YOUVE GOT EMAIL_FINALS_EL_DORADO_2024.pptx
 
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptxFINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
FINALS_OF_LEFT_ON_C'N_EL_DORADO_2024.pptx
 
Judging the Relevance and worth of ideas part 2.pptx
Judging the Relevance  and worth of ideas part 2.pptxJudging the Relevance  and worth of ideas part 2.pptx
Judging the Relevance and worth of ideas part 2.pptx
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptx
 
Science 7 Quarter 4 Module 2: Natural Resources.pptx
Science 7 Quarter 4 Module 2: Natural Resources.pptxScience 7 Quarter 4 Module 2: Natural Resources.pptx
Science 7 Quarter 4 Module 2: Natural Resources.pptx
 
How to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERPHow to do quick user assign in kanban in Odoo 17 ERP
How to do quick user assign in kanban in Odoo 17 ERP
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginners
 
Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...
 
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdfInclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
Inclusivity Essentials_ Creating Accessible Websites for Nonprofits .pdf
 
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptxINTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
INTRODUCTION TO CATHOLIC CHRISTOLOGY.pptx
 
ACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdfACC 2024 Chronicles. Cardiology. Exam.pdf
ACC 2024 Chronicles. Cardiology. Exam.pdf
 
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITYISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
ISYU TUNGKOL SA SEKSWLADIDA (ISSUE ABOUT SEXUALITY
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in Pharmacovigilance
 
ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4ANG SEKTOR NG agrikultura.pptx QUARTER 4
ANG SEKTOR NG agrikultura.pptx QUARTER 4
 
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
USPS® Forced Meter Migration - How to Know if Your Postage Meter Will Soon be...
 
Gas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptxGas measurement O2,Co2,& ph) 04/2024.pptx
Gas measurement O2,Co2,& ph) 04/2024.pptx
 

Strategy: Conservation Lands - 9 November 2011

  • 1. StrategyConservation Lands Otago University Symposium Public Conservation Lands 2040 9 November 2011, Dunedin
  • 2. How to develop strategy?
  • 3. The Three Sights • Hindsight • Insight • Foresight
  • 4. Nation Dates: Significant events Sovereignty Settlement Rights, Roles, Representation & Responsibilities Social Reform Identity Social Justice Economic Reform
  • 5. NASA Chief Scientist Dennis M. Bushnell 1. Climate change and energy 2. Massive debt (AKA ‘The Great Correction’) 3. Water and food shortages/Environmental issues 4. Five simultaneous game-changing tech revolutions, tele-everything 5. Luddites/Individual destructive power 6. Robotics/Machine intelligence/Employment 7. Humans merging with the machines
  • 6. What is Future Studies? Scenarios Possible 1 2 Probable 3 4 Possible 2011 2025 2040
  • 7. StrategyNZ: Mapping our Future March 2011
  • 10. How to develop a strategy for Conservation Land?
  • 11. Ministry for the Wilderness Wild River Park
This is a private park. It is opened to the general public only one weekend a year. Flora, fauna and non-human landscapes are strictly protected by the Ministry. Area: 2000 km2 As at 1 January 2040
  • 12. Ministry for Economic Development
 Coal Range Park This is a private park. Rights to remove its contents, whether it be trees or minerals, are auctioned every two years by the Ministry.
Area: 150 km2 As at 1 January 2040
  • 13. Ministry for Recreation Marilyn Fitty Park
This is a public park. It is open 24/7 and you can make as much noise here as you like. It is all about fitness, hobbies, horses, bike tracks & fishing etc. 
Area: 450 km2 As at 1 January 2040
  • 14. Ministry for Conservation
 Happy Hiking Park This is a public park. It is open 24/7 but you can only walk, you cannot bring anything with wheels onto this land. It is for current and future generations.
Area: 800 km2 As at 1 January 2040
  • 15. The opportunity to create an environmental platform – the constitutional review 2011-2013 — Kate Sheppard
  • 16. FRENCH CONSTITUTION CHARTER FOR THE ENVIRONMENT THE TEN ARTICLES Art 1 Each person has the right to live in a balanced environment which shows due respect for health. Art 2 Each person has a duty to participate in preserving and enhancing the environment. Art 3 Each person shall, in the conditions provided for by law, foresee and avoid the occurrence of any damage which he or she may cause to the environment or, failing that, limit the consequences of such damage. Art 4 Each person shall be required, in the conditions provided for by law, to contribute to the making good of any damage he or she may have caused to the environment. Art 5 When the occurrence of any damage, albeit unpredictable in the current state of scientific knowledge, may seriously and irreversibly harm the environment, public authorities shall, with due respect for the principle of precaution and the areas within their jurisdiction, ensure the implementation of procedures for risk assessment and the adoption of temporary measures commensurate with the risk involved in order to deal with the occurrence of such damage.
  • 17. FRENCH CONSTITUTION CHARTER FOR THE ENVIRONMENT THE TEN ARTICLES Art 6 Public policies shall promote sustainable development. To this end they shall reconcile the protection and enhancement of the environment with economic development and social progress. Art 7 Each person has the right, in the conditions and to the extent provided for by law, to have access to any information pertaining to the environment in the possession of public bodies and to participate in the public decision-making process likely to affect the environment. Art 8 Education and training with regard to the environment shall contribute to the exercising of the rights and duties set out in this Charter. Art 9 Research and innovation shall contribute to the preservation and development of the environment. Art 10 This Charter shall inspire France’s actions at both a European and an international level.
  • 19. Sir Paul Callaghan ‘So my take is, we simply push on, ignore the pessimism, and lead by example. Then suddenly we find ourselves surrounded by success and telling ourselves that it was always meant to be this way.’
  • 20. Talent is Key • Talent likes talent • Talent loves good food and cafes • Talent wants to be the best in the world • Talent enjoys being recognised • Talent thinks and acts globally • Talent hates completing forms • Talent gets frustrated with delays • Talent needs human capital • Talent grows through investment • Talent follows talent • Talent is key
  • 21. What is Futures Studies? What is Strategy? What is a Strategy Map? What is the difference between management and leadership? What is the difference between a puzzle and a mystery? What is the difference between control and influence?
  • 22. From previous slide – Strategy Map for Brazil Innovation theme expanded showing cause and effect
  • 24. Hindsight Insight 97-90 = 7 7- 3 = 4 4-2=2
  • 25. Insight and Foresight Today, 3 billion made $2 or less per day. 40:60 Fifty years later, the 60:40 developed countries & China grow old – while Africa & India remain young.

Notas do Editor

  1. http://www.koreabrand.net/en/util/util_about_pcnb.doYou are here : Home>About PCNBThe Presidential Council on Nation Branding (PCNB) was established on January 22, 2009 to enhance Korea's national status and prestige in the international community by implementing systematic and comprehensive strategies.Just as a corporate brand influences a product's value, so a national brand has a great impact on the evaluation of its citizens, companies and products. The PCNB was launched to raise awareness of the Korean brand among people all over the world. Korea successfully hosting the G20 summit in 2010, has actively participated in a wide range of global activities, nevertheless there are many who are still unfamiliar with Korea as a nation.The most important mission of the PCNB is to inform the world about Korea. The PCNB is dedicated to promoting Korea's image as a country that contributes to international society, a country that produces world-class products and services, and a country that respects other cultures.Our Vision:To create a caring nation loved by allOur Strategy:1. To play the role of a governmental control tower for nation branding based on a master plan designed to raise the nation's international standing. 2. To pursue differentiated branding strategies according to the awareness of Korea by continent/country as part of a plan to achieve systematic management of the national reputation. 3. To reflect public opinion in government policies by gathering feedback from citizens and foreigners imbued with a love of Korea and all things Korean
  2. http://www.bu.edu/globalfuture/news/PICMissionStatement.pdf
  3. http://www.bu.edu/globalfuture/news/PICMissionStatement.pdf
  4. http://www.bu.edu/globalfuture/news/PICMissionStatement.pdf
  5. http://www.bu.edu/globalfuture/news/PICMissionStatement.pdf
  6. http://www.bu.edu/globalfuture/news/PICMissionStatement.pdf