1. Set Up, Grow, and Successfully Engage
With Members of Your Panel

2. Your Hosts
Esther LaVielle
VP, Client Services, Survey Analytics
John Johnson
Account Manager, Survey Analytics
MicroPanel Product Director

3. Started in 2002 in Seattle.
Do-it-yourself solutions for online surveys, mobile surveys, panel management + more!
#172 on Inc. 500 Fastest Growing Private Companies
Survey Analytics’ Do-It-Yourself Panel Management Software
Selected Clients

4. Today’s Agenda
•Brief History - Online Panel Landscape
•What is Holding You Back From Starting A Panel?
•Growing A Panel: Simple Strategies To Get You Started
•Rules of Engagement: Smart and Effective Strategies & Tips
•The MicroPanel Advantage: Engagement Solution Made Easy
•Panel Respondent Experience
•MicroPanel Set Up & Incentive Solutions
•New Features on MicroPanel
•Pricing and Q & A

5. Online •
•
Most online research involves panels.
Access panels have been around for 15+ years.
Panel • Custom panels have grown dramatically in recent years.
• As the internet grows, so will panels!
Landscape

6. Result:
There are more
panel companies
than ducks
on this
motorbike

7. Forget the ducks!
I’m building
my own!

8. Why Build Your Own Panel?
Speed
Control
Response
Profiling
Costs

9. What’s Holding
You Back?
• “There’s no engagement
strategy.”
• “It costs too much.”
• “It takes too long to set up.”
• “Who’s going to manage it?”
• “We don’t have a database
of emails.”
• “There’s no money to
reward panelists.”
• “It takes too long to see
return on investment.”

10. Growing A Panel
You will likely need to use multichannel recruitment to target potential
panel members.
•Your existing email lists • Mailers
•Social media • Store displays (URL and QR Code)
•Search engine optimization • Telephone calls
•Affiliate marketing • In-person recruitment
•Website advertisements • Printed media
•Industry trade lists and partnerships

11. Here’s how one of
our clients did it:

12. MicroPanel’s “Rules of Engagement”
Movie Tagline:
“A hero should never stand alone.”
MicroPanel Parody Tagline:
“A panelist should never be left alone.”
•Connect with members - not just when you need
them.
•Feed the fire: create 5-question question surveys on
current events.
•Keep panelists busy with online discussion forums,
chats, online focus groups.
•Make sure rewards are what your panelist want.
•Stay on message, and understand your panel
audience.
•Never, ever abuse the panel.
•Advocate for your panelists to help prevent
respondent fatigue and keep response rates high.

13. Building
Your
Panel
With

14. Got 3 months?
Try 30 minutes!

15. • Community portal for panel registration & profile
management
• Panel engagement tools: quick polls, message
boards, respondent management
• Unified software platform: surveys, reports,
advance analytics, panel management
• Data delivery and online reporting

16. • Custom reward solutions: points, cash, gift cards
• Unlimited surveys no additional data collection
charge
• No upfront development charge panels can be
created in minutes

17. • Integrated with Survey Analytics Enterprise
Research Platform
• Integrated with SurveyPocket iPad/tablet surveys
• Integrated with SurveySwipe smartphone surveys
• Integrated with IdeaScale

18. And now… a demonstration

19. $8,000 for the Survey Analytics
Enterprise Research Platform License
+
$1,000 per each additional administrator license
+
$6,000 per each 250,000 panelists
Custom pricing for panels of 1 million or more
$2,000 discount on Survey Analytics license for webinar
attendees if purchased within 20 days
Free trial contact:
sales-team@surveyanalytics.com

20. Questions?

21. We’re sad the webinar is over, but...

22. Here’s How to Get in Touch
For our discount offer, contact:
sales-team@surveyanalytics.com
Esther LaVielle
VP, Client Services, Survey Analytics
esther.rmah@surveyanalytics.com
John Johnson
Account Manager, Survey Analytics
MicroPanel Product Director
john.johnson@surveyanalytics.com