12. Game-changer “When we change how we communicate, we change society.” Clay Shirky, Here Comes Everybody
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17. Social media is a new name for an old thing “Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money” (gmarketing.com)
18. Isn’t the web inherently social? Usenet Newsgroup, established 1981 (now Google Groups)
19. Isn’t the web inherently social? Google Wave, collaborative communication tool, launched Sept 2009
29. How does social media marketing work? 100 passionate users 1000 true fans
30. The seven roads of social media Generate new work Customer service 3. Improve customer retention 4. Increase your knowledge 5. Align with your competitors 6. Establish authority as an expert 7. Do business more productivelyPCM Creative www.pcmcreative.co.uk