How a celebrity insider can help engage and shift an entire business ecosystem

1. Amber Valletta Master & Muse
@AmberValletta
How a Celebrity Insider Can Help Engage
and Shift an Entire Business Ecosystem

6. THE
BEAUTIFUL
LIFE
DESTRUCTIVE
PRACTICES

8. IMAGE CONSUMER
TRUTHBRAND
INFLUENCER

9. EDUCATED CONSUMER
PRODUCT STORY
=
VALUED INFLUENCER
RESPONSIBLE BRAND
+
+
$
TRIPLE BRANDING

10. RESPONSIBLE
PRODUCT
RESPONSIBLE
BRAND

11. X

13. #BUY
BETTER

14. EDUCATED CONSUMER
WESTWOOD BAG STORY
=
AMBER VALLETTA
YOOXYGEN
+
+
TRIPLE BRANDING

15. EDUCATED CONSUMER
SILVERSTEIN ZERO WASTE
=
AMBER VALLETTA
YOOXYGEN
+
+
TRIPLE BRANDING

16. COMPANY
ASK FOR CHANGE
INFLUENCER
EDUCATED CONSUMER
REAL
CHANGE
$
CUSTOMER FEEDBACK LOOP

17. X
X

18. EDUCATED CONSUMER
CONSCIOUS COLLECTION
=
AMBER VALLETTA
YOOXYGEN
+
+
TRIPLE BRANDING

19. LEXUS / L STUDIO AMBER VALLETTAX

20. LIFESTYLE
VALUES
VALUED INFLUENCER

21. PRODUCT
STORY
ORIGIN
STORY
HOW IS A PRODUCT MADE?

22. PRODUCT
STORY
ETHICAL RESOURCES HELP TELL THE STORY

23. Made in a Free World
empowers individuals, groups,
and businesses with innovative
solutions to end the system of
slavery together. Made In A Free
World companies are
committed to protect freedom
in their supply chains—from
those who source the raw
materials to the workers who
assemble the finished products.
Fashion Positive is the first and
only comprehensive program
that helps fashion brands,
designers and suppliers
continuously improve how
clothes are made. The program
helps fashion businesses look at
five categories: material health,
material reuse, renewable
energy, water stewardship and
social fairness.

24. EDUCATED CONSUMER
PRODUCT STORY
=
VALUED INFLUENCER
RESPONSIBLE BRAND
+
+
TRIPLE BRANDING

25. WE CAN STOP THE CRISIS
MEANINGFUL
CHANGE
EDUCATED,
EMPOWERED
CONSUMER

26. TAKE ACTION
PICK A PRODUCT AND MAKE A MORE RESPONSIBLE VERSION
MEET WITH ETHICAL RESOURCES TO HELP
KNOW THE STORY ABOUT HOW THE PRODUCT IS MADE
MARKET THE STORY ABOUT HOW THE PRODUCT IS MADE
USE VALUED INFLUENCERS TO HELP
AS A CONSUMER - BUY BETTER AND DEMAND MORE
TRANSPARENCY BY ASKING BRANDS: WHO MADE MY
CLOTHES? AND WHERE WERE THEY MADE?

27. “THERE IS NO BEAUTY IN
THE FINEST CLOTH
IF IT MAKES HUNGER AND
UNHAPPINESS.”
- GHANDI