1. How To Run A Field Research Project
on SurveyPocket
Esther LaVielle
John Johnson

2. About Us
- SurveyPocket is created by SurveyAnalytics
- Started in 2002 in Seattle, WA
- #12 on Puget Sound Journal's Top 100 in Washington
- Over 6K+ clients and growing!
- SurveyPocket, QuestionPro, SurveyAnalytics, MicroPoll, IdeaScale,
SurveySwipe, QSample, MicroPanel. and much more!
Presenters:
Esther LaVielle & John Johnson - SurveyAnalytics
14 years of combined experience in project management, market
research, and software application training

3. What Is SurveyPocket?
SurveyPocket mobile field research app that allows your field team
to ditch the pen and paper and use an iPad for field research & data
Collection.
Uses SurveyAnalytics/QuestionPro for survey creation and analysis
Available in Online/Offline mode
Only offline survey app with branching skip patterns
-Available for iPad, iPhone, Android Tablet & BlackBerry App
One platform: on & offline data collection.

4. SurveyPocket VS. Traditional Field Research
SurveyPocket: Traditional Field Research:
+ Be able to review overall results quicker - Takes 1+ days for data input and
formatting results
+ More accurate than paper results
- Clients have to wait for results instead
+ Make edits to surveys on the fly of close to real-time data
+ Allow clients to review results through - Harder to track field team efforts
Dashboards.
- Edits and changes harder roll out
+ GPS Tracking : Allow field Managers to
change field strategies improve - Difficulty reading written results
completion rates

5. AGENDA
Create and manage your own field project
Fielding Data & How to synchronize/organize all data
Share field research results with your clients faster than ever before
Demo: New Features of SurveyPocket
Q & A/ Conclusion

6. 2. Create & Manage Your Own
Field Project

7. Panthea Lee, Reboot Diagram “Difference between Market Research & Design Research”
http://thereboot.org/blog/2011/02/06/design-research-what-is-it-and-why-do-it/

8. SurveyPocket Integration to Research Design Strategy
Apply SurveyPocket to Process & Primary Processing Tool
-Process: Design the survey online using QuestionPro/SurveyAnalytics and select
location to run field research that best reaches target demographic.
-Tools: Using SurveyPocket = Field intercept, one-on-one interviews, Kiosk style, etc.

9. With SurveyPocket, Change the way you collect pictures,
videos, audio, while in the field!

10. Build a tech savvy and engaging field team
Pick Social and engaging data collectors
who enjoy speaking to
the general public
Pick Tech Savvy people to
become Field researchers
Train them on basics of how to use the
iPad (Android tablet) if needed

11. Pre-field Check List
1. Be sure Field team is well equipped with the latest version of
SurveyPocket Downloaded to iPad. Click on iTunes store to
update/download as needed :Take me to iTunes
2. Make each field researcher has a fully charged iPad & a working
device key to sync up surveys & data
3. Type in device key & Synchronize ALL survey in SurveyPocket
at a location with internet connectivity before heading to
assigned location.
3. Choose to turn on/off GPS tracking/location
3. Download a copy of the SurveyPocket instruction manual for
field team member to review while onsite. Hand out printed
copy if needed.
4. Make sure contact information is available to all team
members so field leaders can call with instruction
updates/changes.

12. Train them how to run a survey and how to answer each
question in the survey using SurveyPocket
Set up standard protocol for field data collectors with technical difficulties
Set up Emergency Protocol

13. 3. Fielding Data with Device Key &
How to Synchronize/Organize Data
into An Online Report

14. Create a SurveyPocket
Device Key
Login » Surveys » Mobile »
SurveyPocket Device Registration
Click on the Add Device Key
Button add a key.
See Device Key Registration:
“uiieu”

15. Make sure iPad has Web Access
for set up purposes
-Pull up SurveyPocket on IPad
-Type in Device Key
-Click on “Synchronize”
-Enable/off GPS tracking

16. 4. Share Field Research Results With Your Clients
Save time & money on data collection from the field,
organization, and delivery!
Spend less time managing data & more time for analysis & completing projects.
Organize and deliver field projects to clients faster than ever before!

17. Deliver Field Projects Results Faster Than Ever
-Export raw data and charts in excel, word, ppt, csv, SPSS, etc.
-Share Real-time summary static link
-Automatically schedule a report for delivery
-Email customized report to clients
-Filter segment reports
-Give Dashboard accounts to clients who want to do
data analysis on their own.

18. 5. SurveyPocket:
Demonstration & New Features
Live Demonstration of SurveyPocket
John Johnson

19. New Features: Demonstration
Multiple Languages Supported : 30 + languages
Recruitment Tool: Join Custom Panel
Numeric Validation
Email Validation
Enhanced Rating Scales
Ranking Question Type
Constant Sum
Date Validation
SurveyPocket Introduction/Instructions
Upload Photo from Library
Video Upload
Signature Capture
Image Supported Questions

20. Pricing for SurveyPocket
$400/per device key
Bulk device key pricing is available to fit any field budget.
Please contact Sales@surveyanalytics.com for pricing options.
Phone: (800) 326-5570
(toll-free USA and Canada)
SurveyPocket Rental Program Available!
If you do not have an iPad, you can rent them from us with the survey programmed and synced
On your iPads prior to delivery!
Its $100 per ipad per day, $1,000 minimum.
+ Includes 1 hour of tech support and training.
Program most surveys for $250/survey

21. Q&A
Now with your mobile device, you are to take on
the world of field research!
Thank you for Attending!
Esther LaVielle http://www.surveypocket.com
Esther.rmah@surveyanalytics.com http://www.surveyanalytics.com
John Johnson
john.johnson@surveyanalytics.com