Maggi

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On wednesday, june 1 2015, Delhi government banned the sale of maggi for 15 days and instructed Nestle India to withdraw its existing stock from market. On June 3 2015, union foods and consumer affair minister Ram Vilas Paswan filed complaint with NCDRC, for engaging in “unfair trade practices”. On June 5,2015 global CEO Paul Bulcke held a press conference. FSSAI ordered Nestle India to withdraw all 9 variants of Maggi on grounds of Maggi packets stating ‘No added MSG’ which was misleading. Retail stores like Walmart, Future group withdrew Maggi noodles from their stores. In a short span exporting of Maggi suffered a downfall in the foreign market. It is an Indian customer’s psyche that “whatever looks good and feels good would be of good quality” so Maggi packs had been designed keeping in mind the same concept.

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Brand Maggi :Nestle's powerful Arm The report entitled A Study of “Brand Maggi” deals with the study of Maggi brand that was launched in India in the year 1983, by Nestle India Limited, which became synonymous with noodles. This research tries to find awareness of Maggi& its product line with that of its competitors. The introduction provides the company background, operational & other important information provided by the company, which would assist in taking the decision for the right brand extension strategy for Maggi.

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The report entitled ‘MAGGI – A project report on marketing strategy’ deals with the study of Nestle as a brand which acquired Maggi in 1947 & launched it in India in 1983 as an evening snack which became synonymous with noodles. This study tries to analyses the marketing strategy of Maggi before & after the controversy & how post dropping significant Market Share during the ban, they were able to smoothly regain the Market share within a few months of re-launch.

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