7. 2009, Back to the future of news: Founder,
Oakland Local: hyperlocal site, co-founder Public
Media Collaborative, volunteer organization,
consultant & trainer
NEWS FOR THE PEOPLE
oaklandlocal.com
LOCAL
9. Basic truths still apply:
• Remember to learn
• Fail fast
• Follow your passions
• Don’t jump without a net
But so do new ones:
• We’re tribal
• Social capital rules
• So does the Web
• Staff jobs may be (mostly) over
10. Welcome to the social media ecosystem
44 Million Americans are on Facebook
Roughly 24 million people use Twitter
There are over 2 Billion photos on photo-sharing
community Flickr
You are now connected to everyone on the planet
via Google searches
Are you part of this life stream or
outside the flow?
copyright, 2009, Susan Mernit, do not reuse without attribution. 3/3/09
11. The Game Has Changed
Even beyond Google, everyone is inter‐
connected
We’ve gone beyond centralized authori:es that
creden:al us—newspapers, universi:es, affiliate
groups
To crowd‐sourcing, networks, and the wisdom of
crowds
‐‐And you need to play to compete
copyright, 2009, Susan Mernit, do not reuse without attribution. 3/3/09
12. How do you show up on the Net?
Who are you connected to? What do
you stand for?
You cannot hide in a world of
referral, recommenda:on and
reputa:on
And you have to connect
copyright, 2009, Susan Mernit, do not reuse without attribution. 3/3/09
13. Join the social media ecosystem
What you need to have
A blog—on your own or elsewhere
TwiEer, Facebook, LinkedIn
Flickr, YouTube
What you get:
Consistent engagement as a thought
leader & community member
Relevancy
copyright, 2009, Susan Mernit, do not reuse without attribution. 3/3/09
14. Create community locally
Use the great resources online—but also use real
world meet-ups, communities, organization
Check Facebook, Upcoming, Meetup. BarCamp.org
for events
15. Redefine work (and ditch that big car)
That job you had is probably over=let it go
How do you make the new life work?
New skills
Lower expenses
Personal relevancy, passion
Networking & referral, not ads
Phoning it is is over, for most of us, if it ever worked
Let go of the past
18. Thanks & Good Luck
Susan Mernit
Personal web site: susanmernit.com
Twitter: susanmernit
Oakland Local: oaklandlocal.com
Twitter: oaklandlocal
Also Public Media Collaborative-join us on
Facebook