1. The
SHIFT
Report
Understanding
the
cultural
shi8
to
sustainability
Kiers<n
De
West
Ci

2. The SHIFT Report
Understanding the cultural shift to
sustainability:
the sustainability + people + brand + culture
equation
@hellokier
@theshiftreport
Saturday, June 4, 2011

3. The Death of Green Marketing
The Selfish Gene
White Elephants and
The Craving For Community
@hellokier 2
@theshiftreport
Saturday, June 4, 2011

4. Attitude action disconnects and how brands can help
fulfill a burning desire
3
Saturday, June 4, 2011

5. About Ci
Ci is a strategic brand & research consultancy
specializing in the cultural shift to sustainability and
the relationship between sustainability, people,
culture & brands.
Sustainability is a tool for innovation.
We produce research and insight for innovation,
business success & positive change:
The SHIFT Report
@hellokier
@theshiftreport
Saturday, June 4, 2011

6. The Death of Green Marketing
The issues that define sustainability
The silo’d mentality of sustainability marketing
The baggage of language
@hellokier
@theshiftreport
Saturday, June 4, 2011

7. TWITTER
@hellokier
EMAIL
kierstin@ci-shift.com
WEB
www.ci-shift.com
Saturday, June 4, 2011

8. Saturday, June 4, 2011

9. Sustainability framework:
Consumers’ Four Pillars of Sustainability™
Silo’d Thinking
Saturday, June 4, 2011

10. Systems Thinking 9
Saturday, June 4, 2011

11. 10
Saturday, June 4, 2011

12. Presentationzen.com 11
Saturday, June 4, 2011

13. The selfish gene
The myth of the we generation
Going to where people are, connecting with how
they are vs. telling them where to go
and how to be
Authenticity + Alignment
@hellokier
@theshiftreport
Saturday, June 4, 2011

14. 13
Saturday, June 4, 2011

15. Tapping into the lifestyle people are leading
14
Saturday, June 4, 2011

16. 15
Saturday, June 4, 2011

17. 16
Saturday, June 4, 2011

18. White Elephants and What We are Craving
@hellokier
@theshiftreport
Saturday, June 4, 2011

19. 18
Saturday, June 4, 2011

20. Looking Ahead: Growing Cultural Conversations
Empathy, Happiness, Compassion
(And why Greenpeace should be promoting
meditation)
Saturday, June 4, 2011

21. 20
Saturday, June 4, 2011

22. 21
Saturday, June 4, 2011

23. Saturday, June 4, 2011

24. Thank You.
Play On.
23
Saturday, June 4, 2011