4. 44
how you Tell your sTory reAlly mATTers
Today’s Goal: to give you tools to
avoid 5 common marketing sins.
By recognizing the sins, you can
craft an empowering brand story
that activates your audience.
5. 55
AgendA
The 5 Deadly Sins of Marketing
Small group exercise
The 5 Remedies for the 5 Deadly Sins
Brand Storytelling Tools and Resources
6. 66
A QuesTion for you
What types of stories are you most trying to tell?
Press the appropriate number on your telephone
communiTy Building And engAgemenT
mArkeTing And sAles
AcTivism & educATion
leAdership And inTernAl communicATion
oTher
11. 1111
sin #4
insinceriTy
When you lose yourself
in the hopes of pleasing
your audience, you risk
being insincere.
“if there is no planet,
where will you drive?”
12. 1212
sin #5
gimmickry
Gimmickry is the empty,
opposed to the far more
inspiring kind of funny
that comes from hearing
something we know to
be true.
13. 1313
smAll group exercise
introduce yourself to your group:
name, organization and role
Which marketing sin is your brand
most vulnerable to, and why?
Vanity
Authority
Gimmickry
22. ThAnk you
VP of Marketing
frankie@freerange.com
Drew Beam
Director of Innovation
drew@freerange.com
facebook.com/freerange
@freerangestudio #epicbrandstory
linkedin.com/company/free-range-studios