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2013 Retail Sustainability Report
FUELING CONTINUOUS DEVELOPMENT
Special thanks to our sponsor:




                 (www.ey.com/climatechange)




2
AT A GLANCE

    Retail companies’ sustainability programs are
    following a continuous development curve. They
    begin by developing programs and practices,
    implementing strategies and technologies, and
    collaborating internally and externally. These
    activities uncover significant business benefits
    that fuel further investment in turn. As the retail
    sustainability field evolves, a class of top
    performers has emerged—those companies that
    have defined the development curve for the
    industry by embracing the full breadth of
    sustainability activities, thereby achieving an
    equally wide breadth of benefits.

    The respondents to the survey that forms the
    basis of this report are retail companies
    representing more than 65,000 locations and
    $1 trillion in global revenue.




3
Letter from the Retail Industry Leaders
      Association

On behalf of the Retail Industry Leaders Association (RILA) and our member companies, we are proud to present
RILA’s second Retail Sustainability Report. For the past six years, RILA has provided resources to empower,
enhance, and accelerate sustainability activities in the retail industry; research like this report is a cornerstone of
our efforts, and is intended to help companies understand how they compare to others in the industry and where
there are opportunities for improvement.

The objective of this report is only to act as a snapshot of the industry’s sustainability programs. Between the
publication of our first Retail Sustainability Report in January, 2012 and the publication of this report, we have
found that the industry is continuing to drive progress and increase accountability on the most critical issues. Also,
through this report, we want to bring to your attention the significant business benefits retailers have achieved
from their sustainability endeavors, ranging from improved employee loyalty to decreased costs to more resilient
supply chains. As you will see illustrated in the subsequent chapters, these benefits are fueling the continued
development of sustainability programs over time. However, program development does not come without
challenge.

Please use this report to understand the core components of a sustainability program, as well as the innovative
strategies retailers are pursuing. We will continue to publish this report in future years to show how the industry is
progressing on key sustainability indicators.




          Sandy Kennedy                          Deborah White                            Adam Siegel
             President                     Executive Vice President and                  Vice President,
                                                General Counsel                         Sustainability and
                                                                                        Retail Operations




4
Report Contents

        6    About the Retail Industry Leaders Association

        7    About This Report

        8    Executive Summary: Fueling Continuous Development

        11   Managing Sustainability

             12 Team and Organizational Structures

             16 Investing and Benefiting

             19 Prioritizing and Planning

             23 Measuring and Reporting

        26   Implementing Sustainability

             27 Building Operations

             31 Supply Chain Operations

             35 Stakeholder Engagement

        40   Conclusion

        41   Appendix: Member Survey




5
About the Retail Industry Leaders Association

The Retail Industry Leaders Association (RILA) is the trade association for the world’s largest and most innovative
retail companies. RILA members include more than 200 retailers, product manufacturers, and service suppliers,
which together account for more than $1.5 trillion in annual sales, millions of American jobs, and more than
100,000 stores, manufacturing facilities, and distribution centers domestically and abroad.

The retail industry is proud of its accomplishments and excited to continue to evolve sustainability programs that
drive business value, consumer and employee loyalty, and support a healthier planet. And RILA is excited to
continue to convene the industry’s leaders and advance the practices and breadth of business benefits of retail
sustainability programs.

RILA’s Retail Sustainability Initiative (RSI) focuses on five topics key to successful retail programs:

        1.   Energy and greenhouse gas emissions
        2.   Waste and recycling
        3.   Products and supply chains
        4.   Environmental compliance
        5.   Communicating, reporting, and engaging

RSI engages retail sustainability executives to share best practices, develop new processes, and communicate
their efforts to the industry’s most crucial stakeholders. RILA uses its annual conference, benchmark studies,
collaborative partnerships, and research on behalf of retail sustainability interests to achieve the objectives set by
the five sustainability topics listed above.




6
About this Report

RILA’s first sustainability report, the 2012 Retail Sustainability Report, highlighted the major trends and best
practices within the industry in a case-study format. The report educated the industry’s stakeholders about its
sustainability achievements, goals, and challenges by highlighting the specific sustainability activities retailers are
pursuing. The report found that environmental and social considerations are beginning to supplement traditional
measures of competition, including price, service, and quality. We encourage you to reread the 2012 report to
learn more about how these trends are influencing the industry’s direction.

As we reflected on the 2012 report and brainstormed about opportunities for improvement, we determined that it
was important to update this year’s report format to provide a RILA-wide snapshot. The current report effectively
portrays a detailed view of the industry’s adoption of sustainability programs. Specifically, we asked the largest
retail companies about the indicators they use to assess the depth and breadth of their sustainability programs.

Equally important to establishing this baseline, we will update this view over time to see how the industry
progresses in the coming years. Will the industry’s efforts continue to accelerate? Will sustainability become
integrated into functions across the retail organization or remain a separate and distinct role? Will the scope of
sustainability focus areas continue to grow, or will companies hone their attention? This updated report format will
allow us to answer these questions over time.

We also recognize that it is important to show current trends. Where possible, we asked retailers about where
they see their company’s sustainability efforts progressing over the next two years. While we cannot definitively
state that the industry will follow these projections, the trends provide a view of one potential future.

SOURCES OF INFORMATION

This report was developed through two sources: a survey and in-depth interviews. The survey, which can be
found in the Appendix, was disseminated in July of 2012; 35 RILA member retailers responded, representing
more than 65,000 locations and $1 trillion in global revenue. Ten RILA member companies were interviewed and
eight companies served as report advisors.

ERNST & YOUNG INVOLVEMENT

RILA is extremely pleased that Ernst & Young LLP (www.ey.com/climatechange), a global leader in assurance,
tax, and advisory services, supported this RILA effort. Ernst & Young, an organization that is well recognized for
its sustainability leadership, provided RILA with financial and advisory support for the conceptualization and
development of the 2013 Retail Sustainability Report.




7
Executive Summary:
         Fueling Continuous Development

While developing this report, we listened to the stories, followed the funding, and analyzed the conversations that
have led to the development and subsequent growth of company sustainability programs. From that research, we
recognized that once a company kicks off a sustainability program, the program tends to grow and thrive, even in
the midst of an economic recession. ―Why?‖ we wondered. Inquiring further, we realized that, while sustainability
programs are initiated in any number of ways, their development and growth hinge on the same key elements as
any other business program. As a sustainability program matures within an organization, its business benefits
become increasingly apparent, and the business applies more funding and resources to it. We also found that a
class of top-performing companies that best exhibits this growth dynamic has emerged in the retail industry.

PROGRAM GROWTH BEGETS FURTHER GROWTH

Implementing systems that promote the expansion of resources, activities, expertise, and benefits of a particular
initiative over time can fuel continuous development. In sustainability, we see that companies who kick off
continuous development processes are growing, not only the amount and breadth of their sustainability-related
activities, but also the business benefits of those activities.

Once an organization overcomes any static friction and forms a sustainability program, success stories within the
organization further solidify the business case for sustainability, and executives take note. With proof of concept
established and the business case validated, senior management warms up to a broader range of potential
activities. Increased confidence and commitment expands the program’s resources and allows the scope of
sustainability efforts to broaden.

SUCCESSFUL PROGRAMS FEED THE GROWTH DYNAMIC

We also recognized that the same ingredients are necessary for a
sustainability program to be successful as for any other business
initiative. In particular, five characteristics allow a retailer to effectively
                                                                                  Breadth of benefits




initiate, fuel, and accelerate sustainability programs:

    1. Executive engagement. Top executives control a
       company’s purse strings and make strategic investment
       decisions. When they recognize that sustainability is not
       necessarily a cost center but rather drives strategic growth
       and innovation, there is potential to free up resources and                                                    All
       integrate sustainability priorities into the overall business                                                  Top
       strategy.
                                                                                                        Amount of activities
    2. Investment in people and systems. Ultimately it is up to people to develop, lead, and execute any new
       business process. A team focused on orchestrating sustainability efforts across an organization can, in
       turn, educate and train employees in other functional roles about the importance of sustainability in their
8
decision making. Similarly, organizations can use investments in information technology such as
        environmental management systems (EMSs), reporting platforms, decision tools, and financial calculators
        to integrate sustainability planning broadly.

    3. Measurement and tracking. The business adage ―what gets measured gets managed‖ is as true for
       sustainability as for any other effort. Setting metrics, developing a baseline, and implementing systems to
       periodically track and report makes a program accountable its progress. Measurement and tracking also
       provide the mechanisms necessary for the company to set goals and tell stories about their efforts.

    4. Goal setting. Setting goals is an integral part of a company’s business and sustainability strategies
       because the process of goal setting gains buy-in and alignment throughout the organization. To achieve
       their goals, retailers must develop strategies to engage both internal functional teams who make the
       business decisions and external stakeholders who provide resources, guidance, and services. Also,
       announcing goals internally and externally demonstrates a company’s commitment to sustainability.

    5. Storytelling. Employees of any business constantly tell stories of all kinds—from the informal anecdote at
       the water cooler to those conveyed through boardroom meetings and financial reporting. Stories are a
       crucial way for ideas, practices, and results to be shared across the enterprise, and they are a component
       of every company’s decision-making process. Showcasing sustainability opportunities and success
       stories through a variety of channels creates an exciting buzz that promotes broader awareness of
       activities and shared understanding of how sustainability relates to business objectives.

        Properly told, stories can convey the business case for programs or projects that help executives to
        prioritize sustainability as a key strategy and provide the impetus for additional investment. But
        storytelling should not be confined to those stories told within the company; creatively discussing
        company achievements related to sustainability can engage consumers and other stakeholders, driving
        consumer loyalty, brand enhancement, access to additional expertise and resources, and more.

Each of these strategies can generate new ideas related to, interest in, and investment for sustainability.

A CLASS OF TOP PERFORMERS IS EMERGING

While developing this report, we recognized that a variety of practices defined a class of top-performing
companies. These top performers are active in a wide range of sustainability-related programs—from facility
efficiency to supply chain optimization to stakeholder engagement—and achieve greater-than-average benefits.

We identified top-performing retailers as those companies who are focusing on a wide breadth of sustainability
issues. Of all the companies we surveyed, eight retailers indicated that they include more than three-quarters of
the facilities, employees, product and supply chains, and stakeholder engagement issues listed below in their
sustainability strategies.

Facilities. What are you working on?                       Employees. What are you working on?
    Energy usage                                             Store employee engagement
    Greenhouse gas emissions                                 Senior management engagement
    Water usage                                              Health and safety practices
    Waste and recycling                                      Diversity programs
    Green buildings (i.e. LEED, EPA EnergyStar)              Ethics and governance (i.e. board oversight of
    Land use and development                                    sustainability, company ethics policy)
    High-efficiency lighting
    HVAC retrofitting
9
Stakeholder engagement. What are you working on?           Product and supply chain. What are you working on?
    Consumer education                                        Measuring life cycle impacts
    Engaging suppliers                                        Product design
    Nonprofit / NGO engagement                                Materials, including chemicals of concern
    Community engagement                                      Packaging design
    Philanthropic donations                                   Manufacturing human rights impacts
    Investor relations                                        Manufacturing environmental impacts
    Government affairs                                        Sourcing locations (geographic)
                                                               Transportation and logistics
                                                               Product take-back
                                                               Product use and disposal
                                                               Plastic bag usage / reduction
                                                                  Business model innovation

In particular, top-performing companies vary from other retailers in the following ways:

Top-performing companies have sustainability teams that are led by a vice president or someone in a
higher position and average nine team members in size. The teams’ primary roles are to orchestrate internal
efforts, communicate with outside stakeholders, develop strategies, and interact with senior managers. And to do
so, they have set up working relationships across the organization, focusing on public and government relations,
the supply chain, merchandising, facilities, real estate, and construction.

Top-performing companies focus on a wide variety of facility, product lifecycle, and stakeholder management
issues. Facility improvements include waste, energy, green-building design, greenhouse gas emissions, and land
use. Product lifecycle improvements focus on transportation, materials, packaging design, and product take-back.
With regard to these issues, the sustainability team manages the development of a company’s strategy and goals,
with input from across the organization, and typically plans their efforts with a five-year strategic horizon.

As the sustainability team’s scope of responsibilities and breadth of benefits expand, top-performing companies
are increasing their team’s budget. They see a vast array of benefits from their activities, including reducing
costs, managing risks, staying ahead of regulations, and increasing revenues and profits. Risk
management activities—a crucial function for the success of any retail brand—include managing reputational
risks, energy and fuel dependencies, human rights risks in the supply chain, and commodity price fluctuations.

To track and report on their performance, top-performing companies measure their energy, material, plastic
bag, and fuel usage; waste generation; greenhouse gas emissions; and supplier code of conduct
compliance. They communicate through many channels, including their corporate website, intranet site, social
media, store signage, the Carbon Disclosure Project (CDP), and a sustainability report, which is assured
internally.




10
Chapter One:
     Managing Sustainability




11
Team and
     Organizational
     Structures
     A sustainability team is the lifeblood of a
     sustainability program. Teams orchestrate
     the development of strategies, action plans,
     and implementation efforts by working with
     a diverse group, both internal and external
     to the company. Creating a multidisciplinary
     team that focuses on sustainability
     performance improvement is the first step
     on a path to success within an organization.

     KEY FINDINGS

           Most companies have full-time
            sustainability teams. Teams are
            growing, and reporting levels are gaining
            seniority.
           Sustainability teams mainly use their
            time to orchestrate internal efforts and
            develop strategies.
           No single department stands out as
            being the champion of retail
            sustainability; instead each company
            places their team where it can be
            most effective.
           The sustainability team either manages
            or has strong alignment with both the
            environmental regulatory compliance
            and social compliance functions.




12
WHILE TEAMS GROW, SENIORITY RISES                                        least one-third of working hours. Complying with
                                                                         federal regulations, interacting with senior
Of retailers surveyed, nearly two-thirds of companies
                                                                         management, reviewing environmental metrics, and
have full-time staff dedicated to sustainability. Sixty
                                                                         researching best practices collectively make up
percent of companies have part-time staff dedicated
                                                                         another third. While teams are reporting that they
to particular aspects of sustainability.
                                                                         spend less time interacting with suppliers,
                                                                         respondents say that supplier engagement will
Figure 1. How is the sustainability staff structured within your
company?                                                                 become more important over the next five years.
                                                         % of top
                           0%   20%     40%     60%
                                                        performers       Figure 4. What percentage of your time is spent on each activity
                                                                         throughout the year?
  Full- and part-time…
   Full and part-time                                       57
  Full-time staff only                                                                                                        % of top
                                                            29                                   0%    10%    20%    30%
                                                                                                                             performers
 Part-time staff only                                       14                   Orchestrating…
                                                                          Orchestrating internally                               22
No sustainabilitypart-…
     No full- or staff                                       0             Developing strategy                                   12
                                                                            Federal compliance
                                                                                 Complying with…                                  2
Of the retailers with staff, the full-time team grew on                    Engaging executives
                                                                                                                                 12
average from a little less than three to nearly five                             Complying with…
                                                                         Complying with local law
                                                                                                                                  3
people between 2009 and 2012.                                                        Stakeholder…
                                                                          Stakeholders comms
                                                                                    Researching…                                 13
                                                                            Researching trends
                                                                             Reviewing metrics                                    8
Figure 2. How many staff members does your company devote to
sustainability?                                                                 Interacting with…
                                                                             Engaging suppliers                                   8
                                                     Staff of top                Creating public…
                                                                           Creating public reports                                5
              0        2        4        6       8
                                                     performers             Completing surveys                                    4
                                                2012
  Full-time                                              8.9                   Creating internal…
                                                                         Creating internal reports                                6
                                                2011
                                                2010
  Part-time                                             10.8
                                                2009                     REPORTING STRUCTURE VARIES

As teams grow, so too does the highest reporting                         The sustainability team does not typically report to
level of the team manager. Since 2009, 40 percent                        any single department within retail companies;
of sustainability teams gained new director positions,                   instead the reporting structure varies based on a
and 29 percent gained new vice president positions.                      number of factors. The company’s culture, the
As sustainability executives rise in seniority, they                     department with the biggest opportunity for impact,
hold more influence and receive greater attention                        and the existing resources and enthusiasm all factor
within the company.                                                      into the team’s location. For example, a retailer that
                                                                         is primarily focused on supplier engagement may
Figure 3. What is the title of the top full-time sustainability leader   select the sourcing department as the sustainability
at your company?
                                                                         lead, while a company focused on energy efficiency
                                                         % of top
                      0%         25%          50%                        in its buildings will choose the real estate or facilities
                                                        performers
                                                                         team to lead its sustainability efforts.
         EVP / SVP                                           20
     Vice president                                          60          Through our survey’s ―Other‖ option, some retail
                                                2012
   Senior director                              2011         20          sustainability teams indicated that they report
                                                2010                     directly to executive management, whether the
  Senior manager                                2009          0
                                                                         CEO, president, or another top executive. We intend
                                                                         to solicit this information through the survey more
TEAMS USE THEIR TIME FOR MANY TASKS                                      directly in the future.
All sustainability functions share common tasks.
Together, orchestrating internal efforts and
developing a sustainability strategy account for at
13
Figure 5. To what department does the sustainability leader at   developed voluntary compliance to maintain proper
your company directly report?
                                                                 working conditions and human rights throughout the
                                                     % of top
                      0%       25%        50%                    entire supply chain, from raw material sourcing to
                                                    performers
                                                                 the manufacturing process. Sustainability teams
    Public Relations                                    25
  Human Resources                                                interact with key internal departments to ensure that
                                                        13
                  Legal                                  0
                                                                 environmental and social compliance programs
            Marketing                                   13
                                                                 meet the expectations of all stakeholders.
Facilities / Real/Estate
      Facilities Real…                                   0
      Merchandising                                      0       In retail, environmental compliance considerations
         Supply Chain                                   13       mainly center on regulations from the U.S.
                 Other                                  38       Environmental Protection Agency and Department of
                                                                 Transportation, and state and local jurisdictions.
RESPONSIBILITIES ARE BROADENING                                  Specific issues include facility construction and
                                                                 maintenance like stormwater runoff, employee
Expanding a sustainability team also increases its
                                                                 health and safety practices, and hazardous product
breadth of responsibility and interaction within the
                                                                 transportation and waste management.
company. The two most common functions of
sustainability teams are strategic planning and
                                                                 Retailers’ environmental compliance programs are
tactical implementation of sustainability programs.
                                                                 managed between sustainability and environmental
To guide the strategic direction of their sustainability
                                                                 compliance operations, with half of companies
programs, teams strategize, set goals, and report on
                                                                 holding both operations in the same department and
sustainability initiatives, all while working to engage
                                                                 the other half in separate departments.
both the company’s employees and external
stakeholders. This tactical strategy extends to                  Figure 6. How strong is the alignment between your sustainability
recycling operations, energy management,                         and environmental compliance functions?
greenhouse gas reduction, and compliance with                                                                        % of top
                                                                                       0%        20%        40%
environmental regulations.                                                                                          performers
                                                                   Same department                                       0
Specific initiatives vary greatly among retailers. Each              Weak alignment                                     43
company continuously defines and refines its focus                  Strong alignment                                    29
                                                                  No env. compliance                                    29
on issues material to its business. For example,
while grocers may focus on sustainable seafood
sourcing, apparel merchandisers find addressing the              Of those retailers with environmental compliance in
working conditions of their manufacturers’                       a separate department from sustainability, the
employees more relevant. Often public awareness                  environmental compliance team is most often
and policy guide these emphases, such as                         housed under loss prevention, asset protection,
electronics retailers who find themselves                        legal, or environmental health and safety. The
increasingly invested in growing e-waste recycling               teams, while reporting to separate locations within
options. However, almost all retailers are uniformly             the organization, frequently coordinate for updates
responsive to such issues as legislation surrounding             and strategy alignment. Two of every three retailers
plastic bags since bag taxes or bans directly impact             have an environmental compliance team that is
a fairly ubiquitous feature of retail shopping.                  deeply aligned with the company’s sustainability
                                                                 initiatives.
COMPLIANCE IS THE FOUNDATION OF
                                                                 While compliance is a familiar focus area for
A SUSTAINABILITY PROGRAM
                                                                 retailers, important new issues are always emerging.
The retail industry places significant priority on               Increased awareness of chemicals of concern, as
compliance with both regulatory requirements for                 well as more comprehensive product safety and risk
environment, health, and safety, as well as industry-            mitigation, has led to an even broader emphasis on
14
regulatory compliance for those who sell products             focus their ethical sourcing efforts on their private-
with hazardous properties. These teams are                    label products.
responsible for ensuring that all products posing any
risk are in compliance with appropriate laws.                 Over the past few decades, companies have
                                                              continued to develop new strategies to educate,
Social compliance or ethical sourcing can be defined          train, and ensure—often through facility audits—that
as a continuous process in which companies refine             their supply chain partners are making products
their sourcing policies and practices to ensure the           under conditions that meet their standards. Those
health, safety, well-being, and fundamental rights of         standards are often documented and codified in
all people employed throughout their supply chain.            supplier codes of conduct, which are written and
Most often focused on in developing countries,                enforced individually or collectively through industry
social compliance is driven by ethical                        associations.
considerations, consumer interest, and
nongovernmental organizations investigating the               Nearly two out of three retailers report that their
working conditions of laborers throughout the supply          social compliance teams, like environmental
chain.                                                        compliance teams, are strongly aligned with their
                                                              sustainability teams. Almost 80 percent manage
Suppliers and retailers adhere to social                      social compliance operations in a separate
accountability standards, whether self-imposed or             department, most commonly with the merchandising,
legal, within their social compliance objectives. To          legal, public relations, or supply chain groups. These
do so, companies create and implement ethical                 groups, often with direct visibility to the supply chain,
sourcing policies and practices that extend beyond            can be most effective in ensuring compliance to
their own organization into their product supply              vendor’s codes of conduct. However, in recent
chains, both domestically and abroad. Consumer                years, the convergence of environmental
product manufacturers with well-recognized brand              sustainability and social compliance functions has
names will often have their own ethical sourcing              begun to paint a complete picture of suppliers’
policies and practices independent of the retailers           environmental and social impacts.
they sell to; therefore, retail companies typically

PRACTICES OF TOP-PERFORMING COMPANIES

 DIMENSION                               TOP TRAIT(S)
 Top sustainability leader               Vice president or above
 Size of sustainability team             Average of nine team members
 Resident departments for                Public and government relations, supply chain, merchandising, and
 part-time sustainability reports        facilities, real estate, and construction
 How the sustainability lead             Orchestrating internal efforts, communicating with stakeholder
 spends his or her day                   organizations, developing strategy, and interacting with senior managers




15
Investing and
Benefiting
All companies must rank their priorities
based on their strategic importance and
business benefits and allot them proper
funding and resources. When it comes to
sustainability, the costs of certain projects—
whether efficiency upgrades, process
changes, consumer education, employee
training, or otherwise—and the direct
resource savings are both quite tangible.
However, the additional benefits can be
even more significant than simply lower
costs. Sustainability can increase brand
loyalty and employee productivity and
retention, mitigate risk, improve community
relations, and more. Therefore, investment
in sustainability must weigh the direct costs
and savings with a host of benefits, even
those that are difficult to measure.

KEY FINDINGS

        Most companies’ sustainability
         budgets are remaining the same.
        Most companies act on sustainability
         investments that they expect to generate
         a two- to three-year payback.
        Companies see the primary benefits of
         sustainability as reduced costs, brand
         enhancement, and risk management.
        Sustainability programs target the
         management of reputational risks and
         energy and fuel price risks.




18
INVESTMENT MODELS                                                Reducing waste is another; it lowers costs and can
                                                                 even generate new revenue streams. Finally,
Developing a strong business case for sustainability
                                                                 partnering with suppliers may uncover resource
programs remains an important objective for
                                                                 efficiencies that also translate to lower costs,
companies. Retailers most commonly seek a return
                                                                 whether by reducing energy, water, material, or
on investment for sustainability projects that is
                                                                 waste. (Refer to the supply chain operations section
similar to all other investments. Across the industry,
                                                                 for a thorough discussion of supplier collaboration
the average minimum payback period for a
                                                                 around sustainability.)
sustainability project is two to three years. Top
performers, however, plan with a longer time                     Figure 8. In which of the following ways have your sustainability
horizon, and most often look for paybacks as far out             activities proven to be beneficial?
as three to five years.                                                                   0%       50%       100%
                                                                                                                       % of top
                                                                                                                      performers
Many companies expressed that projects with                                Reduced costs                                  100
                                                                    Brand enhancement
                                                                                    Brand…                                100
environmental and/or social benefits often have a
host of ancillary benefits that may difficult to quantify              Risk management                                    100
                                                                                Employee…
                                                                  Employee enthusiasm                                      63
in the direct payback calculations. Programs must
                                                                       Stay Stay ahead of…
                                                                            ahead of regs                                  88
also anticipate other factors like shareholder
                                                                         New innovations
                                                                          New sources of…                                  75
interests, future consumer or regulatory trends, or
                                                                    Satisfy stakeholders
                                                                                   Satisfy…                                75
potential risks to properly finance sustainability-
                                                                      Increased revenue                                    88
related projects.                                                                                                          88
                                                                        Increased profits
                                                                 SatisfySatisfy consumer…
                                                                         consumer demand                                   75
Figure 7. Generally, what is the minimum payback a capital
                                                                      Enter new markets                                    50
improvement project related to sustainability must show before
being approved?
                                                    % of top
                     0% 10% 20% 30% 40%                          Beyond lowered costs, brand enhancement and risk
                                                   performers
                                                                 mitigation are also crucial benefits. Seventy-one
         2-3 years                                     13
                                                                 percent of companies report that they use
         1-2 years                                     25
                                                                 sustainability activities to benefit their organization in
         3-5 years                                     38
                                                                 those ways.
 6 months to a year                                     0
      No minimum…
No minimum required                                    13
                                                                 A retailer’s corporate brand is among its most valued
 More than 5 years                                      0
                                                                 assets. Retailers invest a significant amount of
                                                                 resources to enhance their brands with consumers,
PRIMARY BENEFITS
                                                                 government, and other key stakeholders. Doing so
Retailers are reporting five primary benefits of                 keeps the company’s brand at the top of consumers’
sustainability programs: reduced costs, enhanced                 minds when they are deciding where to shop, and it
reputation, risk management, employee enthusiasm,                builds trust in the communities in which retailers
and proactive regulatory strategies. On average,                 operate. So, it is not surprising that retailers
top-performing companies recognize a wealth of                   recognize the corporate reputational rewards that
benefits that extend to increased revenues and                   sustainability brings.
profits.
                                                                 Risk mitigation, or seeking to protect the brand’s
Nearly 90 percent of respondents mentioned that                  reputation, is another crucial business objective for
their sustainability efforts are lowering costs,                 retail. Retailers manage risks like brand reputation,
primarily by improving business and resource                     energy and fuel dependencies, human rights issues
efficiency. Increasing the store, distribution center,           in the supply chain, and commodity price
and trucking fleet’s energy and fuel efficiency are              fluctuations through their sustainability programs.
only a few examples that translate to lower costs.
17
Figure 9. What risks to your business are you explicitly                the burden on local energy and landfill infrastructure.
addressing through sustainability initiatives?
                                                                        Companies that proactively address these issues will
                          0%     50%       100%       % of top
                                                                        be positioned to succeed when other such
                                                     performers
     Reputational risks                                                 regulations emerge. Top performers especially
                                                         100
        Energy / fuel…
Energy dependencies                                                     recognize this advantage.
                                                         75
        Supply chain…
Factory human rights                                     75
    Commodity price…
Commodity fluctuations                                   75             SUSTAINABILITY BUDGET
 Employee employee…
   Drop in recruiting                                    25             Sustainability budgets reflect company priorities.
  Financial instability                                  38             Many retailers report that their most recent budget
 Weather conditions
             Weather…                                    38             for sustainability activities will not change for this
                                                                        year. However, more than a quarter of companies
Fostering employee enthusiasm for recycling,                            expect to grow their budget in the coming year.
philanthropy, volunteerism in the community, and
team building through meaningful projects are also                      Figure 10. Did your sustainability budget increase, decrease, or
benefits. Sustainability projects can give employees                    remain the same for 2012?
a sense of personal pride and fulfillment, which                                               0%         25%         50%      % of top
                                                                                                                              performers
improves retention, draws in the best new talent,
                                                                          Increased in 2012                                       38
and promotes interdepartmental collaboration.
                                                                         Decreased in 2012                                         0
                                                                        Remained the same                                         25
Companies will often develop individual or industry
                                                                        No dedicated budget
                                                                              No dedicated…                                       25
voluntary programs to reduce the need for
government regulations. If a retail company
minimizes its waste generation, energy and fuel                         Furthermore, most companies report that
usage, land-use footprint, and other environmental                      sustainability continues to become more important to
impacts, and strives to improve the labor conditions                    their organization. Nearly three out of every four
of the workers across its product supply chains, it                     respondents say so, while no company says that
will have a competitive advantage when regulations                      sustainability is becoming less important.
are developed. Recent federal regulations require
                                                                        Figure 11. Is the importance of sustainability increasing,
companies to track the origin of forest products                        decreasing, or remaining the same at your company?
through their supply chains and to publicly report on                                                                          % of top
                                                                                               0%         50%       100%
the potential for the sourcing of certain conflict                                                                            performers
minerals in their products. California legislation                                Increasing                                      100
requires companies to report on certain human                                    Decreasing                                        0
rights performance standards in supply chain. And                        Remaining the same                                        0
municipalities are updating building codes to reduce

PRACTICES OF TOP-PERFORMING COMPANIES

 DIMENSION                                             TOP TRAIT(S)
 Sustainability budget                                 Increasing budget
 Project payback threshold                             Three- to five-year payback
 Benefits of sustainability programs                   Reduced costs, increased risk management, staying ahead of
                                                       regulations, increased revenues, and increased profits
 Risk mitigation                                       Addresses risks related to reputation, energy and fuel dependency,
                                                       human rights issues in the supply chain, and commodity price
                                                       fluctuations




18
Prioritizing and
    Planning
    Prioritizing, planning, executing, and
    evaluating are crucial phases to the success
    of every company’s program. Since the
    breadth of opportunities for sustainability
    programs is extensive, it is more important
    than ever to properly set priorities and plan
    for the long term. Doing so will ensure that
    companies are pursuing the opportunities
    with the greatest impact given the
    resources. When implemented correctly,
    these strategies have a significant payoff.
    The return may be in terms of measured
    lowered costs like reduced energy usage or
    intangible benefits like brand enhancement
    or a more engaged workforce.

    KEY FINDINGS

          Sustainability functions will increase in
           scope significantly over the next two
           years.
          Setting goals is an important
           component of a sustainability strategy.
          The typical planning horizon for
           sustainability strategies is five years.




1
BROADENING EFFORTS                                                improvement. All of them also define sustainability to
                                                                  include ethics and governance issues. Within their
Each company’s definition of sustainability reflects
                                                                  supply chains, they are all focusing on improving the
its business, customers, and long-term strategy.
                                                                  environmental performance of their product
However, most retailers are pursuing a core set of
                                                                  transportation and on using fewer plastic bags and
sustainability functions. More than 90 percent of
                                                                  chemicals of concern. And they all engage their
respondent companies are pursuing waste
                                                                  communities, suppliers, and partner NGOs through
reduction, energy reduction, and community
                                                                  their sustainability programs.
engagement initiatives.
                                                                  While every company develops its program in a
Notably, companies indicate that a number of
                                                                  different way, retailers follow a typical progression.
sustainability priorities will grow significantly over the
                                                                  They first tackle store, distribution center, and
next two years. Those priorities that are expected to
                                                                  transportation performance, specifically with regard
receive attention from 20 percent more companies
                                                                  to waste, energy, and fuel reduction. These
within two years include water usage; manufacturing
                                                                  environmentally beneficial activities generate easily
environmental and human rights impacts; business
                                                                  quantifiable financial benefits and quick returns.
model innovation; product design, use, take-back,
                                                                  Next, retailers engage employees and the outside
and lifecycle impact measurement; government
                                                                  stakeholders necessary for a comprehensive
affairs; customer education; and investor relations.
                                                                  program. The companies that are making the most
                                                                  progress around sustainability are focusing on issue
We defined top-performing companies as those
                                                                  areas like product development and supply chain
retailers who prioritize over three-quarters of the
                                                                  management. These may include, for example,
issues related to their facilities (Figure 12), products
                                                                  ecological assessments in cotton mills, sustainability
and supply chains (Figure 13), employees (Figure
                                                                  audits in foreign factories, or increased use of
14), and community (Figure 15) in their sustainability
                                                                  recyclable materials in products.
strategies. Nearly all of the top-performing
companies are engaged in all aspects of facilities

Figure 12. Facilities - what are/will you work on?                Figure 13. Products - what are/will you work on?
                                                      % of top                                                       % of top
                       20% 40% 60% 80% 100%                                             20% 40% 60% 80% 100%
                                                     performers                                                     performers
Waste and recycling                                      100            Transportation                                  100
                              Now
        Energy usage                                     100               Chemicals of…
                                                                  Chemicals of concern                                  100
                              2 years
     Green buildings                                     100         Packaging design                                    88
     Greenhouse gas…
      GHG emissions                                      100        Product take-back                                    88
        Water usage                                      75             Manufacturing…
                                                                   Manu. env. impacts                                    75
                                                         88             Product design                                   63
        Land Landand…
             use use
                                                                  Factory Factory labor…
                                                                          labor conditions                               75
                                                                    Sourcing locations                                   63
                                                                  Product use & disposal
                                                                      Product use and…                                   75
                                                                  Business innovation                                    50
                                                                                                            Now
                                                                  Measuring life cycle                      2 years      50




20
Figure 14. Internal organization - what are/will you work on?        Figure 15. Stakeholder engagement - what are/will you work on?
                      20% 40% 60% 80% 100%            % of top                             20% 40% 60% 80% 100%        % of top
                                                     performers                                                       performers
           Executive…
Executive engagement                                                 EngagingCommunity…
                                                                             communities
                            Now                          100                                    Now                       100
    Store employee…
  Store engagement          2 years                                         Philanthropic…
                                                                     Philanthropic donations    2 years
                                                         88                                                                88
       Health & safety
     Health and safety…                                  88           Engaging suppliers                                  100
          Ethics and…
Ethics & governance                                      100           NGO engagement                                     100
 Diversity programs                                      88          Government affairs                                    88
                                                                     ConsumerConsumer…
                                                                               education                                   88
                                                                       Investor relations                                  88

PLANNING AND SETTING GOALS                                           external stakeholders (those who provide resources,
                                                                     guidance, and services).
For any business initiative, companies must plan
their activities up to a certain horizon. One third of
                                                                     The areas and rigor for setting goals depend on the
retailers report that they typically plan their
                                                                     retailer. Some are motivated to reduce greenhouse
sustainability activities five years in advance, and
                                                                     gas emissions, water use, or waste, while others
another third plan for four year or fewer.
                                                                     look beyond operations to supplier engagement.
                                                                     Some retailers set their sights on absolute reduction,
Figure 16. What is your sustainability strategic planning horizon?
                                                      % of top
                                                                     while others pursue normalized improvements.
            0%              25%              50%                     Some set ambitious and aspirational goals with only
                                                     performers
   1 year                                                 0          minimal up front research on how they might be able
  2 years                                                 0          to achieve those goals, while others set analytically
  3 years                                                13          derived goals, ensuring they have a roadmap to
  4 years                                                 0          success before launching. Some goals are public—
  5 years                                                50          promoting awareness and accountability—while
 6+ years                                                25          others are only announced internally.

Retailers often see tangible sustainability goals as                 Table 1. Types of sustainability goals
an integral part of their business and sustainability                GOAL TYPE            EXAMPLE                PURPOSE
                                                                     Ambitious            Become carbon          Aspirational and
strategy because the process of setting goals will
                                                                                          neutral                inspirational
gain buy-in and alignment throughout their                           Grounded             Reduce waste by        Can develop a
organization. The sustainability team facilitates                                         15 percent by 2015     roadmap to achieve
nearly 60 percent of corporate sustainability goals,                 Normalized           Reduce packaging       Achievable and
                                                                                          by 25 percent per      incorporates
and most often the team develops them with a five-                                        product sold           company growth
year horizon in mind.                                                Absolute             Reduce carbon          Makes
                                                                                          emissions by 20        environmental
Figure 17. What is your company’s process for formulating your                            million metric tons    benefit explicit
corporate sustainability goals?
                                                      % of top       Not surprisingly, the most commonly reported type of
                      0% 20% 40% 60% 80%
                                                     performers      goal among retailers relate to reducing energy
 Sustainability team                                     63          usage and/or greenhouse gas emissions. Those are
    No sustainability…
No sustainability goals                                  13          the focal points of most early sustainability programs
              C suite                                    38          because of their tangible, quantifiable savings.
          Functional…
  Functional dept(s)                                     25          Through the process of setting or achieving energy
                                                                     reduction goals, companies realize the potential for
To achieve their goals, retailers must develop                       goals in other areas like waste reduction, product
strategies to engage both internal functional teams                  sourcing, and supply chain management.
(those who make the business decisions) and


21
Table 2. Stakeholders necessary to engage for each goal type
 GOAL TYPE        EXAMPLE                  EXAMPLE
                  INTERNAL                 EXTERNAL
                  STAKEHOLDERS             STAKEHOLDERS
 Reduce           Facilities, real         Landlords, utilities,
 energy use       estate, and energy       and service
                  procurement              providers
 Reduce           Facilities, real         Landlords, waste
 waste            estate, and store        haulers, and
                  employees                distributors
 Manage           Procurement,             Suppliers,
 supply           sourcing, logistics,     transportation
 chain            and product design       services, and
                                           wholesalers
 Engage the       Store employees,         Local nonprofits
 community        community affairs,       and city service
                  and                      departments
                  communications

PRACTICES OF TOP-PERFORMING COMPANIES

 DIMENSION                               TOP TRAIT(S)
 Facility focus areas                    Reducing energy usage, land use and develop impacts from construction,
                                         and waste creation, and promoting green-building design
 Internal programs                       Senior management engagement, ethics and governance, store employee
                                         engagement, diversity programs, and health and safety programs
 Product and supply chain                Transportation efficiency, plastic bag reduction, materials management
 programs                                (including chemicals of concern), packaging design, and product take-back
 Stakeholder engagement                  Suppliers, NGOs, and community engagement
 programs
 Goals                                   Set by sustainability team
 Strategic planning horizon              Five-year horizon




22
Measuring and
Reporting
In order to track and report on the progress
of sustainability programs, relevant financial,
environmental, and social metrics must be
selected. As with all business programs,
measurement can be used to hold
organizations and individuals accountable.
When corporate sustainability goals are set,
metrics and milestones are used to track
progress in areas like energy or waste
reduction or percent of suppliers in
compliance with a company’s code of
conduct.

Furthermore, external interest in corporate
sustainability performance has fueled the
need for more accurate measurement and
reporting methods. Doing so allows
companies to open dialogues with their
customers, communities, investors, and
suppliers, making their strategies known
and strengthening trust in their brand.

KEY FINDINGS

      Most retailers measure energy, fuel,
       material usage, and waste generation.
       More than 25 percent more retailers will
       begin to measure code of conduct
       compliance, water usage, suppliers
       audited for social compliance,
       renewable energy generation, and
       chemicals of concern over the next
       two years.
      Companies communicate their
       sustainability plans and performance
       through websites, intranet sites, and
       annual sustainability reports.




  23
MEASURING KEY SUSTAINABILITY METRICS                               progression of their programs, they are able to make
                                                                   adjustments to their strategies to ensure success.
The adage ―what gets measured gets managed‖ is
as true for sustainability as it is for all corporate
                                                                   ACTIVE SPEAKERS FOR ACTIVE LISTENERS
initiative. And given that retailers focus first on their
own operations, it is not surprising that the three                As retailers continue to integrate sustainability
most commonly tracked metrics—facility energy                      measures into operations, they are also more
consumption, transportation fuel usage for private or              creative in their communication strategies.
third-party fleets, and waste volumes—represent the                Achievements in sustainability can engage
impacts of company buildings and trucking fleets.                  consumers and other stakeholders, driving demand
These metrics ensure that operational issues are                   for products that are healthier, safer, and more
managed and that company managers are held                         environmentally friendly, as well as interest in
accountable for their performance.                                 companies that have strong sustainability programs.
                                                                   In turn, that demand can drive sales and investment,
While companies will continue to track these three                 simultaneously elevating the value of internal
metrics over time, nearly every company will be                    sustainability efforts and creating a need for even
tracking the 11 key metrics identified in the survey               more stakeholder communications—fueling a
by 2015. Water usage, suppliers audited, renewable                 virtuous cycle.
energy generated, and chemicals of concern will see
a significant uptick in measurement over the next                  Figure 19. Growth cycle for sustainability messaging
five years—from 50 percent or fewer of companies
tracking them now to more than 70 percent by 2015.                                        Sustainability
Notably, most top-performing companies are already                                         messaging
tracking the majority of these metrics. Retailers use
this breadth of data to trace improvements in their
operations and examine the effectiveness of their
operational and supply chain strategies.                                                                        Stakeholder
                                                                     Sustainability
                                                                                                                interest and
                                                                       activities
Figure 18. What sustainability metrics does or will your company                                                  demand
measure?
                                                   % of top
                       0%        50%      100%
                                                  performers
         Energy usage                                 100
            Fuel usage
                                                                                              Sales of
                                                      88
                                                                                            sustainable
    Waste generation                                  88                                     products
     Material recycled                                100
       Greenhouse gas…
        GHG emissions                                 88
     Plastic bag usage                                100          Retailers access a variety of channels to reach their
      Code of conduct…
Supplier CoC compliance                               88           customers, employees, and other stakeholders.
          Water usage                                 75           Many choose to highlight their efforts publicly on
     Suppliers audited…
Social compliance audits                              88           websites and privately through employee-only
   Renewable energy                                   75           intranet sites. Sustainability reports and social media
                                          Now
          Chemicals in…
 Chemicals of concern                                 25           are also common information outlets. Nearly half of
                                          2 years
                                                                   companies report to investor groups through
Internal measurements are most often reported                      mechanisms like the Carbon Disclosure Project
across an organization on an annual basis and are                  (CDP) and Dow Jones Sustainability Index (DJSI).
reviewed by the sustainability team and other                      Few companies are communicating sustainability
relevant functional departments. As teams track the                through television or radio, though the use of those


24
channels is expected to rise more than threefold                     While about two-thirds of companies currently
over the next five years.                                            produce reports, by 2015 nearly 95 percent are
                                                                     expected to be reporting on sustainability issues.
Figure 20. How do/will you communicate your sustainability           Most retailers reporting now, including the top
efforts?
                                                                     performers, are publishing reports on an annual
                                                    % of top
                       0%      50%        100%                       basis. Reports can be a point of pride for retailers,
                                                   performers
                                                                     prompting key stakeholders like employees,
  Company website                                      100
                                                                     executives, investors, customers, and suppliers to
       Intranet site                                   100
                                                                     join in the conversation. They typically cover
             Report                                    63
                                                                     relevant financial information extracted from investor
       Social media                                    100
                                                                     reports, as well as the company’s environmental and
      Store signage                                    88
                                                       75
                                                                     social objectives and performance. These reports,
        Print media
                                                       75
                                                                     often using the Global Reporting Initiative’s (GRI)
     Product labels
                                                       88
                                                                     reporting guidelines as a framework, also provide an
  Reporting (CDP…)
Reports to investors
                                                       75            organizational profile, governance indicators,
 Answering surveys
                                        Now                          management approaches, and more.
         TV or radio                    2 years        13

                                                                     Currently, the data reported in a sustainability report
THE EMERGENCE OF THE REPORT                                          can be difficult to gather, since it resides in many
Investors, consumers, and other stakeholders are                     parts of a business and lacks a common system to
becoming more sophisticated at evaluating                            account for it. Therefore, most companies focus on
companies’ efforts. To respond to the need for                       gathering the data internally in a format that they can
increased transparency, companies publicly share                     use for consistent reporting. As internal accounting
goals, strategies, milestones, and progress updates                  systems become more sophisticated and industries
with stakeholders in the form of an annual report and                develop and adopt data standards, data accuracy
on their website. These reports go by a variety of                   will become increasingly important. While more than
names, including corporate social responsibility                     60 percent of companies currently assure the
(CSR) report, corporate sustainability report, or a                  accuracy of sustainability reports internally, external
separately branded document.                                         assurance will double in the next two years.

                                                                     Figure 22. How does/will your company seek assurance on
Figure 21. How often does/will your company produce or update
                                                                     sustainability metrics?
your Sustainability Report?
                                                                                                                     % of top
                                                  % of top                                 0%      50%       100%
                   0%         50%         100%                                                                      performers
                                                 performers
                                                                      Internal assurance                    Now         88
         Monthly                                      0
                                                                      External assurance                    2 years     50
        Quarterly                                     0
         Annually                                    50
  Every two years                        Now          0
Not producing report
    Not producing…                       2 years     50


PRACTICES OF TOP-PERFORMING COMPANIES

DIMENSION                                                       TOP TRAIT(S)
Metrics being tracked internally                                Energy use, volume of materials used, plastic bag
                                                                use, fuel use, waste generation, greenhouse gas
                                                                emissions, and supplier code of conduct compliance
Communication methods                                           Website, intranet site, social media outlets, store
                                                                signage, and CDP report
Reporting assurance                                             Mainly internal assurance with a trend to external
                                                                assurance

25
Chapter Two:
     Implementing Sustainability




26
Building Operations
Retail stores and distribution centers vary
significantly in size, design, and location, but
they all have one thing in common: there
are significant opportunities to cut expenses
by reducing energy and carbon use and
waste production. New technologies
promote energy management and accurate
tracking of energy use. Store employees
and consumers are becoming ever more
conscious about sustainability, especially as
it relates to recycling.

Implementing recycling, energy
management, and other sustainability
initiatives in retail facilities have benefits
beyond cutting costs—when done well, they
also generate profits and improve the
comfort, indoor air quality, employee
productivity, and customer experience in the
store.

KEY FINDINGS

      Waste and energy reduction are the
       top facility-related improvements
       retailers are undertaking.
      Green-building practices and
       management of greenhouse gas
       emissions and water use will grow
       significantly over the next two years.
      Green leases can unlock waste-
       reduction and energy-saving
       opportunities.
      The highest impact energy-efficient
       upgrades include lighting, HVAC
       (heating, ventilation, and air-
       conditioning) systems, and refrigeration
       units.
      Waste and energy reduction
       initiatives in stores and distribution
       centers energize retail employees.


 27
RECYCLING AND WASTE MANAGEMENT                                    waste are the two types of goals retailers most often
                                                                  set. Specific commitments range from reducing
Figure 23. Facilities - what are/will you work on?
                                                      % of top
                                                                  waste by 25 percent by 2015 to aspirational goals
                       20% 40% 60% 80% 100%          performers   like sending no (zero) waste to landfills.
Waste and recycling                                     100
                              Now                                 ENERGY IMPROVEMENTS
        Energy usage                                    100
                              2 years
     Green buildings                                    100       Stores mainly use energy for lighting, heating,
     Greenhouse gas…
      GHG emissions                                     100       cooling, and, in the case of grocers, refrigeration.
        Water usage                                     75        Since each of these functions affects the shopping
        Land Landand…
             use use                                    88        experience, it is crucial to reflect on the customer’s
                                                                  perspective when determining how to upgrade
Retail stores generate a host of material wastes,                 energy systems. However, there are significant
mainly from product packaging for transportation.                 opportunities for energy reduction—and saving costs
Transportation packaging plays the crucial function               and mitigating greenhouse gas emissions—through
of keeping the product safe through transportation                efficiency measures and renewable energy
and consists of materials including cardboard,                    development that can also enhance a customer’s
shrink-wrap, mixed paper, plastic, scrap metal,                   experience.
aluminum, wood and plastic pallets, organic
materials, and more. Minimizing retail waste requires             Figure 24. Energy-saving progression
economical recycling or reuse options for these
material commodities.
                                                                                          Opportunity
                                                                   Measurement                               Execution
                                                                                         identification
Waste reduction efforts begin with analyzing waste
streams to identify the most prevalent commodities
                                                                  Tools:                Criteria:         Internal partners:
and then developing an action plan that accounts for               Submeter             Cost-benefit      Facilities
regional hauling costs and commodity values.                       Smart meter           analysis          Real estate
Ultimately, upstream reduction efforts—namely to                   EMS                  Relevance to      Operations
                                                                                          stakeholders      Construction
redesign products and packaging to incorporate                                           Benefit to
fewer materials or less material volume—will further                                      customers
reduce hauling needs, saving truck space and
lowering costs related to waste.                                  Reducing energy use begins with measuring it. Most
                                                                  companies are currently measuring or estimating
Nearly all surveyed companies are currently                       their energy usage. To do so accurately requires
improving their environmental performance by                      direct access to energy meters—which are
reducing waste and increasing recycling. In fact,                 occasionally unavailable in leased spaces—and
more companies have founded recycling initiatives                 systems to track monthly energy use. Companies
than energy reduction initiatives. Recycling at stores            use an EMS to track and analyze energy
reduces costs and engages the store employees—                    consumption, allowing them to compare stores to
some of its biggest advocates. Most companies                     determine the best- and worst-performing locations.
measure or estimate the amount of waste they                      This analysis often requires that the company
generate and the volume of material they recycle.                 consider different store designs and local weather
                                                                  profiles. Some EMSs also have the capability to
Setting waste reduction goals is another useful tactic            control store lighting, temperature, and other
to align the organization and demonstrate the                     systems.
company’s commitment to these goals to its
business partners and employees alike. Reducing                   Companies then identify the highest payback
energy use and greenhouse gas emissions and                       opportunities for energy-efficient retrofits. Most
                                                                  retailers focus on high-efficiency lighting systems
28
like LED (light-emitting diode) bulbs with significantly     Interior space build outs require the installation of
improved lifetimes and energy performance; motion            electrical wiring and lighting fixtures, space heating
sensors and other automation systems to control the          and cooling, and refrigeration for food products. In
artificial lighting, depending on the outside                addition to these features, new buildings may also
conditions; as well as retrofitting HVAC systems.            require parking spaces and access to transit,
Incorporating daylighting (mainly through skylights)         stormwater management, and landscaping. When
saves energy and improves the customer                       developing a new site, there are numerous
experience in stores. Retailers with grocery                 opportunities to implement green technologies and
operations have upgraded food refrigeration                  processes, such as building on brownfield sites,
systems to improve efficiency while recognizing              using recycled, certified-sustainable building
customer and employee usage trends.                          materials, or recycling construction wastes. Some
                                                             companies may choose to install solar panels when
Beyond efficiency, a growing trend is to generate            they move into the space as well.
renewable electricity onsite or purchase green
power from a third-party generator. Solar power is           Depending on their goals, retailers may follow
the most common form of onsite renewable power,              green-building standards like the U.S. Green
mainly because retailers operate stores and                  Building Council’s (USGBC) for Leadership in
distribution centers with large rooftops. Some               Energy and Environmental Design (LEED)
companies are testing onsite wind power, either with         framework. The Commercial Interior (LEED-CI) and
microturbines on store roofs or larger turbines              LEED for Retail certifications are particularly relevant
located at distribution centers. Sourcing renewable          for retail stores. Also, the LEED Volume Program is
energy allows retailers to offset electricity bills and      especially valuable for retailers, since it allows
meet carbon emissions-reduction goals.                       companies to streamline the certification of
                                                             numerous building projects.
Similar to reducing waste, companies are setting
goals to reduce energy use and greenhouse gas                GREEN LEASING
emissions. Some goals are aimed at improving the
                                                             While it may seem that retail brands control their
per-square-foot performance over time, while others
                                                             waste operations and energy performance,
seek to obtain absolute reductions.
                                                             oftentimes changes in these operations require
                                                             partnerships with landlords, utility companies, waste
DESIGN AND CONSTRUCTION
                                                             haulers, and other business partners who manage
Selecting a site is the first step toward opening a          the retailers’ buildings and infrastructure. Retailers in
new store. Sites are selected based on a number of           leased locations, like malls or shopping centers,
criteria, including proximity to specific customer           must interact with their landlords for certain
demographics and related stores, lease cost,                 operational improvements.
building type, availability of parking and alternative
transportation, and more. Once they have selected a          Green leasing presents an opportunity for retailers
store location, retailers will either contract with third-   and their landlords to make improvements that can
parties or work with their own in-house teams to             reduce operating costs. The definition and
design and construct stores from the ground up or            implementation of these leases vary across the
build out existing spaces. Because new locations             United States and by company, but lease provisions
are only profitable once their doors are open, it is         that foster reduction of energy use and waste
extremely important that the time to design and build        creation will become more common as the influence
a new space is minimized. Therefore, companies               of certifications like LEED or ENERGY STAR (a joint
develop store-design prototypes, which they use as           program of the U.S. Environmental Protection
a basis for the development or build out of their new        Agency and the U.S. Department of Energy)
spaces.                                                      increase in public recognition. While every lease is


29
different, leases that incorporate green provisions               The most common obstacle that retailers and
will typically address the issues shown in Table 3.               landlords typically face is that of aligning the
                                                                  financial incentives between the parties to reduce
Table 3. Components of a retail green lease                       energy use in stores and common spaces. To
IMPROVEMENT            PURPOSE                                    address that need, New York City and other
DIMENSION
                                                                  organizations have developed the Energy Aligned
1. Improve base        Improve the energy, water, and
building efficiency    waste efficiency of the base building,     Clause, a publicly available provision that property
                       including the common areas.                owners can conveniently insert into leases that
                       Includes insulation, windows,              allows the developer to recuperate energy-retrofit
                       rooftops, parking lots, etc.
2. Align incentives    Develop financing and payment
                                                                  costs through savings in tenant energy use. Such
                       mechanisms that encourage each             lease language is immediately beneficial to both the
                       party to reduce energy and water           retailer and the developer. Another common
                       use and waste.                             obstacle that retailers and landlords face is that of
3. Improve tenant      Support the resource efficiency of a
space                  tenant’s space, consistent with the        defining who has access to and control of key areas
                       premises’ requirements if available.       on the premises like the rooftop or parking lots.
                       Includes tenant build out and              Defining in which instances the retailer has access
                       operation.
                                                                  to the facility’s roof allows them to more easily install
4. Make resource       Make energy and water use and
use more               waste generation visible to both           rooftop solar units.
transparent            parties.
5. Clarify access      Define which party(ies) will have          Few retail companies are currently addressing green
to and control of      access to important spaces like the
key spaces             rooftop and who has the control to         leasing in a holistic way, but many are beginning to
                       implement capital projects such as         focus on one or more of the aspects mentioned
                       rooftop solar units in those spaces.       above. We expect to see both retailers and landlords
                                                                  integrate more green provisions into their contracts
                                                                  over the next couple years.

PRACTICES OF TOP-PERFORMING COMPANIES

DIMENSION                                                       TOP TRAIT(S)
Facility improvements                                           Reducing waste generation, energy use, greenhouse
                                                                gas emissions, and land use and designing facilities
                                                                according to green-building standards
Programs to reduce waste generation                             Redesigning products and packaging and developing
                                                                recycling programs, occasionally with backhauling
                                                                capabilities
Programs to reduce energy use                                   Retrofitting lighting, HVAC, and refrigeration systems to
                                                                make them more efficient




30
Supply Chain
Operations
The consumer product supply chain is an
extensive and complex global network.
Supply chains span countries and cultures.
And retail’s greatest environmental impacts
and social performance challenges are in its
supply chain.

Therefore, true sustainability is achieved by
integrating it throughout the product supply
chain. Retailers have many opportunities to
improve business performance in the supply
chain. Through incentives, training
programs, and collaborative projects,
suppliers and retailers have begun to
integrate sustainability into the supply chain,
leading to benefits like stronger retail-
supplier relationships, lower transportation
costs, greater transparency, and mitigated
risks and costs.

KEY FINDINGS

      Supply chain improvements have
       focused on transportation, materials
       including chemicals of concern, and
       packaging design. Managing all
       aspects of the product life cycle, from
       design through use and disposal will
       become increasingly prevalent practices
       over the next two years.
      Transparency into the social and
       environmental impacts of product
       supply chains is a growing practice.
      Risk mitigation is a major benefit of
       supply chain sustainability programs.




 31
2013 RILA retail sustainability report
2013 RILA retail sustainability report
2013 RILA retail sustainability report
2013 RILA retail sustainability report
2013 RILA retail sustainability report
2013 RILA retail sustainability report
2013 RILA retail sustainability report
2013 RILA retail sustainability report
2013 RILA retail sustainability report
2013 RILA retail sustainability report
2013 RILA retail sustainability report
2013 RILA retail sustainability report
2013 RILA retail sustainability report
2013 RILA retail sustainability report
2013 RILA retail sustainability report

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2013 RILA retail sustainability report

  • 1. 2013 Retail Sustainability Report FUELING CONTINUOUS DEVELOPMENT
  • 2. Special thanks to our sponsor: (www.ey.com/climatechange) 2
  • 3. AT A GLANCE Retail companies’ sustainability programs are following a continuous development curve. They begin by developing programs and practices, implementing strategies and technologies, and collaborating internally and externally. These activities uncover significant business benefits that fuel further investment in turn. As the retail sustainability field evolves, a class of top performers has emerged—those companies that have defined the development curve for the industry by embracing the full breadth of sustainability activities, thereby achieving an equally wide breadth of benefits. The respondents to the survey that forms the basis of this report are retail companies representing more than 65,000 locations and $1 trillion in global revenue. 3
  • 4. Letter from the Retail Industry Leaders Association On behalf of the Retail Industry Leaders Association (RILA) and our member companies, we are proud to present RILA’s second Retail Sustainability Report. For the past six years, RILA has provided resources to empower, enhance, and accelerate sustainability activities in the retail industry; research like this report is a cornerstone of our efforts, and is intended to help companies understand how they compare to others in the industry and where there are opportunities for improvement. The objective of this report is only to act as a snapshot of the industry’s sustainability programs. Between the publication of our first Retail Sustainability Report in January, 2012 and the publication of this report, we have found that the industry is continuing to drive progress and increase accountability on the most critical issues. Also, through this report, we want to bring to your attention the significant business benefits retailers have achieved from their sustainability endeavors, ranging from improved employee loyalty to decreased costs to more resilient supply chains. As you will see illustrated in the subsequent chapters, these benefits are fueling the continued development of sustainability programs over time. However, program development does not come without challenge. Please use this report to understand the core components of a sustainability program, as well as the innovative strategies retailers are pursuing. We will continue to publish this report in future years to show how the industry is progressing on key sustainability indicators. Sandy Kennedy Deborah White Adam Siegel President Executive Vice President and Vice President, General Counsel Sustainability and Retail Operations 4
  • 5. Report Contents 6 About the Retail Industry Leaders Association 7 About This Report 8 Executive Summary: Fueling Continuous Development 11 Managing Sustainability 12 Team and Organizational Structures 16 Investing and Benefiting 19 Prioritizing and Planning 23 Measuring and Reporting 26 Implementing Sustainability 27 Building Operations 31 Supply Chain Operations 35 Stakeholder Engagement 40 Conclusion 41 Appendix: Member Survey 5
  • 6. About the Retail Industry Leaders Association The Retail Industry Leaders Association (RILA) is the trade association for the world’s largest and most innovative retail companies. RILA members include more than 200 retailers, product manufacturers, and service suppliers, which together account for more than $1.5 trillion in annual sales, millions of American jobs, and more than 100,000 stores, manufacturing facilities, and distribution centers domestically and abroad. The retail industry is proud of its accomplishments and excited to continue to evolve sustainability programs that drive business value, consumer and employee loyalty, and support a healthier planet. And RILA is excited to continue to convene the industry’s leaders and advance the practices and breadth of business benefits of retail sustainability programs. RILA’s Retail Sustainability Initiative (RSI) focuses on five topics key to successful retail programs: 1. Energy and greenhouse gas emissions 2. Waste and recycling 3. Products and supply chains 4. Environmental compliance 5. Communicating, reporting, and engaging RSI engages retail sustainability executives to share best practices, develop new processes, and communicate their efforts to the industry’s most crucial stakeholders. RILA uses its annual conference, benchmark studies, collaborative partnerships, and research on behalf of retail sustainability interests to achieve the objectives set by the five sustainability topics listed above. 6
  • 7. About this Report RILA’s first sustainability report, the 2012 Retail Sustainability Report, highlighted the major trends and best practices within the industry in a case-study format. The report educated the industry’s stakeholders about its sustainability achievements, goals, and challenges by highlighting the specific sustainability activities retailers are pursuing. The report found that environmental and social considerations are beginning to supplement traditional measures of competition, including price, service, and quality. We encourage you to reread the 2012 report to learn more about how these trends are influencing the industry’s direction. As we reflected on the 2012 report and brainstormed about opportunities for improvement, we determined that it was important to update this year’s report format to provide a RILA-wide snapshot. The current report effectively portrays a detailed view of the industry’s adoption of sustainability programs. Specifically, we asked the largest retail companies about the indicators they use to assess the depth and breadth of their sustainability programs. Equally important to establishing this baseline, we will update this view over time to see how the industry progresses in the coming years. Will the industry’s efforts continue to accelerate? Will sustainability become integrated into functions across the retail organization or remain a separate and distinct role? Will the scope of sustainability focus areas continue to grow, or will companies hone their attention? This updated report format will allow us to answer these questions over time. We also recognize that it is important to show current trends. Where possible, we asked retailers about where they see their company’s sustainability efforts progressing over the next two years. While we cannot definitively state that the industry will follow these projections, the trends provide a view of one potential future. SOURCES OF INFORMATION This report was developed through two sources: a survey and in-depth interviews. The survey, which can be found in the Appendix, was disseminated in July of 2012; 35 RILA member retailers responded, representing more than 65,000 locations and $1 trillion in global revenue. Ten RILA member companies were interviewed and eight companies served as report advisors. ERNST & YOUNG INVOLVEMENT RILA is extremely pleased that Ernst & Young LLP (www.ey.com/climatechange), a global leader in assurance, tax, and advisory services, supported this RILA effort. Ernst & Young, an organization that is well recognized for its sustainability leadership, provided RILA with financial and advisory support for the conceptualization and development of the 2013 Retail Sustainability Report. 7
  • 8. Executive Summary: Fueling Continuous Development While developing this report, we listened to the stories, followed the funding, and analyzed the conversations that have led to the development and subsequent growth of company sustainability programs. From that research, we recognized that once a company kicks off a sustainability program, the program tends to grow and thrive, even in the midst of an economic recession. ―Why?‖ we wondered. Inquiring further, we realized that, while sustainability programs are initiated in any number of ways, their development and growth hinge on the same key elements as any other business program. As a sustainability program matures within an organization, its business benefits become increasingly apparent, and the business applies more funding and resources to it. We also found that a class of top-performing companies that best exhibits this growth dynamic has emerged in the retail industry. PROGRAM GROWTH BEGETS FURTHER GROWTH Implementing systems that promote the expansion of resources, activities, expertise, and benefits of a particular initiative over time can fuel continuous development. In sustainability, we see that companies who kick off continuous development processes are growing, not only the amount and breadth of their sustainability-related activities, but also the business benefits of those activities. Once an organization overcomes any static friction and forms a sustainability program, success stories within the organization further solidify the business case for sustainability, and executives take note. With proof of concept established and the business case validated, senior management warms up to a broader range of potential activities. Increased confidence and commitment expands the program’s resources and allows the scope of sustainability efforts to broaden. SUCCESSFUL PROGRAMS FEED THE GROWTH DYNAMIC We also recognized that the same ingredients are necessary for a sustainability program to be successful as for any other business initiative. In particular, five characteristics allow a retailer to effectively Breadth of benefits initiate, fuel, and accelerate sustainability programs: 1. Executive engagement. Top executives control a company’s purse strings and make strategic investment decisions. When they recognize that sustainability is not necessarily a cost center but rather drives strategic growth and innovation, there is potential to free up resources and All integrate sustainability priorities into the overall business Top strategy. Amount of activities 2. Investment in people and systems. Ultimately it is up to people to develop, lead, and execute any new business process. A team focused on orchestrating sustainability efforts across an organization can, in turn, educate and train employees in other functional roles about the importance of sustainability in their 8
  • 9. decision making. Similarly, organizations can use investments in information technology such as environmental management systems (EMSs), reporting platforms, decision tools, and financial calculators to integrate sustainability planning broadly. 3. Measurement and tracking. The business adage ―what gets measured gets managed‖ is as true for sustainability as for any other effort. Setting metrics, developing a baseline, and implementing systems to periodically track and report makes a program accountable its progress. Measurement and tracking also provide the mechanisms necessary for the company to set goals and tell stories about their efforts. 4. Goal setting. Setting goals is an integral part of a company’s business and sustainability strategies because the process of goal setting gains buy-in and alignment throughout the organization. To achieve their goals, retailers must develop strategies to engage both internal functional teams who make the business decisions and external stakeholders who provide resources, guidance, and services. Also, announcing goals internally and externally demonstrates a company’s commitment to sustainability. 5. Storytelling. Employees of any business constantly tell stories of all kinds—from the informal anecdote at the water cooler to those conveyed through boardroom meetings and financial reporting. Stories are a crucial way for ideas, practices, and results to be shared across the enterprise, and they are a component of every company’s decision-making process. Showcasing sustainability opportunities and success stories through a variety of channels creates an exciting buzz that promotes broader awareness of activities and shared understanding of how sustainability relates to business objectives. Properly told, stories can convey the business case for programs or projects that help executives to prioritize sustainability as a key strategy and provide the impetus for additional investment. But storytelling should not be confined to those stories told within the company; creatively discussing company achievements related to sustainability can engage consumers and other stakeholders, driving consumer loyalty, brand enhancement, access to additional expertise and resources, and more. Each of these strategies can generate new ideas related to, interest in, and investment for sustainability. A CLASS OF TOP PERFORMERS IS EMERGING While developing this report, we recognized that a variety of practices defined a class of top-performing companies. These top performers are active in a wide range of sustainability-related programs—from facility efficiency to supply chain optimization to stakeholder engagement—and achieve greater-than-average benefits. We identified top-performing retailers as those companies who are focusing on a wide breadth of sustainability issues. Of all the companies we surveyed, eight retailers indicated that they include more than three-quarters of the facilities, employees, product and supply chains, and stakeholder engagement issues listed below in their sustainability strategies. Facilities. What are you working on? Employees. What are you working on?  Energy usage  Store employee engagement  Greenhouse gas emissions  Senior management engagement  Water usage  Health and safety practices  Waste and recycling  Diversity programs  Green buildings (i.e. LEED, EPA EnergyStar)  Ethics and governance (i.e. board oversight of  Land use and development sustainability, company ethics policy)  High-efficiency lighting  HVAC retrofitting 9
  • 10. Stakeholder engagement. What are you working on? Product and supply chain. What are you working on?  Consumer education  Measuring life cycle impacts  Engaging suppliers  Product design  Nonprofit / NGO engagement  Materials, including chemicals of concern  Community engagement  Packaging design  Philanthropic donations  Manufacturing human rights impacts  Investor relations  Manufacturing environmental impacts  Government affairs  Sourcing locations (geographic)  Transportation and logistics  Product take-back  Product use and disposal  Plastic bag usage / reduction Business model innovation In particular, top-performing companies vary from other retailers in the following ways: Top-performing companies have sustainability teams that are led by a vice president or someone in a higher position and average nine team members in size. The teams’ primary roles are to orchestrate internal efforts, communicate with outside stakeholders, develop strategies, and interact with senior managers. And to do so, they have set up working relationships across the organization, focusing on public and government relations, the supply chain, merchandising, facilities, real estate, and construction. Top-performing companies focus on a wide variety of facility, product lifecycle, and stakeholder management issues. Facility improvements include waste, energy, green-building design, greenhouse gas emissions, and land use. Product lifecycle improvements focus on transportation, materials, packaging design, and product take-back. With regard to these issues, the sustainability team manages the development of a company’s strategy and goals, with input from across the organization, and typically plans their efforts with a five-year strategic horizon. As the sustainability team’s scope of responsibilities and breadth of benefits expand, top-performing companies are increasing their team’s budget. They see a vast array of benefits from their activities, including reducing costs, managing risks, staying ahead of regulations, and increasing revenues and profits. Risk management activities—a crucial function for the success of any retail brand—include managing reputational risks, energy and fuel dependencies, human rights risks in the supply chain, and commodity price fluctuations. To track and report on their performance, top-performing companies measure their energy, material, plastic bag, and fuel usage; waste generation; greenhouse gas emissions; and supplier code of conduct compliance. They communicate through many channels, including their corporate website, intranet site, social media, store signage, the Carbon Disclosure Project (CDP), and a sustainability report, which is assured internally. 10
  • 11. Chapter One: Managing Sustainability 11
  • 12. Team and Organizational Structures A sustainability team is the lifeblood of a sustainability program. Teams orchestrate the development of strategies, action plans, and implementation efforts by working with a diverse group, both internal and external to the company. Creating a multidisciplinary team that focuses on sustainability performance improvement is the first step on a path to success within an organization. KEY FINDINGS  Most companies have full-time sustainability teams. Teams are growing, and reporting levels are gaining seniority.  Sustainability teams mainly use their time to orchestrate internal efforts and develop strategies.  No single department stands out as being the champion of retail sustainability; instead each company places their team where it can be most effective.  The sustainability team either manages or has strong alignment with both the environmental regulatory compliance and social compliance functions. 12
  • 13. WHILE TEAMS GROW, SENIORITY RISES least one-third of working hours. Complying with federal regulations, interacting with senior Of retailers surveyed, nearly two-thirds of companies management, reviewing environmental metrics, and have full-time staff dedicated to sustainability. Sixty researching best practices collectively make up percent of companies have part-time staff dedicated another third. While teams are reporting that they to particular aspects of sustainability. spend less time interacting with suppliers, respondents say that supplier engagement will Figure 1. How is the sustainability staff structured within your company? become more important over the next five years. % of top 0% 20% 40% 60% performers Figure 4. What percentage of your time is spent on each activity throughout the year? Full- and part-time… Full and part-time 57 Full-time staff only % of top 29 0% 10% 20% 30% performers Part-time staff only 14 Orchestrating… Orchestrating internally 22 No sustainabilitypart-… No full- or staff 0 Developing strategy 12 Federal compliance Complying with… 2 Of the retailers with staff, the full-time team grew on Engaging executives 12 average from a little less than three to nearly five Complying with… Complying with local law 3 people between 2009 and 2012. Stakeholder… Stakeholders comms Researching… 13 Researching trends Reviewing metrics 8 Figure 2. How many staff members does your company devote to sustainability? Interacting with… Engaging suppliers 8 Staff of top Creating public… Creating public reports 5 0 2 4 6 8 performers Completing surveys 4 2012 Full-time 8.9 Creating internal… Creating internal reports 6 2011 2010 Part-time 10.8 2009 REPORTING STRUCTURE VARIES As teams grow, so too does the highest reporting The sustainability team does not typically report to level of the team manager. Since 2009, 40 percent any single department within retail companies; of sustainability teams gained new director positions, instead the reporting structure varies based on a and 29 percent gained new vice president positions. number of factors. The company’s culture, the As sustainability executives rise in seniority, they department with the biggest opportunity for impact, hold more influence and receive greater attention and the existing resources and enthusiasm all factor within the company. into the team’s location. For example, a retailer that is primarily focused on supplier engagement may Figure 3. What is the title of the top full-time sustainability leader select the sourcing department as the sustainability at your company? lead, while a company focused on energy efficiency % of top 0% 25% 50% in its buildings will choose the real estate or facilities performers team to lead its sustainability efforts. EVP / SVP 20 Vice president 60 Through our survey’s ―Other‖ option, some retail 2012 Senior director 2011 20 sustainability teams indicated that they report 2010 directly to executive management, whether the Senior manager 2009 0 CEO, president, or another top executive. We intend to solicit this information through the survey more TEAMS USE THEIR TIME FOR MANY TASKS directly in the future. All sustainability functions share common tasks. Together, orchestrating internal efforts and developing a sustainability strategy account for at 13
  • 14. Figure 5. To what department does the sustainability leader at developed voluntary compliance to maintain proper your company directly report? working conditions and human rights throughout the % of top 0% 25% 50% entire supply chain, from raw material sourcing to performers the manufacturing process. Sustainability teams Public Relations 25 Human Resources interact with key internal departments to ensure that 13 Legal 0 environmental and social compliance programs Marketing 13 meet the expectations of all stakeholders. Facilities / Real/Estate Facilities Real… 0 Merchandising 0 In retail, environmental compliance considerations Supply Chain 13 mainly center on regulations from the U.S. Other 38 Environmental Protection Agency and Department of Transportation, and state and local jurisdictions. RESPONSIBILITIES ARE BROADENING Specific issues include facility construction and maintenance like stormwater runoff, employee Expanding a sustainability team also increases its health and safety practices, and hazardous product breadth of responsibility and interaction within the transportation and waste management. company. The two most common functions of sustainability teams are strategic planning and Retailers’ environmental compliance programs are tactical implementation of sustainability programs. managed between sustainability and environmental To guide the strategic direction of their sustainability compliance operations, with half of companies programs, teams strategize, set goals, and report on holding both operations in the same department and sustainability initiatives, all while working to engage the other half in separate departments. both the company’s employees and external stakeholders. This tactical strategy extends to Figure 6. How strong is the alignment between your sustainability recycling operations, energy management, and environmental compliance functions? greenhouse gas reduction, and compliance with % of top 0% 20% 40% environmental regulations. performers Same department 0 Specific initiatives vary greatly among retailers. Each Weak alignment 43 company continuously defines and refines its focus Strong alignment 29 No env. compliance 29 on issues material to its business. For example, while grocers may focus on sustainable seafood sourcing, apparel merchandisers find addressing the Of those retailers with environmental compliance in working conditions of their manufacturers’ a separate department from sustainability, the employees more relevant. Often public awareness environmental compliance team is most often and policy guide these emphases, such as housed under loss prevention, asset protection, electronics retailers who find themselves legal, or environmental health and safety. The increasingly invested in growing e-waste recycling teams, while reporting to separate locations within options. However, almost all retailers are uniformly the organization, frequently coordinate for updates responsive to such issues as legislation surrounding and strategy alignment. Two of every three retailers plastic bags since bag taxes or bans directly impact have an environmental compliance team that is a fairly ubiquitous feature of retail shopping. deeply aligned with the company’s sustainability initiatives. COMPLIANCE IS THE FOUNDATION OF While compliance is a familiar focus area for A SUSTAINABILITY PROGRAM retailers, important new issues are always emerging. The retail industry places significant priority on Increased awareness of chemicals of concern, as compliance with both regulatory requirements for well as more comprehensive product safety and risk environment, health, and safety, as well as industry- mitigation, has led to an even broader emphasis on 14
  • 15. regulatory compliance for those who sell products focus their ethical sourcing efforts on their private- with hazardous properties. These teams are label products. responsible for ensuring that all products posing any risk are in compliance with appropriate laws. Over the past few decades, companies have continued to develop new strategies to educate, Social compliance or ethical sourcing can be defined train, and ensure—often through facility audits—that as a continuous process in which companies refine their supply chain partners are making products their sourcing policies and practices to ensure the under conditions that meet their standards. Those health, safety, well-being, and fundamental rights of standards are often documented and codified in all people employed throughout their supply chain. supplier codes of conduct, which are written and Most often focused on in developing countries, enforced individually or collectively through industry social compliance is driven by ethical associations. considerations, consumer interest, and nongovernmental organizations investigating the Nearly two out of three retailers report that their working conditions of laborers throughout the supply social compliance teams, like environmental chain. compliance teams, are strongly aligned with their sustainability teams. Almost 80 percent manage Suppliers and retailers adhere to social social compliance operations in a separate accountability standards, whether self-imposed or department, most commonly with the merchandising, legal, within their social compliance objectives. To legal, public relations, or supply chain groups. These do so, companies create and implement ethical groups, often with direct visibility to the supply chain, sourcing policies and practices that extend beyond can be most effective in ensuring compliance to their own organization into their product supply vendor’s codes of conduct. However, in recent chains, both domestically and abroad. Consumer years, the convergence of environmental product manufacturers with well-recognized brand sustainability and social compliance functions has names will often have their own ethical sourcing begun to paint a complete picture of suppliers’ policies and practices independent of the retailers environmental and social impacts. they sell to; therefore, retail companies typically PRACTICES OF TOP-PERFORMING COMPANIES DIMENSION TOP TRAIT(S) Top sustainability leader Vice president or above Size of sustainability team Average of nine team members Resident departments for Public and government relations, supply chain, merchandising, and part-time sustainability reports facilities, real estate, and construction How the sustainability lead Orchestrating internal efforts, communicating with stakeholder spends his or her day organizations, developing strategy, and interacting with senior managers 15
  • 16. Investing and Benefiting All companies must rank their priorities based on their strategic importance and business benefits and allot them proper funding and resources. When it comes to sustainability, the costs of certain projects— whether efficiency upgrades, process changes, consumer education, employee training, or otherwise—and the direct resource savings are both quite tangible. However, the additional benefits can be even more significant than simply lower costs. Sustainability can increase brand loyalty and employee productivity and retention, mitigate risk, improve community relations, and more. Therefore, investment in sustainability must weigh the direct costs and savings with a host of benefits, even those that are difficult to measure. KEY FINDINGS  Most companies’ sustainability budgets are remaining the same.  Most companies act on sustainability investments that they expect to generate a two- to three-year payback.  Companies see the primary benefits of sustainability as reduced costs, brand enhancement, and risk management.  Sustainability programs target the management of reputational risks and energy and fuel price risks. 18
  • 17. INVESTMENT MODELS Reducing waste is another; it lowers costs and can even generate new revenue streams. Finally, Developing a strong business case for sustainability partnering with suppliers may uncover resource programs remains an important objective for efficiencies that also translate to lower costs, companies. Retailers most commonly seek a return whether by reducing energy, water, material, or on investment for sustainability projects that is waste. (Refer to the supply chain operations section similar to all other investments. Across the industry, for a thorough discussion of supplier collaboration the average minimum payback period for a around sustainability.) sustainability project is two to three years. Top performers, however, plan with a longer time Figure 8. In which of the following ways have your sustainability horizon, and most often look for paybacks as far out activities proven to be beneficial? as three to five years. 0% 50% 100% % of top performers Many companies expressed that projects with Reduced costs 100 Brand enhancement Brand… 100 environmental and/or social benefits often have a host of ancillary benefits that may difficult to quantify Risk management 100 Employee… Employee enthusiasm 63 in the direct payback calculations. Programs must Stay Stay ahead of… ahead of regs 88 also anticipate other factors like shareholder New innovations New sources of… 75 interests, future consumer or regulatory trends, or Satisfy stakeholders Satisfy… 75 potential risks to properly finance sustainability- Increased revenue 88 related projects. 88 Increased profits SatisfySatisfy consumer… consumer demand 75 Figure 7. Generally, what is the minimum payback a capital Enter new markets 50 improvement project related to sustainability must show before being approved? % of top 0% 10% 20% 30% 40% Beyond lowered costs, brand enhancement and risk performers mitigation are also crucial benefits. Seventy-one 2-3 years 13 percent of companies report that they use 1-2 years 25 sustainability activities to benefit their organization in 3-5 years 38 those ways. 6 months to a year 0 No minimum… No minimum required 13 A retailer’s corporate brand is among its most valued More than 5 years 0 assets. Retailers invest a significant amount of resources to enhance their brands with consumers, PRIMARY BENEFITS government, and other key stakeholders. Doing so Retailers are reporting five primary benefits of keeps the company’s brand at the top of consumers’ sustainability programs: reduced costs, enhanced minds when they are deciding where to shop, and it reputation, risk management, employee enthusiasm, builds trust in the communities in which retailers and proactive regulatory strategies. On average, operate. So, it is not surprising that retailers top-performing companies recognize a wealth of recognize the corporate reputational rewards that benefits that extend to increased revenues and sustainability brings. profits. Risk mitigation, or seeking to protect the brand’s Nearly 90 percent of respondents mentioned that reputation, is another crucial business objective for their sustainability efforts are lowering costs, retail. Retailers manage risks like brand reputation, primarily by improving business and resource energy and fuel dependencies, human rights issues efficiency. Increasing the store, distribution center, in the supply chain, and commodity price and trucking fleet’s energy and fuel efficiency are fluctuations through their sustainability programs. only a few examples that translate to lower costs. 17
  • 18. Figure 9. What risks to your business are you explicitly the burden on local energy and landfill infrastructure. addressing through sustainability initiatives? Companies that proactively address these issues will 0% 50% 100% % of top be positioned to succeed when other such performers Reputational risks regulations emerge. Top performers especially 100 Energy / fuel… Energy dependencies recognize this advantage. 75 Supply chain… Factory human rights 75 Commodity price… Commodity fluctuations 75 SUSTAINABILITY BUDGET Employee employee… Drop in recruiting 25 Sustainability budgets reflect company priorities. Financial instability 38 Many retailers report that their most recent budget Weather conditions Weather… 38 for sustainability activities will not change for this year. However, more than a quarter of companies Fostering employee enthusiasm for recycling, expect to grow their budget in the coming year. philanthropy, volunteerism in the community, and team building through meaningful projects are also Figure 10. Did your sustainability budget increase, decrease, or benefits. Sustainability projects can give employees remain the same for 2012? a sense of personal pride and fulfillment, which 0% 25% 50% % of top performers improves retention, draws in the best new talent, Increased in 2012 38 and promotes interdepartmental collaboration. Decreased in 2012 0 Remained the same 25 Companies will often develop individual or industry No dedicated budget No dedicated… 25 voluntary programs to reduce the need for government regulations. If a retail company minimizes its waste generation, energy and fuel Furthermore, most companies report that usage, land-use footprint, and other environmental sustainability continues to become more important to impacts, and strives to improve the labor conditions their organization. Nearly three out of every four of the workers across its product supply chains, it respondents say so, while no company says that will have a competitive advantage when regulations sustainability is becoming less important. are developed. Recent federal regulations require Figure 11. Is the importance of sustainability increasing, companies to track the origin of forest products decreasing, or remaining the same at your company? through their supply chains and to publicly report on % of top 0% 50% 100% the potential for the sourcing of certain conflict performers minerals in their products. California legislation Increasing 100 requires companies to report on certain human Decreasing 0 rights performance standards in supply chain. And Remaining the same 0 municipalities are updating building codes to reduce PRACTICES OF TOP-PERFORMING COMPANIES DIMENSION TOP TRAIT(S) Sustainability budget Increasing budget Project payback threshold Three- to five-year payback Benefits of sustainability programs Reduced costs, increased risk management, staying ahead of regulations, increased revenues, and increased profits Risk mitigation Addresses risks related to reputation, energy and fuel dependency, human rights issues in the supply chain, and commodity price fluctuations 18
  • 19. Prioritizing and Planning Prioritizing, planning, executing, and evaluating are crucial phases to the success of every company’s program. Since the breadth of opportunities for sustainability programs is extensive, it is more important than ever to properly set priorities and plan for the long term. Doing so will ensure that companies are pursuing the opportunities with the greatest impact given the resources. When implemented correctly, these strategies have a significant payoff. The return may be in terms of measured lowered costs like reduced energy usage or intangible benefits like brand enhancement or a more engaged workforce. KEY FINDINGS  Sustainability functions will increase in scope significantly over the next two years.  Setting goals is an important component of a sustainability strategy.  The typical planning horizon for sustainability strategies is five years. 1
  • 20. BROADENING EFFORTS improvement. All of them also define sustainability to include ethics and governance issues. Within their Each company’s definition of sustainability reflects supply chains, they are all focusing on improving the its business, customers, and long-term strategy. environmental performance of their product However, most retailers are pursuing a core set of transportation and on using fewer plastic bags and sustainability functions. More than 90 percent of chemicals of concern. And they all engage their respondent companies are pursuing waste communities, suppliers, and partner NGOs through reduction, energy reduction, and community their sustainability programs. engagement initiatives. While every company develops its program in a Notably, companies indicate that a number of different way, retailers follow a typical progression. sustainability priorities will grow significantly over the They first tackle store, distribution center, and next two years. Those priorities that are expected to transportation performance, specifically with regard receive attention from 20 percent more companies to waste, energy, and fuel reduction. These within two years include water usage; manufacturing environmentally beneficial activities generate easily environmental and human rights impacts; business quantifiable financial benefits and quick returns. model innovation; product design, use, take-back, Next, retailers engage employees and the outside and lifecycle impact measurement; government stakeholders necessary for a comprehensive affairs; customer education; and investor relations. program. The companies that are making the most progress around sustainability are focusing on issue We defined top-performing companies as those areas like product development and supply chain retailers who prioritize over three-quarters of the management. These may include, for example, issues related to their facilities (Figure 12), products ecological assessments in cotton mills, sustainability and supply chains (Figure 13), employees (Figure audits in foreign factories, or increased use of 14), and community (Figure 15) in their sustainability recyclable materials in products. strategies. Nearly all of the top-performing companies are engaged in all aspects of facilities Figure 12. Facilities - what are/will you work on? Figure 13. Products - what are/will you work on? % of top % of top 20% 40% 60% 80% 100% 20% 40% 60% 80% 100% performers performers Waste and recycling 100 Transportation 100 Now Energy usage 100 Chemicals of… Chemicals of concern 100 2 years Green buildings 100 Packaging design 88 Greenhouse gas… GHG emissions 100 Product take-back 88 Water usage 75 Manufacturing… Manu. env. impacts 75 88 Product design 63 Land Landand… use use Factory Factory labor… labor conditions 75 Sourcing locations 63 Product use & disposal Product use and… 75 Business innovation 50 Now Measuring life cycle 2 years 50 20
  • 21. Figure 14. Internal organization - what are/will you work on? Figure 15. Stakeholder engagement - what are/will you work on? 20% 40% 60% 80% 100% % of top 20% 40% 60% 80% 100% % of top performers performers Executive… Executive engagement EngagingCommunity… communities Now 100 Now 100 Store employee… Store engagement 2 years Philanthropic… Philanthropic donations 2 years 88 88 Health & safety Health and safety… 88 Engaging suppliers 100 Ethics and… Ethics & governance 100 NGO engagement 100 Diversity programs 88 Government affairs 88 ConsumerConsumer… education 88 Investor relations 88 PLANNING AND SETTING GOALS external stakeholders (those who provide resources, guidance, and services). For any business initiative, companies must plan their activities up to a certain horizon. One third of The areas and rigor for setting goals depend on the retailers report that they typically plan their retailer. Some are motivated to reduce greenhouse sustainability activities five years in advance, and gas emissions, water use, or waste, while others another third plan for four year or fewer. look beyond operations to supplier engagement. Some retailers set their sights on absolute reduction, Figure 16. What is your sustainability strategic planning horizon? % of top while others pursue normalized improvements. 0% 25% 50% Some set ambitious and aspirational goals with only performers 1 year 0 minimal up front research on how they might be able 2 years 0 to achieve those goals, while others set analytically 3 years 13 derived goals, ensuring they have a roadmap to 4 years 0 success before launching. Some goals are public— 5 years 50 promoting awareness and accountability—while 6+ years 25 others are only announced internally. Retailers often see tangible sustainability goals as Table 1. Types of sustainability goals an integral part of their business and sustainability GOAL TYPE EXAMPLE PURPOSE Ambitious Become carbon Aspirational and strategy because the process of setting goals will neutral inspirational gain buy-in and alignment throughout their Grounded Reduce waste by Can develop a organization. The sustainability team facilitates 15 percent by 2015 roadmap to achieve nearly 60 percent of corporate sustainability goals, Normalized Reduce packaging Achievable and by 25 percent per incorporates and most often the team develops them with a five- product sold company growth year horizon in mind. Absolute Reduce carbon Makes emissions by 20 environmental Figure 17. What is your company’s process for formulating your million metric tons benefit explicit corporate sustainability goals? % of top Not surprisingly, the most commonly reported type of 0% 20% 40% 60% 80% performers goal among retailers relate to reducing energy Sustainability team 63 usage and/or greenhouse gas emissions. Those are No sustainability… No sustainability goals 13 the focal points of most early sustainability programs C suite 38 because of their tangible, quantifiable savings. Functional… Functional dept(s) 25 Through the process of setting or achieving energy reduction goals, companies realize the potential for To achieve their goals, retailers must develop goals in other areas like waste reduction, product strategies to engage both internal functional teams sourcing, and supply chain management. (those who make the business decisions) and 21
  • 22. Table 2. Stakeholders necessary to engage for each goal type GOAL TYPE EXAMPLE EXAMPLE INTERNAL EXTERNAL STAKEHOLDERS STAKEHOLDERS Reduce Facilities, real Landlords, utilities, energy use estate, and energy and service procurement providers Reduce Facilities, real Landlords, waste waste estate, and store haulers, and employees distributors Manage Procurement, Suppliers, supply sourcing, logistics, transportation chain and product design services, and wholesalers Engage the Store employees, Local nonprofits community community affairs, and city service and departments communications PRACTICES OF TOP-PERFORMING COMPANIES DIMENSION TOP TRAIT(S) Facility focus areas Reducing energy usage, land use and develop impacts from construction, and waste creation, and promoting green-building design Internal programs Senior management engagement, ethics and governance, store employee engagement, diversity programs, and health and safety programs Product and supply chain Transportation efficiency, plastic bag reduction, materials management programs (including chemicals of concern), packaging design, and product take-back Stakeholder engagement Suppliers, NGOs, and community engagement programs Goals Set by sustainability team Strategic planning horizon Five-year horizon 22
  • 23. Measuring and Reporting In order to track and report on the progress of sustainability programs, relevant financial, environmental, and social metrics must be selected. As with all business programs, measurement can be used to hold organizations and individuals accountable. When corporate sustainability goals are set, metrics and milestones are used to track progress in areas like energy or waste reduction or percent of suppliers in compliance with a company’s code of conduct. Furthermore, external interest in corporate sustainability performance has fueled the need for more accurate measurement and reporting methods. Doing so allows companies to open dialogues with their customers, communities, investors, and suppliers, making their strategies known and strengthening trust in their brand. KEY FINDINGS  Most retailers measure energy, fuel, material usage, and waste generation. More than 25 percent more retailers will begin to measure code of conduct compliance, water usage, suppliers audited for social compliance, renewable energy generation, and chemicals of concern over the next two years.  Companies communicate their sustainability plans and performance through websites, intranet sites, and annual sustainability reports. 23
  • 24. MEASURING KEY SUSTAINABILITY METRICS progression of their programs, they are able to make adjustments to their strategies to ensure success. The adage ―what gets measured gets managed‖ is as true for sustainability as it is for all corporate ACTIVE SPEAKERS FOR ACTIVE LISTENERS initiative. And given that retailers focus first on their own operations, it is not surprising that the three As retailers continue to integrate sustainability most commonly tracked metrics—facility energy measures into operations, they are also more consumption, transportation fuel usage for private or creative in their communication strategies. third-party fleets, and waste volumes—represent the Achievements in sustainability can engage impacts of company buildings and trucking fleets. consumers and other stakeholders, driving demand These metrics ensure that operational issues are for products that are healthier, safer, and more managed and that company managers are held environmentally friendly, as well as interest in accountable for their performance. companies that have strong sustainability programs. In turn, that demand can drive sales and investment, While companies will continue to track these three simultaneously elevating the value of internal metrics over time, nearly every company will be sustainability efforts and creating a need for even tracking the 11 key metrics identified in the survey more stakeholder communications—fueling a by 2015. Water usage, suppliers audited, renewable virtuous cycle. energy generated, and chemicals of concern will see a significant uptick in measurement over the next Figure 19. Growth cycle for sustainability messaging five years—from 50 percent or fewer of companies tracking them now to more than 70 percent by 2015. Sustainability Notably, most top-performing companies are already messaging tracking the majority of these metrics. Retailers use this breadth of data to trace improvements in their operations and examine the effectiveness of their operational and supply chain strategies. Stakeholder Sustainability interest and activities Figure 18. What sustainability metrics does or will your company demand measure? % of top 0% 50% 100% performers Energy usage 100 Fuel usage Sales of 88 sustainable Waste generation 88 products Material recycled 100 Greenhouse gas… GHG emissions 88 Plastic bag usage 100 Retailers access a variety of channels to reach their Code of conduct… Supplier CoC compliance 88 customers, employees, and other stakeholders. Water usage 75 Many choose to highlight their efforts publicly on Suppliers audited… Social compliance audits 88 websites and privately through employee-only Renewable energy 75 intranet sites. Sustainability reports and social media Now Chemicals in… Chemicals of concern 25 are also common information outlets. Nearly half of 2 years companies report to investor groups through Internal measurements are most often reported mechanisms like the Carbon Disclosure Project across an organization on an annual basis and are (CDP) and Dow Jones Sustainability Index (DJSI). reviewed by the sustainability team and other Few companies are communicating sustainability relevant functional departments. As teams track the through television or radio, though the use of those 24
  • 25. channels is expected to rise more than threefold While about two-thirds of companies currently over the next five years. produce reports, by 2015 nearly 95 percent are expected to be reporting on sustainability issues. Figure 20. How do/will you communicate your sustainability Most retailers reporting now, including the top efforts? performers, are publishing reports on an annual % of top 0% 50% 100% basis. Reports can be a point of pride for retailers, performers prompting key stakeholders like employees, Company website 100 executives, investors, customers, and suppliers to Intranet site 100 join in the conversation. They typically cover Report 63 relevant financial information extracted from investor Social media 100 reports, as well as the company’s environmental and Store signage 88 75 social objectives and performance. These reports, Print media 75 often using the Global Reporting Initiative’s (GRI) Product labels 88 reporting guidelines as a framework, also provide an Reporting (CDP…) Reports to investors 75 organizational profile, governance indicators, Answering surveys Now management approaches, and more. TV or radio 2 years 13 Currently, the data reported in a sustainability report THE EMERGENCE OF THE REPORT can be difficult to gather, since it resides in many Investors, consumers, and other stakeholders are parts of a business and lacks a common system to becoming more sophisticated at evaluating account for it. Therefore, most companies focus on companies’ efforts. To respond to the need for gathering the data internally in a format that they can increased transparency, companies publicly share use for consistent reporting. As internal accounting goals, strategies, milestones, and progress updates systems become more sophisticated and industries with stakeholders in the form of an annual report and develop and adopt data standards, data accuracy on their website. These reports go by a variety of will become increasingly important. While more than names, including corporate social responsibility 60 percent of companies currently assure the (CSR) report, corporate sustainability report, or a accuracy of sustainability reports internally, external separately branded document. assurance will double in the next two years. Figure 22. How does/will your company seek assurance on Figure 21. How often does/will your company produce or update sustainability metrics? your Sustainability Report? % of top % of top 0% 50% 100% 0% 50% 100% performers performers Internal assurance Now 88 Monthly 0 External assurance 2 years 50 Quarterly 0 Annually 50 Every two years Now 0 Not producing report Not producing… 2 years 50 PRACTICES OF TOP-PERFORMING COMPANIES DIMENSION TOP TRAIT(S) Metrics being tracked internally Energy use, volume of materials used, plastic bag use, fuel use, waste generation, greenhouse gas emissions, and supplier code of conduct compliance Communication methods Website, intranet site, social media outlets, store signage, and CDP report Reporting assurance Mainly internal assurance with a trend to external assurance 25
  • 26. Chapter Two: Implementing Sustainability 26
  • 27. Building Operations Retail stores and distribution centers vary significantly in size, design, and location, but they all have one thing in common: there are significant opportunities to cut expenses by reducing energy and carbon use and waste production. New technologies promote energy management and accurate tracking of energy use. Store employees and consumers are becoming ever more conscious about sustainability, especially as it relates to recycling. Implementing recycling, energy management, and other sustainability initiatives in retail facilities have benefits beyond cutting costs—when done well, they also generate profits and improve the comfort, indoor air quality, employee productivity, and customer experience in the store. KEY FINDINGS  Waste and energy reduction are the top facility-related improvements retailers are undertaking.  Green-building practices and management of greenhouse gas emissions and water use will grow significantly over the next two years.  Green leases can unlock waste- reduction and energy-saving opportunities.  The highest impact energy-efficient upgrades include lighting, HVAC (heating, ventilation, and air- conditioning) systems, and refrigeration units.  Waste and energy reduction initiatives in stores and distribution centers energize retail employees. 27
  • 28. RECYCLING AND WASTE MANAGEMENT waste are the two types of goals retailers most often set. Specific commitments range from reducing Figure 23. Facilities - what are/will you work on? % of top waste by 25 percent by 2015 to aspirational goals 20% 40% 60% 80% 100% performers like sending no (zero) waste to landfills. Waste and recycling 100 Now ENERGY IMPROVEMENTS Energy usage 100 2 years Green buildings 100 Stores mainly use energy for lighting, heating, Greenhouse gas… GHG emissions 100 cooling, and, in the case of grocers, refrigeration. Water usage 75 Since each of these functions affects the shopping Land Landand… use use 88 experience, it is crucial to reflect on the customer’s perspective when determining how to upgrade Retail stores generate a host of material wastes, energy systems. However, there are significant mainly from product packaging for transportation. opportunities for energy reduction—and saving costs Transportation packaging plays the crucial function and mitigating greenhouse gas emissions—through of keeping the product safe through transportation efficiency measures and renewable energy and consists of materials including cardboard, development that can also enhance a customer’s shrink-wrap, mixed paper, plastic, scrap metal, experience. aluminum, wood and plastic pallets, organic materials, and more. Minimizing retail waste requires Figure 24. Energy-saving progression economical recycling or reuse options for these material commodities. Opportunity Measurement Execution identification Waste reduction efforts begin with analyzing waste streams to identify the most prevalent commodities Tools: Criteria: Internal partners: and then developing an action plan that accounts for  Submeter  Cost-benefit  Facilities regional hauling costs and commodity values.  Smart meter analysis  Real estate Ultimately, upstream reduction efforts—namely to  EMS  Relevance to  Operations stakeholders  Construction redesign products and packaging to incorporate  Benefit to fewer materials or less material volume—will further customers reduce hauling needs, saving truck space and lowering costs related to waste. Reducing energy use begins with measuring it. Most companies are currently measuring or estimating Nearly all surveyed companies are currently their energy usage. To do so accurately requires improving their environmental performance by direct access to energy meters—which are reducing waste and increasing recycling. In fact, occasionally unavailable in leased spaces—and more companies have founded recycling initiatives systems to track monthly energy use. Companies than energy reduction initiatives. Recycling at stores use an EMS to track and analyze energy reduces costs and engages the store employees— consumption, allowing them to compare stores to some of its biggest advocates. Most companies determine the best- and worst-performing locations. measure or estimate the amount of waste they This analysis often requires that the company generate and the volume of material they recycle. consider different store designs and local weather profiles. Some EMSs also have the capability to Setting waste reduction goals is another useful tactic control store lighting, temperature, and other to align the organization and demonstrate the systems. company’s commitment to these goals to its business partners and employees alike. Reducing Companies then identify the highest payback energy use and greenhouse gas emissions and opportunities for energy-efficient retrofits. Most retailers focus on high-efficiency lighting systems 28
  • 29. like LED (light-emitting diode) bulbs with significantly Interior space build outs require the installation of improved lifetimes and energy performance; motion electrical wiring and lighting fixtures, space heating sensors and other automation systems to control the and cooling, and refrigeration for food products. In artificial lighting, depending on the outside addition to these features, new buildings may also conditions; as well as retrofitting HVAC systems. require parking spaces and access to transit, Incorporating daylighting (mainly through skylights) stormwater management, and landscaping. When saves energy and improves the customer developing a new site, there are numerous experience in stores. Retailers with grocery opportunities to implement green technologies and operations have upgraded food refrigeration processes, such as building on brownfield sites, systems to improve efficiency while recognizing using recycled, certified-sustainable building customer and employee usage trends. materials, or recycling construction wastes. Some companies may choose to install solar panels when Beyond efficiency, a growing trend is to generate they move into the space as well. renewable electricity onsite or purchase green power from a third-party generator. Solar power is Depending on their goals, retailers may follow the most common form of onsite renewable power, green-building standards like the U.S. Green mainly because retailers operate stores and Building Council’s (USGBC) for Leadership in distribution centers with large rooftops. Some Energy and Environmental Design (LEED) companies are testing onsite wind power, either with framework. The Commercial Interior (LEED-CI) and microturbines on store roofs or larger turbines LEED for Retail certifications are particularly relevant located at distribution centers. Sourcing renewable for retail stores. Also, the LEED Volume Program is energy allows retailers to offset electricity bills and especially valuable for retailers, since it allows meet carbon emissions-reduction goals. companies to streamline the certification of numerous building projects. Similar to reducing waste, companies are setting goals to reduce energy use and greenhouse gas GREEN LEASING emissions. Some goals are aimed at improving the While it may seem that retail brands control their per-square-foot performance over time, while others waste operations and energy performance, seek to obtain absolute reductions. oftentimes changes in these operations require partnerships with landlords, utility companies, waste DESIGN AND CONSTRUCTION haulers, and other business partners who manage Selecting a site is the first step toward opening a the retailers’ buildings and infrastructure. Retailers in new store. Sites are selected based on a number of leased locations, like malls or shopping centers, criteria, including proximity to specific customer must interact with their landlords for certain demographics and related stores, lease cost, operational improvements. building type, availability of parking and alternative transportation, and more. Once they have selected a Green leasing presents an opportunity for retailers store location, retailers will either contract with third- and their landlords to make improvements that can parties or work with their own in-house teams to reduce operating costs. The definition and design and construct stores from the ground up or implementation of these leases vary across the build out existing spaces. Because new locations United States and by company, but lease provisions are only profitable once their doors are open, it is that foster reduction of energy use and waste extremely important that the time to design and build creation will become more common as the influence a new space is minimized. Therefore, companies of certifications like LEED or ENERGY STAR (a joint develop store-design prototypes, which they use as program of the U.S. Environmental Protection a basis for the development or build out of their new Agency and the U.S. Department of Energy) spaces. increase in public recognition. While every lease is 29
  • 30. different, leases that incorporate green provisions The most common obstacle that retailers and will typically address the issues shown in Table 3. landlords typically face is that of aligning the financial incentives between the parties to reduce Table 3. Components of a retail green lease energy use in stores and common spaces. To IMPROVEMENT PURPOSE address that need, New York City and other DIMENSION organizations have developed the Energy Aligned 1. Improve base Improve the energy, water, and building efficiency waste efficiency of the base building, Clause, a publicly available provision that property including the common areas. owners can conveniently insert into leases that Includes insulation, windows, allows the developer to recuperate energy-retrofit rooftops, parking lots, etc. 2. Align incentives Develop financing and payment costs through savings in tenant energy use. Such mechanisms that encourage each lease language is immediately beneficial to both the party to reduce energy and water retailer and the developer. Another common use and waste. obstacle that retailers and landlords face is that of 3. Improve tenant Support the resource efficiency of a space tenant’s space, consistent with the defining who has access to and control of key areas premises’ requirements if available. on the premises like the rooftop or parking lots. Includes tenant build out and Defining in which instances the retailer has access operation. to the facility’s roof allows them to more easily install 4. Make resource Make energy and water use and use more waste generation visible to both rooftop solar units. transparent parties. 5. Clarify access Define which party(ies) will have Few retail companies are currently addressing green to and control of access to important spaces like the key spaces rooftop and who has the control to leasing in a holistic way, but many are beginning to implement capital projects such as focus on one or more of the aspects mentioned rooftop solar units in those spaces. above. We expect to see both retailers and landlords integrate more green provisions into their contracts over the next couple years. PRACTICES OF TOP-PERFORMING COMPANIES DIMENSION TOP TRAIT(S) Facility improvements Reducing waste generation, energy use, greenhouse gas emissions, and land use and designing facilities according to green-building standards Programs to reduce waste generation Redesigning products and packaging and developing recycling programs, occasionally with backhauling capabilities Programs to reduce energy use Retrofitting lighting, HVAC, and refrigeration systems to make them more efficient 30
  • 31. Supply Chain Operations The consumer product supply chain is an extensive and complex global network. Supply chains span countries and cultures. And retail’s greatest environmental impacts and social performance challenges are in its supply chain. Therefore, true sustainability is achieved by integrating it throughout the product supply chain. Retailers have many opportunities to improve business performance in the supply chain. Through incentives, training programs, and collaborative projects, suppliers and retailers have begun to integrate sustainability into the supply chain, leading to benefits like stronger retail- supplier relationships, lower transportation costs, greater transparency, and mitigated risks and costs. KEY FINDINGS  Supply chain improvements have focused on transportation, materials including chemicals of concern, and packaging design. Managing all aspects of the product life cycle, from design through use and disposal will become increasingly prevalent practices over the next two years.  Transparency into the social and environmental impacts of product supply chains is a growing practice.  Risk mitigation is a major benefit of supply chain sustainability programs. 31