Upstart Disruptors Reshaping the Future - Danae Ringleman
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The pressing need to shift our global economy to sustainable consumption represent one of the biggest opportunities of our time for disruptive innovation. All over the world, out of the box thinkers are bringing disruptive ideas to market in response. Here are few of our favorites, each of which represents a different disruptive idea that has the potential to dramatically shift the flow of funds in the markets in which they operate.
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Upstart Disruptors Reshaping the Future - Danae Ringleman
- 1. Upstart Disruptors Reshaping the Future ¡ Danae Ringelmann, Co-Founder, Indiegogo Sustainable Brands London Conference
- 2. “Harnessing the Crowd” Danae Ringelmann Co-founder, Indiegogo @gogodanae
- 3. Crowdfunding is not new…
- 4. Crowdfunding is not new… Over $100,000 raised Average contribution: $0.89
- 5. Crowdfunding is… Pooling of funds from the people who are passionate about an idea One dollar at a time Often in return for a… “Perk” or Token of thanks
- 6. Who… Non-profit Maker Dancer Inventor Religious org Designer Game Developer Entrepreneur Food lover Musician Artist Small Business Community Activist Writer Photographer
- 7. What is new… Rise of social Crowdfunding = networking efficient Adoption of + online payments accessible + 24/7/365 fun
- 8. How It Works Goal 1. Create a campaign Pitch Perks
- 9. How It Works Update 1. Create a campaign 2. Engage community Share
- 10. How It Works Raise $ 1. Create a campaign 2. Engage community 3. Raise money
- 11. How It Works 1. Create a campaign 2. Engage community Perks 3. Raise money 4. Fulfill perks
- 12. Who…individuals Causes $48,806 509 Activist: “Pastor Marion” raised funders Artists $18,670 141 Causes Film: “Salam Dunk” raised funders $48,806 raised 509 Entrepreneurs $158,685 302 funders Inventor: Jean-Marque raised funders
- 13. … and organizations Non-Profits $758,000 Foundations Governments $1,370,461 Brands $358,063 Banks, VCs 200,000 Euros
- 14. What is Disruptive…. Non-Profits Outsourcing Foundations Governments Matching Brands Cause Marktng Banks, VCs Incubation
- 17. Benefits of crowdfunding $$$ Marketing Just one Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Re-market
- 18. Benefits of crowdfunding Marketing Market validation
- 19. Benefits of crowdfunding Marketing Market validation Spark social conversations
- 20. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback
- 21. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback Test Pricing
- 22. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement
- 23. Benefits of crowdfunding Indiegogo Dashboard Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Jan drove 1300 views which resulted in $3,300
- 24. Benefits of crowdfunding Marketing Market validation Spark social conversations Market research/feedback Test Pricing Multi-level engagement Identify $ocial influencers Re-market
- 25. Anyone, Anything, Anywhere Emmy s Organics $13,412 63 Makepeace Brothers $5,810 114 Design Junction $2,976 26 FOOD RAISED FUNDERS MUSIC RAISED FUNDERS SMALL BUSINESS RAISED FUNDERS Impossibly Funky $4,062 80 New Left Media $21,837 363 Walking Audio Tour $7,281 69 MAGAZINE RAISED FUNDERS WEB SERIES RAISED FUNDERS COMMUNITY RAISED FUNDERS