1. 12 Ways Trending
Twitter Topics &
Hashtags May Not
Be Working for You

2. You finally realized that you are you
missing out on taking advantage of the
latest Twitter trending topics for your
niche and brand.

3. You Might Have Come Across
Several “How to Use Trending
Topics for Twitter Success” Guides
on the internet…

4. Including one of my guides “4
Effective Ways to Use Twitter
Trends to Boost Engagement”

5. But, at the end of the day, you
don’t want to look foolish in front
of millions of Twitter users by
using trending topics and
hashtags the wrong way!

6. Here are 12 scenarios you may
want to avoid using trending
topics or hashtags when you are
trying to promote your brand on
Twitter.

7. 1) Adding No Value to the
Trending Topic
If Your Tweet can’t Add Value to the Topic, think before
you Tweet using the Trending Hashtag!

8. 2) Advertising your business overtly using
the Trending Topic
Study the current trends and contemplate on how you can
speak about your business.

9. 3) Joining the Conversation to Advertise
when the topic is no more trending
Dropping your link after a day or two with the trending
hashtag definitely makes you look like an idiot! If you are
making it obvious that you are advertising, do it at least on
time!

10. 4) Talk about your business with a
Trending Hashtag when the topic is not
related to your business or only remotely
related to it
Mind you, Twitter users can smell spam miles away!

11. 5) Use Spaces or Punctuation while using
Hashtag
If the hashtag is wrong, obviously it won’t come under
Trending, but you may present yourself as a fool in front of
your followers.

12. 6) Using more than two or three hashtags
per post!
#Spam #Spam #Spam #Spam #Spam

13. 7) Participating in conversations that are
sensitive
Don’t sound ignorant, insensitive, rude or offensive in your
post as people always expect professional and courteous
behavior from a brand!

14. 8) Not collecting data before the trend is
over
You are pretty much wasting your time and effort,
if you are not collecting or storing the data you acquired
for future use.

15. 9) Not measuring your ROI
Use Twitter Anayltics or other software to track how your
trending tweets are performing, and what results these are
providing for your brand!

16. 10) Creating a Hashtag that is too long
and trying to get it Trending!
If you are desperately trying to create a trending topic,
make the hashtag simple! A Hashtag
#SmallBusinessAppsandToolsis bit too long , overly
complicated and not search friendly.

17. 11) Hijack a Trending Hashtag and use it
on every Tweets
Probably we should start calling them out as
#DesperadoHashtagUser

18. 12) Hijack a negative story's hashtag to
promote business
Your Tweet may get your Brand noticed, but not for the
right reasons!

19. Now you know what NOT to do with Hashtags and Trending Topics
Here are Few Resources to Promote your Brand on Twitter The Right Way
1) Twitter Help Center on Hashtags
2) Hashtags.org
3) How To Use Twitter Hashtags The Right Way

20. Document Presented by
SusanGilbert.com