1. Global User Experience Planning and Architecture
Design Series
Architecting
Product
User Experience
Case:
Smartphone
www.novel-ebiz.com

2. An article or
substance that is
manufactured or
refined for users.
Definition of a Product
Architecting User
Experience for Product
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013
©
2©

3. All product designs are Human-
Centered following
Ergonomics
that take care of how
humans interact with
products.
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 3©
Product Structure/Design
Architecting User
Experience for Product

4. • Happiness/Joy
•
Satisfaction/Contentment
• Anger/Irritation
• Disappointment/
DissatisfactionSource: International Journal of Design
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 4©
Architecting User
Experience for Product Product Usage: Human Factors

5. • Motive
• Context
• Interaction
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 2©
Product Usage: Human Factors
Architecting User
Experience for Product

6. Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 6©
User Motive drives Context for Interaction
Source: International Journal of Design

7. How a product
relates to what user
needs
Architecting User
Experience for Product
5 User Experience factors…
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 7©
Understanding User Context

8. When, how and why
a product fits into
user’s workflow
Architecting User
Experience for Product
1
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 8©
Understanding User Context

9. User Goals:
What are user expectations
from the product
2
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 9©
Architecting User
Experience for Product Understanding User Context

10. User domain knowledge:
What user needs to
know to use the product
3
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 10©
Architecting User
Experience for Product Understanding User Context

11. User tasks:
What tasks user needs
to perform for product
usage
4
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 11©
Architecting User
Experience for Product Understanding User Context

12. User mental model:
Product perceptions,
expectations and
what if/wish list
5
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 12©
Architecting User
Experience for Product Understanding User Context

13. Discovery of
user’s “What
if / Wish List”
drives ease of
use and
product
innovations
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 13©
Discovering User Context
Architecting User
Experience for Product

14. Architecture
Smartphone user
experience is context
driven – use cases
and scenarios…
Note: A Smartphone is categorized as product for mobility combining hardware and
software integrated user experience that keeps user connected with information needs.
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 14©
User Experience: Smartphone
Architecting User
Experience for Product

15. Architecture
Creating Human
Factors Metrics and
Use-case Logic
Smartphone Human Factors: User Context
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 15©
Architecting User
Experience for Product User Context and Use Cases
Smartphone – User discoveries

16. Expert User
User Actions
New User
User Actions
Goal
Striking a balance between User Groups
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 16©
User Context and User Flow
Architecting User
Experience for Product
Smartphone

17. Desired Experience
Persona - Expert
Smartphone Logic
Persona - New
Activate
Application
Display
Application
Helpline
System ResponseUser Actions
Activate App.
Get
Friends
Activate
Application
Display
List
Rules..
Link to
Application
Contact
Friends for help
Stored
Data
Link to
Helpline
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 17©
Architecting User
Experience for Product Persona Driven Drill-down
Smartphone – A Use Case Scenario

18. Author: Sushmita Dutt, Presentation dated: June
10, 2013
Architecture
Factors driving product
innovation
First Handheld
Smartphone
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 18©
Architecting User
Experience for Product Understanding the Product
Smartphone – Driven by generations of handheld

19. Handheld
User Experience
The hold
Natural
Scenarios Movement
Ease of Use
Delivering
Two Fingers
Thumbs
Human
Mechanical effort
Natural process
Motion
Swipe
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 19©
Architecting User
Experience for Product Understanding Ease of Use
Smartphone – User Experience Scenarios

20. Handheld
User Experience
Interface
OS
Scenarios
Guidelines
Operating System
Touch Swipe
Tap
Navigation
Single Screen
Application Structure
Single focus activity
Space
Data Views
Rules
Scroll Expand
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 20©
Architecting User
Experience for Product Understanding The Medium
Smartphone – User Experience Scenarios
Custom Design

21. Architecture
User
Constraints
Architecture
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 21©
Architecting User
Experience for Product Understanding Constraints
Smartphone – Environment
Experience
User Experience Architecture is
restricted to Mobile Operating
Systems defined guidelines –
the most common ones –
Android, iOS (free, open source)
and Windows Phone (closed
source, proprietary)

22. Architecture
Scopes
Architecture
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 ©
Architecting User
Experience for Product Understanding Scopes
Smartphone – Environment
Experience
User
Deliver consistent user
experience within defined
design guidelines
Deliver wireframes details
around user activities, tasks and
dependencies
Deliver segmented experience
for custom application

23. Architecture
User Experience
Pattern
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 ©
Architecting User
Experience for Product Understanding User Patterns
Smartphone – Scopes
Sample
Some Android standard gestures:
• Tap-and-hold (long press)
• One-finger drag
• Two-finger tap
• Two-finger drag
• Two-finger pinch-zoom
• Three-finger drag

24. Architecture
YouTube
Pattern:
Fixed tabs
display
functional
areas
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 24©
Architecting User
Experience for Product Understanding User Patterns
Smartphone – Scopes
User Experience
Sample
Pattern

25. Architecture
Music Album
Pattern:
Allows
selection of
a song
and then
displays
user options
from a menu
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 25©
Architecting User
Experience for Product Understanding User Patterns
Smartphone – Scopes
User Experience
Sample
Pattern

26. Architecture
The purpose of User Experience Architecture for Products is to surface
communication options for enhanced user-centricity and ease of product use.
Author: Sushmita Dutt
Consultant ,User Experience and Information Architecture
for Web, Mobile and Hybrid Technology Platforms
sushmitadutt@novel-ebiz.com
Author: Sushmita Dutt, Novel-eBiz Presentation: June 10, 2013 26©
Architecting User
Experience for Product The need for UX Architecture