These slides were presented at the Sustainable Brands London 2013 Conference, to view the associated video or listen to the audio of the presentation please visit www.sustainablebrands.com/digital_learning/brand_innovation/people-perspectives-sustainable-innovation

2. People Perspectives
in Sustainable Innovation
Jacobine Das Gupta
Sustainable Brands London 2013
@DSM

3. CONFIDENTIAL
Our purpose is to create brighter lives
for people today and generations to come
Health
Nutrition
Materials

4. CONFIDENTIAL
How to develop products with
a measurable positive impact on people?
Trends: transparency, social responsibility,
measurement and ‘guilt free’ consumption

5. CONFIDENTIAL
Metrics & aspirations
‘If you can’t measure it,
you can’t manage it’
‘If you don’t imagine it,
it won’t get done’
P. Drucker
S. Lydenberg
5
Page

6. People+

7. CONFIDENTIAL
Taking care of consumers
employees and communities
Edelweiss
consumers: higher skin resistance and better skin feel
employees & communities: training, local sourcing
local farming principles, alpine flora diversity

8. CONFIDENTIAL
Taking care of
consumers and
employees
Waterborne paints
consumers & employees:
reduced health risks

9. CONFIDENTIAL
Taking care of consumers and communities
Fortified rice
consumers & communities:
physical and mental health
learning and earning capabilities

10. People
Planet
Profit