This presentation was the keynote at the University of Richmond's 2012 Social Media for Education and Non Profit Communications Workshop. The session explores myths in the practice of social media and ties them to some of my favorite songs. If you sing it, you'll remember it.
10. It’s not about us, it’s
about the audience we
want to reach. #truethat
#ursmc
11. “That's the way, uh-huh uh-huh,
I like it, uh-huh, uh-huh...”
Reference: The Decline of Outbound Marketing
Song: That’s the Way (I Like It) (KC and the Sunshine
Band)