Susan Lyon present this as "Tweetspam, Spiders & Other Privacy Issues" as part of an August 13, 2009, Webcast sponsored by BrightTALK. Social media in the new Web 2.0 world has proven to be an effective new marketing tool but one that also creates some interesting privacy challenges. This presentation gives practical tips on how to avoid privacy pitfalls as you create social communities for your customers and deliver marketing messages and apps into existing social networks like Facebook, Linked In and Twitter. Of Counsel Susan Lyon has a wealth of experience advising clients on emerging social media issues. A member of Perkins Coie\'s Privacy & Security practice, she has counseled companies from small startups to major name brand retailers, social networking sites, mobile service providers, network advertisers, and a wide variety of tech companies.