Handout of resources for IPA Nottingham group relating to social media for management, research and personal branding.

1. Welcome to Social Media for Business Management
Nov 2010
7 Roads of social media (PCM Creative, www.pcmcreative.co.uk):
1. Generate new work
2. Customer service
3. Improve customer retention
4. Increase your knowledge
5. Align with your competitors
6. Establish authority as an expert
7. Do business more productively
3 Laws of Personal Branding (“Me 2.0” Dan Shawbel personalbrandingbook.com)
Authenticity: Be yourself, replicas aren’t valuable. Define your brand before someone else does for you.
Transparency: It’s better to be straightforward and honest, then lie, and have your actions work against you.
Visibility: If you aren’t known, you don’t exist.
Managing your business social media
 Putting out a ‘shingle’ obliges you to respond
 Plan social media strategically, manage responsibly
 ‘Mow the lawn’ in your spaces
 Be careful how you monitor employee behaviours
 Create policies that balance business and personal needs
Social networking success strategies
POST - consider your: Passions, Outcomes, Skills needed and Tactics
SEAT - Seed and share, Engage with community, Additionality (add value) Time (value it)
Social tools for PAs
RSS reader – Google.com/reader – read and subscribe to websites and blogs
Delicious - delicious.com – bookmark what you are reading online
Google Alerts – Google.com/alerts – get alerts when new content for keywords is published
Social Mention – Socialmention.com – see what people are saying about you in social media
WordPress - Wordpress.com (hosted) and Wordpress.org (free software download) for blogging
Doodle – Doodle.com – online tool to manage meetings for large groups
Tips for personal marketing on Twitter
Once a day: A tip based on your experience Something personal
Ask a question Re-tweet an expert
Converse with a contact Converse with a key influencer
Once a week: Your new or archive blog article Promote followers (follow Friday)
Once a month: Build or promote a list Start a discussion
Twitter management tools
HootSuite – www.hootsuite.com manages all major social networks and scheduling updates
TweetDeck – www.TweetDeck.com Desktop and iPhone App to manage all major social networks
Contact Me
Email: susi@digitalconsultant.co.uk Tel: 07981 222799
Twitter: @susioneill Skype: susi.oneill
web/blog: www.digitalconsultant.co.uk